About Auction Edge
Auction Edge is a Transportation, Automotive & Logistics company based in Seattle (United States) founded in 2012. Auction management solutions are delivered via a tech-enabled platform. Auction Edge has raised $10.8 million across 1 funding round. The company has 109 employees. Its chief executive, as recorded, is Dan Diedrich. Its website auctionedge.com draws about 10 thousand monthly visits. Auction Edge offers products and services including EDGE Pipeline, EDGE Spark, EDGE CRSimplified, EDGE Simulcast, and EDGE Lookout. Its focus areas include Auto Tech, Auto IT, Dealer Management and Operations Management. Its competitors include Drivin Dealer, Xcira and Dealer Simplified; 1 of its 3 listed competitors has raised funding.
Company details
Auction Edge was founded in 2012 and is headquartered in Seattle, United States. The company operates in the auto auction sector, providing a suite of management solutions that cover auction operations, market exposure, profit optimization, website maintenance, and condition reporting. Third-party integrations and digital report management are included among its features, supporting comprehensive auction workflows for users in the automotive industry.
- Headquarters Seattle, United States
- Employees 109
- SectorsTransportation, Automotive & Logistics
- Email••••••••
- Phone•••• ••••
- Website auctionedge.com
- Social LinkedIn X Facebook
- Legal Name Auction Edge
- Total Equity Funding$10.8M (USD)
in 1 rounds
- Latest Funding Round$10.8M (USD), Series A
Oct 2012
- Employee Count109
Products & Services of Auction Edge
Auction Edge offers a comprehensive portfolio of products and services, including EDGE Pipeline, EDGE Spark, EDGE CRSimplified, EDGE Simulcast, and EDGE Lookout.
Platform for vehicle listings and market reports in remarketing.
Tools for auction data analysis and insights generation.
Software for simplified vehicle condition assessments.
System for live and virtual auction bidding processes.
Application for tracking auction activities and alerts.
Solutions for auction inventory and sales tracking.
Platform for overall auction operations and integrations.
Funding Insights of Auction Edge
Auction Edge has successfully raised a total of $10.8M through 1 strategic funding round. The most recent funding activity was a Series A round of $10.8 million completed in October 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.8M
- Total Rounds 1
- Last Round Series A — $10.8M
- First Round $10.8M
(Oct 2012)
All 1 funding rounds of Auction Edge with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2012 | $10.8M | Series A | – | – | – |
People of Auction Edge
37 people are tracked at Auction Edge (4 in leadership, 33 in team); the tracked headcount is 109.
| Name | Role | Group |
|---|---|---|
Dan Diedrich | CEO | Leadership |
Brett Stauner | Director Of Platform Engineering | Leadership |
Jeff Finley | VP Of Technology | Leadership |
Doug Mac Feely | Director Of Software Development | Leadership |
Garrett Work | Software Developer | Team |
James Campbell | Sr. API Developer | Team |
Ryan Bishop | Software Developer | Team |
Jeremy Bridges | Software Development Manager | Team |
Lexi Kisling | Controller | Team |
Amy Sechrist | Senior QA Analyst | Team |
Jean Lentz | Semi Retired | Team |
Jonathan Thomas | Full Stack Engineer | Team |
Matthew Quint | Full Stack React & Node Developer | Team |
Michael Watson | Sr. API Developer | Team |
Nicole Arnold | Ruby On Rails Developer And Scrum Master | Team |
Patrick Conner | Staff Engineer | Team |
Zach Haloski | Senior Software Engineer | Team |
Bryan Gillit | SVP, Finance & Administration | Team |
Connie Coover | Senior Programmer | Team |
Henry Rendleman VI | Project Manager Scrum Master | Team |
17 more people are available in the full profile.
Complete people profiles for Auction Edge
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Auction Edge
2 dated milestones of Auction Edge, from founding to its latest funding, stage changes and deals.
- Founded Auction Edge is founded.
- Funding First funding round of $10.8M.
Competitors of Auction Edge
Auction Edge has 3 listed competitors in our database, 1 of them funded. They include Drivin Dealer, Xcira and Dealer Simplified.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| drivindealer.com | 2015 | Chicago, United States | $17.5M | Online platform for automotive dealers to acquire used cars | ||
| xcira.com | 2009 | Tampa, United States | 52 | Auction management systems are provided for businesses in various industries. | ||
| dealersimplified.com | 2014 | New York, United States | Provides software for managing vehicle auctions and dealership operations. |
Detailed competitors of Auction Edge
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Auction Edge
The website of Auction Edge (auctionedge.com) receives about 10.1K visits a month.
- Monthly visits10.1K
▲ 18.5% vs previous month
Websites whose visitors overlap most with Auction Edge. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
seattle.craigslist.org | seattle.craigslist.org | 100% | – | ||
edgepipeline.com | edgepipeline.com | 82% | #100,461 | – | |
autoauctionsolutions.com | autoauctionsolutions.com | 58% | – | ||
aucsoft.com | aucsoft.com | 56% | – | ||
news.auctionpipeline.com | news.auctionpipeline.com | 40% | – |
Top companies in Automotive Technology & Systems
3 companies that operate in the same segment as Auction Edge (Automotive Technology & Systems) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
AI-powered cloud-based vehicle tracking solutions are offered for fleet owners. | 2015 | San Francisco, California, United States | USD 915 M | USD 1.62 B | 5,792 | |
Cloud-based ERP software is provided for automotive and manufacturing sectors. | 1972 | Austin, Texas, United States | USD 229.28 M | 834 |
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Related news about Auction Edge
Complete news archive for Auction Edge
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Frequently Asked Questions about Auction Edge
Auction Edge was founded in 2012.
Auction Edge is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Dan Diedrich is the CEO of Auction Edge, as recorded in our data.
Auction Edge is a funded company, having raised a total of $10.8M across 1 funding round to date. The company's 1st funding round was a Series A of $10.8M, raised on Oct 2012.
Auction Edge has 109 employees.
Auction Edge was founded in 2012 and is headquartered in Seattle, United States. The company operates in the auto auction sector, providing a suite of management solutions that cover auction operations, market exposure, profit optimization, website maintenance, and condition reporting. Third-party integrations and digital report management are included among its features, supporting comprehensive auction workflows for users in the automotive industry.
Auction Edge's top competitors include Drivin Dealer, Xcira and Dealer Simplified.
Auction Edge offers EDGE Pipeline, EDGE Spark, EDGE CRSimplified, EDGE Simulcast, and 3 more products and services.
Auction Edge operates through Auction Edge.