About Amway
Amway is a publicly listed company based in Ada Township (United States) founded in 1959. Nutritional supplements and beauty products are manufactured and marketed globally. Its chief executive, as recorded, is Steve Van Andel. Its website amwayglobal.com draws about 2.8 million monthly visits. Amway offers products and services including Nutrilite, Artistry, and XS Energy. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Multi Category and Direct Selling. Its legal entity is Amway Corp. Its competitors include Rodan + Fields, hers and Guthy-Renker.
Company details
Amway was established in 1959 as a subsidiary of Alticor, based in Ada Township, United States. Nutrition supplements, beauty items, bath and body products, home goods, jewelry, food, beverages, fragrances, and oral care are produced and distributed. Sales occur through direct selling and online channels across more than 100 countries and territories. Leadership is provided by Chairman and CEO Steve Van Andel.
Products & Services of Amway
Amway offers a comprehensive portfolio of products and services, including Nutrilite, Artistry, and XS Energy.
Plant-powered wellness products for improving health and wellbeing.
Clean beauty items for skin and hair care routines.
Energy products to fuel fitness and adventure activities.
Apps and channels of Amway
Amway publishes 1 mobile app with over 1M+ downloads; its YouTube channel Amway Global has 111K subscribers and 30 videos.
Videos from Amway
The most watched videos on Amway's YouTube channel, Amway Global (111K subscribers). Click a video to play it here.
More on Amway Global.
People of Amway
48 people are tracked at Amway (7 in leadership, 41 in team).
| Name | Role | Group |
|---|---|---|
Steve Van Andel | Chairman & CEO | Leadership |
Bill Porter | Director Of Strategic Communications & Special Events | Leadership |
Imran Zaman | Chief Digital & Marketing Officer | Leadership |
Ahmed Shehatah | Director Brand Portfolio | Leadership |
Guido Jacobs | Director Delivery Experience & Customer Service | Europe, Southern Africa, Australia & New Zealand | Leadership |
Natalya Hendrix | International Business Director "platina Level” | Leadership |
Valentina Beshevishka | Head Of Brand And Portfolio, Beauty & Personal Care For Europe, South Africa, Australia, New Zealand | Leadership |
Agata Lulek | Finance Team Leader | Team |
Ilaria Chiusa | Brand Manager Beauty & Personal Care | Team |
Arkadiusz Kuprowski | Manager Engineering - Business Operations Solutions | Team |
Mirosław Gałat | Senior Software Developer | Team |
Roel Driessen | Senior Specialist Omnichannel Logistic | Team |
Martyna Michalewska | Senior Finance Projects And Processes Analyst | Team |
David Marin Mejia | Fp&a Senior Financial Analyst | Team |
Erik van Can | Finance Manager ASCS Venlo | Team |
Szymon Woźny | Senior Rtr Accountant | Team |
Anzhela Mukusheva | Senior Treasury Analyst | Team |
Krystian G. | Corporate Tax Lead | Team |
Bruno Giacomini | Digital Content Editor | Team |
Paulina Filipczyk-Kaleta | Fp&a Associate Analyst – Functional Support | Team |
28 more people are available in the full profile.
Complete people profiles for Amway
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Competitors of Amway
Amway has 3 listed competitors in our database. They include Rodan + Fields, hers and Guthy-Renker.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| rodanandfields.com | 2002 | San Francisco, United States | 458 | Brand and manufacturer of skin care products | ||
| forhers.com | 2016 | San Francisco, United States | 375 | Multi-category beauty and health products are provided online. | ||
| guthy-renker.com | 1988 | El Segundo, United States | 863 | Beauty products are branded and marketed by Guthy-Renker. |
Detailed competitors of Amway
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Web traffic of Amway
The website of Amway (amwayglobal.com) receives about 2.8M visits a month and ranks #18,808 among all websites worldwide, #1,201 in Finance.
- Monthly visits2.8M
▼ 2.1% vs previous month
- Unique visitors534.9K
per month
- Global rank#18,808
among all websites
- Category rank#1,201
Finance · Finance
- Bounce rate28%
- Pages per visit4.4
- Average visit2 min 29 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Amway. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
iboai.com | iboai.com | 100% | #1,656,928 | – | |
amway.com.co | amway.com.co | 83% | – | ||
amway.ua | amway.ua | 83% | #156,827 | – | |
amway.my | amway.my | 79% | #80,784 | – | |
amway.com | amway.com | 71% | #18,524 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 27 similar websites and full traffic analytics for Amway
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- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Amway (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Amway
Complete news archive for Amway
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Frequently Asked Questions about Amway
Amway was founded in 1959.
Amway is headquartered in Ada Township, United States. It is registered at Ada Township, Michigan, United States.
Steve Van Andel is the CEO of Amway, as recorded in our data.
Amway was established in 1959 as a subsidiary of Alticor, based in Ada Township, United States. Nutrition supplements, beauty items, bath and body products, home goods, jewelry, food, beverages, fragrances, and oral care are produced and distributed. Sales occur through direct selling and online channels across more than 100 countries and territories. Leadership is provided by Chairman and CEO Steve Van Andel.
Amway's top competitors include Rodan + Fields, Guthy-Renker and hers.
Amway offers Nutrilite, Artistry, and XS Energy.
Amway operates through Amway Corp..
Yes. Amway publishes Artistry Virtual Beauty, with over 1 million downloads.
The website of Amway receives about 2.8 million visits a month and ranks #18,808 among all websites worldwide.