About Atoa
Atoa is a Financial Services company based in London (United Kingdom) founded in 2022 by Sid Narayanan, Jeff M, and Cian ODowd. It operates as a QR code solution for businesses. Atoa has raised $17.2 million across 3 funding rounds from investors including Leo Capital, Valar Ventures and Passion Capital. Atoa was last valued at $27.94 million in May 2022. Its chief executive is Sid Narayanan. Its website paywithatoa.co.uk draws about 21 thousand monthly visits. Atoa offers products and services including In-Store QR, SMS Payment, Web Dashboard, and Phone QR. Its focus areas include FinTech, Payments, Business Payments and QR Code Payments. Its legal entity is ATOA PAYMENTS LIMITED. Its competitors include tomato pay, Reorder, Trilo, Zaura and UUPay and 3 more; 3 of its 8 listed competitors have raised funding.
Company details
Atoa was founded in 2022 in London, United Kingdom, focusing on the fintech sector. A platform is provided for businesses to facilitate payments through in-store QR codes, phone-based QR scans, and SMS transactions. Operations center on enabling seamless, contactless payment acceptance for both stationary and mobile scenarios. Services are tailored to support diverse business needs in the payments ecosystem.
- Headquarters London, United Kingdom
- Founders Sid Narayanan, Jeff M, Cian ODowd
- Stage Minicorn
- SectorsFinancial Services
- Email••••••••
- Website paywithatoa.co.uk
- Social LinkedIn X Facebook Instagram
- Legal Name Atoa Payments Limited
- Date of Incorporation 11 Feb, 2022
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$17.2M (USD)
in 3 rounds
- Latest Funding Round$6.5M (USD), Seed
Jun 2023
- InvestorsLeo Capital
& 4 more
Products & Services of Atoa
Atoa offers a comprehensive portfolio of products and services, including In-Store QR, SMS Payment, Web Dashboard, and Phone QR.
Enables in-store payments via QR code scanning from bank apps.
Sends secure links for instant payments via text messages.
Allows businesses to track and manage payment links online.
Facilitates payments by displaying QR codes on phone screens.
Apps and channels of Atoa
Atoa publishes 3 mobile apps with over 1K+ downloads.
Funding Insights of Atoa
Atoa has successfully raised a total of $17.2M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $6.5 million completed in June 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $17.2M
- Total Rounds 3
- Last Round Seed — $6.5M
- First Round $8.5M
(May 2022)
- Investors Count 5
All 3 funding rounds of Atoa with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2023 | $6.5M | Seed | – | Valar Ventures | |
| Nov 2022 | $2.2M | Seed | – | Leo Capital, Passion Capital | |
| May 2022 | $8.5M | Seed | $27.94M | – | – |
| Date | Valuation | Stage |
|---|---|---|
| May 2022 | $27.94M | •••••••• |
Last known valuation $27.94M (May 2022). 5 investors in total: 4 institutional and 1 angel.
Investors in Atoa
Atoa has secured backing from 5 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Leo Capital, Valar Ventures and Passion Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Global investments in tech sectors are conducted by Valar Ventures. | – | valar.com | New York, United States | |
Tech focused Early stage VC Firm investing in Europe and the UK | – | passioncapital.com | London, United Kingdom | |
Venture capital fund investing in early stage, technology-centric opportunities | 2017 | leo.capital | Delhi, India | |
Limited information is provided about Moon Capital's activities. | – | mooncapital.xyz | - | |
MR Matt Robinson | - | – | unknown_420c71c9e596448e9 | - |
Investor details for Atoa
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Atoa
19 people are tracked at Atoa (5 in leadership, 14 in team).
| Name | Role | Group |
|---|---|---|
Sid Narayanan | Co-Founder & CEO | Leadership |
Jeff M | Co-Founder | Leadership |
Cian ODowd | Co-Founder | Leadership |
Arun Rajkumar | Co-Founder & CTO | Leadership |
Nathan Elliott | Head of Automotive | Leadership |
Mark Hudson | Business Development Manager | Team |
Mohammed S. | Regional Partnership Manager | Team |
VANCHA OMER | Flutter Developer | Team |
Chirag Ahlawat | SDE | Team |
Conor Deery | Sales and Activation Manager | Team |
Krushikesh Mhatre | Quality Assurance Engineer | Team |
Nishant Kumar Sahu | Full Stack Engineer | Team |
Vamsi Krishna | Technical Lead | Team |
Viral Akola | Associate Engineering Manager | Team |
Callum Carlstrom | Growth Marketer (demand Generation) | Team |
Shashi Maurya | Sales Lead | Team |
Tushar gupta | Software Developer | Team |
Sharique Ahmed | DevOps Engineer | Team |
Pratibha Tiwari | Content Manager | Team |
Complete people profiles for Atoa
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Atoa
4 dated milestones of Atoa across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Atoa is founded.
- Funding First funding round of $8.5M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $6.5M.
Competitors of Atoa
Atoa has 8 listed competitors in our database, 3 of them funded. They include tomato pay, Reorder, Trilo, Zaura and UUPay, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tomatopay.co.uk | 2014 | London, United Kingdom | $3.27M | 19 | QR-code payments are enabled for businesses and sole traders. | |
| reorder.shop | 2019 | Hayes, United Kingdom | $1.23M | 5 | Platform for creating and managing QR codes for products with customizable branding | |
| trilo.io | 2016 | London, United Kingdom | $377,750 | 4 | QR-based payments for individuals & businesses | |
| zaura.com | 2019 | London, United Kingdom | – | – | Provides an app-based platform for QR-based payment solutions. | |
| uupay.uk | 2018 | London, United Kingdom | – | 2 | Serves as a mobile payment gateway facilitating secure cross-border transactions. | |
| swoofee.com | 2018 | Blackpool, United Kingdom | – | – | Swoofee provides mobile platforms for accepting card payments via links and QR codes. | |
| paybyqr.uk | 2023 | Rotherham, United Kingdom | – | – | Serves as a QR code payment platform for businesses. | |
| supertappo.com | 2018 | Gloucester, United Kingdom | – | 1 | Serves as a payment and financial management app for everyday user needs. |
Detailed competitors of Atoa
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Atoa
The website of Atoa (paywithatoa.co.uk) receives about 20.7K visits a month.
- Monthly visits20.7K
▲ 39.1% vs previous month
Websites whose visitors overlap most with Atoa. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| business-reporter.co.uk | 100% | – | #1,241,493 | View details | |
| fintech.global | 100% | 188.4K | #260,629 | View details | |
the420.in | the420.in | 100% | – | #73,570 | – |
| informi.co.uk | 73% | – | #1,146,716 | View details | |
| financialit.net | 60% | – | #357,178 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Atoa
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Payments & Remittance Platforms
10 companies that operate in the same segment as Atoa (Payments & Remittance Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Ride-hailing and on-demand delivery services are aggregated via mobile app. | 2012 | Singapore, Singapore, Singapore | USD 10.38 B | USD 3.37 B | 57,733 | |
Digital payments, financial services, and e-commerce platforms are provided. | 2000 | Noida, Uttar Pradesh, India | USD 2.81 B | USD 1.05 B | 39,368 | |
Payment, financial, investment, and lending services are provided digitally. | 2012 | Bengaluru, Karnataka, India | USD 1.71 B | USD 950.07 M | 12,265 | |
Payment processing and card issuance solutions are provided for businesses. | 2009 | San Francisco, California, United States | USD 9.81 B | – | 16,622 | |
Cloud-based accounts payable and receivable software for businesses | 2006 | Palo Alto, California, United States | USD 325.6 M | USD 1.65 B | 3,108 | |
Payment and business banking solutions are provided for enterprises. | 2014 | Bengaluru, Karnataka, India | USD 741.62 M | USD 302.19 M | 2,850 | |
Spend management and accounts payable solutions are delivered to businesses. | 2019 | New York, New York, United States | USD 5.07 B | – | 6,209 | |
Payment acceptance and processing solutions provider for businesses | 2018 | Gurugram, Haryana, India | USD 589.25 M | USD 179.52 M | 3,670 | |
Business spends, payments, and rewards are streamlined by automated workflows. | 2011 | Hyderabad, Telangana, India | USD 13.75 M | USD 149.43 M | 431 | |
Online payment processing and credit solutions are provided for businesses. | 2002 | Amsterdam, North Holland, Netherlands | USD 35.15 M | USD 5.47 B | 3,355 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Atoa
Complete news archive for Atoa
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Atoa
Atoa was founded in 2022.
Atoa is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Sid Narayanan is the current CEO of Atoa. They have also founded this company.
Atoa is a funded company, having raised a total of $17.2M across 3 funding rounds to date. The company's 1st funding round was a Seed of $8.5M, raised on May 2022.
Atoa was founded in 2022 in London, United Kingdom, focusing on the fintech sector. A platform is provided for businesses to facilitate payments through in-store QR codes, phone-based QR scans, and SMS transactions. Operations center on enabling seamless, contactless payment acceptance for both stationary and mobile scenarios. Services are tailored to support diverse business needs in the payments ecosystem.
Atoa's top competitors include tomato pay, Reorder and Trilo.
Atoa offers In-Store QR, SMS Payment, Web Dashboard, and Phone QR.
Atoa has 5 investors. Key investors include Leo Capital, Valar Ventures, Passion Capital, Moon Capital, and Matt Robinson.
The valuation of Atoa is $27.94M as of May 2022.
Atoa operates through Atoa Payments Limited.
Yes. Atoa publishes Atoa Business and 2 more apps, with over 1,000 downloads.