About Audiense
Audiense is a company based in London (United Kingdom) founded in 2011 by Alfredo Artiles Larralde and Javier Buron was acquired by Buxton in March 2025.. Audiense has raised $11.44 million across 4 funding rounds from investors including Seedcamp, Buxton and Round13 Capital. The company has 4 employees as of January 31, 2021. Audiense has completed 2 acquisitions, including SoPRISM and Tweet Binder. Audiense offers products and services including Audience Intelligence, Social Intelligence, Digital Intelligence, Demand Intelligence, and X Marketing. Audiense operates in a competitive market with competitors including Sprout Social, Signal AI, Falcon.io, Launchmetrics and CreativeX, among others.
- Headquarter London, United Kingdom
- Employees 4 as on 31 Jan, 2021
- Founders Alfredo Artiles Larralde, Javier Buron
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Sectors
Media & EntertainmentTechnology
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Email
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Website
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Social
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- Legal Name Audiense Limited
- Date of Incorporation 27 Jan, 2012
- Jurisdiction LONDON, ENGLAND
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Products & Services of Audiense
Audiense offers a comprehensive portfolio of products and services, including Audience Intelligence, Social Intelligence, Digital Intelligence, Demand Intelligence, and X Marketing. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Provides social data for consumer segmentation and affinity analysis.
Uncovers consumer segments from real-time social behaviors.
Analyzes digital activity to identify target audience groups.
Assesses audience demand for brands and talent via signals.
Offers tools for social media analytics and engagement tracking.
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Funding Insights of Audiense
Audiense has successfully raised a total of $11.44M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $9 million completed in November 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $9.0M
- First Round First Round
- Investors Count 9
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Nov, 2017 | Amount | Series B - Audiense | Valuation | Round13 | |
| Jun, 2013 | Amount | Series A - Audiense | Valuation | Scottish Equity Partners | |
| Nov, 2012 | Amount | Seed - Audiense | Valuation | Chris Underhill , Stephen Bullock |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Audiense
Audiense has secured backing from 10 investors, including venture fund and angel investors. Prominent investors backing the company include Seedcamp, Buxton and Round13 Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Round13 Capital is engaged in venture capital investments across Canada.
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Whitecap VP is engaged in venture capital investments for startups.
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Early stage capital is provided to Atlantic Canadian technology companies by Build Ventures.
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Audiense
Audiense has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include SoPRISM and Tweet Binder. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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Social audience profiling is enabled through data mining solutions.
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Twitter hashtag tracking tool for agencies and marketers
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OVO is recognized as a smart digital payment application.
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Bionic investment advisor platform
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Financial Statements - Audiense
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Audiense Comparisons
Competitors of Audiense
Audiense operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sprout Social, Signal AI, Falcon.io, Launchmetrics and CreativeX, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Social media management and insights are provided for brands.
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Media and regulatory updates are monitored via AI platform.
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Social media marketing platform
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Provider of Brand Performance Solutions
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Ad creative analytics are delivered via an automated measurement platform.
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Social media management and audience monitoring for businesses are facilitated.
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Audiense
Frequently Asked Questions about Audiense
When was Audiense founded?
Audiense was founded in 2011.
Where is Audiense located?
Audiense is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Who is the current CEO of Audiense?
Javier Buron is the current CEO of Audiense. They have also founded this company.
Is Audiense a funded company?
Audiense is a funded company, having raised a total of $11.44M across 4 funding rounds to date. The company's 1st funding round was a Seed of $638K, raised on Nov 04, 2011.
How many employees does Audiense have?
As of Jan 31, 2021, the latest employee count at Audiense is 4.
What does Audiense do?
Audiense was founded in 2011 in London, United Kingdom, within the social media marketing sector. Management and analytics tools are offered to track campaigns, analyze competitors, benchmark industry peers, and monitor community interactions. A social CRM is integrated, alongside Personality Insights developed with IBM Watson to assess audience personality traits psychologically. Segmentation by demographics and social activity is enabled for targeted organic and paid advertising across platforms.
Who are the top competitors of Audiense?
Audiense's top competitors include Falcon.io, Sprout Social and CreativeX.
What products or services does Audiense offer?
Audiense offers Audience Intelligence, Social Intelligence, Digital Intelligence, Demand Intelligence, and X Marketing.
How many acquisitions has Audiense made?
Audiense has made 2 acquisitions, including SoPRISM, and Tweet Binder.
Who are Audiense's investors?
Audiense has 10 investors. Key investors include Seedcamp, Buxton, Round13 Capital, Whitecap VP, and Build Ventures.