About OrderGroove
OrderGroove is a Technology company based in New York (United States) founded in 2010. Subscription commerce is facilitated via a SaaS platform. It operates in the Technology and Retail sectors. OrderGroove has raised $132 million across 4 funding rounds from investors including Plug and Play Tech Center, Lerer Hippeau and Primus Capital. Its website ordergroove.com draws about 63 thousand monthly visits. OrderGroove offers products and services including Subscription Platform, Incentives Suite, and Analytics Tools. Its focus areas include Brands Tech, ECommerce Software, Subscription and E-Commerce Enablers. Its legal entity is Ordergroove, LLC. Its competitors include AppDirect, sticky.io and Smartrr; 2 of its 3 listed competitors have raised funding.
Company details
OrderGroove provides a SaaS-based platform to clients for driving subscription commerce. Initially, when a client is on-boarded the company performs a best practice analysis for the custom brand. Then the software is implemented by the internal technical team. Once the product is ready it is launched and the marketing team devises methods for gaining subscriptions and lifetime users. Provides an end to end subscription commerce platform. Clients include Walmart, CVS and others.
- Headquarters New York, United States
- SectorsTechnologyRetail
- Website category Business and Consumer Services · Business Services
- Website ordergroove.com
- Social LinkedIn X Facebook
- Legal Name Ordergroove, Llc
- Total Equity Funding$132M (USD)
in 4 rounds
- Latest Funding Round$100M (USD), Series D
Nov 2022
- InvestorsPlug and Play Tech Center
& 9 more
Products & Services of OrderGroove
OrderGroove offers a comprehensive portfolio of products and services, including Subscription Platform, Incentives Suite, and Analytics Tools.
Manages eCommerce subscriptions to enhance customer retention
Drives enrollment and loyalty through personalized promotions
Optimizes profitability via performance insights and metrics
Funding Insights of OrderGroove
OrderGroove has successfully raised a total of $132M across 4 strategic funding rounds. The most recent funding activity was a Series D round of $100 million completed in November 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $132M
- Total Rounds 4
- Last Round Series D — $100M
- First Round $7M
(Nov 2012)
- Investors Count 10
All 4 funding rounds of OrderGroove with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2022 | $100M | Series D | – | Primus Capital | – |
| Jun 2019 | Series C | – | Plug and Play Tech Center | – | |
| Jan 2017 | $25M | Series C | – | National Securities Corporation | – |
| Nov 2012 | $7M | Series B | – | Fung Capital |
10 investors in total: 8 institutional and 2 angel.
Investors in OrderGroove
OrderGroove has secured backing from 10 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Plug and Play Tech Center, Lerer Hippeau and Primus Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are directed toward the US and Canada. | primuscapital.com | Cleveland, United States | ||
Startups are accelerated and invested in across multiple tech sectors. | 2006 | plugandplaytechcenter.com | Sunnyvale, United States | |
Allegro Venture Partners is engaged in seed and early-stage technology investments. | allegrovc.com | |||
Seed and early-stage micro investments are targeted in the US. | beepartners.vc | San Francisco, United States | ||
Investments are made in US technology startups by the firm. | swanandlegend.com | Washington, Dc, United States | ||
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
| fungcap.com | ||||
| nationalsecurities.com | ||||
RV Raul Vazquez Perez | unknown_25b84041ad584a6da | |||
FS Fred Schaufeld | unknown_76210bed3dca483a9 |
Investor details for OrderGroove
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of OrderGroove
85 people are tracked at OrderGroove (17 in leadership, 68 in team).
| Name | Role | Group |
|---|---|---|
Erin Rucker | COO | Leadership |
Paul Fredrich | Chief Product Officer | Leadership |
Greg Alvo | CEO & Founder | Leadership |
Lauren Lowman | VP, Marketing | Leadership |
Ralph Robertson | Chief Revenue Officer | Leadership |
Ofir Shalom | CTO | Leadership |
Garrett Marshall | Director Of Sales Development | Leadership |
Eric Andrews | VP Of Growth | Leadership |
Eugene V. | Director Of Engineering | Leadership |
Lindsay Wright | Vice President, Enterprise Services | Leadership |
Erik Fine | Senior Director Of Demand Generation | Leadership |
Sean Cornwall | Director of Technical Services | Leadership |
Geoffrey Woodcock | Solutions Partner | Leadership |
Sukh Sidhu | VP of Strategic Alliances | Leadership |
Ali Ahsan | VP of Platform and Data Engineering | Leadership |
Todd Donahue | CFO | Leadership |
Gregg Corella | General Manager, Direct Selling Channel | Leadership |
Balraj Jutla | Agency Partnerships | Team |
Alexa "Lexi" Yoo | Product Marketing, GTM + Enablement | Team |
Eric Santos | Staff Engineer | Team |
65 more people are available in the full profile.
Complete people profiles for OrderGroove
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of OrderGroove
3 dated milestones of OrderGroove across 12 years, from founding to its latest funding, stage changes and deals.
- Founded OrderGroove is founded.
- Funding First funding round of $7.0M.
- Funding Latest funding round, Series D, of $100.0M.
Competitors of OrderGroove
OrderGroove has 3 listed competitors in our database, 2 of them funded. They include AppDirect, sticky.io and Smartrr.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| appdirect.com | 2009 | San Francisco, United States | $437.8M | 185 | Online application marketplace | |
| sticky.io | 2008 | San Francisco, United States | E-commerce solutions are provided for retailers and brands. | |||
| smartrr.com | 2020 | New York, United States | $10M | Provider of SaaS-based software suite solutions for subscription businesses |
Detailed competitors of OrderGroove
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of OrderGroove
The website of OrderGroove (ordergroove.com) receives about 63K visits a month and ranks #416,117 among all websites worldwide, #3,196 in Business Services.
- Monthly visits63K
▲ 3.7% vs previous month
- Unique visitors10K
per month
- Global rank#416,117
among all websites
- Category rank#3,196
Business and Consumer Services · Business Services
- Bounce rate20%
- Pages per visit7.3
- Average visit7 min 52 sec
- DevicesDesktop 77% · Mobile 23%
Websites whose visitors overlap most with OrderGroove. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
subscriptioncommerceinsider.com | subscriptioncommerceinsider.com | 100% | – | ||
| getrecharge.com | 91% | 200.1K | #217,617 | View details | |
| smartrr.com | 91% | 12.8K | #1,260,139 | View details | |
subbly.co | subbly.co | 90% | #336,004 | – | |
| demandworks.com | 90% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for OrderGroove
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 19 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Brand & Marketing Technology
3 companies that operate in the same segment as OrderGroove (Brand & Marketing Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | 233 | ||
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 2,144 |
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Related news about Ordergroove
Complete news archive for OrderGroove
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Frequently Asked Questions about OrderGroove
OrderGroove was founded in 2010 and raised its 1st funding round 2 years after it was founded.
OrderGroove is headquartered in New York, United States. It is registered at New York, New York, United States.
OrderGroove is a funded company, having raised a total of $132M across 4 funding rounds to date. The company's 1st funding round was a Series B of $7M, raised on Nov 2012.
OrderGroove provides a SaaS-based platform to clients for driving subscription commerce. Initially, when a client is on-boarded the company performs a best practice analysis for the custom brand. Then the software is implemented by the internal technical team. Once the product is ready it is launched and the marketing team devises methods for gaining subscriptions and lifetime users. Provides an end to end subscription commerce platform. Clients include Walmart, CVS and others.
OrderGroove offers Subscription Platform, Incentives Suite, and Analytics Tools.
OrderGroove has 10 investors. Key investors include Plug and Play Tech Center, Lerer Hippeau, Primus Capital, National Securities Corporation, and Allegro Venture Partners.
OrderGroove operates through Ordergroove, Llc.