About Tractive
Tractive is a company based in Pasching (Austria) founded in 2012 by Michael Tschernuth.. Tractive has raised $35.5 million across 4 funding rounds from investors including Guidepost Growth Equity, Attila Balogh and Monkfish Equity. Tractive has completed 1 acquisition, including Whistle. Tractive offers products and services including Tractive GPS Tracker for Dogs, Tractive GPS Tracker for Cats, and Tractive DOG XL.
- Headquarter Pasching, Austria
- Founders Michael Tschernuth
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Sectors
ConsumerTechnology
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Email
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Phone
*********
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Website
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Social
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- Legal Name Tractive Gmbh
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$35.5 M (USD)
in 4 rounds
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Latest Funding Round
$35 M (USD), Series B
May 26, 2021
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Investors
Guidepost Growth Equity
& 3 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of Tractive
Tractive offers a comprehensive portfolio of products and services, including Tractive GPS Tracker for Dogs, Tractive GPS Tracker for Cats, and Tractive DOG XL. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Device for real-time GPS location and activity monitoring of dogs.
Compact tracker for monitoring cats' location and health metrics.
Tracker with extended battery for larger dogs and adventure use.
Funding Insights of Tractive
Tractive has successfully raised a total of $35.5M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $35 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $35.0M
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First Round
First Round
(01 Oct 2012)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2021 | Amount | Series B - Tractive | Valuation | Guidepost Growth Equity | |
| Dec, 2018 | Amount | Series A - Tractive | Valuation | Monkfish Equity |
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| Apr, 2013 | Amount | Angel Round - Tractive | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Tractive
Tractive has secured backing from 4 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Guidepost Growth Equity, Attila Balogh and Monkfish Equity. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Growth-stage companies are targeted for investment by Guidepost Growth Equity.
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Founded Year | Domain | Location | |
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Tech focused pre seed & seed stage micro VC firm investing in the US & Germany
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Founded Year | Domain | Location | |
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Hansmen Group is engaged in early-stage startup investments.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Tractive
Tractive has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Whistle. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Private label brand of tracking devices for dogs
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2012 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Tractive
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Tractive Comparisons
Competitors of Tractive
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Tractive
Frequently Asked Questions about Tractive
When was Tractive founded?
Tractive was founded in 2012.
Where is Tractive located?
Tractive is headquartered in Pasching, Austria. It is registered at Pasching, Upper Austria, Austria.
Is Tractive a funded company?
Tractive is a funded company, having raised a total of $35.5M across 4 funding rounds to date.
What does Tractive do?
Tractive was founded in 2012 in Pasching, Austria, as a provider of wearable GPS-based pet tracking devices within the pet technology sector. Real-time location tracking is enabled through a mobile application, with notifications sent when pets exit predefined areas. Activity monitoring and heat mapping features are included, alongside integration with Facebook for sharing pet photos and viewing friends pets. Operations focus on hardware and app-based services for pet owners globally.
What products or services does Tractive offer?
Tractive offers Tractive GPS Tracker for Dogs, Tractive GPS Tracker for Cats, and Tractive DOG XL.
How many acquisitions has Tractive made?
Tractive has made 1 acquisition, including Whistle.
Who are Tractive's investors?
Tractive has 4 investors. Key investors include Guidepost Growth Equity, Attila Balogh, Monkfish Equity, and Hansmen Group.
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