About Pooch & Mutt
Pooch & Mutt is a Consumer company based in Kettering (United Kingdom) founded in 2007, and was acquired by Vafo in June 2023. Brand of pet food. The company has 12 employees. Pooch & Mutt has completed 1 acquisition, including Biome9. Its website poochandmutt.co.uk draws about 527 thousand monthly visits. Pooch & Mutt offers products and services including Dry Food, Wet Food, Supplements, and Treats. Its focus areas include Consumer Goods, Pet Care Products and Food_OLD. Its legal entity is POOCH AND MUTT LIMITED.
Company details
Pooch Mutt was established in 2007 in Kettering, United Kingdom, as a brand within the pet care sector. Pet food products tailored for dogs and other animals are produced and marketed by the company. Operations center on formulating nutrition-focused items, with distribution handled primarily through online channels via poochandmutt.co.uk. The focus remains on serving the UK pet market, emphasizing standard pet food offerings without specialized services noted.
- Headquarters Kettering, United Kingdom
- Employees 12
- Stage Acquired
- SectorsConsumer
- Website category Pets and Animals · Pet Food and Supplies
- Website poochandmutt.co.uk
- Social X Facebook Instagram
- Acquired by Vafo (Jun 2023)
- Legal Name Pooch And Mutt Limited
- Date of Incorporation 28 Aug, 2007
- Jurisdiction KETTERING, NORTHANTS, ENGLAND
Products & Services of Pooch & Mutt
Pooch & Mutt offers a comprehensive portfolio of products and services, including Dry Food, Wet Food, Supplements, and Treats.
Grain-free dry food for dogs' dietary requirements
Complete wet food options for canine nutrition
Natural supplements to support dogs' joint and skin health
Health-focused treats for training and daily care
Funding Insights of Pooch & Mutt
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Pooch Mutt with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2021 | Seed | – | Brit | – |
2 investors in total: 2 institutional.
Investors in Pooch & Mutt
Pooch & Mutt has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Vafo and Brit.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Pet food and treats are sold for dogs, cats, and rodents. | brit-petfood.com | Chrášťany, Czech Republic | ||
Pet food, snacks, and supplements are processed for clients. | 1994 | vafo.com | Chrastany, Czech Republic |
Investor details for Pooch Mutt
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Investments & Acquisitions by Pooch & Mutt
Pooch & Mutt has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Biome9.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provides gut health testing and personalized supplements for dogs. | biome9.com | London, United Kingdom | 2023 | Aug 2025 | •••• |
Complete acquisition details for Pooch Mutt
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Web traffic of Pooch & Mutt
The website of Pooch & Mutt (poochandmutt.co.uk) receives about 527K visits a month and ranks #81,952 among all websites worldwide, #463 in Pet Food and Supplies.
- Monthly visits527K
▲ 11.4% vs previous month
- Unique visitors198.7K
per month
- Global rank#81,952
among all websites
- Category rank#463
Pets and Animals · Pet Food and Supplies
- Bounce rate48%
- Pages per visit4.9
- Average visit1 min 30 sec
- DevicesDesktop 15% · Mobile 85%
Websites whose visitors overlap most with Pooch & Mutt. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| scrumbles.co.uk | 100% | 181.5K | #257,124 | View details | |
| purepetfood.com | 97% | 585.5K | #75,526 | View details | |
| tails.com | 97% | 646.9K | #67,939 | View details | |
| differentdog.com | 96% | 120.5K | #362,613 | View details | |
thefarmersdog.uk | thefarmersdog.uk | 95% | #1,104,994 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Pooch & Mutt
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- 40 similar websites
- Audience overlap
- Engagement analytics
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Verified entity values are shown only after access is granted.
Top companies in Pet Care Products & Services
2 companies that operate in the same segment as Pooch & Mutt (Pet Care Products & Services) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Personalized dog food plans are provided via online subscriptions. | 2017 | Shrewsbury, Shropshire, United Kingdom | USD 21.57 M | 32 |
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Related news about Pooch & Mutt
Complete news archive for Pooch Mutt
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Frequently Asked Questions about Pooch & Mutt
Pooch & Mutt was founded in 2007 and raised its 1st funding round 14 years after it was founded.
Pooch & Mutt is headquartered in Kettering, United Kingdom. It is registered at Kettering, Northamptonshire, United Kingdom.
Pooch & Mutt has 12 employees.
Pooch Mutt was established in 2007 in Kettering, United Kingdom, as a brand within the pet care sector. Pet food products tailored for dogs and other animals are produced and marketed by the company. Operations center on formulating nutrition-focused items, with distribution handled primarily through online channels via poochandmutt.co.uk. The focus remains on serving the UK pet market, emphasizing standard pet food offerings without specialized services noted.
Pooch & Mutt offers Dry Food, Wet Food, Supplements, and Treats.
Pooch & Mutt has made 1 acquisition, including Biome9.
Pooch & Mutt operates through Pooch And Mutt Limited.
Yes. Pooch & Mutt was acquired by Vafo in June 2023.
The website of Pooch & Mutt receives about 527 thousand visits a month and ranks #81,952 among all websites worldwide.