About AppDirect
AppDirect is a company based in Montreal (Canada) founded in 1997 was acquired by AppDirect in January 2016. It operates as a SaaS (Software-as-a-Service), Managed Services, and Two-Sided Marketplace. AppDirect has raised $140.83 million across 3 funding rounds from investors including AppDirect, Reuters and TA Associates. AppDirect has completed 2 acquisitions, including Casero and HiWired. AppDirect offers products and services including AppHelp, B2B Marketplace, and Subscription Billing. AppDirect operates in a competitive market with competitors including UST, Genpact, 1&1 IONOS, Happiest Minds and Accenture, among others.
- Headquarter Montreal, Canada
-
Sectors
Technology
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Appdirect, Inc
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of AppDirect
AppDirect offers a comprehensive portfolio of products and services, including AppHelp, B2B Marketplace, and Subscription Billing. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Premium technical support is provided for digital services.
Third-party services are sold through B2B marketplace platform.
Subscription billing is automated for recurring service sales.
Funding Insights of AppDirect
AppDirect has successfully raised a total of $140.83M across 3 strategic funding rounds. The most recent funding activity was a Series D round of $93.83 million completed in September 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series D — $93.8M
-
First Round
First Round
(12 Jan 2000)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2008 | Amount | Series D - AppDirect | Valuation |
investors |
|
| Mar, 2001 | Amount | Series C - AppDirect | Valuation |
investors |
|
| Jan, 2000 | Amount | Series B - AppDirect | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in AppDirect
AppDirect has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include AppDirect, Reuters and TA Associates. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Multiple sectors are invested in by private equity firm TA.
|
Founded Year | Domain | Location | |
|
Provider of global multimedia news and financial data
|
Founded Year | Domain | Location | |
|
-
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by AppDirect
AppDirect has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Casero and HiWired. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Provider of IT support services
|
2006 | ||||
|
Scaffolding and formwork systems are manufactured and exported globally.
|
2002 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
OVO is recognized as a smart digital payment application.
|
2017 | ||||
|
Bionic investment advisor platform
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - AppDirect
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Appdirect Comparisons
Competitors of AppDirect
AppDirect operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as UST, Genpact, 1&1 IONOS, Happiest Minds and Accenture, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
High-quality office furniture is provided by UST for various needs.
|
|
| domain | founded_year | HQ Location |
Provider of end-to-end business process outsourcing services
|
|
| domain | founded_year | HQ Location |
Cloud infrastructure and hosting services are provided by 1&1 IONOS.
|
|
| domain | founded_year | HQ Location |
IT outsourcing services are delivered across multiple business lines.
|
|
| domain | founded_year | HQ Location |
IT and management consultancy services are provided globally.
|
|
| domain | founded_year | HQ Location |
Application development, cloud, cybersecurity, and business intelligence services are provided.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Appdirect
Frequently Asked Questions about AppDirect
When was AppDirect founded?
AppDirect was founded in 1997 and raised its 1st funding round 3 years after it was founded.
Where is AppDirect located?
AppDirect is headquartered in Montreal, Canada. It is registered at Montreal, Quebec, Canada.
Is AppDirect a funded company?
AppDirect is a funded company, having raised a total of $140.83M across 3 funding rounds to date. The company's 1st funding round was a Series B of $25M, raised on Jan 12, 2000.
What does AppDirect do?
AppDirect is established as a leading platform for digital monetization and procurement of recurring services. Solutions are offered for selling third-party services through B2B marketplaces, managing partner relationships, and automating subscription billing. Support services under the AppHelp brand are provided, covering technical assistance for digital services and devices across various industries. Sectors such as communications, software, manufacturing, and financial services are served with tailored solutions. Cloud distribution and device application management are also facilitated, alongside AI, energy, and hardware lifecycle management. A premier customer experience is delivered through omni-channel support and specialized agent expertise.
Who are the top competitors of AppDirect?
AppDirect's top competitors include Happiest Minds, Mavenir and 1&1 IONOS.
What products or services does AppDirect offer?
AppDirect offers AppHelp, B2B Marketplace, and Subscription Billing.
How many acquisitions has AppDirect made?
Who are AppDirect's investors?
AppDirect has 4 investors. Key investors include AppDirect, Reuters, TA Associates, and Yorkton Securities.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.