About AppDirect
AppDirect is a Retail company based in San Francisco (United States) founded in 2009 by Andy Sen and Daniel Saks. Online application marketplace. It operates in the Retail and Technology sectors. AppDirect has raised $437.8 million across 11 funding rounds from investors including J P Morgan, Stingray and Hercules Capital. The company has 1,193 employees. AppDirect has completed 18 acquisitions, including AppCarousel, AppDirect and Broker Online Exchange. AppDirect was last valued at $1.6 billion in January 2026. Its chief executive, as recorded, is Nicolas Desmarais. Its website appdirect.com draws about 84 thousand monthly visits. Its Indian entity Appdirect India Private Limited reported revenue of ₹59.48 Cr. AppDirect offers products and services including B2B Marketplace, Subscription Billing, Cloud Distribution, and Procurement Marketplace. Its focus areas include Enterprise Infrastructure, Application Development Tools, App Marketplaces and E-Commerce Enablers. Its competitors include OrderGroove, sticky.io and Smartrr; 2 of its 3 listed competitors have raised funding.
Company details
AppDirect was founded in 2009 and is headquartered in San Francisco, United States. A cloud service marketplace is operated by the company, allowing users to find, buy, sell, and distribute web-based cloud applications and services. Billing, payment processing, and reseller management solutions are also provided. Solutions are targeted at sectors including finance, manufacturing, and communication service providers.
- Headquarters San Francisco, United States
- Employees 1,193
- Founders Andy Sen, Daniel Saks
- Stage Unicorn
- SectorsRetailTechnology
- Website category Computers Electronics and Technology · Programming and Developer Software
- Email••••••••
- Phone•••• ••••
- Website appdirect.com
- Social LinkedIn X Facebook Instagram
- Legal Name Appdirect India Private Limited
- Date of Incorporation 30 Apr, 2016
- Jurisdiction Hadapsar, Maharashtra, India
- Indian entity revenue₹59.48 Cr
FY 2025 · -1% YoY
- Indian entity net profit₹5.57 Cr
FY 2025 · 9% margin
- Indian entity EBITDA₹8.87 Cr
FY 2025 · 15% margin
- Total Equity Funding$437.8M (USD)
in 11 rounds
- Latest Funding Round$100M (USD), Debt – Conventional
Jan 2024
- InvestorsJ P Morgan
& 14 more
- Employee Count1,193
- Investments & AcquisitionsAppCarousel
& 17 more
Associated legal entities of AppDirect
AppDirect operates through Appdirect India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Appdirect India Private Limited CIN U72900PN2016FTC183763 | Active | 30 Apr 2016 | Hadapsar, Maharashtra | ₹59.5 Cr | 183 | 2 | View details |
Products & Services of AppDirect
AppDirect offers a comprehensive portfolio of products and services, including B2B Marketplace, Subscription Billing, Cloud Distribution, and Procurement Marketplace.
Enables selling of third-party technology services through marketplaces
Facilitates online checkout for recurring technology subscriptions
Allows selling services through third-party marketplaces
Streamlines buying and managing technology services
Funding Insights of AppDirect
AppDirect has successfully raised a total of $437.8M across 11 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $100 million completed in January 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $437.8M
- Total Rounds 11
- Last Round Debt – Conventional — $100M
- First Round $2.75M
(Mar 2011)
- Investors Count 15
Latest 10 of 11 funding rounds of AppDirect with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2024 | $100M | Debt – Conventional | – | – | |
| Mar 2021 | $54M | Debt – Conventional | – | – | |
| Sep 2020 | $185M | Series F | $1.5B | Caisse de depot et placement du Quebec | – |
| Oct 2015 | $140M | Series E | – | J P Morgan | |
| Feb 2015 | $50M | Series D | – | Mithril | |
| Apr 2014 | $35M | Series C | – | Mithril | |
| Sep 2013 | $9M | Series B | – | – | |
| Sep 2012 | $1M | Series A | – | – | – |
| Jul 2012 | $11.8M | Series A | – | Stingray | |
| Apr 2011 | $3.25M | Seed | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2020 | $1.5B | •••••••• |
Last known valuation $1.6B (Jan 2026). 15 investors in total: 15 institutional.
Investors in AppDirect
AppDirect has secured backing from 15 investors, including venture fund and institutional investors. Prominent investors backing the company include J P Morgan, Stingray and Hercules Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment strategies are provided across diverse asset classes and markets. | 1965 | cdpq.com | Quebec City, Canada | |
Venture capital is invested in early-stage tech startups. | foundry.vc | Boulder, United States | ||
Investments are made in early-stage technology companies by Inovia Capital. | inovia.vc | Montreal, Canada | ||
Private equity investments are made in the UK and US. | mithril.com | Austin, United States | ||
Growth equity firm investing in technology-enabled B2B services in New York. | starvestpartners.com | |||
Investments are directed to food, agribusiness, and commodities sectors. | continentalgrain.com | New York, United States | ||
Venture debt financing is provided to companies in multiple sectors. | 2003 | htgc.com | Palo Alto, United States | |
Growth-stage technology companies are funded via primary and secondary investments. | gsquared.com | Chicago, United States | ||
Venture capital investments are directed by family office-backed JPK Capital. | jpkcapital.com | New York, United States | ||
Multiple sectors are invested in by the private equity firm. | 1996 | kcpl.ca | Toronto, Canada |
Investor details for AppDirect
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Board of directors of Appdirect India Private Limited (AppDirect)
Appdirect India Private Limited is the primary company behind AppDirect. The board of Appdirect India Private Limited currently have 2 directors; the longest-serving is Mark Mau Kang Liu, appointed in 2021. 9 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Mark Mau Kang Liu DIN 09428307 | Director | 08 Dec 2021 | 4 yrs 11 mo | Appdirect India Private Limited |
| Veerendrakumar Angadi DIN 07684721 | Director | 12 Aug 2024 | 2 yrs 3 mo | Appdirect India Private Limited |
People of AppDirect
340 people are tracked at AppDirect (56 in leadership, 284 in team); the tracked headcount is 1,193.
| Name | Role | Group |
|---|---|---|
Andy Sen | Co-Founder & CTO | Leadership |
Daniel Saks | Co-Founder | Leadership |
Nicolas Desmarais | Chairman & CEO | Leadership |
Hubert Lin | Chief Financial Officer | Leadership |
Erica Hering-Kovacs | Director Of Strategic Partnerships | Leadership |
Paul G. | Director, Global IT Operations & Support | Leadership |
Emanuel Bertolin | Chief Revenue Officer | Leadership |
Rj Chapple | Vice President, Global Business Development | Leadership |
Linda Walsh | Director Of Communications | Leadership |
Jason Wiley | Director Sales Operations | Leadership |
Steeve Bisson | Director - Data Engineering | Leadership |
Renée Bergeron | Chief Operating Officer | Leadership |
Deb Tenenbaum | Chief People Officer | Leadership |
Andy Ellerhorst | Chief of Staff & VP of Corporate Development | Leadership |
Julien-Pier Boisvert | Senior Director, Global Talent Acquisition - Montreal Site Lead | Leadership |
Andrea Libey | Sr. Director Of Portfolio Marketing | Leadership |
Jean Foster | Head Of Account Support Services | Leadership |
Jonna Bass | Senior Sales Director | Leadership |
Jeffrey Leggo | Senior Director, Product Marketing And Digital Strategy | Leadership |
Bill Vander Vennet | Director Of Channel Development | Leadership |
320 more people are available in the full profile.
Complete people profiles for AppDirect
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of AppDirect
Figures of Appdirect India Private Limited, the primary company behind AppDirect, for FY 2025. Revenue was ₹59.48 Cr (-1% year on year). Net profit was ₹5.57 Cr (9% margin). EBITDA was ₹8.87 Cr (15% margin). Revenue has grown at a compounded annual rate of 0% over three years and +11% over five years.
- ₹59.48 CrRevenue · FY 2025 · -1% YoY
- ₹5.57 CrNet profit · 9% margin
- ₹8.87 CrEBITDA · 15% margin
- ₹10 LakhPaid-up capital
- 183Employees (provident fund records)
- 0%Revenue CAGR, 3 years
- +11%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Appdirect India Private Limited are on its company page.
Detailed financial statements for AppDirect
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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- Downloads
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Investments & Acquisitions by AppDirect
AppDirect has strategically engaged in corporate development activities, having acquired 18 companies. Notable acquisitions include AppCarousel, AppDirect and Broker Online Exchange.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
AI-enabled 3D virtual avatars are developed for interactive applications. | soulmachines.com | San Francisco, United States | 2016 | Sep 2026 | •••• | |
Affiliate marketing solutions are facilitated through a scalable platform. | partnerstack.com | Toronto, Canada | 2015 | Apr 2026 | •••• | |
Offers strategic IT sourcing, expense management, and operations for organizations worldwide. | vcomsolutions.com | San Ramon, United States | 2001 | Dec 2025 | •••• | |
Software solutions are provided via an online marketplace for businesses. | tackle.io | Boise, United States | 2016 | Dec 2025 | •••• | |
Provides technology distribution and tools for managed service providers. | nxtsys.com | 0 | Nov 2025 | •••• | ||
Energy management and procurement services are supplied to optimize usage. | dneresources.com | Pointe Claire, Canada | 2009 | Jun 2025 | •••• | |
Brokerage and consulting services are offered for the energy sector. | brokeronlinexchange.com | Dallas, United States | 2013 | Jun 2025 | •••• | |
SaaS-driven facility management solutions are provided for office assets. | firstbase.com | Wilmington, United States | 2019 | Dec 2024 | •••• | |
A platform is provided for building B2B partner marketplaces. | builtfirst.com | San Francisco, United States | 2020 | May 2024 | •••• | |
Telecommunication, IT, data, and cloud services are provided by TBI. | tbicom.com | Chicago, United States | 1991 | Feb 2023 | •••• |
Complete acquisition details for AppDirect
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- Complete history
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Timeline of AppDirect
14 dated milestones of AppDirect across 17 years, from founding to its latest funding, stage changes and deals.
- Founded AppDirect is founded.
- Funding First funding round of $2.7M.
- Milestone Reaches Unicorn status.
- Acquisition Acquires TBI Communications.
- Funding Latest funding round, Debt – Conventional, of $100.0M.
- Acquisition Acquires BuiltFirst.
- Acquisition Acquires Firstbase.
- Acquisition Acquires Broker Online Exchange.
- Acquisition Acquires DNE Resources.
- Acquisition Acquires Nxtsys.
- Acquisition Acquires Tackle.
- Acquisition Acquires vCom.
- Acquisition Acquires PartnerStack.
- Acquisition Acquires Soul Machines.
Competitors of AppDirect
AppDirect has 3 listed competitors in our database, 2 of them funded. They include OrderGroove, sticky.io and Smartrr.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ordergroove.com | 2010 | New York, United States | $132M | Subscription commerce is facilitated via a SaaS platform. | ||
| sticky.io | 2008 | San Francisco, United States | E-commerce solutions are provided for retailers and brands. | |||
| smartrr.com | 2020 | New York, United States | $10M | Provider of SaaS-based software suite solutions for subscription businesses |
Detailed competitors of AppDirect
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Web traffic of AppDirect
The website of AppDirect (appdirect.com) receives about 83.8K visits a month and ranks #401,780 among all websites worldwide, #9,495 in Programming and Developer Software.
- Monthly visits83.8K
▲ 2.1% vs previous month
- Unique visitors34.7K
per month
- Global rank#401,780
among all websites
- Category rank#9,495
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate41%
- Pages per visit2.7
- Average visit1 min 23 sec
- DevicesDesktop 46% · Mobile 54%
Websites whose visitors overlap most with AppDirect. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| jamcracker.com | 100% | 5.1K | #2,585,996 | View details | |
| crunchbase.com | 98% | 3.7M | #12,418 | View details | |
my.appcelerator.com | my.appcelerator.com | 94% | – | ||
| salvationdata.com | 77% | #787,300 | View details | ||
| on24.com | 75% | 2.6M | #23,216 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for AppDirect
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Top companies in B2B Marketplaces & Wholesale
3 companies that operate in the same segment as AppDirect (B2B Marketplaces & Wholesale) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category products are facilitated through an online B2B cross-border marketplace. | 1999 | New York, New York, United States | USD 144.12 B | 124,320 | ||
Online catering marketplace for enterprises | 2007 | Boston, Massachusetts, United States | USD 435.92 M | 923 | ||
Platform for on-demand distributed manufacturing and prototyping is provided. | 2013 | Gaithersburg, Maryland, United States | USD 200.44 M | USD 686.63 M | 1,090 |
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Related news about Appdirect
Complete news archive for AppDirect
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Frequently Asked Questions about AppDirect
AppDirect was founded in 2009 and raised its 1st funding round 2 years after it was founded.
AppDirect is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Nicolas Desmarais is the CEO of AppDirect, as recorded in our data.
AppDirect is a funded company, having raised a total of $437.8M across 11 funding rounds to date. The company's 1st funding round was a Seed of $3.25M, raised on Mar 2011.
AppDirect has 1,193 employees.
The primary company behind AppDirect, Appdirect India Private Limited, reported revenue of ₹59.48 Cr for FY 2025, down 1% year on year.
AppDirect was founded in 2009 and is headquartered in San Francisco, United States. A cloud service marketplace is operated by the company, allowing users to find, buy, sell, and distribute web-based cloud applications and services. Billing, payment processing, and reseller management solutions are also provided. Solutions are targeted at sectors including finance, manufacturing, and communication service providers.
AppDirect's top competitors include OrderGroove, Smartrr and sticky.io.
AppDirect offers B2B Marketplace, Subscription Billing, Cloud Distribution, and Procurement Marketplace.
AppDirect has made 18 acquisitions, including AppCarousel, AppDirect, and Broker Online Exchange.
AppDirect has 15 investors. Key investors include J P Morgan, Stingray, Hercules Capital, Caisse de depot et placement du Quebec, and Kensington Capital Partners.
The valuation of AppDirect is $1.6B as of Jan 2026.