Mobile Phones Direct

Bolton, United Kingdom Founded: 1992 • Age: 34 yrs Acquired By AO
Smartphones and accessories are retailed online by Mobile Phones Direct.

About Mobile Phones Direct

Mobile Phones Direct is a company based in Bolton (United Kingdom) founded in 1992 was acquired by AO in November 2018.. The company has 1,340 employees as of January 31, 2021. Mobile Phones Direct operates in a competitive market with competitors including Mobuy, Ziegal, Londonmagicstore, Aflak Kala and Phone Hub, among others.

  • Headquarter Bolton, United Kingdom
  • Employees 1340 as on 31 Jan, 2021
  • Sectors
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Ao Retail Limited
  • Date of Incorporation 28 Jan, 2000
  • Jurisdiction BOLTON
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
    $1.79 M (USD)
    -3
    as on Mar 31, 2022
  • Net Profit
    $50.95 K (USD)
    -54
    as on Mar 31, 2022
  • EBITDA
    $41.21 K (USD)
    -63
    as on Mar 31, 2022
  • Latest Funding Round
  • Investors
  • Employee Count
    1340

    as on Jan 31, 2021

  • Acquired by
    AO

    (Nov 09, 2018)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Funding Insights of Mobile Phones Direct

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Mobile Phones Direct

Mobile Phones Direct has secured backing from 1 investor. Prominent investors backing the company include AO. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
Multi-category products are retailed via an online platform.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Mobile Phones Direct

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Mobile Phones Direct

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Mobile Phones Direct Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Mobile Phones Direct

Mobile Phones Direct operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mobuy, Ziegal, Londonmagicstore, Aflak Kala and Phone Hub, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Online retailer of mobile phones
domain founded_year HQ Location
Offers unlocked mobile phones, accessories, and broadband deals online.
domain founded_year HQ Location
Operates an online hub for buying mobile phones and accessories.
domain founded_year HQ Location
Manages an e-commerce store specializing in multi-category mobile accessories.
domain founded_year HQ Location
Offers refurbished iPhones and Samsung phones with warranties and fast delivery.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Mobile Phones Direct

Frequently Asked Questions about Mobile Phones Direct

When was Mobile Phones Direct founded?

Mobile Phones Direct was founded in 1992.

Where is Mobile Phones Direct located?

Mobile Phones Direct is headquartered in Bolton, United Kingdom. It is registered at Bolton, Greater Manchester, United Kingdom.

How many employees does Mobile Phones Direct have?

As of Jan 31, 2021, the latest employee count at Mobile Phones Direct is 1,340.

What is the annual revenue of Mobile Phones Direct?

Annual revenue of Mobile Phones Direct is $1.79M as on Mar 31, 2022.

What does Mobile Phones Direct do?

Mobile Phones Direct was founded in 1992 in Bolton, United Kingdom, and operates as an online retailer in the consumer electronics sector. A range of smartphones from multiple brands is offered through its domain, mobilephonesdirect.co.uk. Additional products including tablets, speakers, headphones, and vouchers are provided, frequently bundled with smartphones to support customer purchases. Operations focus on direct-to-consumer sales within the UK market.

Who are the top competitors of Mobile Phones Direct?

Mobile Phones Direct's top competitors include Mobuy, Ziegal and Londonmagicstore.

Who are Mobile Phones Direct's investors?

Mobile Phones Direct has 1 investor. Key investors include AO.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available