About PrettyLitter
PrettyLitter is a company based in Los Angeles (United States) founded in 2010 was acquired by Mars in September 2021. PrettyLitter has raised $520.53 thousand across 2 funding rounds from investors including Mars and Gener8tor. PrettyLitter offers products and services including Original Litter, Lotus Flower Litter, and Clumping Litter. PrettyLitter operates in a competitive market with competitors including LitterKit and Savvy Cat Club, among others.
Products & Services of PrettyLitter
PrettyLitter offers a comprehensive portfolio of products and services, including Original Litter, Lotus Flower Litter, and Clumping Litter.
Non-clumping, unscented litter that monitors cat health via color changes.
Scented, non-clumping litter with health monitoring and odor control.
Clumping, unscented litter for easy cleanup and health detection.
Apps and channels of PrettyLitter
its YouTube channel PrettyLitter has 15.5K subscribers and 29 videos.
Videos from PrettyLitter
The most watched videos on PrettyLitter's YouTube channel, PrettyLitter (15.5K subscribers). Click a video to play it here.
More on PrettyLitter.
Funding Insights of PrettyLitter
PrettyLitter has successfully raised a total of $520.53K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $420.53 thousand completed in November 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $520,525
- Total Rounds 2
- Last Round Seed — $420,525
- First Round $100,000
(Jun 2016)
- Investors Count 1
All 2 funding rounds of PrettyLitter with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2016 | $420,525 | Seed | – | – | – |
| Jun 2016 | $100,000 | Seed | – | Gener8tor | – |
2 investors in total: 2 institutional.
Investors in PrettyLitter
PrettyLitter has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Mars and Gener8tor.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startups are accelerated via a 12-week program with funding support. | 2012 | gener8tor.com | Madison, United States | |
Grains, legumes, snacks, pet care, and confectionery products are produced. | 1911 | mars.com | Mclean, United States |
Investor details for PrettyLitter
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People of PrettyLitter
15 people are tracked at PrettyLitter (9 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Sara Gelenberg-Field | Chief Marketing Officer | Leadership |
Nikki Jagerman | Creative Director | Leadership |
Daniel Rotman | Founder & CEO | Leadership |
Christina Tasci | Creative Director | Leadership |
Chase Brogan | President | Leadership |
Ashley Maddox | Director of People Operations | Leadership |
Deanna Bershad | Vice President Marketing | Leadership |
Travis Garcia | Vice President Ecommerce | Leadership |
Slate Simmonds | Associate Art Director | Leadership |
Cody Zumbro | Senior Creative Producer | Team |
Yvonne Mae Moreno | Training Lead | Team |
Samantha Masai | Product Lead / Program Manager | Team |
Jenny Tsai | Senior Procurement Manager | Team |
Pete Boonyachalito | Video Editor | Team |
Tolu O. | Growth Marketing Manager @ PrettyLitter (acquired by Mars Petcare) | Team |
Complete people profiles for PrettyLitter
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of PrettyLitter
4 dated milestones of PrettyLitter across 11 years, from founding to its latest funding, stage changes and deals.
- Founded PrettyLitter is founded.
- Funding First funding round of $100K.
- Funding Latest funding round, Seed, of $421K.
- Exit Acquired by Mars.
Competitors of PrettyLitter
PrettyLitter operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as LitterKit and Savvy Cat Club, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| litterkit.com | 2015 | Kansas, United States | – | – | Offers subscription services for kitty litter boxes. | |
| savvycatclub.com | 1947 | Chenango Forks, United States | – | – | Provides monthly delivery of premium cat litter, boxes, and deodorizer for pet care. |
Detailed competitors of PrettyLitter
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of PrettyLitter
The website of PrettyLitter (prettylitter.com) receives about 443.8K visits a month and ranks #97,705 among all websites worldwide, #565 in Pet Food and Supplies.
- Monthly visits443.8K
▲ 2% vs previous month
- Unique visitors265.2K
per month
- Global rank#97,705
among all websites
- Category rank#565
Pets and Animals · Pet Food and Supplies
- Bounce rate39%
- Pages per visit3.5
- Average visit1 min 31 sec
- DevicesDesktop 15% · Mobile 85%
Websites whose visitors overlap most with PrettyLitter. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| chewy.com | 100% | 46.5M | #671 | View details | |
| tuftandpaw.com | 99% | 214.2K | #195,125 | View details | |
| petflow.com | 86% | 80.5K | #356,066 | View details | |
| litter-robot.com | 86% | 1.8M | #40,186 | View details | |
| boxiecat.com | 85% | – | #1,345,577 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for PrettyLitter
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- 40 similar websites
- Audience overlap
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- Traffic by brand
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Latest news on Prettylitter
Complete news archive for PrettyLitter
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
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- Brand-specific news history
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Similar companies to PrettyLitter
10 companies that operate in the same segment as PrettyLitter (Pet & Animal Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | – | – | |
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | – | 686 | |
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M | – | – | |
Wearable GPS devices for pet tracking are offered by Tractive. | 2012 | Pasching, Upper Austria, Austria | USD 35.5 M | – | – | |
Multi-category pet products and pets are retailed online. | 2021 | Bengaluru, Karnataka, India | USD 63.81 M | – | – | |
Pet sitters are matched with owners through an online marketplace. | 2010 | Los Angeles, California, United States | USD 98.45 M | – | – | |
Internet first brand offering refrigerated pet food | 2006 | Secaucus, New Jersey, United States | USD 54 M | USD 1.1 B | 1,300 | |
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Private label brand of tracking devices for dogs | 2012 | San Francisco, California, United States | USD 21 M | – | – | |
Platform offering cooked-meal delivery service for dogs | 2016 | London, England, United Kingdom | USD 477.37 M | USD 48.04 M | – |
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Frequently Asked Questions about PrettyLitter
PrettyLitter was founded in 2010 and raised its 1st funding round 6 years after it was founded.
PrettyLitter is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
PrettyLitter is a funded company, having raised a total of $520.53K across 2 funding rounds to date. The company's 1st funding round was a Seed of $100K, raised on Jun 2016.
PrettyLitter was established in 2010 in Los Angeles, United States, within the veterinary products sector. Operations center on the development and distribution of specialized litter solutions for cats, which include health indicator features. Products are made available through the domain prettylitter.com, targeting pet owners across the United States. The focus remains on practical animal care tools without additional services noted.
PrettyLitter's top competitors include LitterKit and Savvy Cat Club.
PrettyLitter offers Original Litter, Lotus Flower Litter, and Clumping Litter.
PrettyLitter operates through Prettylitter, Inc..
Yes. PrettyLitter was acquired by Mars in September 2021.
The website of PrettyLitter receives about 444 thousand visits a month and ranks #97,705 among all websites worldwide.