About Tractive
Tractive is a Consumer company based in Pasching (Austria) founded in 2012 by Michael Tschernuth, and was acquired by Bending Spoons in March 2026. It operates as a wearable GPS devices for pet tracking are offered by Tractive. It operates in the Consumer and Technology sectors. Tractive has raised $35.5 million across 5 funding rounds from investors including Bending Spoons, Guidepost Growth Equity and Attila Balogh. Tractive has completed 1 acquisition, including Whistle. Its website tractive.com draws about 1.4 million monthly visits. Tractive offers products and services including Tractive GPS Tracker for Dogs, Tractive GPS Tracker for Cats, and Tractive DOG XL. Its focus areas include Retail, Pet Tech, Pet Care Management and Tracking. Its legal entity is Tractive GmbH.
Company details
Tractive was founded in 2012 in Pasching, Austria, as a provider of wearable GPS-based pet tracking devices within the pet technology sector. Real-time location tracking is enabled through a mobile application, with notifications sent when pets exit predefined areas. Activity monitoring and heat mapping features are included, alongside integration with Facebook for sharing pet photos and viewing friends pets. Operations focus on hardware and app-based services for pet owners globally.
- Headquarters Pasching, Austria
- Founders Michael Tschernuth
- Stage Acquired
- SectorsConsumerTechnology
- Website category Pets and Animals
- Email••••••••
- Phone•••• ••••
- Website tractive.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Bending Spoons (Mar 2026)
- Legal Name Tractive Gmbh
- Total Equity Funding$35.5M (USD)
in 5 rounds
- Latest Funding Round$35M (USD), Series B
May 2021
- InvestorsBending Spoons
& 5 more
- Investments & Acquisitions
- Acquired byBending Spoons
(Mar 2026)
Products & Services of Tractive
Tractive offers a comprehensive portfolio of products and services, including Tractive GPS Tracker for Dogs, Tractive GPS Tracker for Cats, and Tractive DOG XL.
Device for real-time GPS location and activity monitoring of dogs.
Compact tracker for monitoring cats' location and health metrics.
Tracker with extended battery for larger dogs and adventure use.
Apps and channels of Tractive
Tractive publishes 2 mobile apps with over 1M+ downloads; its YouTube channel Tractive Smart Tracker for Cats & Dogs has 4.15K subscribers and 30 videos.
Videos from Tractive
The most watched videos on Tractive's YouTube channel, Tractive Smart Tracker for Cats & Dogs (4.15K subscribers). Click a video to play it here.
Funding Insights of Tractive
Tractive has successfully raised a total of $35.5M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $35 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $35.5M
- Total Rounds 5
- Last Round Series B — $35M
- Investors Count 5
All 5 funding rounds of Tractive with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2021 | $35M | Series B | – | Guidepost Growth Equity | |
| Dec 2018 | – | Series A | – | Monkfish Equity | – |
| Apr 2013 | – | Angel Round | – | – | |
| Oct 2012 | $500,000 | Seed | – | – | – |
| Jan 2012 | – | Seed | – | – |
6 investors in total: 5 institutional and 1 angel.
Investors in Tractive
Tractive has secured backing from 6 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Bending Spoons, Guidepost Growth Equity and Attila Balogh.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth-stage companies are targeted for investment by Guidepost Growth Equity. | – | guidepostgrowth.com | Boston, United States | |
Tech focused pre seed & seed stage micro VC firm investing in the US & Germany | – | monkfish-equity.com | Leipzig, Germany | |
- | – | 8eyes.io | - | |
Hansmen Group is engaged in early-stage startup investments. | – | hansmengroup.com | Vienna, Austria | |
AB Attila Balogh | Angel investor and entrepreneur, focused on tech startups in India and beyond. | – | unknown_3624260cc9584b828 | - |
Mobile applications and AI technologies are developed and operated. | 2013 | bendingspoons.com | Milan, Italy |
Investor details for Tractive
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Tractive
1 people are tracked at Tractive (1 in leadership).
| Name | Role | Group |
|---|---|---|
Michael Tschernuth | Co-Founder | Leadership |
Complete people profiles for Tractive
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Tractive
Tractive has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Whistle.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Private label brand of tracking devices for dogs | whistle.com | San Francisco, United States | 2012 | Jul 2025 | •••• |
Complete acquisition details for Tractive
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Timeline of Tractive
5 dated milestones of Tractive across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Tractive is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $35.0M.
- Acquisition Acquires Whistle.
- Exit Acquired by Bending Spoons.
Web traffic of Tractive
The website of Tractive (tractive.com) receives about 1.4M visits a month and ranks #38,268 among all websites worldwide, #175 in Pets and Animals.
- Monthly visits1.4M
▼ 4.5% vs previous month
- Unique visitors629.2K
per month
- Global rank#38,268
among all websites
- Category rank#175
Pets and Animals · Pets and Animals
- Bounce rate48%
- Pages per visit3.2
- Average visit2 min 04 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with Tractive. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
abc-zoo.hu | abc-zoo.hu | 100% | – | #458,722 | – |
| petxl.no | 100% | 115.4K | #294,319 | View details | |
| zoo.se | 99% | 381.9K | #110,495 | View details | |
tiendanimal.pt | tiendanimal.pt | 98% | – | #144,979 | – |
zoohit.cz | zoohit.cz | 98% | – | #53,261 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Tractive
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
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Top companies in Pet & Animal Care Platforms
10 companies that operate in the same segment as Tractive (Pet & Animal Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | – | – | |
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | – | 686 | |
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M | – | – | |
Multi-category pet products and pets are retailed online. | 2021 | Bengaluru, Karnataka, India | USD 67.25 M | – | – | |
Pet sitters are matched with owners through an online marketplace. | 2010 | Los Angeles, California, United States | USD 98.45 M | – | – | |
Internet first brand offering refrigerated pet food | 2006 | Secaucus, New Jersey, United States | USD 54 M | USD 1.1 B | 1,300 | |
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Private label brand of tracking devices for dogs | 2012 | San Francisco, California, United States | USD 21 M | – | – | |
Platform offering cooked-meal delivery service for dogs | 2016 | London, England, United Kingdom | USD 477.37 M | USD 48.04 M | – | |
App based platform providing veterinary services and clinical management solutions for veterinarians | 2018 | Beverly Hills, California, United States | USD 58.81 M | – | – |
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Related news about Tractive
Complete news archive for Tractive
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Frequently Asked Questions about Tractive
Tractive was founded in 2012.
Tractive is headquartered in Pasching, Austria. It is registered at Pasching, Upper Austria, Austria.
Tractive is a funded company, having raised a total of $35.5M across 5 funding rounds to date.
Tractive was founded in 2012 in Pasching, Austria, as a provider of wearable GPS-based pet tracking devices within the pet technology sector. Real-time location tracking is enabled through a mobile application, with notifications sent when pets exit predefined areas. Activity monitoring and heat mapping features are included, alongside integration with Facebook for sharing pet photos and viewing friends pets. Operations focus on hardware and app-based services for pet owners globally.
Tractive offers Tractive GPS Tracker for Dogs, Tractive GPS Tracker for Cats, and Tractive DOG XL.
Tractive has made 1 acquisition, including Whistle.
Tractive has 6 investors. Key investors include Bending Spoons, Guidepost Growth Equity, Attila Balogh, Monkfish Equity, and Hansmen Group.
Tractive operates through Tractive Gmbh.
Yes. Tractive was acquired by Bending Spoons in March 2026.
Yes. Tractive publishes Tractive GPS for Cats & Dogs and 1 more app, with over 1 million downloads.
The website of Tractive receives about 1.4 million visits a month and ranks #38,268 among all websites worldwide.