About Assurely
Assurely is a company based in New York (United States) founded in 2013 was acquired by Equalparts in June 2025. Assurely has raised $615 thousand across 2 funding rounds from investors including Equalparts and ATX Venture Partners. Assurely offers products and services including Embedded Insurance, D&O for Private Companies, and Residential Security Deposit Replacement. Assurely operates in a competitive market with competitors including DigiSure, RESure, Journey and Grind Insurance, among others.
- Headquarter New York, United States
- SectorsFinancial Services
- Email••••••••
- Website assurely.com
- Social LinkedIn X
- Acquired by Equalparts (Jun 2025)
- Legal Name World Trade Labs, Inc.
- Total Equity Funding$615K (USD)
in 2 rounds
- InvestorsEqualparts
& 1 more
- Acquired byEqualparts
(Jun 2025)
Products & Services of Assurely
Assurely offers a comprehensive portfolio of products and services, including Embedded Insurance, D&O for Private Companies, and Residential Security Deposit Replacement.
Integrates insurance into platforms for seamless digital delivery
Provides coverage for directors and officers in private firms
Offers alternatives to traditional security deposits for residents
Funding Insights of Assurely
Assurely has successfully raised a total of $615K across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $615,000
- Total Rounds 2
- First Round $615,000
(May 2018)
- Investors Count 1
All 2 funding rounds of Assurely with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2020 | – | Seed | – | ATX Venture Partners | – |
| May 2018 | $615,000 | Seed | – | – | – |
2 investors in total: 2 institutional.
Investors in Assurely
Assurely has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Equalparts and ATX Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital investments are made by ATX Venture Partners. | 2014 | atxventurepartners.com | Austin, United States | |
Insurance agencies are networked and augmented with AI tools. | – | equalparts.ai | - |
Investor details for Assurely
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Assurely
5 people are tracked at Assurely (1 in leadership, 3 in board & advisors, 1 in team).
| Name | Role | Group |
|---|---|---|
Brian Buvinghausen | Chief Architect | Leadership |
Lisa Wardlaw | Advisor | Board & advisors |
John Ryu | Advisor | Board & advisors |
Brad Harrison | Advisor | Board & advisors |
Sebastián Muñoz | Backend Engineer | Team |
Complete people profiles for Assurely
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Assurely
4 dated milestones of Assurely across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Assurely is founded.
- Funding First funding round of $615K.
- Funding Latest funding round, Seed,.
- Exit Acquired by Equalparts.
Competitors of Assurely
Assurely operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as DigiSure, RESure, Journey and Grind Insurance, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| digisure.ai | 2019 | San Francisco, United States | $13.1M | – | An online insurance platform is operated for mobility businesses. | |
| resure.io | 2016 | Plano, United States | $40,000 | – | Functions as an internet-first platform for insurance services. | |
| journey.live | 2015 | New York, United States | $15.24M | – | Mental health engagement platform provided for employees. | |
| grindinsurance.com | 2020 | Scottsdale, United States | – | – | Offers on-demand insurance solutions for the gig economy. |
Detailed competitors of Assurely
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Assurely
The website of Assurely (assurely.com) receives about 1.7K visits a month.
- Monthly visits1.7K
▲ 60.3% vs previous month
Latest news on Assurely
Complete news archive for Assurely
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Assurely
10 companies that operate in the same segment as Assurely (Insurance Providers), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
General and life insurance products are provided across multiple categories. | 2016 | Bengaluru, Karnataka, India | USD 466.54 M | USD 1.12 B | 4,530 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 655.23 M | USD 216.04 M | 461 | |
Provider of a cloud-based platform for life and P&C insurance | 2015 | New York, New York, United States | USD 643.86 M | USD 615.2 M | 1,240 | |
App-based health insurance is offered to individuals and businesses. | 2016 | Paris, France | USD 863.12 M | – | – | |
Online small business insurance policies are provided. | 2016 | Palo Alto, California, United States | USD 1.2 B | – | – | |
App-based comparison platform for financial products | 2009 | San Francisco, California, United States | USD 123.3 M | USD 836.6 M | 650 | |
Homeowners insurance coverage is delivered via an online platform. | 2015 | Palo Alto, California, United States | USD 709.36 M | USD 468.6 M | 478 | |
Online health insurance is provided to individuals and businesses. | 2012 | New York, New York, United States | USD 1.63 B | USD 11.7 B | 2,400 | |
Insurance plans are compared and purchased via an online marketplace. | 2008 | Gurugram, Haryana, India | – | – | – | |
Provider of protection plans and repair services for gadgets and appliances | 2011 | Mumbai, Maharashtra, India | USD 53.15 M | USD 35.77 M | 336 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Assurely
Assurely was founded in 2013 and raised its 1st funding round 5 years after it was founded.
Assurely is headquartered in New York, United States. It is registered at New York, New York, United States.
Assurely is a funded company, having raised a total of $615K across 2 funding rounds to date. The company's 1st funding round was a Seed of $615K, raised on May 2018.
Assurely was established in 2013 in New York, United States, within the insurance sector focused on the peer economy. Coverage is extended to crowdfunding transactions through CrowdProtector, where funders are safeguarded against fund misuse and risks beyond standard business concerns. PeerSafe is utilized on on-demand platforms to address potential damage, loss, and theft. Operations center on these specialized products for transaction security.
Assurely offers Embedded Insurance, D&O for Private Companies, and Residential Security Deposit Replacement.
Assurely has 2 investors. Key investors include Equalparts, and ATX Venture Partners.
Assurely operates through World Trade Labs, Inc..
Yes. Assurely was acquired by Equalparts in June 2025.