Aryel

Milan, Italy Founded: 2019 • Age: 7 yrs Acquired By OneTag
Provider of an augmented reality-based marketing platform
Annual revenue - Latest available
Total funding $4.0M 2 rounds
Employees - Tracked headcount
Investors 7 Known backers
Products 4 Services tracked
Competitors 8 Brand Intelligence

About Aryel

Aryel is a company based in Milan (Italy) founded in 2019 by Luca Petri, Leonardo Persico, and Mattia Salvi was acquired by OneTag in March 2026. Aryel has raised $3.96 million across 2 funding rounds from investors including OneTag, Prana Ventures and Alessio Beverina. Aryel offers products and services including Creatives, AI Insights, Sonar™, and Aryel+. Aryel operates in a competitive market with competitors including NexTech AR Solutions, Transmira, Poplar Studio, Aglet and Darabase, among others.

  • Headquarter Milan, Italy
  • Founders Luca Petri, Leonardo Persico, Mattia Salvi
  • Sectors
    Technology
  • Email
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  • Phone
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  • Website
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  • Social
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Operational Areas
Technology → Extended, Virtual & Augmented Reality Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $3.96 M (USD)

    in 2 rounds

  • Latest Funding Round
    $3.2 M (USD), Seed

    Feb 13, 2023

  • Investors
    OneTag

    & 6 more

  • Employee Count
    Not available
  • Acquired by
    OneTag

    (Mar 02, 2026)

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Products & Services of Aryel

Aryel offers a comprehensive portfolio of products and services, including Creatives, AI Insights, Sonar™, and Aryel+.

Product name locked
Category locked
Primary

Tools for designing immersive AR ads

Product name locked
Category locked
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AI for analyzing audience emotions and reactions

Product name locked
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Platform for audience targeting via algorithms

Product name locked
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AR tools for multi-channel marketing

People of Aryel

Headcount 10-50
Employee Profiles 14
Employee Profiles
People
Sofia Cavazzoni
Sr. Sales Manager, Enterprise & Mid Market
People
Elena Soraya Aliyari
Chief Sales Officer (cso)
People
Daniele Bulgaro
XR Director
People
Rossella Selenati
Events & Community Specialist

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Funding Insights of Aryel

Aryel has successfully raised a total of $3.96M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $3.2 million completed in February 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Aryel

Aryel has secured backing from 7 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include OneTag, Prana Ventures and Alessio Beverina.

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Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital is invested in tech companies across Italy.
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A holding company focused on investments in innovative high-tech enterprises.
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Offers service design, digital solutions, and change management for organizations.
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Investor details for Aryel

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Investments & Acquisitions by Aryel

Investments
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Investment portfolio details for Aryel

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  • Transaction dates
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Financial Statements - Aryel

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Detailed financials for Aryel

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Aryel Comparisons

Aryel Primary company
Description
Provider of an augmented reality-based marketing platform
Location
Milan, Italy
Founded Year
2019
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Aryel

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Competitors of Aryel

Aryel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as NexTech AR Solutions, Transmira, Poplar Studio, Aglet and Darabase, among others.

Company Name Domain Founded year HQ Location Description
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AR-based content management software is offered for 3D product experiences.
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Provider of XR cloud for smart cities
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Provider of augmented reality solutions for brands
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AR Sneaker shopping game
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AR permissions on physical locations are managed and monetized.
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Provides interactive mobile ads to boost brand recall and audience connections.
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Detailed competitors of Aryel

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Latest news on Aryel

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Complete news archive for Aryel

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Frequently Asked Questions about Aryel

Aryel was founded in 2019 and raised its 1st funding round 3 years after it was founded.

Aryel is headquartered in Milan, Italy. It is registered at Milan, Lombardy, Italy.

Mattia Salvi is the current CEO of Aryel. They have also founded this company.

Aryel is a funded company, having raised a total of $3.96M across 2 funding rounds to date.

Aryel was founded in 2019 in Milan, Italy, as a provider of an augmented reality-based platform focused on marketing. Businesses and creative agencies are enabled to create, launch, and manage AR campaigns through the service. Interactions and geodata analytics are offered to assess and enhance campaign performance. Operations center on digital tools for the marketing sector in Europe.

Aryel's top competitors include NexTech AR Solutions, mCanvas and Poplar Studio.

Aryel offers Creatives, AI Insights, Sonar™, and Aryel+.

Aryel has 7 investors. Key investors include OneTag, Prana Ventures, Alessio Beverina, Andrea Lovato, and Fabio Lalli.

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