About Petfooddirect
Petfooddirect is a Consumer company based in Plymouth Meeting (United States) founded in 1999. Online pet products and supplies are retailed by Petfooddirect. Petfooddirect has raised $28 million across 2 funding rounds from investors including Updata Partners and LLR Partners. Its focus areas include Retail, Pet Tech, Pet Supplies Ecommerce and Horizontal. Its legal entity is Petfooddirect.com, Inc. Its competitors include Chewy, Petopia and R2P Pet; 1 of its 3 listed competitors has raised funding.
Company details
Petfooddirect is an online retailer of branded pet products and supplies for cats, dogs, birds, fishes, and reptiles. Products sold are under categories of food and beverage, healthcare, toys, and pharmacy. The company claims to have more than 16,000 products of more than 148 brands. Shipping is limited to USA and option of AutoShip is provided. The company is a part of Pet360, Inc, which was acquired by PetSmart.
- Headquarters Plymouth Meeting, United States
- SectorsConsumer
- Website petfooddirect.com
- Social LinkedIn X Facebook
- Legal Name Petfooddirect.Com, Inc
- Total Equity Funding$28M (USD)
in 2 rounds
- Latest Funding Round$18M (USD), Series B
Jun 2011
- InvestorsUpdata Partners
& 1 more
Funding Insights of Petfooddirect
Petfooddirect has successfully raised a total of $28M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $18 million completed in June 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $28M
- Total Rounds 2
- Last Round Series B — $18M
- First Round $10M
(Jun 2007)
- Investors Count 2
All 2 funding rounds of Petfooddirect with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2011 | $18M | Series B | – | – | |
| Jun 2007 | $10M | Series A | – | LLR Partners | – |
2 investors in total: 2 institutional.
Investors in Petfooddirect
Petfooddirect has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Updata Partners and LLR Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm investing in technology and healthcare businesses for growth capital. | llrpartners.com | |||
Private equity investments are directed toward multiple sectors. | 1998 | updata.com |
Investor details for Petfooddirect
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Timeline of Petfooddirect
3 dated milestones of Petfooddirect across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Petfooddirect is founded.
- Funding First funding round of $10.0M.
- Funding Latest funding round, Series B, of $18.0M.
Competitors of Petfooddirect
Petfooddirect has 3 listed competitors in our database, 1 of them funded. They include Chewy, Petopia and R2P Pet.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| chewy.com | 2011 | Dania Beach, United States | 19,400 | Pet supplies are retailed online by this company. | ||
| petopia.com | 1999 | San Francisco, United States | $111M | Online retailer of pet products and supplies | ||
| r2ppet.com | 2007 | Pleasanton, United States | Manufacturer of pet durables |
Detailed competitors of Petfooddirect
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- Full competitor set
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Web traffic of Petfooddirect
Websites that share an audience with Petfooddirect (petfooddirect.com).
Websites whose visitors overlap most with Petfooddirect. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| pet360.com | 100% | View details | |||
wag.com | wag.com | 86% | – | ||
waggintails.com | waggintails.com | 79% | – | ||
| chewy.com | 72% | 46.5M | #671 | View details | |
| petco.com | 72% | 14.5M | #3,200 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 29 similar websites and full traffic analytics for Petfooddirect
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- 29 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Pet & Animal Care Platforms
3 companies that operate in the same segment as Petfooddirect (Pet & Animal Care Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | |||
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | 686 | ||
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M |
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Related news about Petfooddirect
Complete news archive for Petfooddirect
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Frequently Asked Questions about Petfooddirect
Petfooddirect was founded in 1999 and raised its 1st funding round 8 years after it was founded.
Petfooddirect is headquartered in Plymouth Meeting, United States. It is registered at Plymouth Meeting, Pennsylvania, United States.
Petfooddirect is a funded company, having raised a total of $28M across 2 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Jun 2007.
Petfooddirect is an online retailer of branded pet products and supplies for cats, dogs, birds, fishes, and reptiles. Products sold are under categories of food and beverage, healthcare, toys, and pharmacy. The company claims to have more than 16,000 products of more than 148 brands. Shipping is limited to USA and option of AutoShip is provided. The company is a part of Pet360, Inc, which was acquired by PetSmart.
Petfooddirect has 2 investors. Key investors include Updata Partners, and LLR Partners.
Petfooddirect operates through Petfooddirect.Com, Inc.