Astonish

Bradford, United Kingdom Founded: 1974 • Age: 52 yrs
Home cleaning products are provided via internet-first brand model.
Annual revenue - Latest available
Total funding $10.6M 2 rounds
Employees - Tracked headcount
Investors 1 Known backers
Products 4 Services tracked
Competitors 10 Brand Intelligence

About Astonish

Astonish is a company based in Bradford (United Kingdom) founded in 1974. Astonish has raised $10.61 million across 2 funding rounds from investors including Lloyds Bank. Astonish offers products and services including Cream Cleaner, Window & Glass Cleaner, Bathroom Cleaner, and Specialist Oven & Grill Cleaner. Astonish operates in a competitive market with competitors including My Fabulosa, Marmalade of London, Future Developments, Fragrance Group London and Arrow County Supplies, among others.

  • Headquarter Bradford, United Kingdom
  • Sectors
    Retail
    Consumer
  • Phone
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  • Website
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  • Social
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  • Legal Name The London Oil Refining Company Ltd
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Consumer → Beauty, Personal & Household Care Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $10.61 M (USD)

    in 2 rounds

  • Latest Funding Round
    $10.61 M (USD), Series B

    May 24, 2021

  • Investors
  • Employee Count
    Not available
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Products & Services of Astonish

Astonish offers a comprehensive portfolio of products and services, including Cream Cleaner, Window & Glass Cleaner, Bathroom Cleaner, and Specialist Oven & Grill Cleaner.

Product name locked
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Primary

Multi-purpose cleaner for general household surfaces.

Product name locked
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Cleaner designed for windows and glass items.

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Product for bathroom surfaces and stain removal.

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Cleaner for ovens and grills to remove tough residues.

Funding Insights of Astonish

Astonish has successfully raised a total of $10.61M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $10.61 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Astonish

Astonish has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Lloyds Bank.

All
Institutional
Investor Description Founded Year Domain Location
Commercial banking services are provided to retail and business clients.
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Investor details for Astonish

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Investments & Acquisitions by Astonish

Investments
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Investment portfolio details for Astonish

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  • Transaction dates
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Financial Statements - Astonish

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Detailed financials for Astonish

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Astonish Comparisons

Astonish Primary company
Description
Home cleaning products are provided via internet-first brand...
Location
Bradford, United Kingdom
Founded Year
1974
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Astonish

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Competitors of Astonish

Astonish operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as My Fabulosa, Marmalade of London, Future Developments, Fragrance Group London and Arrow County Supplies, among others.

Company Name Domain Founded year HQ Location Description
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Multi-category home cleaning solutions are provided via an online platform.
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Multi-category home care products are offered via an internet-first brand.
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Online seller of cleaning, disinfecting, detergents, and car care items.
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Luxury home fragrances, candles, and room diffusers are offered.
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Provider of professional cleaning supplies and janitorial products
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Detailed competitors of Astonish

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Latest news on Astonish

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Complete news archive for Astonish

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Frequently Asked Questions about Astonish

Astonish was founded in 1974 and raised its 1st funding round 47 years after it was founded.

Astonish is headquartered in Bradford, United Kingdom. It is registered at Bradford, West Yorkshire, United Kingdom.

Howard Moss is the current CEO of Astonish.

Astonish is a funded company, having raised a total of $10.61M across 2 funding rounds to date.

Astonish was established in 1974 in Bradford, United Kingdom, as an internet-first brand focused on home cleaning products. The catalog encompasses handwash, dishwasher detergents, laundry solutions, toilet cleaners, surface cleaners, and related items. Products are reported as cruelty-free and vegan. Operations center on online distribution, with leadership provided by CEO Howard Moss. The domain astonish.co.uk supports direct consumer access in the UK market.

Astonish's top competitors include My Fabulosa, Marmalade of London and Arrow County Supplies.

Astonish offers Cream Cleaner, Window & Glass Cleaner, Bathroom Cleaner, and Specialist Oven & Grill Cleaner.

Astonish has 1 investor. Key investors include Lloyds Bank.

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