About Tru Fru
Tru Fru is a Consumer company based in West Valley City (United States) founded in 2016 by Brandon O'Brien and Brian Neville, and was acquired by Mars in December 2022. Brand of chocolates. Its chief executive, as recorded, is Brian Neville. Its website trufru.com draws about 65 thousand monthly visits. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its legal entity is TRU FRU, LLC. Its competitors include GODIVA, Ghirardelli and Coda Signature; 1 of its 3 listed competitors has raised funding.
Company details
Tru Fru, led by Brandon OBrien as Co-Founder COO, Brian Neville as Co-Founder CEO, Harvey Millar as CEO, specializes in food and agriculture, food beverage products, convenience foods, snacks, confectionery, and chocolate. Brand of chocolates. The team drives innovation, quality service, and sustainable practices to achieve excellence and client satisfaction.
- Headquarters West Valley City, United States
- Founders Brandon O'Brien, Brian Neville
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Groceries
- Email••••••••
- Phone•••• ••••
- Website trufru.com
- Social LinkedIn X Facebook Instagram
- Acquired by Mars (Dec 2022)
- Legal Name Tru Fru, Llc
Investors in Tru Fru
Tru Fru has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Mars.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Grains, legumes, snacks, pet care, and confectionery products are produced. | 1911 | mars.com | Mclean, United States |
Investor details for Tru Fru
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People of Tru Fru
19 people are tracked at Tru Fru (8 in leadership, 11 in team).
| Name | Role | Group |
|---|---|---|
Brandon O'Brien | Co-Founder & COO | Leadership |
Brian Neville | Co-Founder & CEO | Leadership |
Harvey Millar | CEO | Leadership |
Jeff Tillery | VP Sales - Food Service & Special Markets | Leadership |
Angie Wolthuis | Head Of Human Resources | Leadership |
Brady Anderton | Chief Marketing Officer | Leadership |
Rachel Lewis | VP Of Brand Management | Leadership |
Sarah Wilcox Allan | Director Of Marketing Communications | Leadership |
Alexa Denkers | Graphic Designer | Team |
Megan Davies | Human Intelligence Manager | Team |
Ashley Angus | Scientific And Regulatory Affairs Specialist | Team |
Jenna Farris | Field Marketing Manager | Team |
Victoria Sosa | Influencer Strategist | Team |
Candace Kline | Supply Chain Finance Manager | Team |
Stephanie Smith | National Account Manager | Team |
Gwyn Buescher | AR Manager | Team |
Marissa Eckrich | Research And Development Scientist | Team |
Corinne Rivera | Social Media Community & Influencer Coordinator | Team |
Benjamin Escalera | Senior Sales Analyst | Team |
Complete people profiles for Tru Fru
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Timeline of Tru Fru
2 dated milestones of Tru Fru across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Tru Fru is founded.
- Exit Acquired by Mars.
Competitors of Tru Fru
Tru Fru has 3 listed competitors in our database, 1 of them funded. They include GODIVA, Ghirardelli and Coda Signature.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| godiva.com | 1926 | New York, United States | 807 | Chocolate brand | ||
| ghirardelli.com | 1852 | San Francisco, United States | 758 | Chocolate products are manufactured and marketed by Ghirardelli. | ||
| codasignature.com | 2015 | Denver, United States | $30.4M | CBD-infused chocolates are developed and marketed by Coda Signature. |
Detailed competitors of Tru Fru
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Web traffic of Tru Fru
The website of Tru Fru (trufru.com) receives about 65.4K visits a month and ranks #577,977 among all websites worldwide, #3,551 in Groceries.
- Monthly visits65.4K
▲ 29.3% vs previous month
- Unique visitors23.8K
per month
- Global rank#577,977
among all websites
- Category rank#3,551
Food and Drink · Groceries
- Bounce rate42%
- Pages per visit2.7
- Average visit45 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with Tru Fru. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| itsdelish.com | 100% | 21.2K | #1,025,479 | View details | |
easylunches.com | easylunches.com | 99% | #391,615 | – | |
| thenutgarden.com | 97% | #1,492,858 | View details | ||
| mateina.ca | 97% | 49.6K | #790,207 | View details | |
| ohnuts.com | 78% | 97.5K | #221,288 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Tru Fru
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Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Tru Fru (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Tru Fru
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Frequently Asked Questions about Tru Fru
Tru Fru was founded in 2016.
Tru Fru is headquartered in West Valley City, United States. It is registered at West Valley City, Utah, United States.
Brian Neville is the CEO of Tru Fru, as recorded in our data. They have also founded this company.
Tru Fru, led by Brandon OBrien as Co-Founder COO, Brian Neville as Co-Founder CEO, Harvey Millar as CEO, specializes in food and agriculture, food beverage products, convenience foods, snacks, confectionery, and chocolate. Brand of chocolates. The team drives innovation, quality service, and sustainable practices to achieve excellence and client satisfaction.
Tru Fru's top competitors include GODIVA, Coda Signature and Ghirardelli.
Tru Fru has 1 investor. Key investors include Mars.
Tru Fru operates through Tru Fru, Llc.
Yes. Tru Fru was acquired by Mars in December 2022.