About Tru Fru
Tru Fru is a company based in West Valley City (United States) founded in 2016 by Brandon O'Brien and Brian Neville was acquired by Mars in December 2022.. Tru Fru operates in a competitive market with competitors including Cadbury, GODIVA, Ghirardelli, Coda Signature and Charles Chocolates, among others.
- Headquarter West Valley City, United States
- Founders Brandon O'Brien, Brian Neville
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Tru Fru, Llc
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Funding Insights of Tru Fru
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Tru Fru
Tru Fru has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Mars. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Grains, legumes, snacks, pet care, and confectionery products are produced.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Tru Fru
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Tru Fru
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Tru Fru Comparisons
Competitors of Tru Fru
Tru Fru operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cadbury, GODIVA, Ghirardelli, Coda Signature and Charles Chocolates, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Confectionery products are manufactured and distributed globally by Cadbury.
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Chocolate brand
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Chocolate products are manufactured and marketed by Ghirardelli.
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CBD-infused chocolates are developed and marketed by Coda Signature.
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manufacturer & brand of chocolates
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Organic and fair-trade chocolate bars and confections are produced.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Tru Fru
Frequently Asked Questions about Tru Fru
When was Tru Fru founded?
Tru Fru was founded in 2016.
Where is Tru Fru located?
Tru Fru is headquartered in West Valley City, United States. It is registered at West Valley City, Utah, United States.
Who is the current CEO of Tru Fru?
Brian Neville is the current CEO of Tru Fru. They have also founded this company.
What does Tru Fru do?
Tru Fru, led by Brandon OBrien as Co-Founder COO, Brian Neville as Co-Founder CEO, Harvey Millar as CEO, specializes in food and agriculture, food beverage products, convenience foods, snacks, confectionery, and chocolate. Brand of chocolates. The team drives innovation, quality service, and sustainable practices to achieve excellence and client satisfaction.
Who are the top competitors of Tru Fru?
Tru Fru's top competitors include GODIVA, Cadbury and Charles Chocolates.
Who are Tru Fru's investors?
Tru Fru has 1 investor. Key investors include Mars.