About Butternut Box
Butternut Box is a Consumer company based in London (United Kingdom) founded in 2016 by David Nolan and Kevin G Glynn. Platform offering cooked-meal delivery service for dogs. Butternut Box has raised $477.37 million across 11 funding rounds from investors including HSBC, Liquidity and General Atlantic. Butternut Box has completed 1 acquisition, including PsiBufet. Butternut Box was last valued at $500 million in September 2023. Its website butternutbox.com draws about 909 thousand monthly visits. Butternut Box offers products and services including Fresh Dog Food, Dog Treats and Supplements, and Poo Bags. Its focus areas include Retail, Pet Tech, Pet Supplies Ecommerce and Food. Its legal entity is DOGMATES LTD. Its competitors include Pure Pet Food, Parcelpet and Vale Pet Foods; 1 of its 3 listed competitors has raised funding.
Company details
Butternut Box was founded in 2016 in London, United Kingdom, within the pet nutrition sector. Personalized subscription boxes of cooked meals for dogs are provided, based on owner-submitted details. Human-grade ingredients such as beef and turkey are used, with no preservatives or artificial colors added. Recommendations from veterinarians, trainers, and behaviorists are incorporated into the formulations. Operations focus on periodic delivery to customers in the UK.
- Headquarters London, United Kingdom
- Founders David Nolan, Kevin G Glynn
- Stage Minicorn
- SectorsConsumer
- Website category Pets and Animals · Pet Food and Supplies
- Email••••••••
- Phone•••• ••••
- Website butternutbox.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Dogmates Ltd.
- Date of Incorporation 26 Nov, 2014
- Jurisdiction LONDON, UNITED KINGDOM
- Annual Revenue$48.04 M (USD)51as on Dec 31, 2021
- Net Profit-$21.1 M (USD)-133as on Dec 31, 2021
- EBITDA-$21.51 M (USD)-134as on Dec 31, 2021
- Total Equity Funding$477.37M (USD)
in 11 rounds
- Latest Funding Round$84.21M (USD), Debt – Conventional
May 2025
- InvestorsHSBC
& 9 more
- Investments & Acquisitions
Products & Services of Butternut Box
Butternut Box offers a comprehensive portfolio of products and services, including Fresh Dog Food, Dog Treats and Supplements, and Poo Bags.
Gently cooked meals from human-quality ingredients for dog health.
Additional items like treats for enhanced dog care and wellness.
Convenient bags for waste management included in deliveries.
Funding Insights of Butternut Box
Butternut Box has successfully raised a total of $477.37M across 11 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $84.21 million completed in May 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $477.37M
- Total Rounds 11
- Last Round Debt – Conventional — $84.21M
- First Round $327,200
(Apr 2016)
- Investors Count 10
Latest 10 of 11 funding rounds of Butternut Box with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2025 | $84.21M | Debt – Conventional | – | – | |
| Sep 2023 | $354M | Series E | $500M | General Atlantic, L Catterton | – |
| Sep 2022 | Debt – Conventional | – | – | ||
| Aug 2021 | $55.45M | Series D | – | L Catterton | |
| Feb 2020 | $29.4M | Series C | $121.3M | L Catterton | |
| Apr 2019 | $19.34M | Series B | – | Five Seasons Ventures, White Star Capital | |
| Feb 2019 | $45,900 | Series B | $••••• | – | – |
| Oct 2018 | $10.2M | Series B | $••••• | – | – |
| Jan 2018 | $7.1M | Series A | $••••• | Literacy Capital, White Star Capital | |
| Jul 2017 | $1.5M | Seed | $••••• | Passion Capital | – |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2023 | $500M | •••••••• |
| Feb 2020 | $121.3M | •••••••• |
| Feb 2019 | $••••• | •••••••• |
| Oct 2018 | $••••• | •••••••• |
| Jan 2018 | $••••• | •••••••• |
| Jul 2017 | $••••• | •••••••• |
| Apr 2016 | $••••• | •••••••• |
Full valuation and stage history of Butternut Box
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Last known valuation $500M (Sep 2023). 10 investors in total: 10 institutional.
Investors in Butternut Box
Butternut Box has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include HSBC, Liquidity and General Atlantic.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity fund focused on global markets | 1980 | generalatlantic.com | New York, United States | |
L Catterton is recognized as a leading consumer-focused private equity group. | lcatterton.com | Greenwich, United States | ||
Tech focused Early stage VC Firm investing in Europe and the UK | passioncapital.com | London, United Kingdom | ||
A global technology investment platform operating in multiple cities with a focus on venture and digital asset funds. | whitestarcapital.com | |||
Food tech companies are invested in by Five Seasons Ventures. | fiveseasons.vc | Paris, France | ||
Private equity and VC firm that specializes in early-stage investments | 2017 | literacycapital.com | London, United Kingdom | |
Venture debt is provided to growth-stage companies across multiple sectors. | 1998 | kreoscapital.com | London, United Kingdom | |
Venture capital is provided by Caladium Investment to diverse sectors. | Kolkata, India | |||
Universal banking and financial advisory services are provided globally. | 1865 | hsbc.com | London, United Kingdom | |
AI-based solutions for business lending and private credit are provided. | 2018 | liquidity.com | New York, United States |
Investor details for Butternut Box
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People of Butternut Box
40 people are tracked at Butternut Box (16 in leadership, 24 in team).
| Name | Role | Group |
|---|---|---|
David Nolan | Co-Founder | Leadership |
Kevin G Glynn | Co-Founder | Leadership |
Jonny Shillito | Site Director | Leadership |
Frits Frederiks | Head Of 3pl | Leadership |
Michelle Murtagh | Head Of Technical | Leadership |
Julie Benwell | Procurement Director | Leadership |
James Handley | Operations Director | Leadership |
Sophie Heloise Bennett | Head Of Data Science And Data Engineering | Leadership |
Agostina Pranzetti | Head Of Engineering (growth) | Leadership |
Marco Attanasio | Supply Chain Director | Leadership |
James McCrea | Chief Operating Officer | Leadership |
Constance Freer-Smith | Head Of Strategy | Leadership |
Marcus Cohen | Head Of Data And Business Intelligence | Leadership |
Marc Crossfield | Head Of Engineering & Capital Projects | Leadership |
Niall Paterson | Chief Technology Officer | Leadership |
Marta Tavares | Head Of Supply Chain | Leadership |
Nigel French | Site Services Manager | Team |
Ana Ferreira Nesbitt | Operations Manager | Team |
Jim Nolan | Strategy Manager | Team |
Courtney Masterson, CMgr MCMI | Warehouse Team Manager | Team |
20 more people are available in the full profile.
Complete people profiles for Butternut Box
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Investments & Acquisitions by Butternut Box
Butternut Box has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include PsiBufet.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Natural pet food products are developed and marketed by PsiBufet. | psibufet.pl | Warsaw, Poland | 2016 | Apr 2023 | •••• |
Complete acquisition details for Butternut Box
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Timeline of Butternut Box
5 dated milestones of Butternut Box across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Butternut Box is founded.
- Funding First funding round of $327K.
- Milestone Reaches Minicorn status.
- Acquisition Acquires PsiBufet.
- Funding Latest funding round, Debt – Conventional, of $84.2M.
Competitors of Butternut Box
Butternut Box has 3 listed competitors in our database, 1 of them funded. They include Pure Pet Food, Parcelpet and Vale Pet Foods.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| purepetfood.com | 2012 | Cleckheaton, United Kingdom | $22.16M | 56 | Pet food is delivered online via dehydrated and frozen packs. | |
| parcelpet.com | 2014 | Chester, United Kingdom | 2 | Operates a direct-to-consumer brand offering healthy and nutritious dry pet food. | ||
| valepetfoods.com | 1999 | Lutterworth, United Kingdom | Offers raw, dry dog food, supplements, and treats through online sales. |
Detailed competitors of Butternut Box
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Web traffic of Butternut Box
The website of Butternut Box (butternutbox.com) receives about 909.3K visits a month and ranks #59,605 among all websites worldwide, #304 in Pet Food and Supplies.
- Monthly visits909.3K
- Unique visitors280.2K
per month
- Global rank#59,605
among all websites
- Category rank#304
Pets and Animals · Pet Food and Supplies
- Bounce rate49%
- Pages per visit3.2
- Average visit2 min 46 sec
- DevicesDesktop 9% · Mobile 91%
Websites whose visitors overlap most with Butternut Box. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| purepetfood.com | 100% | 585.5K | #75,526 | View details | |
petgazette.biz | petgazette.biz | 94% | #2,654,533 | – | |
| tails.com | 92% | 646.9K | #67,939 | View details | |
allaboutdogfood.co.uk | allaboutdogfood.co.uk | 92% | #104,978 | – | |
| differentdog.com | 89% | 120.5K | #362,613 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
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Frequently Asked Questions about Butternut Box
Butternut Box was founded in 2016.
Butternut Box is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Butternut Box is a funded company, having raised a total of $477.37M across 11 funding rounds to date. The company's 1st funding round was a Seed of $1.5M, raised on Apr 2016.
Annual revenue of Butternut Box is $48.04M as on Dec 31, 2021.
Butternut Box was founded in 2016 in London, United Kingdom, within the pet nutrition sector. Personalized subscription boxes of cooked meals for dogs are provided, based on owner-submitted details. Human-grade ingredients such as beef and turkey are used, with no preservatives or artificial colors added. Recommendations from veterinarians, trainers, and behaviorists are incorporated into the formulations. Operations focus on periodic delivery to customers in the UK.
Butternut Box's top competitors include Pure Pet Food, Parcelpet and Vale Pet Foods.
Butternut Box offers Fresh Dog Food, Dog Treats and Supplements, and Poo Bags.
Butternut Box has made 1 acquisition, including PsiBufet.
Butternut Box has 10 investors. Key investors include HSBC, Liquidity, General Atlantic, Kreos Capital, and Literacy Capital.
The valuation of Butternut Box is $500M as of Sep 2023.
Butternut Box operates through Dogmates Ltd..
The website of Butternut Box receives about 909 thousand visits a month and ranks #59,605 among all websites worldwide.