About Armoire
Armoire is a company based in Seattle (United States) founded in 2016 by Brittany Seabaugh, Ali Driesman, and Zach Owen. Armoire has raised $12.71 million across 4 funding rounds from investors including Yeganaeh, Ryan Schaffer and Berea Schaffer. Armoire offers products and services including Clothing Subscription Service. Armoire operates in a competitive market with competitors including Vow To Be Chic, Haverdash, Nuuly, Teacher Style Box and Redenim, among others.
- Headquarter Seattle, United States
- Founders Brittany Seabaugh, Ali Driesman, Zach Owen
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website armoire.style
- Social LinkedIn X Facebook
- Total Equity Funding$12.71M (USD)
in 4 rounds
- Latest Funding Round$1.2M (USD), Series A
Nov 2022
- InvestorsHalogen Ventures
& 14 more
Products & Services of Armoire
Armoire offers a comprehensive portfolio of products and services, including Clothing Subscription Service.
Platform for subscribing and renting women's contemporary clothing items online.
Funding Insights of Armoire
Armoire has successfully raised a total of $12.71M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $1.2 million completed in November 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.71M
- Total Rounds 4
- Last Round Series A — $1.2M
- First Round $5.13M
(Jun 2019)
- Investors Count 15
All 4 funding rounds of Armoire with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2022 | $1.2M | Series A | – | – | – |
| Jan 2021 | $6.21M | Series A | – | – | – |
| Nov 2019 | $170,000 | Seed | – | – | – |
| Jun 2019 | $5.13M | Angel Round | – | Darrell Cavens, Vijay Talwar |
15 investors in total: 1 institutional and 14 angel.
Investors in Armoire
Armoire has secured backing from 15 investors, including angel and venture fund investors. Prominent investors backing the company include Yeganaeh, Ryan Schaffer and Berea Schaffer.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital fund investing in women-led consumer technology companies. | – | halogenvc.com | - | |
Y Yeganaeh | - | – | unknown_61be382d70b346b5a | - |
RS Ryan Schaffer | - | – | unknown_683c785b62874649a | - |
BS Berea Schaffer | - | – | unknown_1d8e9584fa854c34a | - |
PD Pam Dickinson | - | – | unknown_0e9776c1cd1e4bccb | - |
JE Jeremy Ernst | - | – | unknown_d417cf21bd314e968 | - |
KC Kristin Carrico | - | – | unknown_e12c9551d1f14ab7b | - |
KS Kabir Shahani | Angel investor, ex-CEO of Amperity, focused on tech startups | – | unknown_3d41dd2489ba4a96b | - |
NN Nader Naini | Managing Partner at Fraxinus Capital, experienced angel investor in tech startups | – | unknown_e4c114f0fb2444808 | - |
JD Jesse Draper | Venture capitalist, angel investor, and founder of Halogen Ventures, focusing on female-led startups. | – | unknown_ea2a96bc28d849009 | - |
Investor details for Armoire
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Armoire
13 people are tracked at Armoire (8 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Brittany Seabaugh | Co-Founder | Leadership |
Ali Driesman | Co-Founder | Leadership |
Zach Owen | Co-Founder | Leadership |
Ambika Singh | CEO | Leadership |
Laura Butler | CTO | Leadership |
Shefali McDermott | Head Of Operations | Leadership |
Alyssa Drewicz | Director Of Growth | Leadership |
Kristin McNelis Marchese | Chief Commercial Officer | Leadership |
Stephani Dill | Commercial Project Manager | Team |
Laina Marciano | Senior Design Technologist | Team |
Kathleen Fisher | Principal Engineering Manager | Team |
Sylvie Messing | Creative And Social Media Manager | Team |
Jeff Topham | Engineer | Team |
Complete people profiles for Armoire
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Armoire
3 dated milestones of Armoire across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Armoire is founded.
- Funding First funding round of $5.1M.
- Funding Latest funding round, Series A, of $1.2M.
Competitors of Armoire
Armoire operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Vow To Be Chic, Haverdash, Nuuly, Teacher Style Box and Redenim, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vowtobechic.com | 2013 | Los Angeles, United States | $5M | – | Designer bridesmaid dresses and Little White Dresses are rented online. | |
| haverdash.com | 2019 | New York, United States | – | – | Offers monthly subscription service for renting women's everyday fashion clothing. | |
| nuuly.com | 1970 | Philadelphia, United States | – | – | Subscription service for renting clothes from multiple brands monthly. | |
| teacherstylebox.com | 2020 | Vero Beach, United States | – | – | Provides clothing rental subscriptions with curated styles for teachers' daily needs. | |
| redenim.com | 2016 | Austin, United States | $100,000 | – | Platform to rent designer jeans. | |
| stylistlabox.com | 2010 | Los Angeles, United States | – | – | Subscription-based clothing rental service with monthly fee access. | |
| charlottes-closet.com | 2014 | New York, United States | – | – | Online subscription-based rental platform for fashion apparel |
Detailed competitors of Armoire
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Armoire
The website of Armoire (armoire.style) receives about 152.8K visits a month.
- Monthly visits152.8K
▲ 14% vs previous month
Websites whose visitors overlap most with Armoire. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| renttherunway.com | 100% | 3.3M | #15,336 | View details | |
modernmillieshop.com | modernmillieshop.com | 99% | – | #581,431 | – |
shopkkbloom.com | shopkkbloom.com | 98% | – | #2,476,007 | – |
| bymalina.com | 88% | 117.5K | #317,640 | View details | |
montce.com | montce.com | 87% | – | #442,270 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Armoire
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Armoire
Complete news archive for Armoire
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Armoire
10 companies that operate in the same segment as Armoire (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Armoire
Armoire was founded in 2016 and raised its 1st funding round 3 years after it was founded.
Armoire is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Ambika Singh is the current CEO of Armoire.
Armoire is a funded company, having raised a total of $12.71M across 4 funding rounds to date. The company's 1st funding round was a Angel Round of $5.13M, raised on Jun 2019.
Subscription-based online rental platform offering casual wear for women. Its product catalog includes tops, t-shirts, jeans, shirts, blouses, jumpsuits, denim, jumpsuits, pullovers, sweatshirts, and more. It offers users to take style quizzes, select items from their personalized closet, and rent apparel. In addition, it also offers them to swap apparel. Its app is available on Android and iOS platforms.
Armoire's top competitors include Vow To Be Chic, Redenim and Charlotte's Closet.
Armoire offers Clothing Subscription Service.
Armoire has 15 investors. Key investors include Yeganaeh, Ryan Schaffer, Berea Schaffer, Pam Dickinson, and Jeremy Ernst.
The website of Armoire receives about 153 thousand visits a month.