About Supertails
Supertails is a company based in Bengaluru (India) founded in 2021 by Varun Sadana, Aman Tekriwal, and Vineet Kharna.. Supertails has raised $33.81 million across 6 funding rounds from investors including Allana, Alteria Capital and RPSG Capital Ventures. Supertails operates in a competitive market with competitors including JUSTDOGS, Wagr, PetSutra, PetCart and Petsy, among others.
- Headquarter Bengaluru, India
- Founders Varun Sadana, Aman Tekriwal, Vineet Kharna
- Stage Minicorn
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Sectors
Consumer
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Email
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$33.81 M (USD)
in 6 rounds
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Latest Funding Round
$2.3 M (USD), Series B
Nov 18, 2025
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Investors
Allana
& 42 more
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Employee Count
Employee Count
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Funding Insights of Supertails
Supertails has successfully raised a total of $33.81M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $2.3 million completed in November 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series B — $2.3M
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First Round
First Round
(09 Apr 2021)
- Investors Count 43
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2025 | Amount | Series B - Supertails | Valuation | RPSG Capital Ventures | |
| Feb, 2024 | Amount | Series B - Supertails | Valuation | RPSG Capital Ventures | |
| Nov, 2022 | Amount | Debt – Conventional - Supertails | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Supertails
Supertails has secured backing from 43 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Allana, Alteria Capital and RPSG Capital Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Potato farming, grain marketing, and equipment services in Maine.
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Founded Year | Domain | Location | |
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Early-stage consumer brand companies are invested in by Fireside Ventures.
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Founded Year | Domain | Location | |
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Venture capital investments and partnerships in diverse sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Supertails
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Supertails
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Supertails Comparisons
Competitors of Supertails
Supertails operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as JUSTDOGS, Wagr, PetSutra, PetCart and Petsy, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-category pet care products are retailed online.
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| domain | founded_year | HQ Location |
App based pet care platform supporting pet parents offering products and services
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| domain | founded_year | HQ Location |
Online retailer of pet supplies
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| domain | founded_year | HQ Location |
Online store for pet needs
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| domain | founded_year | HQ Location |
Multi-category pet products are retailed online by Petsy.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Supertails
Frequently Asked Questions about Supertails
When was Supertails founded?
Supertails was founded in 2021.
Where is Supertails located?
Supertails is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Is Supertails a funded company?
Supertails is a funded company, having raised a total of $33.81M across 6 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $1M, raised on Apr 09, 2021.
What does Supertails do?
Supertails was founded in 2021 in Bengaluru, India, as an e-commerce platform in the pet care sector. A wide range of products, including pets of various breeds, food, grooming supplies, toys, bedding, clothing, furniture, walk essentials, litter supplies, bowls, and feeders from multiple brands, is offered. Vet consultations and pharmaceutical products are also provided. The platform operates via applications on iOS and Android.
Who are the top competitors of Supertails?
Who are Supertails's investors?
Supertails has 43 investors. Key investors include Allana, Alteria Capital, RPSG Capital Ventures, Whiteboard Capital, and Oriental Carbon and Chemicals.
What is Supertails's valuation?
The valuation of Supertails is $63.2M as of Feb 2024.
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