AppDirect

San Francisco, United States Founded: 2009 • Age: 17 yrs
Online application marketplace
Annual revenue $7.6M Latest available
Total funding $437.8M 11 rounds
Employees 183 Tracked headcount
Investors 9 Known backers
Products 4 Services tracked
Competitors 7 Brand Intelligence

About AppDirect

AppDirect is a company based in San Francisco (United States) founded in 2009 by Andy Sen, Daniel Saks, and Nicolas Desmarais. AppDirect has raised $437.8 million across 11 funding rounds from investors including J P Morgan, Stingray and Caisse de depot et placement du Quebec. The company has 183 employees as of April 06, 2024. AppDirect has completed 17 acquisitions, including AppCarousel, AppDirect and Broker Online Exchange. AppDirect offers products and services including B2B Marketplace, Subscription Billing, Cloud Distribution, and Procurement Marketplace. AppDirect operates in a competitive market with competitors including OrderGroove, sticky.io, Smartrr, OceanX and Xion, among others.

  • Headquarter San Francisco, United States
  • Employees 183 as on 06 Apr, 2024
  • Founders Andy Sen, Daniel Saks, Nicolas Desmarais
  • Stage Unicorn
  • Sectors
    Retail
    Technology
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Appdirect India Private Limited
  • Date of Incorporation 30 Apr, 2016
  • Jurisdiction Hadapsar, Maharashtra, India
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Technology → Software Development & Engineering Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $7.59 M (USD)
    4.61
    as on Mar 31, 2023
  • Net Profit
    $725.85 K (USD)
    4.34
    as on Mar 31, 2023
  • EBITDA
    $1.29 M (USD)
    -1.07
    as on Mar 31, 2023
  • Total Equity Funding
    $437.8 M (USD)

    in 11 rounds

  • Latest Funding Round
    $100 M (USD), Debt – Conventional

    Jan 09, 2024

  • Investors
    J P Morgan

    & 8 more

  • Employee Count
    183

    as on Apr 06, 2024

  • Investments & Acquisitions
    AppCarousel

    & 16 more

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Products & Services of AppDirect

AppDirect offers a comprehensive portfolio of products and services, including B2B Marketplace, Subscription Billing, Cloud Distribution, and Procurement Marketplace.

Product name locked
Category locked
Primary

Enables selling of third-party technology services through marketplaces

Product name locked
Category locked
Locked

Facilitates online checkout for recurring technology subscriptions

Product name locked
Category locked
Locked

Allows selling services through third-party marketplaces

Product name locked
Category locked
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Streamlines buying and managing technology services

People of AppDirect

Headcount 500-1000
Employee Profiles 339
Board Members and Advisors 1
Employee Profiles
People
Mathew Spolin
SVP of Engineering
People
Hubert Lin
Chief Financial Officer
People
Nicolas Desmarais
Chairman & CEO
People
Marie Carcamo
Email Marketing Specialist

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Board Members and Advisors
people
Daniel Saks
Board Member & co-Founder

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Funding Insights of AppDirect

AppDirect has successfully raised a total of $437.8M across 11 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $100 million completed in January 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in AppDirect

AppDirect has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include J P Morgan, Stingray and Caisse de depot et placement du Quebec.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Investment strategies are provided across diverse asset classes and markets.
Locked Locked Locked
Venture capital is invested in early-stage tech startups.
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Investments are made in early-stage technology companies by Inovia Capital.
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Investor details for AppDirect

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by AppDirect

AppDirect has strategically engaged in corporate development activities, having acquired 17 companies. Notable acquisitions include AppCarousel, AppDirect and Broker Online Exchange.

Investments
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Investment portfolio details for AppDirect

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
A platform is provided for building B2B partner marketplaces.
Locked Locked 2020 Locked
SaaS-driven facility management solutions are provided for office assets.
Locked Locked 2019 Locked
Software solutions are provided via an online marketplace for businesses.
Locked Locked 2016 Locked
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Complete acquisition details for AppDirect

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - AppDirect

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Detailed financials for AppDirect

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Appdirect Comparisons

AppDirect Primary company
Description
Online application marketplace
Location
San Francisco, United States
Founded Year
2009
Annual Revenue
$7.59 M (USD)
Net Profit
$725.85 K (USD)
EBITDA
$1.29 M (USD)
Employees
183
As of 2024
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Peer comparison for AppDirect

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of AppDirect

AppDirect operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as OrderGroove, sticky.io, Smartrr, OceanX and Xion, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Subscription commerce is facilitated via a SaaS platform.
Locked Locked Locked
E-commerce solutions are provided for retailers and brands.
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Provider of SaaS-based software suite solutions for subscription businesses
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Cloud-based solution is offered for building subscription-based online stores.
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Billing and subscription management solutions are provided by Xion.
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Detailed competitors of AppDirect

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Appdirect

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Complete news archive for AppDirect

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about AppDirect

AppDirect was founded in 2009 and raised its 1st funding round 2 years after it was founded.

AppDirect is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Nicolas Desmarais is the current CEO of AppDirect. They have also founded this company.

AppDirect is a funded company, having raised a total of $437.8M across 11 funding rounds to date.

As of Apr 06, 2024, the latest employee count at AppDirect is 183.

Annual revenue of AppDirect is $7.59M as on Mar 31, 2023.

AppDirect was founded in 2009 and is headquartered in San Francisco, United States. A cloud service marketplace is operated by the company, allowing users to find, buy, sell, and distribute web-based cloud applications and services. Billing, payment processing, and reseller management solutions are also provided. Solutions are targeted at sectors including finance, manufacturing, and communication service providers.

AppDirect's top competitors include OrderGroove, OceanX and Smartrr.

AppDirect offers B2B Marketplace, Subscription Billing, Cloud Distribution, and Procurement Marketplace.

AppDirect has made 17 acquisitions, including AppCarousel, AppDirect, and Broker Online Exchange.

AppDirect has 9 investors. Key investors include J P Morgan, Stingray, Caisse de depot et placement du Quebec, Gouvernement du Québec, and Foundry.

The valuation of AppDirect is $1.5B as of Sep 2020.

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