Tractive

Pasching, Austria Founded: 2012 • Age: 14 yrs Acquired By Bending Spoons
Wearable GPS devices for pet tracking are offered by Tractive.
Annual revenue - Latest available
Total funding $35.5M 5 rounds
Employees - Tracked headcount
Investors 6 Known backers
Products 3 Services tracked
Competitors - Brand Intelligence

About Tractive

Tractive is a company based in Pasching (Austria) founded in 2012 by Michael Tschernuth was acquired by Bending Spoons in March 2026. Tractive has raised $35.5 million across 5 funding rounds from investors including Bending Spoons, Guidepost Growth Equity and Attila Balogh. Tractive has completed 1 acquisition, including Whistle. Tractive offers products and services including Tractive GPS Tracker for Dogs, Tractive GPS Tracker for Cats, and Tractive DOG XL.

  • Headquarter Pasching, Austria
  • Founders Michael Tschernuth
  • Sectors
    Consumer
    Technology
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Tractive Gmbh
Operational Areas
Consumer → Baby, Parenting & Pet Care Unlock Sub-Sector Unlock Segment
Technology → Extended, Virtual & Augmented Reality Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $35.5 M (USD)

    in 5 rounds

  • Latest Funding Round
    $35 M (USD), Series B

    May 26, 2021

  • Investors
  • Employee Count
    Not available
  • Investments & Acquisitions
  • Acquired by
    Bending Spoons

    (Mar 31, 2026)

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Products & Services of Tractive

Tractive offers a comprehensive portfolio of products and services, including Tractive GPS Tracker for Dogs, Tractive GPS Tracker for Cats, and Tractive DOG XL.

Product name locked
Category locked
Primary

Device for real-time GPS location and activity monitoring of dogs.

Product name locked
Category locked
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Compact tracker for monitoring cats' location and health metrics.

Product name locked
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Tracker with extended battery for larger dogs and adventure use.

Funding Insights of Tractive

Tractive has successfully raised a total of $35.5M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $35 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Tractive

Tractive has secured backing from 6 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Bending Spoons, Guidepost Growth Equity and Attila Balogh.

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Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Growth-stage companies are targeted for investment by Guidepost Growth Equity.
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Tech focused pre seed & seed stage micro VC firm investing in the US & Germany
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Investor details for Tractive

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Investments & Acquisitions by Tractive

Tractive has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Whistle.

Investments
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Investment portfolio details for Tractive

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Private label brand of tracking devices for dogs
Locked Locked 2012 Locked
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Complete acquisition details for Tractive

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Financial Statements - Tractive

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Detailed financials for Tractive

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Tractive Comparisons

Tractive Primary company
Description
Wearable GPS devices for pet tracking are offered by Tractiv...
Location
Pasching, Austria
Founded Year
2012
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Tractive

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Competitors of Tractive

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Detailed competitors of Tractive

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Latest news on Tractive

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Complete news archive for Tractive

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Frequently Asked Questions about Tractive

Tractive was founded in 2012.

Tractive is headquartered in Pasching, Austria. It is registered at Pasching, Upper Austria, Austria.

Tractive is a funded company, having raised a total of $35.5M across 5 funding rounds to date.

Tractive was founded in 2012 in Pasching, Austria, as a provider of wearable GPS-based pet tracking devices within the pet technology sector. Real-time location tracking is enabled through a mobile application, with notifications sent when pets exit predefined areas. Activity monitoring and heat mapping features are included, alongside integration with Facebook for sharing pet photos and viewing friends pets. Operations focus on hardware and app-based services for pet owners globally.

Tractive offers Tractive GPS Tracker for Dogs, Tractive GPS Tracker for Cats, and Tractive DOG XL.

Tractive has made 1 acquisition, including Whistle.

Tractive has 6 investors. Key investors include Bending Spoons, Guidepost Growth Equity, Attila Balogh, Monkfish Equity, and Hansmen Group.

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