Aryel

Milan, Italy Founded: 2019 • Age: 7 yrs
Provider of an augmented reality-based marketing platform
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About Aryel

Aryel is a company based in Milan (Italy) founded in 2019 by Luca Petri, Leonardo Persico, and Mattia Salvi.. Aryel has raised $3.96 million across 2 funding rounds from investors including Prana Ventures, Alessio Beverina and Andrea Lovato. Aryel offers products and services including Creatives, AI Insights, Sonar™, and Aryel+. Aryel operates in a competitive market with competitors including NexTech AR Solutions, Transmira, Poplar Studio, Aglet and Darabase, among others.

  • Headquarter Milan, Italy
  • Founders Luca Petri, Leonardo Persico, Mattia Salvi
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Extended, Virtual & Augmented Reality
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $3.96 M (USD)

    in 2 rounds

  • Latest Funding Round
    $3.2 M (USD), Seed

    Feb 13, 2023

  • Investors
  • Employee Count
    Employee Count
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Products & Services of Aryel

Aryel offers a comprehensive portfolio of products and services, including Creatives, AI Insights, Sonar™, and Aryel+. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Tools for designing immersive AR ads

AI for analyzing audience emotions and reactions

Platform for audience targeting via algorithms

AR tools for multi-channel marketing

People of Aryel
Headcount 10-50
Employee Profiles 14
Employee Profiles
People
Sofia Cavazzoni
Sr. Sales Manager, Enterprise & Mid Market
People
Elena Soraya Aliyari
Chief Sales Officer (cso)
People
Daniele Bulgaro
XR Director
People
Rossella Selenati
Events & Community Specialist

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Funding Insights of Aryel

Aryel has successfully raised a total of $3.96M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $3.2 million completed in February 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Seed — $3.2M
  • First Round

    (15 Apr 2022)

  • Investors Count 6
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2023 Amount Seed - Aryel Valuation Prana Ventures
Apr, 2022 Amount Seed - Aryel Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Aryel

Aryel has secured backing from 6 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Prana Ventures, Alessio Beverina and Andrea Lovato. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital is invested in tech companies across Italy.
Founded Year Domain Location
A holding company focused on investments in innovative high-tech enterprises.
Founded Year Domain Location
Offers service design, digital solutions, and change management for organizations.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Aryel

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Aryel

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Aryel Comparisons

Employees
+
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Competitors of Aryel

Aryel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as NexTech AR Solutions, Transmira, Poplar Studio, Aglet and Darabase, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

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AR-based content management software is offered for 3D product experiences.
domain founded_year HQ Location
Provider of XR cloud for smart cities
domain founded_year HQ Location
Provider of augmented reality solutions for brands
domain founded_year HQ Location
AR Sneaker shopping game
domain founded_year HQ Location
AR permissions on physical locations are managed and monetized.
domain founded_year HQ Location
Provides interactive mobile ads to boost brand recall and audience connections.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Aryel

Frequently Asked Questions about Aryel

When was Aryel founded?

Aryel was founded in 2019 and raised its 1st funding round 3 years after it was founded.

Where is Aryel located?

Aryel is headquartered in Milan, Italy. It is registered at Milan, Lombardy, Italy.

Who is the current CEO of Aryel?

Mattia Salvi is the current CEO of Aryel. They have also founded this company.

Is Aryel a funded company?

Aryel is a funded company, having raised a total of $3.96M across 2 funding rounds to date. The company's 1st funding round was a Seed of $760.42K, raised on Apr 15, 2022.

What does Aryel do?

Aryel was founded in 2019 in Milan, Italy, as a provider of an augmented reality-based platform focused on marketing. Businesses and creative agencies are enabled to create, launch, and manage AR campaigns through the service. Interactions and geodata analytics are offered to assess and enhance campaign performance. Operations center on digital tools for the marketing sector in Europe.

Who are the top competitors of Aryel?

Aryel's top competitors include NexTech AR Solutions, mCanvas and Poplar Studio.

What products or services does Aryel offer?

Aryel offers Creatives, AI Insights, Sonar™, and Aryel+.

Who are Aryel's investors?

Aryel has 6 investors. Key investors include Prana Ventures, Alessio Beverina, Andrea Lovato, Fabio Lalli, and Logotel.

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