About Aplazo
Aplazo is a Financial Services company based in Mexico City (Mexico) founded in 2020. Installment financing is offered for online POS purchases. Aplazo has raised $77.25 million across 4 funding rounds from investors including BBVA Spark, QED Investors and Volpe Capital. Aplazo has completed 1 acquisition, including Sensai Metrics. Its website aplazo.mx draws about 529 thousand monthly visits. Its focus areas include FinTech, Alternative Lending, Online Lenders and Consumer Loans. Its competitors include YoFio, Atrato and Kueski Pay; 2 of its 3 listed competitors have raised funding.
Company details
Aplazo was founded in 2020 in Mexico City, Mexico, within the fintech sector. An online platform is provided for point-of-sale financing, where users apply through the website to select installment plans as a payment option. Purchases at affiliated stores are enabled to be paid in fixed installments. Access to deferred payment channels is facilitated, supporting expansion of the customer base in the Mexican market.
- Total Equity Funding$77.25M (USD)
in 4 rounds
- Latest Funding Round$35.5M (USD), Debt – Conventional
Feb 2025
- InvestorsBBVA Spark
& 5 more
- Investments & Acquisitions
Funding Insights of Aplazo
Aplazo has successfully raised a total of $77.25M across 4 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $35.5 million completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $77.25M
- Total Rounds 4
- Last Round Debt – Conventional — $35.5M
- First Round $5.25M
(Jun 2021)
- Investors Count 6
All 4 funding rounds of Aplazo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2025 | $35.5M | Debt – Conventional | – | – | |
| May 2024 | $45M | Series B | – | QED Investors | |
| Nov 2021 | $27M | Series A | – | Oak HC/FT | |
| Jun 2021 | $5.25M | Seed | – | – | – |
6 investors in total: 6 institutional.
Investors in Aplazo
Aplazo has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include BBVA Spark, QED Investors and Volpe Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund investing in early-stage start-ups | qedinvestors.com | Alexandria, United States | ||
Tech startups are funded by Volpe Capital venture capital firm. | volpecapital.com | Sao Paulo, Brazil | ||
Investments are made in early-stage healthtech and fintech startups. | oakhcft.com | Stamford, United States | ||
Venture capital investments are directed toward multiple sectors by Kaszek. | kaszek.com | Buenos Aires, Argentina | ||
Venture capital firm focused on early stage healthcare, renewable energy, real estate, finance, and multiple businesses | picuscap.com | Munich, Germany | ||
Financial support for startups through banking and venture debt services. | 2022 | bbvaspark.com | Madrid, Spain |
Investor details for Aplazo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Aplazo
59 people are tracked at Aplazo (13 in leadership, 1 in board & advisors, 45 in team).
| Name | Role | Group |
|---|---|---|
Ankur Pal | Chief Data Scientist | Leadership |
Angel Pena | Co-Founder & CEO | Leadership |
Alexander Wieland | Co-Founder & COO | Leadership |
Mariano Piña Landy | Head of Central Operations | Leadership |
María Cecilia Olguin | CMO | Leadership |
Rossana Escalante | Head of Business Development | Leadership |
Sofía Prieto | Head of People | Leadership |
Ricardo M. | VP Of Marketing | Leadership |
Rodrigo Ayora Peon | VP, Sales | Leadership |
Christopher Bucknell | Head Of Analytics And Data Engineering | Leadership |
David Uziel C. | VP of Engineering | Leadership |
Ashish Jain | Director - Data Science | Leadership |
Salo Dabbah | Head of Growth | Leadership |
Enrique Aguilar | Sales Advisor | Board & advisors |
Abhishek Singh | Data Science Specialist | Team |
Edgar Pacheco | Business Sales Manager | Team |
Mauro Rios | Trade Marketing B2b | Team |
Rigel R. | Consumer Insights Specialist | Team |
María Fernanda Castro | Merchant Operations Analyst | Team |
Erin Camacho | People PM Sr. Specialist | Team |
39 more people are available in the full profile.
Complete people profiles for Aplazo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Aplazo
Aplazo has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Sensai Metrics.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Customer insights for online stores are analyzed using machine learning. | sensaimetrics.io | Mexico | 2018 | Oct 2022 | •••• |
Complete acquisition details for Aplazo
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Timeline of Aplazo
4 dated milestones of Aplazo across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Aplazo is founded.
- Funding First funding round of $5.2M.
- Acquisition Acquires Sensai Metrics.
- Funding Latest funding round, Debt – Conventional, of $35.5M.
Competitors of Aplazo
Aplazo has 3 listed competitors in our database, 2 of them funded. They include YoFio, Atrato and Kueski Pay.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yofio.app | 2019 | Cuajimalpa, Mexico | $10M | Online lending platform offering point-of-sale financing | ||
| atratopago.com | 2016 | Jalisco, Mexico | $2.83M | Consumer loans are facilitated via an online platform in Mexico. | ||
| kueskipay.com | 2018 | Guadalajara, Mexico | Online platform for point of sale financing |
Detailed competitors of Aplazo
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- Full competitor set
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Web traffic of Aplazo
The website of Aplazo (aplazo.mx) receives about 529.5K visits a month and ranks #85,155 among all websites worldwide, #5,356 in Financial Planning and Management.
- Monthly visits529.5K
▼ 3.4% vs previous month
- Unique visitors166.3K
per month
- Global rank#85,155
among all websites
- Category rank#5,356
Finance · Financial Planning and Management
- Bounce rate9%
- Pages per visit3.7
- Average visit1 min 26 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with Aplazo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kueski.com | 100% | 5.4M | #10,538 | View details | |
| digitt.com | 96% | 220.7K | #201,065 | View details | |
santander.com.mx | santander.com.mx | 87% | #8,203 | – | |
| prestadero.com | 85% | 59.2K | #426,304 | View details | |
moneycat.mx | moneycat.mx | 85% | #247,231 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 20 similar websites and full traffic analytics for Aplazo
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Frequently Asked Questions about Aplazo
Aplazo was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Aplazo is headquartered in Mexico City, Mexico.
Aplazo is a funded company, having raised a total of $77.25M across 4 funding rounds to date. The company's 1st funding round was a Seed of $5.25M, raised on Jun 2021.
Aplazo was founded in 2020 in Mexico City, Mexico, within the fintech sector. An online platform is provided for point-of-sale financing, where users apply through the website to select installment plans as a payment option. Purchases at affiliated stores are enabled to be paid in fixed installments. Access to deferred payment channels is facilitated, supporting expansion of the customer base in the Mexican market.
Aplazo's top competitors include Atrato, YoFio and Kueski Pay.
Aplazo has made 1 acquisition, including Sensai Metrics.
Aplazo has 6 investors. Key investors include BBVA Spark, QED Investors, Volpe Capital, Oak HC/FT, and Kaszek.
The website of Aplazo receives about 529 thousand visits a month and ranks #85,155 among all websites worldwide.