Supertails

Bengaluru, India Founded: 2021 • Age: 5 yrs
Multi-category pet products and pets are retailed online.
Annual revenue - Latest available
Total funding $63.8M 7 rounds
Employees - Tracked headcount
Investors 45 Known backers
Products - Services tracked
Competitors 9 Brand Intelligence

About Supertails

Supertails is a company based in Bengaluru (India) founded in 2021 by Varun Sadana, Aman Tekriwal, and Vineet Kharna. Supertails has raised $63.81 million across 7 funding rounds from investors including Allana, Alteria Capital and RPSG Capital Ventures. Supertails operates in a competitive market with competitors including JUSTDOGS, Wagr, PetSutra, PetCart and Petsy, among others.

  • Headquarter Bengaluru, India
  • Founders Varun Sadana, Aman Tekriwal, Vineet Kharna
  • Stage Minicorn
  • Sectors
    Consumer
  • Email
    Locked
  • Phone
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  • Website
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  • Social
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Operational Areas
Consumer → Baby, Parenting & Pet Care Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $63.81 M (USD)

    in 7 rounds

  • Latest Funding Round
    $30 M (USD), Series C

    Feb 10, 2026

  • Investors
    Allana

    & 44 more

  • Employee Count
    Not available
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People of Supertails

Headcount 50-200
Employee Profiles 12
Employee Profiles
People
Auslin Binth
Category Lead - Non Food
People
Vineet Khanna
Founder
People
Sumeet Bhat
City Head
People
Gayathri Swaminathan
Product Designer

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Funding Insights of Supertails

Supertails has successfully raised a total of $63.81M across 7 strategic funding rounds. The most recent funding activity was a Series C round of $30 million completed in February 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Supertails

Supertails has secured backing from 45 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Allana, Alteria Capital and RPSG Capital Ventures.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Potato farming, grain marketing, and equipment services in Maine.
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Early-stage consumer brand companies are invested in by Fireside Ventures.
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Venture capital investments and partnerships in diverse sectors.
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Investor details for Supertails

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Supertails

Investments
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Investment portfolio details for Supertails

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Supertails

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Detailed financials for Supertails

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  • Profit trends
  • Statement rows
  • Financial ratios

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Supertails Comparisons

Supertails Primary company
Description
Multi-category pet products and pets are retailed online.
Location
Bengaluru, India
Founded Year
2021
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Supertails

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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  • Headcount comparison
  • Funding comparison
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Competitors of Supertails

Supertails operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as JUSTDOGS, Wagr, PetSutra, PetCart and Petsy, among others.

Company Name Domain Founded year HQ Location Description
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Multi-category pet care products are retailed online.
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App based pet care platform supporting pet parents offering products and services
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Online retailer of pet supplies
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Online store for pet needs
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Multi-category pet products are retailed online by Petsy.
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Detailed competitors of Supertails

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Supertails

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Complete news archive for Supertails

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Supertails

Supertails was founded in 2021.

Supertails is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.

Supertails is a funded company, having raised a total of $63.81M across 7 funding rounds to date.

Supertails was founded in 2021 in Bengaluru, India, as an e-commerce platform in the pet care sector. A wide range of products, including pets of various breeds, food, grooming supplies, toys, bedding, clothing, furniture, walk essentials, litter supplies, bowls, and feeders from multiple brands, is offered. Vet consultations and pharmaceutical products are also provided. The platform operates via applications on iOS and Android.

Supertails's top competitors include PetSutra, JUSTDOGS and Wagr.

Supertails has 45 investors. Key investors include Allana, Alteria Capital, RPSG Capital Ventures, Whiteboard Capital, and Oriental Carbon and Chemicals.

The valuation of Supertails is $63.2M as of Feb 2024.

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