About Artful Home
Artful Home is a Media & Entertainment company based in Madison (United States) founded in 1985. Artist-made products are sold via an online marketplace. Artful Home has raised $22.58 million across 4 funding rounds from investors including San Francisco Equity Partners, Dolphin Equity Partners and TCV. The company has 43 employees. Its website artfulhome.com draws about 291 thousand monthly visits. Artful Home offers products and services including Art Products, Clothing Items, Gift Cards, and Catalog Services. Its focus areas include Retail, Art E-Commerce and Multi Category. Its legal entity is ARTFUL HOME, LLC. Its competitors include Artsy, Artspace and Art.com; 3 of its 3 listed competitors have raised funding.
Company details
Artful Home was founded in 1985 and is based in Madison, United States. An online marketplace is operated, specializing in the art sector. Various artist-created items are featured, including fine art, paintings, photographs, sculptures, art glass, furniture, decor, jewelry, and accessories. Products are sourced from artists and made available for purchase through the platform at artfulhome.com.
- Headquarters Madison, United States
- Employees 43
- SectorsMedia & Entertainment
- Website category Home and Garden
- Email••••••••
- Phone•••• ••••
- Website artfulhome.com
- Social LinkedIn X Facebook
- Legal Name Artful Home, Llc
- Total Equity Funding$22.58M (USD)
in 4 rounds
- Latest Funding Round$2.52M (USD), Series C
Apr 2008
- InvestorsSan Francisco Equity Partners
& 3 more
- Employee Count43
Products & Services of Artful Home
Artful Home offers a comprehensive portfolio of products and services, including Art Products, Clothing Items, Gift Cards, and Catalog Services.
Online sales of various art items for home decor.
Selection of clothing for everyday and extraordinary use.
Digital or physical cards for purchasing products online.
Requestable catalogs for browsing art and clothing options.
Funding Insights of Artful Home
Artful Home has successfully raised a total of $22.58M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $2.52 million completed in April 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $22.58M
- Total Rounds 4
- Last Round Series C — $2.52M
- First Round $10M
(Aug 1999)
- Investors Count 4
All 4 funding rounds of Artful Home with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2008 | $2.52M | Series C | – | – | – |
| Feb 2007 | $3.06M | Series B | – | – | – |
| Jan 2006 | $7M | Series B | – | – | |
| Aug 1999 | $10M | Series A | – | – |
4 investors in total: 4 institutional.
Investors in Artful Home
Artful Home has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include San Francisco Equity Partners, Dolphin Equity Partners and TCV.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are made in consumer sector businesses. | 2005 | sfequitypartners.com | San Francisco, United States | |
| dolphinequity.com | ||||
Venture capital is invested in global technology companies by TCV. | tcv.com | Menlo Park, United States | ||
Venture capital investments are offered to promising startups. | benchmark.com | San Francisco, United States |
Investor details for Artful Home
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Artful Home
21 people are tracked at Artful Home (14 in leadership, 7 in team); the tracked headcount is 43.
| Name | Role | Group |
|---|---|---|
Stephen Owen | Vice President | Leadership |
Katherine Griset | Director, Operations & Investor Relations | Leadership |
Kiran Gowda | VP of Digital Marketing & eCommerce | Leadership |
Brooke Newbury | Sr. Director Product & Technology | Leadership |
Carson Biederman | Founder & President | Leadership |
Katie Griset | Director of Operations & Investor Relations | Leadership |
Erika Gesner | Senior Director Of People & Talent Strategy | Leadership |
Kirk Ciarrocchi | Director of Digital Marketing | Leadership |
Casey White | Director, Product & Technology | Leadership |
Eddie Emmanuel | Director | Leadership |
Kyle Baker | Head Of Product Strategy | Leadership |
Benjamin Wei | Head Of Data Engineering And Business Intelligence | Leadership |
Stephen Henderson | Operating Partner | Leadership |
Ashley Martin | Director Of Digital Marketing | Leadership |
Kristen Caldwell | Talent | Team |
Charles Clay | Senior Associate | Team |
Matthew Anderson | Performance Marketing Manager | Team |
Belinda H. | Senior Product Manager | Team |
Brayden Willie | Senior Associate | Team |
Stuart Gardner | Frontend Developer | Team |
1 more people are available in the full profile.
Complete people profiles for Artful Home
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Artful Home
3 dated milestones of Artful Home across 23 years, from founding to its latest funding, stage changes and deals.
- Founded Artful Home is founded.
- Funding First funding round of $10.0M.
- Funding Latest funding round, Series C, of $2.5M.
Competitors of Artful Home
Artful Home has 3 listed competitors in our database, 3 of them funded. They include Artsy, Artspace and Art.com.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| artsy.net | 2009 | New York, United States | $139.36M | 142 | Curated art marketplace facilitated via online auctions. | |
| artspace.com | 2011 | New York, United States | $12.2M | 29 | Multi-category art products are offered via an online marketplace. | |
| art.com | 1998 | Emeryville, United States | $54.94M | Curated art prints and home decor are sold online. |
Detailed competitors of Artful Home
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Artful Home
The website of Artful Home (artfulhome.com) receives about 291.2K visits a month and ranks #125,253 among all websites worldwide, #1,655 in Home and Garden.
- Monthly visits291.2K
▲ 17.2% vs previous month
- Unique visitors118.6K
per month
- Global rank#125,253
among all websites
- Category rank#1,655
Home and Garden · Home and Garden
- Bounce rate40%
- Pages per visit6.1
- Average visit3 min 14 sec
- DevicesDesktop 47% · Mobile 53%
Websites whose visitors overlap most with Artful Home. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
uncommongoods.com | uncommongoods.com | 100% | #17,687 | – | |
potterybarn.com | potterybarn.com | 85% | #3,248 | – | |
 jdorganizer.blogspot.com | jdorganizer.blogspot.com | 84% | – | ||
muranonet.com | muranonet.com | 77% | #1,604,695 | – | |
| homedepot.com | 76% | 174.7M | #174 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Artful Home
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Art Market & Retail
3 companies that operate in the same segment as Artful Home (Art Market & Retail) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Internet first brand offering pillows | 2007 | San Francisco, California, United States | USD 292.5 M | 333 | ||
Digital art streaming services are provided by Loupe Art. | 2015 | Atlanta, Georgia, United States | USD 7.96 M | |||
Blockchain-based digital art is traded via an online marketplace. | 2019 | Wilmington, Delaware, United States | USD 15.95 M |
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Frequently Asked Questions about Artful Home
Artful Home was founded in 1985 and raised its 1st funding round 14 years after it was founded.
Artful Home is headquartered in Madison, United States. It is registered at Madison, Wisconsin, United States.
Artful Home is a funded company, having raised a total of $22.58M across 4 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Aug 1999.
Artful Home has 43 employees.
Artful Home was founded in 1985 and is based in Madison, United States. An online marketplace is operated, specializing in the art sector. Various artist-created items are featured, including fine art, paintings, photographs, sculptures, art glass, furniture, decor, jewelry, and accessories. Products are sourced from artists and made available for purchase through the platform at artfulhome.com.
Artful Home offers Art Products, Clothing Items, Gift Cards, and Catalog Services.
Artful Home has 4 investors. Key investors include San Francisco Equity Partners, Dolphin Equity Partners, TCV, and Benchmark.
Artful Home operates through Artful Home, Llc.
The website of Artful Home receives about 291 thousand visits a month and ranks #125,253 among all websites worldwide.