About AO
AO is a company based in Bolton (United Kingdom) founded in 2000 by John Roberts.. AO has completed 2 acquisitions, including Mobile Phones Direct and Music Magpie PLC.
- Headquarter Bolton, United Kingdom
- Founders John Roberts
- Stage Public
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Ao World Plc
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Annual Revenue
$1.48 B (USD)9.45as on Mar 31, 2025
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Net Profit
$13.59 M (USD)-57.49as on Mar 31, 2025
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EBITDA
$117.3 M (USD)51.51as on Mar 31, 2025
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Investments & Acquisitions
Mobile Phones Direct
& 1 more
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IPO & Listings of AO
AO is a publicly listed company on the LSE with ticker symbol AO. in UK, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
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Funding Insights of AO
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
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First Round
First Round
(30 Mar 2017)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2023 | Amount | Post-IPO - AO | Valuation |
investors |
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| Mar, 2017 | Amount | Post-IPO - AO | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in AO
AO has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Frasers Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Retailer of sports products
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by AO
AO has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Mobile Phones Direct and Music Magpie PLC. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Electronic gadgets are wholesaled by musicMagpie in the United Kingdom.
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2007 | ||||
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Smartphones and accessories are retailed online by Mobile Phones Direct.
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1992 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - AO
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Ao Comparisons
Competitors of AO
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Ao
Frequently Asked Questions about AO
When was AO founded?
AO was founded in 2000 and raised its 1st funding round 17 years after it was founded.
Where is AO located?
AO is headquartered in Bolton, United Kingdom. It is registered at Bolton, Greater Manchester, United Kingdom.
Who is the current CEO of AO?
John Roberts is the current CEO of AO. They have also founded this company.
What is the annual revenue of AO?
Annual revenue of AO is $1.48B as on Mar 31, 2025.
What does AO do?
AO was established in 2000 and is headquartered in Bolton, United Kingdom. Operations are conducted as an e-commerce retailer in the consumer electronics and home appliances sector. A diverse catalog is maintained, encompassing items such as washing machines, refrigerators, televisions, audio systems, and health products. Sales and distribution occur primarily through the domain ao.com, serving customers across the UK.
Is AO publicly traded?
Yes, AO is publicly traded on LSE under the ticker symbol AO..
How many acquisitions has AO made?
AO has made 2 acquisitions, including Mobile Phones Direct, and Music Magpie PLC.
Who are AO's investors?
AO has 1 investor. Key investors include Frasers Group.
What is AO's ticker symbol?
The ticker symbol of AO is AO. on LSE.