About Fi
Fi is a company based in New York (United States) founded in 2017. It operates as a Subscription Services, and Direct-to-Consumer (D2C). Fi has raised $40 million across 3 funding rounds from investors including LCS Community Operations, Lerer Hippeau and RRE Ventures. Fi offers products and services including Fi Series 3 Plus and Fi Mini. Fi operates in a competitive market with competitors including Whistle, Wagz, Invisible Fence, Pawscout and Felcana, among others.
- Headquarter New York, United States
- Stage Minicorn
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Sectors
ConsumerTechnology Retail
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Email
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Phone
*********
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Website
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Social
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- Legal Name Barking Labs Corp.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$40 M (USD)
in 3 rounds
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Latest Funding Round
$30 M (USD), Series B
Feb 25, 2021
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Investors
LCS Community Operations
& 6 more
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Employee Count
Employee Count
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Products & Services of Fi
Fi offers a comprehensive portfolio of products and services, including Fi Series 3 Plus and Fi Mini. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Smart dog collar with GPS and health tracking.
Smallest GPS and health tracker for dog collars.
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Software Development Team
11 people
Customer Team
10 people
Product Management Team
7 people
Senior Team
7 people
Leadership Team
6 people
Data Analysis and Operations Team
4 people
Sales and Marketing
3 people
Creative and Marketing Team
3 people
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Funding Insights of Fi
Fi has successfully raised a total of $40M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $30 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $30.0M
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First Round
First Round
(01 Jun 2017)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2021 | Amount | Series B - Fi | Valuation | LCS , Longview Asset Management | |
| Mar, 2019 | Amount | Series A - Fi | Valuation | RRE Ventures | |
| Jun, 2017 | Amount | Seed - Fi | Valuation | Lerer Hippeau , Freestyle |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Fi
Fi has secured backing from 7 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include LCS Community Operations, Lerer Hippeau and RRE Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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USA focused VC firm investing in seed and early stage startups
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Founded Year | Domain | Location | |
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VC firm investing in seed and early stage companies in the US
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Founded Year | Domain | Location | |
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PE firm focused on software, media & commerce based sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Fi
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Fi
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Fi Comparisons
Competitors of Fi
Fi operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Whistle, Wagz, Invisible Fence, Pawscout and Felcana, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Private label brand of tracking devices for dogs
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| domain | founded_year | HQ Location |
Smart GPS collars for pets with video streaming are offered.
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| domain | founded_year | HQ Location |
Electronic pet containment systems and training services are provided.
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| domain | founded_year | HQ Location |
Private label brand of Bluetooth-enabled pet tags
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| domain | founded_year | HQ Location |
Internet first brand offering monitoring devices for cats and dogs
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Fi
When was Fi founded?
Fi was founded in 2017.
Where is Fi located?
Fi is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Fi a funded company?
Fi is a funded company, having raised a total of $40M across 3 funding rounds to date. The company's 1st funding round was a Seed of $3M, raised on Jun 01, 2017.
What does Fi do?
Innovative dog collars with GPS tracking and AI-powered health monitoring are provided by Fi. Solutions include activity tracking, rest monitoring, and detection of eating or drinking changes for pet wellness. The technology is designed for pet owners seeking security and real-time location updates. Focus is placed on consumer pet technology within the broader electronics sector.
Who are the top competitors of Fi?
Fi's top competitors include Whistle, Invisible Fence and Wagz.
What products or services does Fi offer?
Fi offers Fi Series 3 Plus and Fi Mini.
Who are Fi's investors?
Fi has 7 investors. Key investors include LCS Community Operations, Lerer Hippeau, RRE Ventures, Advance Venture Partners, and Freestyle VC.
What is Fi's valuation?
The valuation of Fi is $200M as of Feb 2021.
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