About Mobile Phones Direct
Mobile Phones Direct is a company based in Bolton (United Kingdom) founded in 1992 was acquired by AO in November 2018. The company has 1,340 employees. Mobile Phones Direct operates in a competitive market with competitors including Mobuy, Ziegal, Londonmagicstore, Aflak Kala and Phone Hub, among others.
- Headquarter Bolton, United Kingdom
- Employees 1,340
- SectorsRetail
- Website category Computers Electronics and Technology · Consumer Electronics
- Email••••••••
- Phone•••• ••••
- Website mobilephonesdirect.co.uk
- Social LinkedIn X Facebook
- Acquired by AO (Nov 2018)
- Legal Name Ao Retail Limited
- Date of Incorporation 28 Jan, 2000
- Jurisdiction BOLTON
Investors in Mobile Phones Direct
Mobile Phones Direct has secured backing from 1 investor. Prominent investors backing the company include AO.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-category products are retailed via an online platform. | 2000 | ao.com | Bolton, United Kingdom |
Investor details for Mobile Phones Direct
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Timeline of Mobile Phones Direct
2 dated milestones of Mobile Phones Direct across 26 years, from founding to its latest funding, stage changes and deals.
- Founded Mobile Phones Direct is founded.
- Exit Acquired by AO.
Competitors of Mobile Phones Direct
Mobile Phones Direct operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mobuy, Ziegal, Londonmagicstore, Aflak Kala and Phone Hub, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mobuy.co.uk | 2017 | Leicester, United Kingdom | – | 1 | Online retailer of mobile phones | |
| ziegal.co.uk | 2017 | Truro, United Kingdom | – | – | Offers unlocked mobile phones, accessories, and broadband deals online. | |
| londonmagicstore.co.uk | 2009 | Brentwood, United Kingdom | – | 8 | Operates an online hub for buying mobile phones and accessories. | |
| aflakkala.com | 2019 | London, United Kingdom | – | – | Manages an e-commerce store specializing in multi-category mobile accessories. | |
| phonehub.co.uk | 2009 | Eastleigh, United Kingdom | – | – | Offers refurbished iPhones and Samsung phones with warranties and fast delivery. | |
| celulandia.shop | 2023 | London, United Kingdom | – | – | An online platform offering a variety of mobiles and accessories for sale. |
Detailed competitors of Mobile Phones Direct
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Web traffic of Mobile Phones Direct
The website of Mobile Phones Direct (mobilephonesdirect.co.uk) receives about 348.2K visits a month and ranks #110,236 among all websites worldwide, #967 in Consumer Electronics.
- Monthly visits348.2K
▼ 11.3% vs previous month
- Unique visitors160.7K
per month
- Global rank#110,236
among all websites
- Category rank#967
Computers Electronics and Technology · Consumer Electronics
- Bounce rate39%
- Pages per visit3.5
- Average visit2 min 27 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with Mobile Phones Direct. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
carphonewarehouse.com | carphonewarehouse.com | 100% | – | #45,812 | – |
| fonehouse.co.uk | 89% | 351.1K | #119,535 | View details | |
affordablemobiles.co.uk | affordablemobiles.co.uk | 83% | – | #216,033 | – |
buymobiles.net | buymobiles.net | 70% | – | #527,281 | – |
mobiles.co.uk | mobiles.co.uk | 65% | – | #52,197 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Mobile Phones Direct
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Latest news on Mobile Phones Direct
Complete news archive for Mobile Phones Direct
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- Brand-specific news history
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Similar companies to Mobile Phones Direct
10 companies that operate in the same segment as Mobile Phones Direct (Consumer Electronics E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Digital entertainment, e-commerce, and financial services are provided globally. | 2006 | Singapore | USD 721.47 M | USD 22.94 B | 80,700 | |
VR-based head-mounted displays for gaming are provided by Oculus. | 2012 | Menlo Park, California, United States | USD 107.05 M | – | – | |
Refurbished and new gadgets are offered through an online marketplace. | 2009 | Gurugram, Haryana, India | USD 130.05 M | USD 99.25 M | 1,264 | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Multi-category consumer electronics are offered through an internet-first model. | 2010 | Beijing, China | USD 1.45 B | USD 63.71 B | 43,690 | |
Health-tracking smart rings and biosensors are developed for biometric monitoring. | 2013 | Oulu, North Ostrobothnia, Finland | USD 1.32 B | – | – | |
Personal audio products, wearables, and mobile accessories are retailed. | 2016 | Gurugram, Haryana, India | USD 171.3 M | USD 366.28 M | 471 | |
Smartwatches and fitness trackers are provided for activity monitoring. | 2007 | San Francisco, California, United States | USD 65.05 M | USD 3.88 | – | |
Energy-efficient ceiling fans and smart home appliances are provided. | 2012 | Mumbai, Maharashtra, India | USD 119.2 M | USD 101.01 M | 770 |
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Frequently Asked Questions about Mobile Phones Direct
Mobile Phones Direct was founded in 1992.
Mobile Phones Direct is headquartered in Bolton, United Kingdom. It is registered at Bolton, Greater Manchester, United Kingdom.
Mobile Phones Direct has 1,340 employees.
Annual revenue of Mobile Phones Direct is $1.79M as on Mar 31, 2022.
Mobile Phones Direct was founded in 1992 in Bolton, United Kingdom, and operates as an online retailer in the consumer electronics sector. A range of smartphones from multiple brands is offered through its domain, mobilephonesdirect.co.uk. Additional products including tablets, speakers, headphones, and vouchers are provided, frequently bundled with smartphones to support customer purchases. Operations focus on direct-to-consumer sales within the UK market.
Mobile Phones Direct's top competitors include Mobuy, Ziegal and Londonmagicstore.
Mobile Phones Direct has 1 investor. Key investors include AO.
Mobile Phones Direct operates through Ao Retail Limited.
Yes. Mobile Phones Direct was acquired by AO in November 2018.
The website of Mobile Phones Direct receives about 348 thousand visits a month and ranks #110,236 among all websites worldwide.