About Asa Beauty
Asa Beauty is a Consumer company based in Mumbai (India) founded in 2019 by Asha Jindal Khaitan and Sukriti Khaitan, and was acquired by BIA Brands in March 2024. Makeup products are offered online by vegan-focused brand Asa Beauty. It operates in the Consumer and Healthcare sectors. Its Indian entity Asa Beauty Private Limited reported revenue of ₹8.79 Cr. Asa Beauty offers products and services including Lip Balm, Mini Lipstick Duo Set, Face Stick with SPF, and Crème Highlighter. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Makeup and Multi-Category. Its competitors include Renee Cosmetics, Typsy Beauty and Faces Canada; 3 of its 3 listed competitors have raised funding.
Company details
Asa Beauty was founded in 2019 in Mumbai, India, as an internet-first brand in the beauty sector. A range of makeup items, including concealers, mascaras, face powders, lipsticks, and cream correctors, is provided through its online platform. Products are claimed to be vegan and cruelty-free, with operations centered on direct-to-consumer sales in the cosmetics market.
- Headquarters Mumbai, India
- Founders Asha Jindal Khaitan, Sukriti Khaitan
- Stage Acquired
- SectorsConsumerHealthcare
- Email••••••••
- Phone•••• ••••
- Website asabeauty.com
- Social Facebook Instagram YouTube
- Acquired by BIA Brands (Mar 2024)
- Legal Name Asa Beauty Private Limited
- Date of Incorporation 11 Dec, 2019
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹8.79 Cr
FY 2024 · +1609% YoY
- Net Profit₹6.23 Cr
FY 2024 · 71% margin
- EBITDA₹6.30 Cr
FY 2024 · 72% margin
- Investors
- Acquired byBIA Brands
(Mar 2024)
Associated legal entities of Asa Beauty
Asa Beauty operates through Asa Beauty Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Asa Beauty Private Limited CIN U51909MH2019PTC334270 | Active | 11 Dec 2019 | Mumbai, Maharashtra | ₹8.8 Cr | 3 | View details |
Products & Services of Asa Beauty
Asa Beauty offers a comprehensive portfolio of products and services, including Lip Balm, Mini Lipstick Duo Set, Face Stick with SPF, and Crème Highlighter.
Moisturizes and soothes lips with natural ingredients for daily use.
Compact lipstick set for portable, pigmented color application.
Multi-purpose stick offering sun protection and glow enhancement.
Provides a natural glow with easy blending for everyday looks.
Apps and channels of Asa Beauty
its YouTube channel True Kind has 44 subscribers and 19 videos.
Videos from Asa Beauty
The most watched videos on Asa Beauty's YouTube channel, True Kind (44 subscribers). Click a video to play it here.
More on True Kind.
Investors in Asa Beauty
Asa Beauty has secured backing from 1 investor. Prominent investors backing the company include BIA Brands.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Company offers tea, coffee, and cashew product | 2023 | brandsofbia.com | Hyderabad, India |
Investor details for Asa Beauty
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Board of directors of Asa Beauty Private Limited (Asa Beauty)
Asa Beauty Private Limited is the primary company behind Asa Beauty. The board of Asa Beauty Private Limited currently have 3 directors; the longest-serving is Asha Sushil Khaitan, appointed in 2019. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Asha Sushil Khaitan DIN 00012935 | Director | 11 Dec 2019 | 6 yrs 11 mo | Asa Beauty Private Limited |
| Sudhakar Adapa DIN 02759143 | Director | 07 May 2024 | 2 yrs 6 mo | Asa Beauty Private Limited |
| Bhavani Kanth Sunkara DIN 08647234 | Additional Director | 20 Apr 2025 | 1 yr 6 mo | Asa Beauty Private Limited |
People of Asa Beauty
2 people are tracked at Asa Beauty (2 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for Asa Beauty
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Financials of Asa Beauty
Figures of Asa Beauty Private Limited, the primary company behind Asa Beauty, for FY 2024. Revenue was ₹8.79 Cr (+1609% year on year). Net profit was ₹6.23 Cr (71% margin). EBITDA was ₹6.30 Cr (72% margin). Revenue has grown at a compounded annual rate of +224% over three years.
- ₹8.79 CrRevenue · FY 2024 · +1609% YoY
- ₹6.23 CrNet profit · 71% margin
- ₹6.30 CrEBITDA · 72% margin
- ₹1 LakhPaid-up capital
- +224%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Asa Beauty Private Limited are on its company page.
Detailed financial statements for Asa Beauty
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Timeline of Asa Beauty
2 dated milestones of Asa Beauty across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Asa Beauty is founded.
- Exit Acquired by BIA Brands.
Competitors of Asa Beauty
Asa Beauty has 3 listed competitors in our database, 3 of them funded. They include Renee Cosmetics, Typsy Beauty and Faces Canada.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| reneecosmetics.in | 2018 | Ahmedabad, India | $48.47M | 376 | Organic cosmetics are offered via an internet-first brand model. | |
| typsybeauty.com | 2020 | Gurugram, India | $5.35M | 22 | Multi-category makeup products are offered via an internet-first brand. | |
| facescanada.com | 2007 | Gurugram, India | $1.7M | 757 | Cosmetics, skincare, makeup, fragrance, nail, and accessory products are retailed. |
Detailed competitors of Asa Beauty
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Web traffic of Asa Beauty
The website of Asa Beauty (asabeauty.com) receives about 5K visits a month.
- Monthly visits5K
▼ 14.8% vs previous month
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Asa Beauty (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Asa Beauty
Complete news archive for Asa Beauty
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Frequently Asked Questions about Asa Beauty
Asa Beauty was founded in 2019.
Asa Beauty is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
The primary company behind Asa Beauty, Asa Beauty Private Limited, reported revenue of ₹8.79 Cr for FY 2024, up 1609% year on year.
Asa Beauty was founded in 2019 in Mumbai, India, as an internet-first brand in the beauty sector. A range of makeup items, including concealers, mascaras, face powders, lipsticks, and cream correctors, is provided through its online platform. Products are claimed to be vegan and cruelty-free, with operations centered on direct-to-consumer sales in the cosmetics market.
Asa Beauty's top competitors include Renee Cosmetics, Typsy Beauty and Faces Canada.
Asa Beauty offers Lip Balm, Mini Lipstick Duo Set, Face Stick with SPF, and Crème Highlighter.
Asa Beauty has 1 investor. Key investors include BIA Brands.
Asa Beauty operates through Asa Beauty Private Limited.
Yes. Asa Beauty was acquired by BIA Brands in March 2024.
The legal entities of Asa Beauty currently have 3 directors, including Sudhakar Adapa, Bhavani Kanth Sunkara, Asha Sushil Khaitan.