About Marketing Evolution
Marketing Evolution is a company based in New York (United States) founded in 2000. Marketing Evolution has raised $72.74 million across 6 funding rounds from investors including Energy Impact Partners, Insight Partners and Zetta Venture Partners. The company has 67 employees. Marketing Evolution offers products and services including Mevo and Scenario Planner. Marketing Evolution operates in a competitive market with competitors including 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket, among others.
- Headquarter New York, United States
- Employees 67
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Website marketingevolution.com
- Social LinkedIn X Facebook
- Legal Name Marketing Evolution Inc.
- Total Equity Funding$72.74M (USD)
in 6 rounds
- Latest Funding Round$13.89M (USD), Series D
Nov 2025
- InvestorsEnergy Impact Partners
& 3 more
- Employee Count67
Products & Services of Marketing Evolution
Marketing Evolution offers a comprehensive portfolio of products and services, including Mevo and Scenario Planner.
AI platform for customer journey analysis and marketing ROI optimization
Simulates media budgets to reduce waste and improve growth
Funding Insights of Marketing Evolution
Marketing Evolution has successfully raised a total of $72.74M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $13.89 million completed in November 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $72.74M
- Total Rounds 6
- Last Round Series D — $13.89M
- First Round $4M
(Dec 2016)
- Investors Count 4
All 6 funding rounds of Marketing Evolution with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2025 | $13.89M | Series D | – | – | – |
| Feb 2021 | $8M | Series C | – | – | – |
| Mar 2019 | $26.17M | Series C | – | Energy Impact Partners | |
| Feb 2018 | $20.68M | Series B | – | Insight Partners | |
| Jan 2017 | $4M | Series A | – | Zetta Venture Partners | – |
| Dec 2016 | $4M | Debt – Venture | – | – |
4 investors in total: 4 institutional.
Investors in Marketing Evolution
Marketing Evolution has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Energy Impact Partners, Insight Partners and Zetta Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused on growth-stage startups | – | energyimpactpartners.com | New York, United States | |
Investment firm scaling software and technology companies from early to late stages. | – | insightpartners.com | - | |
Seed and early-stage tech investments are made in the US. | – | zettavp.com | San Francisco, United States | |
- | – | saas-capital.com | - |
Investor details for Marketing Evolution
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Marketing Evolution
25 people are tracked at Marketing Evolution (9 in leadership, 16 in team); the tracked headcount is 67.
| Name | Role | Group |
|---|---|---|
Timothy Barlow | Chief Financial Officer | Leadership |
Stephen Williams | Chief Executive Officer | Leadership |
John Matthews | President And Chief Revenue Officer | Leadership |
Winston Bradley | Chief Operating & Analytics Officer | Leadership |
Sean Arnold | Sales Director | Leadership |
Indre Staninaite | Director Of Research & Analytics | Leadership |
Curtis Harvey | Chief Information Officer | Leadership |
Vincent Ean | Senior Director Of Technical Operations | Leadership |
James Schwartzel | Director Of Revenue Operations | Leadership |
Enrique L. | Software Engineer | Team |
Paulina Aliu | Marketing | Team |
Phoebe Argon | Software Developer | Team |
Éric Dupré | Sales And Marketing Specialist | Team |
Blake Hope | Senior Web Developer | Team |
Rachel Free | Predictive Analyst | Team |
Yosbeiry Carolina Bracho Fuenmayor | Marketera | Team |
Geeta Mahajan | Marketing Executive | Team |
Sonali Sonwalkar | Research Analyst | Team |
Stanley Bernard | Manager | Team |
Oriel Rene Hansen | Manager | Team |
5 more people are available in the full profile.
Complete people profiles for Marketing Evolution
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Marketing Evolution
3 dated milestones of Marketing Evolution across 25 years, from founding to its latest funding, stage changes and deals.
- Founded Marketing Evolution is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Series D, of $13.9M.
Competitors of Marketing Evolution
Marketing Evolution operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| amplyfi.com | 2015 | Cardiff, United Kingdom | $11.85M | 40 | Open-source data is curated, analyzed, and visualized via AI platform. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| neoway.com.br | 2002 | Florianopolis, Brazil | $45M | – | Neoway is recognized as Brazil's largest data analytics company. | |
| marketlogicsoftware.com | 2005 | Chicago, United States | $50.28M | 321 | Business intelligence platform for market research data aggregation is provided. | |
| datorama.com | 2012 | Tel Aviv, Israel | $50.75M | – | BI for Marketing intelligence | |
| marketshare.com | 2005 | Los Angeles, United States | $124.1M | – | Predictive analytics for marketing optimization and business decisions are provided. | |
| dynata.com | 1940 | Shelton, United States | – | 511 | Marketing survey tools are supplied to businesses for data-driven decisions. |
Detailed competitors of Marketing Evolution
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Marketing Evolution
The website of Marketing Evolution (marketingevolution.com) receives about 39.6K visits a month and ranks #704,972 among all websites worldwide, #3,108 in Marketing and Advertising.
- Monthly visits39.6K
▼ 15.3% vs previous month
- Unique visitors19.7K
per month
- Global rank#704,972
among all websites
- Category rank#3,108
Business and Consumer Services · Marketing and Advertising
- Bounce rate39%
- Pages per visit1.9
- Average visit25 sec
- DevicesDesktop 37% · Mobile 63%
Websites whose visitors overlap most with Marketing Evolution. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
dstevenwhite.com | dstevenwhite.com | 100% | – | – | – |
morethanbranding.com | morethanbranding.com | 100% | – | – | – |
| marketingprofs.com | 99% | – | #333,128 | View details | |
| crmmetrix.com | 74% | – | – | View details | |
| mansmith.net | 74% | – | #11,057,559 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Marketing Evolution
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Marketing Evolution
Complete news archive for Marketing Evolution
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Marketing Evolution
10 companies that operate in the same segment as Marketing Evolution (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Marketing Evolution
Marketing Evolution was founded in 2000 and raised its 1st funding round 16 years after it was founded.
Marketing Evolution is headquartered in New York, United States. It is registered at New York, New York, United States.
Marketing Evolution is a funded company, having raised a total of $72.74M across 6 funding rounds to date. The company's 1st funding round was a Debt – Venture of $4M, raised on Dec 2016.
Marketing Evolution has 67 employees.
Marketing Evolution is an attribution platform which assists brands in improving their ROI on marketing expense. It has developed ROI Brain, a software which is designed to monitor and optimize marketing performance, Features include performance tracking, influential messaging campaigns and ROI optimization. It was named as a leader in marketing measurement and optimization solutions by Forrester in their Forrester Wave report. Notable customers include Amzen, NetFlix, Citibank, Coca Cola,.etc.
Marketing Evolution's top competitors include 4C Insights, TapClicks and InMarket.
Marketing Evolution offers Mevo and Scenario Planner.
Marketing Evolution has 4 investors. Key investors include Energy Impact Partners, Insight Partners, Zetta Venture Partners, and SaaS Capital.
Marketing Evolution operates through Marketing Evolution Inc..