Tru Fru

West Valley City, United States Founded: 2016 • Age: 10 yrs Acquired By Mars
Brand of chocolates
Annual revenue - Latest available
Total funding - Funding intelligence
Employees - Tracked headcount
Investors 1 Known backers
Products - Services tracked
Competitors 11 Brand Intelligence

About Tru Fru

Tru Fru is a company based in West Valley City (United States) founded in 2016 by Brandon O'Brien and Brian Neville was acquired by Mars in December 2022. Tru Fru operates in a competitive market with competitors including Cadbury, GODIVA, Ghirardelli, Coda Signature and Charles Chocolates, among others.

  • Headquarter West Valley City, United States
  • Founders Brandon O'Brien, Brian Neville
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Tru Fru, Llc
Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Mars

    (Dec 19, 2022)

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People of Tru Fru

Headcount 10-50
Employee Profiles 17
Employee Profiles
People
Alexa Denkers
Graphic Designer
People
Megan Davies
Human Intelligence Manager
People
Jenna Farris
Field Marketing Manager
People
Brandon O'Brien
Co-Founder/COO

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Funding Insights of Tru Fru

Investors in Tru Fru

Tru Fru has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Mars.

All
Institutional
Investor Description Founded Year Domain Location
Grains, legumes, snacks, pet care, and confectionery products are produced.
Founded Year Domain Location

Investments & Acquisitions by Tru Fru

Investments

Financial Statements - Tru Fru

Tru Fru Comparisons

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Competitors of Tru Fru

Tru Fru operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cadbury, GODIVA, Ghirardelli, Coda Signature and Charles Chocolates, among others.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Confectionery products are manufactured and distributed globally by Cadbury.
domain founded_year HQ Location
Chocolate brand
domain founded_year HQ Location
Chocolate products are manufactured and marketed by Ghirardelli.
domain founded_year HQ Location
CBD-infused chocolates are developed and marketed by Coda Signature.
domain founded_year HQ Location
manufacturer & brand of chocolates
domain founded_year HQ Location
Organic and fair-trade chocolate bars and confections are produced.

Latest news on Tru Fru

Mars Acquires Fruit Snacking Startup
Foodmanufacturing2 years ago

Frequently Asked Questions about Tru Fru

Tru Fru was founded in 2016.

Tru Fru is headquartered in West Valley City, United States. It is registered at West Valley City, Utah, United States.

Brian Neville is the current CEO of Tru Fru. They have also founded this company.

Tru Fru, led by Brandon OBrien as Co-Founder COO, Brian Neville as Co-Founder CEO, Harvey Millar as CEO, specializes in food and agriculture, food beverage products, convenience foods, snacks, confectionery, and chocolate. Brand of chocolates. The team drives innovation, quality service, and sustainable practices to achieve excellence and client satisfaction.

Tru Fru's top competitors include GODIVA, Cadbury and Charles Chocolates.

Tru Fru has 1 investor. Key investors include Mars.

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