About ASTERRA
ASTERRA is a company based in Kfar Saba (Israel) founded in 2013 by Lauren Guy was acquired by Marsh in July 2026. ASTERRA has raised $6 million across 1 funding round from investors including Marsh and Beringea. ASTERRA offers products and services including EO Discover, EarthWorks, MasterPlan, and Recover. ASTERRA operates in a competitive market with competitors including Covanta, Vertex Energy, Lakeshore Recycling, CMC and Coastal Waste & Recycling, among others.
Products & Services of ASTERRA
ASTERRA offers a comprehensive portfolio of products and services, including EO Discover, EarthWorks, MasterPlan, and Recover.
Central repository for leak detection insights and project data.
Maps soil moisture to predict infrastructure failures.
Evaluates underground pipe integrity for replacement planning.
Identifies leaks in water systems to reduce losses.
Apps and channels of ASTERRA
its YouTube channel ASTERRA has 322 subscribers and 30 videos.
Videos from ASTERRA
The most watched videos on ASTERRA's YouTube channel, ASTERRA (322 subscribers). Click a video to play it here.
More on ASTERRA.
Funding Insights of ASTERRA
ASTERRA has successfully raised a total of $6M through 1 strategic funding round. The most recent funding activity was a Series A round of $6 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6M
- Total Rounds 1
- Last Round Series A β $6M
- First Round $6M
(Mar 2021)
- Investors Count 1
All 1 funding rounds of ASTERRA with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2021 | $6M | Series A | β | Beringea | β |
2 investors in total: 2 institutional.
Investors in ASTERRA
ASTERRA has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Marsh and Beringea.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in growth-stage startups by Beringea. | – | beringea.com | - | |
Marsh is recognized as a global leader in insurance broking and risk management. | 1871 | marsh.com | New York, United States |
Investor details for ASTERRA
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Investor portfolios
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Verified entity values are shown only after access is granted.
People of ASTERRA
41 people are tracked at ASTERRA (13 in leadership, 3 in board & advisors, 25 in team).
| Name | Role | Group |
|---|---|---|
Lauren Guy | Co-Founder & CTO | Leadership |
Elly Perets | CEO | Leadership |
Lee-Anna Guery | Legal Counsel & HR Manager / EA To CEO | Leadership |
Yuval Lorig | VP, R&D | Leadership |
Inon Aviad | Director of Finance | Leadership |
Gary Eaton | Director of Product | Leadership |
Gadi Kovarsky | General Manager | Leadership |
Jonathan Jacobi | VP of Sales | Leadership |
James Perry | Executive Vice President | Leadership |
Eddy Segal | VP, Sales & BD | Leadership |
Inon S. | Head of AI | Leadership |
Fabian Chang | Business Partner In Ecuador | Leadership |
Pazit Malchi-Bodesky | VP, Marketing | Leadership |
Paul Gagliardo | Advisor | Board & advisors |
Dan Blumberg | Advisor | Board & advisors |
Masanobu Shimada | Advisor | Board & advisors |
Michal Sellek | Sales Development Representative | Team |
Steve Baker | Country Manager Asterra UK | Team |
Eden David Karasik | Product Program Manager | Team |
John Stevens | Sales Manager - North America | Team |
21 more people are available in the full profile.
Complete people profiles for ASTERRA
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of ASTERRA
3 dated milestones of ASTERRA across 13 years, from founding to its latest funding, stage changes and deals.
- Founded ASTERRA is founded.
- Funding First funding round of $6.0M.
- Exit Acquired by Marsh.
Competitors of ASTERRA
ASTERRA operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Covanta, Vertex Energy, Lakeshore Recycling, CMC and Coastal Waste & Recycling, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| covanta.com | 1983 | Morristown, United States | – | – | Provider of waste recycling services | |
| vertexenergy.com | 2001 | Houston, United States | $4.49M | 497 | Waste recycling services in the oil industry are provided. | |
| lrsrecycles.com | 1999 | Oconomowoc, United States | $4.5M | – | Waste recycling services are provided across the United States. | |
| cmc.com | 1915 | Irving, United States | – | 13,022 | CMC is engaged in metal recycling and steel production. | |
| coastalwasteinc.com | 2017 | Pompano Beach, United States | – | 138 | Solid waste disposal and recycling services are provided. | |
| terracycle.com | 2001 | Trenton, United States | $27.42M | – | Waste recycling services for hard-to-recycle plastics are provided. | |
| perma-fix.com | 1991 | Atlanta, United States | – | 296 | Waste treatment services are provided for environmental compliance and remediation. | |
| pyrum.net | 2007 | Strasbourg, France | $18.94M | – | Provider of thermal pyrolysis technology solutions for management of waste tyres and plastics | |
| roydon.com | 2009 | Clifton, United Kingdom | – | 164 | Plastic recycling and resource recovery services are provided globally. |
Detailed competitors of ASTERRA
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of ASTERRA
The website of ASTERRA (asterra.io) receives about 28.8K visits a month.
- Monthly visits28.8K
▲ 128.2% vs previous month
Websites whose visitors overlap most with ASTERRA. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
therealtytoday.com | therealtytoday.com | 100% | – | #779,561 | β |
ballaratgoldmine.com.au | ballaratgoldmine.com.au | 42% | – | #3,828,270 | β |
Latest news on Asterra
Complete news archive for ASTERRA
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to ASTERRA
10 companies that operate in the same segment as ASTERRA (Waste & Water Management Systems), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Wastewater and energy management services are provided internationally. | 1853 | Aubervilliers, Seine-saint-denis, France | – | USD 52.17 B | 215,040 | |
Sustainable infrastructure solutions in renewable energy are developed and managed. | 1931 | Alcobendas, Comunidad De Madrid, Spain | – | USD 1.9 M | 44 | |
Provider of climate-smart deeptech solutions for renewable energy and sustainable agriculture | 2010 | Pune, Maharashtra, India | USD 76.38 M | USD 56.11 M | 702 | |
Waste collection and management services are provided nationwide. | 1968 | Houston, Texas, United States | – | USD 25.2 B | 61,700 | |
Integrated waste management services are provided nationwide. | 1998 | Phoenix, Arizona, United States | – | USD 16.59 B | 42,000 | |
Provider of smart water purifier rental and maintenance services | 2016 | Bengaluru, Karnataka, India | USD 19.29 M | USD 3.62 M | – | |
Sensor-based sorting and recycling solutions are provided for multiple industries. | 1972 | Asker, Viken, Norway | – | USD 1.53 B | 4,950 | |
Smart water dispensers with flavored options are provided for offices. | 2013 | Boston, Massachusetts, United States | USD 135.53 M | – | 102 | |
Surplus goods are shared among neighbors through a mobile app. | 2015 | London, England, United Kingdom | USD 51.2 M | – | – | |
Water and waste treatment services are provided worldwide. | 1966 | London, England, United Kingdom | – | USD 4.18 B | 9,750 |
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Frequently Asked Questions about ASTERRA
ASTERRA was founded in 2013 and raised its 1st funding round 8 years after it was founded.
ASTERRA is headquartered in Kfar Saba, Israel. It is registered at Kfar Saba, Central District, Israel.
Elly Perets is the current CEO of ASTERRA.
ASTERRA is a funded company, having raised a total of $6M across 1 funding round to date. The company's 1st funding round was a Series A of $6M, raised on Mar 2021.
ASTERRA was founded in 2013 in Kfar Saba, Israel, as a provider in the environmental services sector. Wastewater recycling solutions are developed and implemented to treat and reuse industrial and municipal effluents. Operations are centered on advanced filtration and purification technologies, serving clients across various industries. The company is led by CEO Elly Perets and Co-Founder CTO Lauren Guy, with a focus on regional water resource optimization.
ASTERRA's top competitors include Vertex Energy, Covanta and Coastal Waste & Recycling.
ASTERRA offers EO Discover, EarthWorks, MasterPlan, and Recover.
ASTERRA has 2 investors. Key investors include Marsh, and Beringea.
ASTERRA operates through Utilis Israel Ltd..
Yes. ASTERRA was acquired by Marsh in July 2026.

