About Fi
Fi is a company based in New York (United States) founded in 2017. It operates as a Subscription Services and Direct-to-Consumer (D2C). Fi has raised $40 million across 3 funding rounds from investors including LCS Community Operations, Lerer Hippeau and RRE Ventures. Fi offers products and services including Fi Series 3 Plus and Fi Mini. Fi operates in a competitive market with competitors including Whistle, Wagz, Invisible Fence, Pawscout and Felcana, among others.
- Headquarter New York, United States
- Stage Minicorn
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Sectors
ConsumerTechnology Retail
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Email
Locked
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Phone
Locked
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Website
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Social
Locked
- Legal Name Barking Labs Corp.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$40 M (USD)
in 3 rounds
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Latest Funding Round
$30 M (USD), Series B
Feb 25, 2021
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Investors
LCS Community Operations
& 6 more
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Employee Count
Not available
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Products & Services of Fi
Fi offers a comprehensive portfolio of products and services, including Fi Series 3 Plus and Fi Mini.
Smart dog collar with GPS and health tracking.
Smallest GPS and health tracker for dog collars.
People of Fi
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Software Development Team
11 people
Customer Team
10 people
Product Management Team
7 people
Senior Team
7 people
Leadership Team
6 people
Data Analysis and Operations Team
4 people
Sales and Marketing
3 people
Creative and Marketing Team
3 people
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Funding Insights of Fi
Fi has successfully raised a total of $40M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $30 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Fi
Fi has secured backing from 7 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include LCS Community Operations, Lerer Hippeau and RRE Ventures.
| Investor | Description | Founded Year | Domain | Location |
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USA focused VC firm investing in seed and early stage startups
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VC firm investing in seed and early stage companies in the US
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PE firm focused on software, media & commerce based sectors
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Investor details for Fi
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by Fi
Investment portfolio details for Fi
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
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Financial Statements - Fi
Detailed financials for Fi
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
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Fi Comparisons
Peer comparison for Fi
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
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Competitors of Fi
Fi operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Whistle, Wagz, Invisible Fence, Pawscout and Felcana, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Private label brand of tracking devices for dogs
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Smart GPS collars for pets with video streaming are offered.
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Electronic pet containment systems and training services are provided.
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Private label brand of Bluetooth-enabled pet tags
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Internet first brand offering monitoring devices for cats and dogs
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Detailed competitors of Fi
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
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Latest news on Fi
Complete news archive for Fi
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- Full article archive
- Source and publication date
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Frequently Asked Questions about Fi
Fi was founded in 2017.
Fi is headquartered in New York, United States. It is registered at New York, New York, United States.
Fi is a funded company, having raised a total of $40M across 3 funding rounds to date.
Innovative dog collars with GPS tracking and AI-powered health monitoring are provided by Fi. Solutions include activity tracking, rest monitoring, and detection of eating or drinking changes for pet wellness. The technology is designed for pet owners seeking security and real-time location updates. Focus is placed on consumer pet technology within the broader electronics sector.
Fi's top competitors include Whistle, Invisible Fence and Wagz.
Fi offers Fi Series 3 Plus and Fi Mini.
Fi has 7 investors. Key investors include LCS Community Operations, Lerer Hippeau, RRE Ventures, Advance Venture Partners, and Freestyle VC.
The valuation of Fi is $200M as of Feb 2021.