About BuiltFirst
BuiltFirst is a Technology company based in San Francisco (United States) founded in 2020 by Aaron Bailey and Michael Julve, and was acquired by AppDirect in May 2024. A platform is provided for building B2B partner marketplaces. It operates in the Technology and Retail sectors. Its chief executive, as recorded, is Aaron Bailey. Its website builtfirst.com draws about 27 thousand monthly visits. BuiltFirst offers products and services including Partner Directory, Integration Marketplace, and Affiliate Marketplace. Its focus areas include B2B E-Commerce, Digital Products, Enterprise Software and Marketplace. Its competitors include Tackle, Encore and CUE Marketplace; 1 of its 3 listed competitors has raised funding.
Company details
Provider of a platform for building B2B partner marketplaces. This platform enables businesses to create and manage various types of marketplaces, including partner directories, integration marketplaces, affiliate marketplaces, and service marketplaces. The platform facilitates the creation of embedded, white-labeled marketplaces, requiring minimal development time. It offers features such as deal management, partner relationship management, and performance tracking tools. The platform aims to streamline the process of building and scaling partner ecosystems.
- Headquarters San Francisco, United States
- Founders Aaron Bailey, Michael Julve
- Stage Acquired
- SectorsTechnologyRetail
- Website category Business and Consumer Services · Business Services
- Email••••••••
- Website builtfirst.com
- Social LinkedIn X
- Acquired by AppDirect (May 2024)
Products & Services of BuiltFirst
BuiltFirst offers a comprehensive portfolio of products and services, including Partner Directory, Integration Marketplace, and Affiliate Marketplace.
Tool for showcasing and managing partner ecosystems.
Platform to explore and activate tech integrations.
System for monetizing partnerships through affiliate offers.
Investors in BuiltFirst
BuiltFirst has secured backing from 1 investor. Prominent investors backing the company include AppDirect.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Online application marketplace | 2009 | appdirect.com | San Francisco, United States |
Investor details for BuiltFirst
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People of BuiltFirst
4 people are tracked at BuiltFirst (2 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Aaron Bailey | Co-Founder & CEO | Leadership |
Michael Julve | Co-Founder | Leadership |
Matias Gonzalez Olivera | Tech Lead | Team |
Anderson Sánchez | Back End Developer | Team |
Complete people profiles for BuiltFirst
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Timeline of BuiltFirst
2 dated milestones of BuiltFirst across 4 years, from founding to its latest funding, stage changes and deals.
- Founded BuiltFirst is founded.
- Exit Acquired by AppDirect.
Competitors of BuiltFirst
BuiltFirst has 3 listed competitors in our database, 1 of them funded. They include Tackle, Encore and CUE Marketplace.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tackle.io | 2016 | Boise, United States | $148.64M | Software solutions are provided via an online marketplace for businesses. | ||
| encore.com | 1988 | Novato, United States | Software for businesses is offered via an online marketplace platform. | |||
| cuemarketplace.com | 2016 | Boulder, United States | Operates an online marketplace for business software solutions. |
Detailed competitors of BuiltFirst
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Web traffic of BuiltFirst
The website of BuiltFirst (builtfirst.com) receives about 27K visits a month and ranks #1,014,336 among all websites worldwide, #8,291 in Business Services.
- Monthly visits27K
▲ 7.1% vs previous month
- Unique visitors10.9K
per month
- Global rank#1,014,336
among all websites
- Category rank#8,291
Business and Consumer Services · Business Services
- Bounce rate37%
- Pages per visit2.4
- Average visit26 sec
- DevicesDesktop 34% · Mobile 66%
Websites whose visitors overlap most with BuiltFirst. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
vcstack.io | vcstack.io | 100% | #692,600 | – | |
| adverity.com | 100% | 122.7K | #271,074 | View details | |
| redbrain.com | 100% | 13.9K | #1,546,157 | View details | |
| awin.com | 100% | 1.6M | #22,227 | View details | |
| iabeurope.eu | 100% | 123.5K | #274,148 | View details |
Top companies in Investment & Financial Technology
3 companies that operate in the same segment as BuiltFirst (Investment & Financial Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Commission-free trading and investment services are provided by Robinhood. | 2013 | Menlo Park, California, United States | USD 5.58 B | USD 2.98 B | 4,841 | |
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
App-based platform for spare change investment | 2012 | Irvine, California, United States | USD 587.84 M | 602 |
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Related news about Builtfirst
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Frequently Asked Questions about BuiltFirst
BuiltFirst was founded in 2020.
BuiltFirst is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Aaron Bailey is the CEO of BuiltFirst, as recorded in our data. They have also founded this company.
Provider of a platform for building B2B partner marketplaces. This platform enables businesses to create and manage various types of marketplaces, including partner directories, integration marketplaces, affiliate marketplaces, and service marketplaces. The platform facilitates the creation of embedded, white-labeled marketplaces, requiring minimal development time. It offers features such as deal management, partner relationship management, and performance tracking tools. The platform aims to streamline the process of building and scaling partner ecosystems.
BuiltFirst's top competitors include Tackle, Encore and CUE Marketplace.
BuiltFirst offers Partner Directory, Integration Marketplace, and Affiliate Marketplace.
BuiltFirst has 1 investor. Key investors include AppDirect.
Yes. BuiltFirst was acquired by AppDirect in May 2024.