About Atrato
Atrato is a Financial Services company based in Mexico founded in 2016 by Juan Pedro Casian Porter and Rogelio Rea. Consumer loans are facilitated via an online platform in Mexico. Atrato has raised $2.83 million across 4 funding rounds from investors including Accel, Architect Capital and Martin Schrimpff. Its chief executive, as recorded, is Rogelio Rea. Its website atratopago.com draws about 26 thousand monthly visits. Atrato offers products and services including Atrato Pago and Personal Loans. Its focus areas include FinTech, Alternative Lending, Online Lenders and Consumer Loans. Its competitors include Aplazo, YoFio and Kueski Pay; 2 of its 3 listed competitors have raised funding.
Company details
Atrato was founded in 2016 in Jalisco, Mexico, as a fintech platform focused on consumer lending. Loans are accessed by users through registration with personal documents, enabling services such as point-of-sale financing, healthcare loans, and home improvement loans. Payments occur at partnered offline and online stores, while repayments are handled via cash at ATMs and BBVA teller windows. Operations center on accessible digital and physical payment integrations.
- Headquarters Jalisco, Mexico
- Founders Juan Pedro Casian Porter, Rogelio Rea
- SectorsFinancial Services
- Website atratopago.com
- Social LinkedIn Instagram
- Total Equity Funding$2.83M (USD)
in 4 rounds
- Latest Funding Round$15M (USD), Debt – Conventional
Sep 2021
- InvestorsAccel
& 5 more
Products & Services of Atrato
Atrato offers a comprehensive portfolio of products and services, including Atrato Pago and Personal Loans.
Enables deferred payments for purchases in affiliated stores.
Provides quick approvals for loans up to $200,000 in installments.
Funding Insights of Atrato
Atrato has successfully raised a total of $2.83M across 4 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $15 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.83M
- Total Rounds 4
- Last Round Debt – Conventional — $15M
- Investors Count 6
All 4 funding rounds of Atrato with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2021 | $15M | Debt – Conventional | – | – | |
| Jun 2021 | $125,000 | Seed | – | Y Combinator | – |
| Apr 2021 | $2.7M | Seed | – | Accel | |
| Oct 2019 | Seed | – | Finnovista | – |
6 investors in total: 4 institutional and 2 angel.
Investors in Atrato
Atrato has secured backing from 6 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Accel, Architect Capital and Martin Schrimpff.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
Startups in the FinTech sector are accelerated by Finnovista. | finnovista.com | Madrid, Spain | ||
Offers customizable financing solutions for founders to maintain equity without dilution. | 2020 | architectcap.io | San Francisco, United States | |
MS Martin Schrimpff | Co-founder of Kocomo, angel investor in travel and fintech startups | unknown_4df23cede686413f8 | ||
BC Bill Clerico | Angel investor, ex-CEO of WePay, focuses on fintech and SaaS startups. | unknown_7081b51014eb4d808 |
Investor details for Atrato
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Atrato
9 people are tracked at Atrato (6 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Juan Pedro Casian Porter | Co-Founder | Leadership |
Rogelio Rea | Co-Founder & CEO | Leadership |
Alejandro Parra | Head Of Technology | Product | Leadership |
Edgar Israel Castillo Hernández | Chief Data & Risk Officer | Leadership |
Ariadna Butrón | People Business Partner | Leadership |
Alejandro Chávez Medrano | Co-Founder & VP, Risk & Credit | Leadership |
Diego Adrián Hernández Zárate | Software Developer | Team |
Jesús León Aguilar | Credit Risk Analyst | Team |
Raúl Becerra | Senior Product Manager | Team |
Complete people profiles for Atrato
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Atrato
3 dated milestones of Atrato across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Atrato is founded.
- Funding First funding round.
- Funding Latest funding round, Debt – Conventional, of $15.0M.
Competitors of Atrato
Atrato has 3 listed competitors in our database, 2 of them funded. They include Aplazo, YoFio and Kueski Pay.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| aplazo.mx | 2020 | Mexico | $77.25M | Installment financing is offered for online POS purchases. | ||
| yofio.app | 2019 | Cuajimalpa, Mexico | $10M | Online lending platform offering point-of-sale financing | ||
| kueskipay.com | 2018 | Guadalajara, Mexico | Online platform for point of sale financing |
Detailed competitors of Atrato
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Atrato
The website of Atrato (atratopago.com) receives about 25.7K visits a month.
- Monthly visits25.7K
▼ 14.7% vs previous month
Websites whose visitors overlap most with Atrato. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| facebook.com | 100% | 12.1B | #3 | View details | |
mercadolibre.com.mx | mercadolibre.com.mx | 98% | #258 | – |
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Related news about Atrato
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Frequently Asked Questions about Atrato
Atrato was founded in 2016 and raised its 1st funding round 3 years after it was founded.
Atrato is headquartered in Mexico. It is registered at Jalisco, Mexico.
Rogelio Rea is the CEO of Atrato, as recorded in our data. They have also founded this company.
Atrato is a funded company, having raised a total of $2.83M across 4 funding rounds to date.
Atrato was founded in 2016 in Jalisco, Mexico, as a fintech platform focused on consumer lending. Loans are accessed by users through registration with personal documents, enabling services such as point-of-sale financing, healthcare loans, and home improvement loans. Payments occur at partnered offline and online stores, while repayments are handled via cash at ATMs and BBVA teller windows. Operations center on accessible digital and physical payment integrations.
Atrato's top competitors include Aplazo, YoFio and Kueski Pay.
Atrato offers Atrato Pago and Personal Loans.
Atrato has 6 investors. Key investors include Accel, Architect Capital, Martin Schrimpff, Bill Clerico, and Y Combinator.