About Rodan + Fields
Rodan + Fields is a Consumer company based in San Francisco (United States) founded in 2002 by Katie Rodan and Kathy Fields. It operates as a brand and manufacturer of skin care products. Its website rodanandfields.com draws about 420 thousand monthly visits. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Multi Category and Direct Selling. Its competitors include Amway, hers, Guthy-Renker, Harmon Face Values and EverSkin and 2 more.
Company details
Rodan Fields was established in 2002 in San Francisco, United States, by Katie Rodan and Kathy Fields as a skin care brand and manufacturer. Operations focus on producing cleansers, toners, moisturizers, creams, exfoliators, and sunscreens to address issues such as aging, acne, and brown spots. Products are distributed through independent consultants and department stores. The company operated as a subsidiary of The Estee Lauder Companies before becoming independent.
- Investors
Apps and channels of Rodan + Fields
its YouTube channel Rodan + Fields has 49.5K subscribers and 30 videos.
Videos from Rodan + Fields
The most watched videos on Rodan + Fields's YouTube channel, Rodan + Fields (49.5K subscribers). Click a video to play it here.
More on Rodan + Fields.
Funding Insights of Rodan + Fields
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Rodan Fields with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2018 | – | Private Equity Round | – | – |
1 investors in total: 1 institutional.
Investors in Rodan + Fields
Rodan + Fields has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include TPG.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Fund of funds focused on pre-seed and seed-stage companies | 1992 | tpg.com | Fort Worth, United States |
Investor details for Rodan Fields
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People of Rodan + Fields
88 people are tracked at Rodan + Fields (23 in leadership, 65 in team).
| Name | Role | Group |
|---|---|---|
Katie Rodan | Founder | Leadership |
Kathy Fields | Founder | Leadership |
Dimitri Haloulos | President & CEO | Leadership |
Bryan Wayda | Chief Supply & Service Officer | Leadership |
Angela Morrison | Vice President Of Affiliate Sales | Leadership |
Dalia Stoddard | CTO | Leadership |
Laura Beitler | Chief Global Sales Officer | Leadership |
Bhadram Danturthi | Senior Director, Enterprise Platforms | Leadership |
Marjorie Goux | Chief Legal Officer & Secretary | Leadership |
Steve Dee | Chief Information Officer | Leadership |
Anncy Rowe | Chief Commercial Officer | Leadership |
Praveen Jain | Head Of Data - Dba, Enterprise Data/analytics & Data Engineering | Leadership |
Victoria Bausman | Director, Product Development | Leadership |
Amir Renane | Sr. Director, Global Strategic Sourcing | Leadership |
Valles Denice | Business Development Director At Rodan + Fields | Leadership |
Selin Iskifoglu | Director, Commercial Planning | Leadership |
Dan Grimm | Vice President, Digital, Engineering, Architecture, Product Management, & UX | Leadership |
Bill Salacuse | Sr. Director, Head Of Global Human Resources Operations | Leadership |
Thomas Trautmann | CFO | Leadership |
Ryan Poplawski | Senior Director, Technology Enablement | Leadership |
68 more people are available in the full profile.
Complete people profiles for Rodan + Fields
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Rodan + Fields
2 dated milestones of Rodan + Fields across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Rodan + Fields is founded.
- Funding First funding round.
Competitors of Rodan + Fields
Rodan + Fields has 7 listed competitors in our database. They include Amway, hers, Guthy-Renker, Harmon Face Values and EverSkin, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| amwayglobal.com | 1959 | Ada Township, United States | – | – | Nutritional supplements and beauty products are manufactured and marketed globally. | |
| forhers.com | 2016 | San Francisco, United States | – | 375 | Multi-category beauty and health products are provided online. | |
| guthy-renker.com | 1988 | El Segundo, United States | – | 863 | Beauty products are branded and marketed by Guthy-Renker. | |
| harmondiscount.com | 1973 | Union, United States | – | – | Retailers of cosmetics, health and beauty products | |
| everskin.com | 2015 | San Francisco, United States | – | – | Serves as a direct selling brand for beauty products. | |
| thezionbeauty.com | 2022 | United States | – | – | Runs a direct-to-consumer brand offering multi-category beauty products. | |
| omegatechlabs.com | 2005 | Boise, United States | – | – | Provides a selection of beauty and pet care products for everyday use. |
Detailed competitors of Rodan Fields
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Web traffic of Rodan + Fields
The website of Rodan + Fields (rodanandfields.com) receives about 420.3K visits a month and ranks #79,761 among all websites worldwide, #3,978 in Beauty and Cosmetics.
- Monthly visits420.3K
▼ 43.2% vs previous month
- Unique visitors272.6K
per month
- Global rank#79,761
among all websites
- Category rank#3,978
Lifestyle · Beauty and Cosmetics
- Bounce rate52%
- Pages per visit2.8
- Average visit3 min 37 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with Rodan + Fields. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
thedermreview.com | thedermreview.com | 100% | – | #677,797 | – |
myrfpulse.com | myrfpulse.com | 96% | – | – | – |
myrandf.com | myrandf.com | 82% | – | #730,831 | – |
herliaison.com | herliaison.com | 78% | – | #983,395 | – |
michebeauty.com | michebeauty.com | 77% | – | #444,109 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Rodan + Fields
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
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Top companies in Beauty & Personal Care Products
10 companies that operate in the same segment as Rodan + Fields (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Related news about Rodan + Fields
Complete news archive for Rodan Fields
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Frequently Asked Questions about Rodan + Fields
Rodan + Fields was founded in 2002 and raised its 1st funding round 16 years after it was founded.
Rodan + Fields is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Rodan Fields was established in 2002 in San Francisco, United States, by Katie Rodan and Kathy Fields as a skin care brand and manufacturer. Operations focus on producing cleansers, toners, moisturizers, creams, exfoliators, and sunscreens to address issues such as aging, acne, and brown spots. Products are distributed through independent consultants and department stores. The company operated as a subsidiary of The Estee Lauder Companies before becoming independent.
Rodan + Fields's top competitors include Amway, Guthy-Renker and hers.
Rodan + Fields has 1 investor. Key investors include TPG.
The website of Rodan + Fields receives about 420 thousand visits a month and ranks #79,761 among all websites worldwide.