About M&M'S
M&M'S is a company based in Hackettstown (United States) founded in 1940. M&M'S has raised $53 million across 1 funding round from investors including Mars. M&M'S operates in a competitive market with competitors including Jelly Belly, Hammond’s Candies, Candy Club, SmashMallow and StuffedPuffs, among others.
- Headquarter Hackettstown, United States
- SectorsConsumer
- Website category Food and Drink
- Website mms.com/en-us
- Social X Facebook
- Total Equity Funding$53M (USD)
in 1 rounds
- Latest Funding Round$53M (USD), Series C
Jul 2015
- Investors
Funding Insights of M&M'S
M&M'S has successfully raised a total of $53M through 1 strategic funding round. The most recent funding activity was a Series C round of $53 million completed in July 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $53M
- Total Rounds 1
- Last Round Series C — $53M
- First Round $53M
(Jul 2015)
- Investors Count 1
All 1 funding rounds of MMS with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2015 | $53M | Series C | – | – |
1 investors in total: 1 institutional.
Investors in M&M'S
M&M'S has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Mars.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Grains, legumes, snacks, pet care, and confectionery products are produced. | 1911 | mars.com | Mclean, United States |
Investor details for MMS
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of M&M'S
2 dated milestones of M&M'S across 75 years, from founding to its latest funding, stage changes and deals.
- Founded M&M'S is founded.
- Funding First funding round of $53.0M.
Competitors of M&M'S
M&M'S operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Jelly Belly, Hammond’s Candies, Candy Club, SmashMallow and StuffedPuffs, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| jellybelly.com | 1869 | Fairfield, United States | – | 499 | A candy company specializing in high-quality confectionery products. | |
| hammondscandies.com | 1920 | Denver, United States | – | 129 | Confectionery company | |
| candyclub.com | 2013 | Los Angeles, United States | – | 3 | Monthly subscriptions of candy products are provided by Candy Club. | |
| smashmallow.com | 2016 | Sonoma, United States | $10M | – | Organic marshmallow products in various flavors are produced and sold. | |
| stuffedpuffs.com | 2019 | Bethlehem, United States | $110.7M | 133 | Brand of candy | |
| themodernpop.com | 2013 | Laguna Beach, United States | $1.04M | – | Fruit-based nutrition bars are produced and marketed. | |
| goli.com | 2019 | West Hollywood, United States | – | – | Goli Nutrition is recognized for producing health-focused dietary gummies. | |
| neurogum.com | 2015 | Los Angeles, United States | $8.25M | – | Manufacturer of caffeine-infused gum and mints for enhanced focus and energy | |
| bazookacandybrands.com | 1947 | New York, United States | – | – | Chocolates and assorted candies are offered by the internet-first brand. |
Detailed competitors of MMS
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of M&M'S
The website of M&M'S (mms.com) receives about 1.5M visits a month and ranks #45,321 among all websites worldwide, #1,288 in Food and Drink.
- Monthly visits1.5M
▲ 22.2% vs previous month
- Unique visitors603.4K
per month
- Global rank#45,321
among all websites
- Category rank#1,288
Food and Drink · Food and Drink
- Bounce rate48%
- Pages per visit2.9
- Average visit1 min 35 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with M&M'S. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mars.com | 100% | 931.7K | – | View details | |
snickers.com | snickers.com | 87% | – | #85,284 | – |
mmsworld.com | mmsworld.com | 86% | – | – | – |
| fritolay.com | 86% | 258K | #226,204 | View details | |
| necco.com | 83% | 2.6K | #7,956,754 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for M&M'S
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on M&M's
Complete news archive for MMS
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to M&M'S
10 companies that operate in the same segment as M&M'S (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 221.1 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
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Frequently Asked Questions about M&M'S
M&M'S was founded in 1940 and raised its 1st funding round 75 years after it was founded.
M&M'S is headquartered in Hackettstown, United States. It is registered at Hackettstown, New Jersey, United States.
M&M'S is a funded company, having raised a total of $53M across 1 funding round to date. The company's 1st funding round was a Series C of $53M, raised on Jul 2015.
The MMS brand was established in 1940 and is headquartered in Hackettstown, United States. Operations focus on the confectionery sector, where chocolate candies and gum are manufactured and marketed globally. Products are distributed through retail channels, including supermarkets and online platforms. The domain mms.com supports consumer engagement and brand information. Emphasis is placed on quality control in production processes across various facilities.
M&M'S's top competitors include Candy Club, StuffedPuffs and Hammond’s Candies.
M&M'S has 1 investor. Key investors include Mars.
The website of M&M'S receives about 1.5 million visits a month and ranks #45,321 among all websites worldwide.