About Only Natural Pet
Only Natural Pet is a Consumer company based in Boulder (United States) founded in 2004, and was acquired by Pet360 in January 2014. Natural pet care products retailer. Only Natural Pet has raised $6.94 million across 2 funding rounds from investors including Pet360. Its chief executive, as recorded, is Marty Grosjean. Its website onlynaturalpet.com draws about 201 thousand monthly visits. Only Natural Pet offers products and services including Natural Food, Flea and Tick Supplies, Health Supplements, and Toys and Beds. Its focus areas include Retail, Pet Tech, Pet Supplies Ecommerce and Horizontal. Its legal entity is ONLY NATURAL PET STORE, LLC. Its competitors include Chewy, Petopia and Petfooddirect; 2 of its 3 listed competitors have raised funding.
Company details
Only Natural Pet was founded in 2004 and is based in Boulder, United States. Operations focus on retailing natural pet care products for dogs and cats through both online and physical channels. Items offered include beds, bowls, carriers, cleanup supplies, collars, food, grooming tools, holistic remedies, toys, treats, and supplements. Distribution involves products from leading manufacturers and the companys own brand. Acquisition by Pet360 occurred in January 2014.
Products & Services of Only Natural Pet
Only Natural Pet offers a comprehensive portfolio of products and services, including Natural Food, Flea and Tick Supplies, Health Supplements, and Toys and Beds.
Provides natural dry, wet, and raw food options for pets
Offers natural solutions for flea and tick prevention
Delivers vitamins and herbal care for pet health
Includes eco-friendly toys and bedding for pets
Funding Insights of Only Natural Pet
Only Natural Pet has successfully raised a total of $6.94M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $3.44 million completed in October 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.94M
- Total Rounds 2
- Last Round Series A — $3.44M
- First Round $3.5M
(Sep 2011)
All 2 funding rounds of Only Natural Pet with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2013 | $3.44M | Series A | – | – | – |
| Sep 2011 | $3.5M | Series A | – | – | – |
1 investors in total: 1 institutional.
Investors in Only Natural Pet
Only Natural Pet has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Pet360.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Pet food and treats | 1997 | pet360.com | Plymouth Meeting, United States |
Investor details for Only Natural Pet
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Only Natural Pet
7 people are tracked at Only Natural Pet (2 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Marty Grosjean | CEO | Leadership |
Jay Pusey | Vp/marketing | Leadership |
Pet Industry Copywriter Richard Rowlands | Copywriter | Content Strategist | Team |
Lauren Buzbee | Marketing Manager | Team |
Lynn Angelo | Inventory Specialist | Team |
Jason Parr | Flagship Store Leader | Team |
Claudia Chang | Senior Creative Lead | Team |
Complete people profiles for Only Natural Pet
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Only Natural Pet
4 dated milestones of Only Natural Pet across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Only Natural Pet is founded.
- Funding First funding round of $3.5M.
- Funding Latest funding round, Series A, of $3.4M.
- Exit Acquired by Pet360.
Competitors of Only Natural Pet
Only Natural Pet has 3 listed competitors in our database, 2 of them funded. They include Chewy, Petopia and Petfooddirect.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| chewy.com | 2011 | Dania Beach, United States | 19,400 | Pet supplies are retailed online by this company. | ||
| petopia.com | 1999 | San Francisco, United States | $111M | Online retailer of pet products and supplies | ||
| petfooddirect.com | 1999 | Plymouth Meeting, United States | $28M | Online pet products and supplies are retailed by Petfooddirect. |
Detailed competitors of Only Natural Pet
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Only Natural Pet
The website of Only Natural Pet (onlynaturalpet.com) receives about 201.2K visits a month and ranks #228,126 among all websites worldwide, #1,583 in Pet Food and Supplies.
- Monthly visits201.2K
▲ 27.7% vs previous month
- Unique visitors102K
per month
- Global rank#228,126
among all websites
- Category rank#1,583
Pets and Animals · Pet Food and Supplies
- Bounce rate54%
- Pages per visit3.2
- Average visit1 min 14 sec
- DevicesDesktop 34% · Mobile 66%
Websites whose visitors overlap most with Only Natural Pet. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| chewy.com | 100% | 46.5M | #671 | View details | |
| petwellbeing.com | 93% | 37.7K | #634,596 | View details | |
| drsfostersmith.com | 93% | View details | |||
| dog.com | 93% | 5.6K | View details | ||
entirelypets.com | entirelypets.com | 91% | #539,457 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Only Natural Pet
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Pet & Animal Care Platforms
3 companies that operate in the same segment as Only Natural Pet (Pet & Animal Care Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | |||
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | 686 | ||
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Only Natural Pet
Complete news archive for Only Natural Pet
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Only Natural Pet
Only Natural Pet was founded in 2004 and raised its 1st funding round 7 years after it was founded.
Only Natural Pet is headquartered in Boulder, United States. It is registered at Boulder, Colorado, United States.
Marty Grosjean is the CEO of Only Natural Pet, as recorded in our data.
Only Natural Pet is a funded company, having raised a total of $6.94M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3.5M, raised on Sep 2011.
Only Natural Pet was founded in 2004 and is based in Boulder, United States. Operations focus on retailing natural pet care products for dogs and cats through both online and physical channels. Items offered include beds, bowls, carriers, cleanup supplies, collars, food, grooming tools, holistic remedies, toys, treats, and supplements. Distribution involves products from leading manufacturers and the companys own brand. Acquisition by Pet360 occurred in January 2014.
Only Natural Pet's top competitors include Chewy, Petopia and Petfooddirect.
Only Natural Pet offers Natural Food, Flea and Tick Supplies, Health Supplements, and Toys and Beds.
Only Natural Pet has 1 investor. Key investors include Pet360.
Only Natural Pet operates through Only Natural Pet Store, Llc.
Yes. Only Natural Pet was acquired by Pet360 in January 2014.
The website of Only Natural Pet receives about 201 thousand visits a month and ranks #228,126 among all websites worldwide.