About AppDirect
AppDirect is a company based in San Francisco (United States) founded in 2009 by Andy Sen, Daniel Saks, and Nicolas Desmarais.. AppDirect has raised $437.8 million across 11 funding rounds from investors including J P Morgan, Stingray and Caisse de depot et placement du Quebec. The company has 183 employees as of April 06, 2024. AppDirect has completed 16 acquisitions, including AppCarousel, AppDirect and Broker Online Exchange. AppDirect offers products and services including B2B Marketplace, Subscription Billing, Cloud Distribution, and Procurement Marketplace. AppDirect operates in a competitive market with competitors including OrderGroove, sticky.io, Smartrr, OceanX and Xion, among others.
- Headquarter San Francisco, United States
- Employees 183 as on 06 Apr, 2024
- Founders Andy Sen, Daniel Saks, Nicolas Desmarais
- Stage Unicorn
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Sectors
RetailTechnology
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Appdirect India Private Limited
- Date of Incorporation 30 Apr, 2016
- Jurisdiction Hadapsar, Maharashtra, India
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Annual Revenue
$7.59 M (USD)4.61as on Mar 31, 2023
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Net Profit
$725.85 K (USD)4.34as on Mar 31, 2023
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EBITDA
$1.29 M (USD)-1.07as on Mar 31, 2023
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Total Equity Funding
$437.8 M (USD)
in 11 rounds
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Latest Funding Round
$100 M (USD), Debt – Conventional
Jan 09, 2024
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Investors
J P Morgan
& 8 more
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Employee Count
183
as on Apr 06, 2024
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Investments & Acquisitions
AppCarousel
& 15 more
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Products & Services of AppDirect
AppDirect offers a comprehensive portfolio of products and services, including B2B Marketplace, Subscription Billing, Cloud Distribution, and Procurement Marketplace. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Enables selling of third-party technology services through marketplaces
Facilitates online checkout for recurring technology subscriptions
Allows selling services through third-party marketplaces
Streamlines buying and managing technology services
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Software Development Team
129 people
Sales and Marketing
47 people
Senior Team
25 people
Leadership Team
22 people
Human Resources and Administration
11 people
Product Management Team
9 people
Data Analysis and Operations Team
8 people
Operations Team
7 people
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Funding Insights of AppDirect
AppDirect has successfully raised a total of $437.8M across 11 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $100 million completed in January 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 11
- Last Round Debt – Conventional — $100.0M
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First Round
First Round
(04 Mar 2011)
- Investors Count 9
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2024 | Amount | Debt – Conventional - AppDirect | Valuation |
investors |
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| Mar, 2021 | Amount | Debt – Conventional - AppDirect | Valuation |
investors |
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| Sep, 2020 | Amount | Series F - AppDirect | Valuation | Caisse de depot et placement du Quebec |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in AppDirect
AppDirect has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include J P Morgan, Stingray and Caisse de depot et placement du Quebec. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investment strategies are provided across diverse asset classes and markets.
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Founded Year | Domain | Location | |
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Venture capital is invested in early-stage tech startups.
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Founded Year | Domain | Location | |
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Investments are made in early-stage technology companies by Inovia Capital.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by AppDirect
AppDirect has strategically engaged in corporate development activities, having acquired 16 companies. Notable acquisitions include AppCarousel, AppDirect and Broker Online Exchange. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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A platform is provided for building B2B partner marketplaces.
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2020 | ||||
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SaaS-driven facility management solutions are provided for office assets.
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2019 | ||||
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Software solutions are provided via an online marketplace for businesses.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - AppDirect
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Appdirect Comparisons
Competitors of AppDirect
AppDirect operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as OrderGroove, sticky.io, Smartrr, OceanX and Xion, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Subscription commerce is facilitated via a SaaS platform.
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| domain | founded_year | HQ Location |
E-commerce solutions are provided for retailers and brands.
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| domain | founded_year | HQ Location |
Provider of SaaS-based software suite solutions for subscription businesses
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| domain | founded_year | HQ Location |
Cloud-based solution is offered for building subscription-based online stores.
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| domain | founded_year | HQ Location |
Billing and subscription management solutions are provided by Xion.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Appdirect
Frequently Asked Questions about AppDirect
When was AppDirect founded?
AppDirect was founded in 2009 and raised its 1st funding round 2 years after it was founded.
Where is AppDirect located?
AppDirect is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Who is the current CEO of AppDirect?
Nicolas Desmarais is the current CEO of AppDirect. They have also founded this company.
Is AppDirect a funded company?
AppDirect is a funded company, having raised a total of $437.8M across 11 funding rounds to date. The company's 1st funding round was a Series F of $185M, raised on Mar 04, 2011.
How many employees does AppDirect have?
As of Apr 06, 2024, the latest employee count at AppDirect is 183.
What is the annual revenue of AppDirect?
Annual revenue of AppDirect is $7.59M as on Mar 31, 2023.
What does AppDirect do?
AppDirect was founded in 2009 and is headquartered in San Francisco, United States. A cloud service marketplace is operated by the company, allowing users to find, buy, sell, and distribute web-based cloud applications and services. Billing, payment processing, and reseller management solutions are also provided. Solutions are targeted at sectors including finance, manufacturing, and communication service providers.
Who are the top competitors of AppDirect?
AppDirect's top competitors include OrderGroove, OceanX and Smartrr.
What products or services does AppDirect offer?
AppDirect offers B2B Marketplace, Subscription Billing, Cloud Distribution, and Procurement Marketplace.
How many acquisitions has AppDirect made?
AppDirect has made 16 acquisitions, including AppCarousel, AppDirect, and Broker Online Exchange.
Who are AppDirect's investors?
AppDirect has 9 investors. Key investors include J P Morgan, Stingray, Caisse de depot et placement du Quebec, Gouvernement du Québec, and Foundry.
What is AppDirect's valuation?
The valuation of AppDirect is $1.5B as of Sep 2020.
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