About Athletic Brewing
Athletic Brewing is a Consumer company based in Milford (United States) founded in 2017 by Bill Shufelt. Brand of beer. Athletic Brewing has raised $251.44 million across 11 funding rounds from investors including General Atlantic, Keurig Dr Pepper and ACG Partners. Its chief executive, as recorded, is Bill Shufelt. Its website athleticbrewing.com draws about 227 thousand monthly visits. Its focus areas include Food and Agriculture, Alcoholic Beverage Products, Beer and Consumer Goods. Its competitors include Constellation Brands, Q Mixers and Anheuser-Busch; 1 of its 3 listed competitors has raised funding.
Company details
Athletic Brewing was established in 2017 in Milford, United States, as a brand focused on beer production. Operations are centered in the beverage sector, where non-alcoholic beer varieties are developed and distributed. Leadership is provided by Co-Founder and CEO Bill Shufelt. The company maintains its headquarters in Milford, serving markets across the United States with a range of beer products tailored to consumer preferences in the industry.
- Total Equity Funding$251.44M (USD)
in 11 rounds
- Latest Funding Round$68.04M (USD), Series D
Jul 2024
- InvestorsGeneral Atlantic
& 13 more
Apps and channels of Athletic Brewing
Athletic Brewing publishes 2 mobile apps with over 1K+ downloads; its YouTube channel Athletic Brewing Company has 5.65K subscribers and 30 videos.
Videos from Athletic Brewing
The most watched videos on Athletic Brewing's YouTube channel, Athletic Brewing Company (5.65K subscribers). Click a video to play it here.
More on Athletic Brewing Company.
Funding Insights of Athletic Brewing
Athletic Brewing has successfully raised a total of $251.44M across 11 strategic funding rounds. The most recent funding activity was a Series D round of $68.04 million completed in July 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $251.44M
- Total Rounds 11
- Last Round Series D — $68.04M
- First Round $250,000
(Sep 2017)
- Investors Count 14
Latest 10 of 11 funding rounds of Athletic Brewing with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2024 | $68.04M | Series D | – | General Atlantic | – |
| Nov 2022 | $75.45M | Series D | – | Keurig Dr Pepper | – |
| Apr 2022 | $25.45M | Debt – Conventional | – | – | – |
| Nov 2021 | $25M | Series C | – | – | – |
| Jul 2021 | $11.58M | Series C | – | – | – |
| May 2021 | $50M | Series C | – | – | |
| Feb 2021 | $30M | Debt – Conventional | – | – | – |
| Jan 2020 | $17.5M | Series B | – | Wheelhouse Partners, Tastemaker Capital Partners | |
| Dec 2019 | $3.12M | Series A | – | – | – |
| Sep 2018 | $500,000 | Seed | – | – | – |
14 investors in total: 8 institutional and 6 angel.
Investors in Athletic Brewing
Athletic Brewing has secured backing from 14 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include General Atlantic, Keurig Dr Pepper and ACG Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity fund focused on global markets | 1980 | generalatlantic.com | New York, United States | |
Private equity firm focused on growth-stage companies | acgpartners.com | New York, United States | ||
| tastemakercapital.com | ||||
Wheelhouse is engaged in content production and digital media. | wheel-house.com | |||
Acquisitions are targeted by the private equity firm Benevolent Capital. | benevolentcapital.com | Los Angeles, United States | ||
Manufacturer and distributor of hot and cold beverages | 1981 | keurigdrpepper.com | Burlington, United States | |
TRB Advisors LP is a private investment firm managing investments since 2010. | 2010 | trbadvisors.com | New York, United States | |
Manages diversified investment portfolios across various asset classes. | 2017 | wheelhouse-partners.com | Brisbane, Australia | |
BM Blake Mycoskie | Founder of TOMS Shoes, social entrepreneur, and active angel investor | unknown_6ffd76d9c6994053a | ||
LA Lance Armstrong | Indian angel investor with focus on early-stage startups | unknown_9ec20e66e6e847e9b |
Investor details for Athletic Brewing
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Athletic Brewing
88 people are tracked at Athletic Brewing (15 in leadership, 73 in team).
| Name | Role | Group |
|---|---|---|
Bill Shufelt | Co-Founder & CEO | Leadership |
Jennie Goetsch | Head Of International Business Development | Leadership |
Adam Butman | Sr. Sales Director, West | Leadership |
Alex B. | Chief Sales Officer (CSO) | Leadership |
Andrew Katz | Chief Marketing Officer | Leadership |
Rosalie Kennedy | Director Of Marketing | Leadership |
Evan Zawatsky | Chief Financial Officer | Leadership |
Heather Hiddleston, SHRM-CP | Chief Human Resources Officer | Leadership |
John Walker | Co-founder, CPO | Leadership |
Babs Smith | Director - Trade Marketing | Leadership |
Cole Dinsmore | Sr. Director/country Manager, Canada | Leadership |
Rebecca Keiffer Toft | Sr. Sales Director, Central US | Leadership |
Matt Place | Sr. Director, Sales - East | Leadership |
James Griffin | Sales Director - UK & EU | Leadership |
David Goscinak | Sr. Director – National Accounts | Leadership |
Craig D. | Athletic Brewing Company Brand Ambassador | Team |
Jonny Cartwright | Associate Brand Manager | Team |
Edward Kosiec | Regional Sales Manager - Southeast | Team |
Kristin Shufelt | Senior Brand Manager - Partnerships | Team |
Sally Selwan | Regional Sales Manager - Midwest | Team |
68 more people are available in the full profile.
Complete people profiles for Athletic Brewing
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Athletic Brewing
3 dated milestones of Athletic Brewing across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Athletic Brewing is founded.
- Funding First funding round of $250K.
- Funding Latest funding round, Series D, of $68.0M.
Competitors of Athletic Brewing
Athletic Brewing has 3 listed competitors in our database, 1 of them funded. They include Constellation Brands, Q Mixers and Anheuser-Busch.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cbrands.com | 1945 | Altoona, United States | 10,700 | Multi-category alcoholic beverage company | ||
| qmixers.com | 2006 | Brooklyn, United States | $68.68M | Brand of alcoholic beverages | ||
| anheuser-busch.com | 1852 | St. Louis, United States | 14,556 | Beer is brewed and marketed globally by Anheuser-Busch. |
Detailed competitors of Athletic Brewing
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Athletic Brewing
The website of Athletic Brewing (athleticbrewing.com) receives about 227.3K visits a month and ranks #167,803 among all websites worldwide, #5,389 in Beverages.
- Monthly visits227.3K
▲ 15.8% vs previous month
- Unique visitors105.5K
per month
- Global rank#167,803
among all websites
- Category rank#5,389
Food and Drink · Beverages
- Bounce rate40%
- Pages per visit4.7
- Average visit2 min 12 sec
- DevicesDesktop 34% · Mobile 66%
Websites whose visitors overlap most with Athletic Brewing. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| provi.com | 100% | 524.3K | #67,527 | View details | |
| heineken.com | 99% | 791.3K | #44,589 | View details | |
| coorslight.com | 98% | 680.7K | #152,224 | View details | |
| dosequis.com | 98% | 404.9K | #65,470 | View details | |
gobrewing.com | gobrewing.com | 98% | #591,665 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Athletic Brewing
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Athletic Brewing
Complete news archive for Athletic Brewing
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Athletic Brewing
Athletic Brewing was founded in 2017.
Athletic Brewing is headquartered in Milford, United States.
Bill Shufelt is the CEO of Athletic Brewing, as recorded in our data. They have also founded this company.
Athletic Brewing is a funded company, having raised a total of $251.44M across 11 funding rounds to date. The company's 1st funding round was a Seed of $500K, raised on Sep 2017.
Athletic Brewing was established in 2017 in Milford, United States, as a brand focused on beer production. Operations are centered in the beverage sector, where non-alcoholic beer varieties are developed and distributed. Leadership is provided by Co-Founder and CEO Bill Shufelt. The company maintains its headquarters in Milford, serving markets across the United States with a range of beer products tailored to consumer preferences in the industry.
Athletic Brewing's top competitors include Anheuser-Busch, Constellation Brands and Q Mixers.
Athletic Brewing has 14 investors. Key investors include General Atlantic, Keurig Dr Pepper, ACG Partners, TRB Advisors, and Blake Mycoskie.
Yes. Athletic Brewing publishes Athletic Brewing and 1 more app, with over 1,000 downloads.
The website of Athletic Brewing receives about 227 thousand visits a month and ranks #167,803 among all websites worldwide.