About DrinkPrime
DrinkPrime is an Environment company based in Bengaluru (India) founded in 2016 by Vijender Reddy Muthyala and Manas Ranjan Hota. Provider of smart water purifier rental and maintenance services. It operates in the Environment, Retail, and Consumer sectors. DrinkPrime has raised $19.29 million across 12 funding rounds from investors including Angel List, Northern Arc Capital and UC Inclusive Credit. DrinkPrime was last valued at $29.37 million in August 2023. Its chief executive, as recorded, is Vijender Reddy Muthyala. Its website drinkprime.in draws about 155 thousand monthly visits. Its Indian entity Waterwala Labs Private Limited reported revenue of ₹72.53 Cr. Its focus areas include High Tech, Smart Homes, Kitchen Appliances and Water Purifiers. Its competitors include Livpure Smart, Bepure and OCEO; 1 of its 3 listed competitors has raised funding.
Company details
DrinkPrime was founded in 2016 in Bengaluru, India, as a provider of rental services for IoT-enabled ROUV water purifiers. Various filtration options and usage plans are offered to customers, along with lifetime maintenance that covers installation within 48 hours. An app is provided for tracking water consumption, quality, and filter status. Operations focus on eliminating upfront and ongoing costs in the water purification sector.
- Headquarters Bengaluru, India
- Founders Vijender Reddy Muthyala, Manas Ranjan Hota
- Stage Minicorn
- SectorsEnvironmentRetail Consumer Technology
- Email••••••••
- Phone•••• ••••
- Website drinkprime.in
- Social LinkedIn X Facebook
- Legal Name Waterwala Labs Private Limited
- Date of Incorporation 01 Mar, 2016
- Jurisdiction Bengaluru, Karnataka, India
- Annual Revenue₹72.53 Cr
FY 2025 · +55% YoY
- Net Loss-₹11.53 Cr
FY 2025 · -16% margin
- EBITDA-₹2.97 Cr
FY 2025 · -4% margin
- Total Equity Funding$19.29M (USD)
in 12 rounds
- Latest Funding Round$2.17M (USD), Series B
Mar 2026
- InvestorsAngel List
& 76 more
Associated legal entities of DrinkPrime
DrinkPrime is associated with 2 registered companies on The Company Check; the primary company is Waterwala Labs Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Waterwala Labs Private Limited CIN U74900KA2016PTC086573 | Active | 01 Mar 2016 | Bengaluru, Karnataka | ₹72.5 Cr | 287 | 5 | View details |
| Viksara Retail Llp CIN AAN-0295 | Active | 25 Jul 2018 | Bangalore, Karnataka | 2 | View details |
Funding Insights of DrinkPrime
DrinkPrime has successfully raised a total of $19.29M across 12 strategic funding rounds. The most recent funding activity was a Series B round of $2.17 million completed in March 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $19.29M
- Total Rounds 12
- Last Round Series B — $2.17M
- First Round $17,175
(Sep 2017)
- Investors Count 77
Latest 10 of 12 funding rounds of DrinkPrime with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2026 | $2.17M | Series B | – | – | |
| May 2024 | $3M | Series B | – | 9Unicorns | |
| Aug 2023 | $1.28M | Series A | $29.37M | – | |
| Jul 2022 | Debt – Conventional | – | – | ||
| Jan 2022 | Series A | – | – | ||
| Oct 2021 | $7.5M | Series A | $28.36M | Omidyar Network India, 100Unicorns | |
| Jun 2021 | $1.09M | Debt – Conventional | – | – | |
| Oct 2020 | $81,411 | Series A | $••••• | Alteria Capital | – |
| Apr 2020 | $4.57M | Series A | $••••• | Surge | |
| Feb 2020 | $505,354 | Seed | $••••• | Bharat Jaisinghani |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2023 | $29.37M | •••••••• |
| Oct 2021 | $28.36M | •••••••• |
| Oct 2020 | $••••• | •••••••• |
| Apr 2020 | $••••• | •••••••• |
| Feb 2020 | $••••• | •••••••• |
| Jul 2019 | $••••• | •••••••• |
Full valuation and stage history of DrinkPrime
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $29.37M (Aug 2023). 77 investors in total: 34 institutional and 43 angel.
Investors in DrinkPrime
DrinkPrime has secured backing from 77 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Angel List, Northern Arc Capital and UC Inclusive Credit.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital management for SMEs and startups in India. | 1999 | sidbiventure.co.in | Mumbai, India | |
Startup accelerator | 2016 | znationlab.com | Cupertino, United States | |
Early-stage investments are targeted by the venture capital firm. | potential.ventures | London, United Kingdom | ||
Angel investing and mentorship for early-stage startups in India. | 2022 | realtimeaf.com | Jaipur, India | |
Venture debt is provided to growth-stage companies for business scaling. | strideventures.global | Delhi, India | ||
| 2023 | eternalcapital.vc | Delhi, India | ||
Investments are made in digital society, education, and employability sectors. | omidyarnetwork.in | Mumbai, India | ||
Venture capital firm investing in deep tech, climate, health, and consumer sectors with global expertise. | 2021 | aureolis.co.in | Mumbai, India | |
Acceleration is provided to startups across multiple sectors by Surge. | surgeahead.com | |||
Venture capital firm focused on early-stage investments | kwaishventures.tcc.mode | Seattle, United States |
Investor details for DrinkPrime
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
Board of directors of Waterwala Labs Private Limited (DrinkPrime)
Waterwala Labs Private Limited is the primary company behind DrinkPrime. The boards of the 2 registered companies of DrinkPrime currently have 5 directors; the longest-serving is Manas Ranjan Hota, appointed in 2018. 7 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Manas Ranjan Hota DIN 07089965 | Designated Partner | 25 Jul 2018 | 8 yrs 3 mo | Viksara Retail Llp, Waterwala Labs Private Limited |
| Vijender Reddy Muthyala DIN 07089968 | Designated Partner | 25 Jul 2018 | 8 yrs 3 mo | Viksara Retail Llp, Waterwala Labs Private Limited |
| Sanjay Satyanarayan Sunku DIN 07510991 | Director | 05 Aug 2024 | 2 yrs 2 mo | Waterwala Labs Private Limited |
| Abhirup Ajoy Sarkar DIN 06609184 | Nominee Director | 17 Mar 2025 | 1 yr 7 mo | Waterwala Labs Private Limited |
| Pradnya Baburao Sonawane DIN 11233188 | Nominee Director | 12 Dec 2025 | 10 mo | Waterwala Labs Private Limited |
People of DrinkPrime
22 people are tracked at DrinkPrime (13 in leadership, 9 in team).
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
| Co-Founder | Leadership | |
Shivraj Bharamannavar | City Head | Leadership |
| Co-Founder & Chief Executive Officer | Leadership | |
Kazima Ali | Director Of People Operations | Leadership |
Ashwin Dhumal | Vice President - Growth & CX | Leadership |
| Chief Operating Officer | Leadership | |
Lakshmi Kn | Head Of Operations -production | Leadership |
Vinay Kumar | City Head - NCR Operation | Leadership |
Shubha Shree Krishnan | Director | Leadership |
Vijay Kaniyar | Director | Leadership |
Kumar Savino | Associate Director - Digital Marketing | Leadership |
Dr. S K Sankar | VP - Products AND R&d | Leadership |
Aishwarya Kindo | Growth Marketing Manager | Team |
Bharathraj L | Senior Engineer-production | Team |
Vikram Sharma | Sales Specialist | Team |
Sanoop Shivadas | Operation Executive Logistics | Team |
Shruti Shirgaokar | Senior Manager - People Operations | Team |
Doniya Anna George | Senior Account Executive | Team |
Roshni Kumari | Inside Sales Specialist | Team |
2 more people are available in the full profile.
Complete people profiles for DrinkPrime
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Professional contacts
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Financials of DrinkPrime
Figures of Waterwala Labs Private Limited, the primary company behind DrinkPrime, for FY 2025. Revenue was ₹72.53 Cr (+55% year on year). Net loss was -₹11.53 Cr (-16% margin). EBITDA was -₹2.97 Cr (-4% margin). Revenue has grown at a compounded annual rate of +76% over three years and +103% over five years.
- ₹72.53 CrRevenue · FY 2025 · +55% YoY
- -₹11.53 CrNet loss · -16% margin
- -₹2.97 CrEBITDA · -4% margin
- ₹23.2 LakhPaid-up capital
- 287Employees (provident fund records)
- +76%Revenue CAGR, 3 years
- +103%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Waterwala Labs Private Limited are on its company page.
Detailed financial statements for DrinkPrime
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of DrinkPrime
4 dated milestones of DrinkPrime across 10 years, from founding to its latest funding, stage changes and deals.
- Founded DrinkPrime is founded.
- Funding First funding round of $17K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $2.2M.
Competitors of DrinkPrime
DrinkPrime has 3 listed competitors in our database, 1 of them funded. They include Livpure Smart, Bepure and OCEO.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| livpuresmart.com | 2018 | Delhi, India | 1,147 | Provider of water purification systems and subscription-based maintenance services | ||
| bepure.store | 2016 | Mumbai, India | $160,000 | Water purifiers and filters are sold via an online platform. | ||
| oceowater.online | 2016 | Bengaluru, India | Smart water purifiers with real-time monitoring are provided by OCEO. |
Detailed competitors of DrinkPrime
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of DrinkPrime
The website of DrinkPrime (drinkprime.in) receives about 155.2K visits a month.
- Monthly visits155.2K
▼ 15.7% vs previous month
Websites whose visitors overlap most with DrinkPrime. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| livpuresmart.com | 100% | 405.3K | #115,457 | View details | |
| aosmithindia.com | 81% | 171.5K | #234,366 | View details | |
| zerobonline.com | 80% | 57.4K | #620,357 | View details | |
| ramawaterfilter.com | 61% | #512,240 | View details | ||
| livpure.com | 59% | 151.8K | #299,082 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for DrinkPrime
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Waste & Water Management Systems
2 companies that operate in the same segment as DrinkPrime (Waste & Water Management Systems) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of climate-smart deeptech solutions for renewable energy and sustainable agriculture | 2010 | Pune, Maharashtra, India | USD 76.38 M | USD 56.11 M | 702 | |
Tech-based solid waste management and recycling solutions are provided. | 2008 | Noida, Uttar Pradesh, India | USD 31.1 M | USD 52.13 M | 106 |
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Related news about Drinkprime
Complete news archive for DrinkPrime
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Articles about DrinkPrime on our blog
- Funding of Indian Startups (August 03-08)17 Aug 2020
- 7 Indian Startups: Sequoia Surge 0307 May 2020
Frequently Asked Questions about DrinkPrime
DrinkPrime was founded in 2016 and raised its 1st funding round 1 year after it was founded.
DrinkPrime is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Vijender Reddy Muthyala is the CEO of DrinkPrime, as recorded in our data. They have also founded this company.
DrinkPrime is a funded company, having raised a total of $19.29M across 12 funding rounds to date. The company's 1st funding round was a Seed of $505.35K, raised on Sep 2017.
The primary company behind DrinkPrime, Waterwala Labs Private Limited, reported revenue of ₹72.53 Cr for FY 2025, up 55% year on year.
DrinkPrime was founded in 2016 in Bengaluru, India, as a provider of rental services for IoT-enabled ROUV water purifiers. Various filtration options and usage plans are offered to customers, along with lifetime maintenance that covers installation within 48 hours. An app is provided for tracking water consumption, quality, and filter status. Operations focus on eliminating upfront and ongoing costs in the water purification sector.
DrinkPrime's top competitors include Livpure Smart, OCEO and Bepure.
DrinkPrime has 77 investors. Key investors include Angel List, Northern Arc Capital, UC Inclusive Credit, Wellfound, and LetsVenture.
The valuation of DrinkPrime is $29.37M as of Aug 2023.
DrinkPrime is associated with 2 legal entities: Waterwala Labs Private Limited, Viksara Retail Llp.
The legal entities of DrinkPrime currently have 5 directors, including Manas Ranjan Hota, Vijender Reddy Muthyala, Pradnya Baburao Sonawane and others.
The website of DrinkPrime receives about 155 thousand visits a month.