About Minted
Minted is a company based in San Francisco (United States) founded in 2007 by Melissa Kim. Minted has raised $292.5 million across 5 funding rounds from investors including Permira, T. Rowe Price and Norwest Venture Partners. The company has 333 employees. Minted offers products and services including Wedding Invitations, Art Prints, Stationery Accessories, Gifts, and Online Invitations. Minted operates in a competitive market with competitors including Uprise Art, Alpha'a and Artmuse, among others.
- Headquarter San Francisco, United States
- Employees 333
- Founders Melissa Kim
- SectorsMedia & Entertainment
- Website category Lifestyle · Weddings
- Website minted.com
- Social LinkedIn X Facebook Instagram
- Legal Name Minted, Llc
- Total Equity Funding$292.5M (USD)
in 5 rounds
- Latest Funding Round$208M (USD), Series E
Dec 2018
- InvestorsPermira
& 10 more
- Employee Count333
Products & Services of Minted
Minted offers a comprehensive portfolio of products and services, including Wedding Invitations, Art Prints, Stationery Accessories, Gifts, and Online Invitations.
Custom designs for wedding announcements and events
Personalized wall art for home decoration
Items like envelopes and seals for events
Personalized items for occasions like graduations
Virtual cards for parties and showers
Apps and channels of Minted
Minted publishes 1 mobile app.
Funding Insights of Minted
Minted has successfully raised a total of $292.5M across 5 strategic funding rounds. The most recent funding activity was a Series E round of $208 million completed in December 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $292.5M
- Total Rounds 5
- Last Round Series E — $208M
- Investors Count 11
All 5 funding rounds of Minted with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2018 | $208M | Series E | – | Permira, Brian Ruder | |
| Oct 2014 | $38M | Series D | – | Norwest Venture Partners | |
| Oct 2013 | $41M | Series C | – | TCV | |
| Nov 2011 | $5.5M | Series B | – | Menlo Ventures, Benchmark | |
| Jun 2008 | – | Series A | – | IDG Capital | – |
11 investors in total: 10 institutional and 1 angel.
Investors in Minted
Minted has secured backing from 11 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Permira, T. Rowe Price and Norwest Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in technology, consumer, healthcare, and service sectors. | 1985 | permira.com | London, United Kingdom | |
Investments in seed to Series A stage companies are targeted. | – | ridge.vc | San Francisco, United States | |
Venture capital investments are offered to promising startups. | – | benchmark.com | San Francisco, United States | |
Venture capital is invested in global technology companies by TCV. | – | tcv.com | Menlo Park, United States | |
Early-stage venture capital firm investing in AI, healthcare, and tech sectors. | – | menlovc.com | - | |
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors. | 1961 | nvp.com | Menlo Park, United States | |
Bryant Stibel is engaged in investment and partnership with entrepreneurial companies. | – | bryantstibel.com | Los Angeles, United States | |
Venture capital firm | – | idgcapital.com | New York, United States | |
Diversified asset management services are provided to investors globally. | 1937 | troweprice.com | Baltimore, United States | |
Wealth management firm | 1932 | alleninvestments.com | Lakeland, United States |
Investor details for Minted
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Minted
69 people are tracked at Minted (22 in leadership, 47 in team); the tracked headcount is 333.
| Name | Role | Group |
|---|---|---|
Melissa Kim | Co-Founder & CEO | Leadership |
Sarah Veit Wallis | Chief Operating Officer | Leadership |
Jennifer Lew | Art Director, Merchandising | Leadership |
Donna Lekosky | VP, Accounting | Leadership |
Mateo Bryant | Chief Financial Officer | Leadership |
François Carrara | VP, Strategic Operations | Leadership |
Patrick Priore | VP, Merchandising | Leadership |
Brady Wood | Chief Partner & People Officer | Leadership |
Mariam Naficy | Founder, Co-CEO & Chairman | Leadership |
Haley Dever | Senior Human Resources Business Partner | Leadership |
Jane Conroy | General Manager Greeting Cards & Sr. Director Artist Relations | Leadership |
Matt Coonan | Director, Supply Chain | Leadership |
Becca O'Leary | Senior Director, Merchandising | Leadership |
Katy Shen | Senior Director Of Product Strategy, Development & Sourcing | Leadership |
Deborah Baltodano Tilson | Senior Director, Major Partnerships | Leadership |
Annie Shapiro | Director, Merchandising | Leadership |
Nadine Wiernik Lusch | Senior Director, People | Leadership |
Anna Wibbelman | General Manager | Leadership |
Jayne Andrews Stein | Director, Merchandising Operations | Leadership |
Mary Orrell | Senior Director, Customer Operations | Leadership |
49 more people are available in the full profile.
Complete people profiles for Minted
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Minted
3 dated milestones of Minted across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Minted is founded.
- Funding First funding round.
- Funding Latest funding round, Series E, of $208.0M.
Competitors of Minted
Minted operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Uprise Art, Alpha'a and Artmuse, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| upriseart.com | 2011 | New York, United States | – | 11 | Online gallery for contemporary art | |
| alphaainc.com | 2016 | New York, United States | $600,000 | 12 | Crowd-curated art products are offered via an online marketplace. | |
| artmuse.com | 2009 | Texas, United States | – | – | Online platform for selling affordable art prints and photographs. |
Detailed competitors of Minted
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Minted
The website of Minted (minted.com) receives about 3.1M visits a month and ranks #7,431 among all websites worldwide, #317 in Weddings.
- Monthly visits3.1M
▼ 48.5% vs previous month
- Unique visitors2.7M
per month
- Global rank#7,431
among all websites
- Category rank#317
Lifestyle · Weddings
- Bounce rate35%
- Pages per visit5.6
- Average visit4 min 00 sec
- DevicesDesktop 39% · Mobile 61%
Websites whose visitors overlap most with Minted. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| theknot.com | 100% | 20.3M | #2,909 | View details | |
| paperculture.com | 98% | 72.8K | #83,170 | View details | |
| zola.com | 98% | 17.3M | #3,828 | View details | |
trulyengaging.com | trulyengaging.com | 90% | – | #128,546 | – |
| withjoy.com | 89% | 9.4M | #6,874 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Minted
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Minted
Complete news archive for Minted
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Minted
10 companies that operate in the same segment as Minted (Art Market & Retail), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online auctions for art and collectibles are operated by Catawiki. | 2008 | Assen, Drenthe, Netherlands | USD 279.86 M | – | – | |
Digital art streaming services are provided by Loupe Art. | 2015 | Atlanta, Georgia, United States | USD 7.96 M | – | – | |
Blockchain-based digital art is traded via an online marketplace. | 2019 | Wilmington, Delaware, United States | USD 15.95 M | – | – | |
Talent is sourced for entertainment content production. | 1991 | Beverly Hills, California, United States | USD 650 M | – | – | |
HYBE is engaged in artist management and entertainment services. | 2020 | Seoul, South Korea | – | USD 1.83 B | 823 | |
Multi-category art products are offered via an online marketplace. | 2011 | New York, New York, United States | USD 12.2 M | – | 29 | |
Online auctions for art, jewelry, and collectibles are facilitated. | 1989 | Boston, Massachusetts, United States | USD 61.22 M | – | – | |
Digital art products are traded on an online marketplace platform. | 2012 | San Francisco, California, United States | USD 32 M | – | – | |
Privately owned international auction house | 1793 | London, England, United Kingdom | – | – | – | |
Online Art Gallery | 2006 | Santa Monica, California, United States | USD 11.15 M | – | – |
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Frequently Asked Questions about Minted
Minted was founded in 2007 and raised its 1st funding round 1 year after it was founded.
Minted is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Melissa Kim is the current CEO of Minted. They have also founded this company.
Minted is a funded company, having raised a total of $292.5M across 5 funding rounds to date.
Minted has 333 employees.
Minted was established in 2007 in San Francisco, United States, as an internet-first brand. Operations center on the online sale of pillows, with distribution handled through e-commerce platforms. The company serves customers primarily in the United States, emphasizing direct-to-consumer models in the home goods sector. Leadership is provided by Co-Founder and CEO Melissa Kim, overseeing product development and market expansion.
Minted's top competitors include Uprise Art, Alpha'a and Artmuse.
Minted offers Wedding Invitations, Art Prints, Stationery Accessories, Gifts, and Online Invitations.
Minted has 11 investors. Key investors include Permira, T. Rowe Price, Norwest Venture Partners, Allen & Company, and Brian Ruder.
Minted operates through Minted, Llc.
Yes. Minted publishes Minted: The Address Book.
The website of Minted receives about 3.1 million visits a month and ranks #7,431 among all websites worldwide.