About Soul Machines
Soul Machines is a Technology company based in San Francisco (United States) founded in 2016 by Greg Cross and Mark Sagar, and was acquired by AppDirect in September 2026. AI-enabled 3D virtual avatars are developed for interactive applications. It operates in the Technology and Media & Entertainment sectors. Soul Machines has raised $117.5 million across 4 funding rounds from investors including AppDirect, Mercedes-Benz and Temasek. Its chief executive, as recorded, is Mark Sagar. Its website soulmachines.com draws about 21 thousand monthly visits. Soul Machines offers products and services including Soul Machines Studio, Atlas AI Assistant, and Alex AI Assistant. Its focus areas include Enterprise Applications, MarketingTech, Influencer Marketing and Virtual Influencer. Its legal entity is SOUL MACHINES LIMITED. Its competitors include IMVU, Genies and Influential; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2016 and based in San Francisco, United States, Soul Machines operates in the AI and digital human technology sector. Virtual avatars with simulated facial muscles are created to display emotions and respond to conversations. Sensor data from microphones and webcams is processed via neural network technology to enable learning of tasks and behaviors. Applications span customer service in industries such as automotive, education, finance, healthcare, and media.
Products & Services of Soul Machines
Soul Machines offers a comprehensive portfolio of products and services, including Soul Machines Studio, Atlas AI Assistant, and Alex AI Assistant.
Tool for creating and deploying custom AI assistants.
Provides personalized fitness tips and encouragement.
Helps users practice English-speaking scenarios.
Apps and channels of Soul Machines
its YouTube channel Soul Machines has 5.82K subscribers and 30 videos.
Videos from Soul Machines
The most watched videos on Soul Machines's YouTube channel, Soul Machines (5.82K subscribers). Click a video to play it here.
More on Soul Machines.
Funding Insights of Soul Machines
Soul Machines has successfully raised a total of $117.5M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $70 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $117.5M
- Total Rounds 4
- Last Round Series B — $70M
- First Round $7.5M
(Nov 2016)
- Investors Count 11
All 4 funding rounds of Soul Machines with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | $70M | Series B | – | SoftBank Vision Fund | |
| Jan 2020 | $40M | Series B | – | Temasek | |
| Oct 2018 | Series A | – | Mercedes-Benz | – | |
| Nov 2016 | $7.5M | Series A | – | Horizons Ventures |
12 investors in total: 12 institutional.
Investors in Soul Machines
Soul Machines has secured backing from 12 investors, including venture fund and institutional investors. Prominent investors backing the company include AppDirect, Mercedes-Benz and Temasek.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in technology and startups. | 2016 | visionfund.com | London, United Kingdom | |
Venture capital and incubation are provided for blockchain technology firms. | libertycityventures.com | New York, United States | ||
Venture capital firm focused on healthcare startups | solasta-ventures.com | Boston, United States | ||
Horizons Ventures is focused on investing in deep science and technology. | horizonsventures.com | Hong Kong, China | ||
An investment platform is provided for diverse sectors and geographies. | 1974 | temasek.com.sg | Singapore, Singapore | |
Early-stage tech startups are funded by corporate-backed Salesforce Ventures. | salesforceventures.com | San Francisco, United States | ||
Venture capital investment firm | 2012 | lakestar.com | Zurich, Switzerland | |
Provider of investment management and real asset services | iconiqcapital.com | San Francisco, United States | ||
Cleveland Avenue is engaged in venture capital investments globally. | clevelandavenue.com | Chicago, United States | ||
Research commercialization and impacts are facilitated through partnerships and investments. | 1988 | uniservices.co.nz | Auckland, New Zealand |
Investor details for Soul Machines
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Soul Machines
23 people are tracked at Soul Machines (17 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Greg Cross | Co-Founder | Leadership |
Mark Sagar | Co-Founder & CEO | Leadership |
Philemon Chen | Executive Chairman | Leadership |
Julie Kim | CEO | Leadership |
Ali Roberts | Chief Financial Officer | Leadership |
Tim Wu | Vp, Applied Research | Leadership |
Tanya Gray | Director Of Engineering / Web & Mobile | Leadership |
Adam Crickett | Product Design Director | Leadership |
Khurram Jawed | Vice President Of Animate Technology | Leadership |
Nick Olson | Business Development Director | Leadership |
Una Softic | VP | Leadership |
Darren Wilson | Chief Product Officer | Leadership |
Brook Warner | Director Of Product Management | Leadership |
Shane Blackett | Chief Technology Officer | Leadership |
Veronica Maxam | Vice President, Customer Experience | Leadership |
Cason Clagg | Director Of Engineering | Leadership |
Antonia M. | Director Of Intellectual Property & Innovation | Leadership |
Liam Pool | Senior Experience Engineer | Team |
Mauro Masserini | Software Engineer | Team |
Xan Todd | Senior Software Development Engineer In Test | Team |
3 more people are available in the full profile.
Complete people profiles for Soul Machines
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of Soul Machines
4 dated milestones of Soul Machines across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Soul Machines is founded.
- Funding First funding round of $7.5M.
- Funding Latest funding round, Series B, of $70.0M.
- Exit Acquired by AppDirect.
Competitors of Soul Machines
Soul Machines has 3 listed competitors in our database, 3 of them funded. They include IMVU, Genies and Influential.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| imvu.com | 2004 | Mountain View, United States | $65M | 229 | Provider of an online 3D avatar-based social network | |
| genies.com | 2011 | Los Angeles, United States | $276.46M | 39 | Mobile app and SDK for 3D avatar creation are provided. | |
| influential.co | 2014 | Las Vegas, United States | $18.65M | 249 | Influencer marketing platform is provided for social media content monetization. |
Detailed competitors of Soul Machines
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Soul Machines
The website of Soul Machines (soulmachines.com) receives about 21K visits a month.
- Monthly visits21K
▼ 5.7% vs previous month
Websites whose visitors overlap most with Soul Machines. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| digitalhumans.com | 100% | 18K | #1,330,584 | View details | |
| smalltalk2.me | 98% | 383.3K | #107,728 | View details | |
voicebot.ai | voicebot.ai | 95% | #919,942 | – | |
| ninetwothree.co | 65% | 31K | #1,137,380 | View details | |
| regie.ai | 63% | 36K | #832,095 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Soul Machines
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Generative & Foundation AI Models
3 companies that operate in the same segment as Soul Machines (Generative & Foundation AI Models) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI and cloud-based writing assistance platform for improving writing and communication | 2009 | San Francisco, California, United States | USD 545.37 M | 4,208 | ||
OpenAI is engaged in developing advanced artificial intelligence technologies. | 2015 | San Francisco, California, United States | USD 180.07 B | 11,115 | ||
AI models and chatbots are offered for industry applications. | 2021 | San Francisco, California, United States | USD 132.31 B | 6,146 |
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Related news about Soul Machines
Complete news archive for Soul Machines
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Soul Machines
Soul Machines was founded in 2016.
Soul Machines is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Mark Sagar is the CEO of Soul Machines, as recorded in our data. They have also founded this company.
Soul Machines is a funded company, having raised a total of $117.5M across 4 funding rounds to date. The company's 1st funding round was a Series A of $7.5M, raised on Nov 2016.
Founded in 2016 and based in San Francisco, United States, Soul Machines operates in the AI and digital human technology sector. Virtual avatars with simulated facial muscles are created to display emotions and respond to conversations. Sensor data from microphones and webcams is processed via neural network technology to enable learning of tasks and behaviors. Applications span customer service in industries such as automotive, education, finance, healthcare, and media.
Soul Machines's top competitors include Genies, IMVU and Influential.
Soul Machines offers Soul Machines Studio, Atlas AI Assistant, and Alex AI Assistant.
Soul Machines has 12 investors. Key investors include AppDirect, Mercedes-Benz, Temasek, Lakestar, and SoftBank Vision Fund.
Soul Machines operates through Soul Machines Limited.
Yes. Soul Machines was acquired by AppDirect in September 2026.