About Astonish
Astonish is a company based in Bradford (United Kingdom) founded in 1974.. Astonish has raised $10.61 million across 2 funding rounds from investors including Lloyds Bank. Astonish offers products and services including Cream Cleaner, Window & Glass Cleaner, Bathroom Cleaner, and Specialist Oven & Grill Cleaner. Astonish operates in a competitive market with competitors including My Fabulosa, Marmalade of London, Future Developments, Fragrance Group London and Arrow County Supplies, among others.
- Headquarter Bradford, United Kingdom
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Sectors
RetailConsumer
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Phone
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Website
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Social
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- Legal Name The London Oil Refining Company Ltd
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$10.61 M (USD)
in 2 rounds
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Latest Funding Round
$10.61 M (USD), Series B
May 24, 2021
- Investors
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Employee Count
Employee Count
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Products & Services of Astonish
Astonish offers a comprehensive portfolio of products and services, including Cream Cleaner, Window & Glass Cleaner, Bathroom Cleaner, and Specialist Oven & Grill Cleaner. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Multi-purpose cleaner for general household surfaces.
Cleaner designed for windows and glass items.
Product for bathroom surfaces and stain removal.
Cleaner for ovens and grills to remove tough residues.
Funding Insights of Astonish
Astonish has successfully raised a total of $10.61M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $10.61 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $10.6M
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First Round
First Round
(24 May 2021)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| May, 2021 | Amount | Debt – Conventional - Astonish | Valuation |
investors |
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| May, 2021 | Amount | Series B - Astonish | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Astonish
Astonish has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Lloyds Bank. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Commercial banking services are provided to retail and business clients.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Astonish
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Astonish
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Astonish Comparisons
Competitors of Astonish
Astonish operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as My Fabulosa, Marmalade of London, Future Developments, Fragrance Group London and Arrow County Supplies, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multi-category home cleaning solutions are provided via an online platform.
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| domain | founded_year | HQ Location |
Multi-category home care products are offered via an internet-first brand.
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| domain | founded_year | HQ Location |
Online seller of cleaning, disinfecting, detergents, and car care items.
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| domain | founded_year | HQ Location |
Luxury home fragrances, candles, and room diffusers are offered.
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| domain | founded_year | HQ Location |
Provider of professional cleaning supplies and janitorial products
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Astonish
Frequently Asked Questions about Astonish
When was Astonish founded?
Astonish was founded in 1974 and raised its 1st funding round 47 years after it was founded.
Where is Astonish located?
Astonish is headquartered in Bradford, United Kingdom. It is registered at Bradford, West Yorkshire, United Kingdom.
Who is the current CEO of Astonish?
Howard Moss is the current CEO of Astonish.
Is Astonish a funded company?
Astonish is a funded company, having raised a total of $10.61M across 2 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $17.68M, raised on May 24, 2021.
What does Astonish do?
Astonish was established in 1974 in Bradford, United Kingdom, as an internet-first brand focused on home cleaning products. The catalog encompasses handwash, dishwasher detergents, laundry solutions, toilet cleaners, surface cleaners, and related items. Products are reported as cruelty-free and vegan. Operations center on online distribution, with leadership provided by CEO Howard Moss. The domain astonish.co.uk supports direct consumer access in the UK market.
Who are the top competitors of Astonish?
Astonish's top competitors include My Fabulosa, Marmalade of London and Arrow County Supplies.
What products or services does Astonish offer?
Astonish offers Cream Cleaner, Window & Glass Cleaner, Bathroom Cleaner, and Specialist Oven & Grill Cleaner.
Who are Astonish's investors?
Astonish has 1 investor. Key investors include Lloyds Bank.