About Astonish
Astonish is a Retail company based in Bradford (United Kingdom) founded in 1974. Home cleaning products are provided via internet-first brand model. It operates in the Retail and Consumer sectors. Astonish has raised $10.61 million across 2 funding rounds from investors including Lloyds Bank. Its chief executive, as recorded, is Howard Moss. Its website astonish.co.uk draws about 45 thousand monthly visits. Astonish offers products and services including Cream Cleaner, Window & Glass Cleaner, Bathroom Cleaner, and Specialist Oven & Grill Cleaner. Its focus areas include Consumer Goods, Home Care Products, Multi-Category and Internet First Brand. Its legal entity is The London Oil Refining Company Ltd. Its competitors include My Fabulosa, Marmalade of London and Future Developments; 1 of its 3 listed competitors has raised funding.
Company details
Astonish was established in 1974 in Bradford, United Kingdom, as an internet-first brand focused on home cleaning products. The catalog encompasses handwash, dishwasher detergents, laundry solutions, toilet cleaners, surface cleaners, and related items. Products are reported as cruelty-free and vegan. Operations center on online distribution, with leadership provided by CEO Howard Moss. The domain astonish.co.uk supports direct consumer access in the UK market.
- Headquarters Bradford, United Kingdom
- SectorsRetailConsumer
- Website astonish.co.uk
- Social LinkedIn X Facebook Instagram
- Legal Name The London Oil Refining Company Ltd
- Total Equity Funding$10.61M (USD)
in 2 rounds
- Latest Funding Round$10.61M (USD), Series B
May 2021
- Investors
Products & Services of Astonish
Astonish offers a comprehensive portfolio of products and services, including Cream Cleaner, Window & Glass Cleaner, Bathroom Cleaner, and Specialist Oven & Grill Cleaner.
Multi-purpose cleaner for general household surfaces.
Cleaner designed for windows and glass items.
Product for bathroom surfaces and stain removal.
Cleaner for ovens and grills to remove tough residues.
Funding Insights of Astonish
Astonish has successfully raised a total of $10.61M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $10.61 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.61M
- Total Rounds 2
- Last Round Series B — $10.61M
- First Round $17.68M
(May 2021)
- Investors Count 1
All 2 funding rounds of Astonish with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2021 | $17.68M | Debt – Conventional | – | – | |
| May 2021 | $10.61M | Series B | – | – | – |
1 investors in total: 1 institutional.
Investors in Astonish
Astonish has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Lloyds Bank.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Commercial banking services are provided to retail and business clients. | 1765 | lloydsbank.com | London, United Kingdom |
Investor details for Astonish
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Astonish
1 people are tracked at Astonish (1 in leadership).
| Name | Role | Group |
|---|---|---|
Howard Moss | CEO | Leadership |
Complete people profiles for Astonish
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Timeline of Astonish
2 dated milestones of Astonish across 47 years, from founding to its latest funding, stage changes and deals.
- Founded Astonish is founded.
- Funding First funding round of $17.7M.
Competitors of Astonish
Astonish has 3 listed competitors in our database, 1 of them funded. They include My Fabulosa, Marmalade of London and Future Developments.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| myfabulosa.co.uk | 2019 | Crewe, United Kingdom | 106 | Multi-category home cleaning solutions are provided via an online platform. | ||
| marmaladeoflondon.com | 2011 | Cheltenham, United Kingdom | $18.51M | 7 | Multi-category home care products are offered via an internet-first brand. | |
| fdev.co.uk | 1987 | Burslem, United Kingdom | Online seller of cleaning, disinfecting, detergents, and car care items. |
Detailed competitors of Astonish
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- Full competitor set
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Web traffic of Astonish
The website of Astonish (astonish.co.uk) receives about 45K visits a month.
- Monthly visits45K
▲ 12.8% vs previous month
Websites whose visitors overlap most with Astonish. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
thecleaningcollective.co.uk | thecleaningcollective.co.uk | 100% | #1,053,886 | – | |
eliascleaners.co.uk | eliascleaners.co.uk | 78% | #5,304,623 | – | |
poundwholesale.co.uk | poundwholesale.co.uk | 75% | #229,669 | – | |
| wilko.com | 75% | 2.6M | #21,084 | View details | |
 amazon.co.uk | amazon.co.uk | 46% | #76 | – |
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Related news about Astonish
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Frequently Asked Questions about Astonish
Astonish was founded in 1974 and raised its 1st funding round 47 years after it was founded.
Astonish is headquartered in Bradford, United Kingdom. It is registered at Bradford, West Yorkshire, United Kingdom.
Howard Moss is the CEO of Astonish, as recorded in our data.
Astonish is a funded company, having raised a total of $10.61M across 2 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $17.68M, raised on May 2021.
Astonish was established in 1974 in Bradford, United Kingdom, as an internet-first brand focused on home cleaning products. The catalog encompasses handwash, dishwasher detergents, laundry solutions, toilet cleaners, surface cleaners, and related items. Products are reported as cruelty-free and vegan. Operations center on online distribution, with leadership provided by CEO Howard Moss. The domain astonish.co.uk supports direct consumer access in the UK market.
Astonish's top competitors include My Fabulosa, Marmalade of London and Future Developments.
Astonish offers Cream Cleaner, Window & Glass Cleaner, Bathroom Cleaner, and Specialist Oven & Grill Cleaner.
Astonish has 1 investor. Key investors include Lloyds Bank.
Astonish operates through The London Oil Refining Company Ltd.