About Atomic 212°
Atomic 212° is a Business Services company based in Sydney (Australia) founded in 2007 by James Dixon and Barry O Brien, and was acquired by Publicis in January 2025. Digital marketing services are provided to clients across Australia. Atomic 212° has completed 1 acquisition, including BrandMail. Its chief executive, as recorded, is Claire Fenner. Atomic 212° offers products and services including Media Planning, Media Buying, and Marketing Technology. Its focus areas include Marketing Services and Full Service Marketing Agency.
Company details
Atomic 212 was established in 2007 in Sydney, Australia, as a provider of digital marketing services. Operations focus on delivering strategies in areas such as search engine optimization, social media management, and performance analytics. The company is led by Co-Founders James Dixon and Barry OBrien, with Claire Fenner serving as CEO. Services are tailored for businesses seeking online growth within the Australian market.
- Headquarters Sydney, Australia
- Founders James Dixon, Barry O Brien
- Stage Acquired
- SectorsBusiness Services
- Website atomic212.com.au
- Social LinkedIn X Facebook Instagram
- Acquired by Publicis (Jan 2025)
Products & Services of Atomic 212°
Atomic 212° offers a comprehensive portfolio of products and services, including Media Planning, Media Buying, and Marketing Technology.
Service for strategic media planning and campaign development.
Process of purchasing media spaces for client advertising needs.
Tools for data analysis and optimization in marketing strategies.
Investors in Atomic 212°
Atomic 212° has secured backing from 1 investor. Prominent investors backing the company include Publicis.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| publicisgroupeanz.com |
Investor details for Atomic 212
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People of Atomic 212°
8 people are tracked at Atomic 212° (5 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
James Dixon | Co-Founder | Leadership |
Barry O Brien | Co-Founder & Chairman | Leadership |
Claire Fenner | CEO | Leadership |
Natasha Jost | Head Of Finance | Leadership |
Sam Bessell | Strategy Director | Leadership |
Emily Wilson | Senior Strategist | Team |
Katia Davis | Accountant | Team |
Jan Janas | Senior Strategist | Team |
Complete people profiles for Atomic 212°
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Investments & Acquisitions by Atomic 212°
Atomic 212° has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include BrandMail.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of email, SMS, social media, advertising, and event marketing services | brandmail.com.au | Sydney, Australia | 2004 | Feb 2016 | •••• |
Complete acquisition details for Atomic 212
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Timeline of Atomic 212°
3 dated milestones of Atomic 212° across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Atomic 212° is founded.
- Acquisition Acquires BrandMail.
- Exit Acquired by Publicis.
Web traffic of Atomic 212°
The website of Atomic 212° (atomic212.com.au) receives about 3.9K visits a month.
- Monthly visits3.9K
▼ 11.7% vs previous month
Websites whose visitors overlap most with Atomic 212°. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| marketingevolution.com | 100% | 39.6K | #704,972 | View details | |
mi-3.com.au | mi-3.com.au | 100% | #537,800 | – | |
bandt.com.au | bandt.com.au | 100% | #242,606 | – | |
| smartyads.com | 40% | #572,052 | View details |
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Related news about Atomic 212°
Complete news archive for Atomic 212
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Frequently Asked Questions about Atomic 212°
Atomic 212° was founded in 2007.
Atomic 212° is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Claire Fenner is the CEO of Atomic 212°, as recorded in our data.
Atomic 212 was established in 2007 in Sydney, Australia, as a provider of digital marketing services. Operations focus on delivering strategies in areas such as search engine optimization, social media management, and performance analytics. The company is led by Co-Founders James Dixon and Barry OBrien, with Claire Fenner serving as CEO. Services are tailored for businesses seeking online growth within the Australian market.
Atomic 212° offers Media Planning, Media Buying, and Marketing Technology.
Atomic 212° has made 1 acquisition, including BrandMail.
Atomic 212° has 1 investor. Key investors include Publicis.
Yes. Atomic 212° was acquired by Publicis in January 2025.