About Aufinity
Aufinity is a company based in Koln (Germany) founded in 2018 by Lasse Diener and Ulrich Schmidt. Aufinity has raised $51.94 million across 2 funding rounds from investors including BlackFin, PayPal Ventures and Seaya. Aufinity offers products and services including Digital Payment Management, Aufinity Smart Checkout, Client Account, White Label Solution, and Automated Dunning. Aufinity operates in a competitive market with competitors including sonme, PlusNoti, PayAi, GoForth Tech Ventures and Avanotify, among others.
- Headquarter Koln, Germany
- Founders Lasse Diener, Ulrich Schmidt
- SectorsFinancial Services
- Email••••••••
- Phone•••• ••••
- Website aufinity.com
- Legal Name Aufinity Group Gmbh
- Total Equity Funding$51.94M (USD)
in 2 rounds
- Latest Funding Round$26.05M (USD), Series C
May 2025
- InvestorsBlackFin
& 2 more
Products & Services of Aufinity
Aufinity offers a comprehensive portfolio of products and services, including Digital Payment Management, Aufinity Smart Checkout, Client Account, White Label Solution, and Automated Dunning.
Automates invoicing and accounting for car dealership transactions
Enables easy mobile and on-site payment options for customers
Provides secure account features for transaction tracking
Allows branded integration of payment services
Handles automated reminders for overdue payments
Funding Insights of Aufinity
Aufinity has successfully raised a total of $51.94M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $26.05 million completed in May 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $51.94M
- Total Rounds 2
- Last Round Series C — $26.05M
- First Round $25.89M
(May 2025)
- Investors Count 3
All 2 funding rounds of Aufinity with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
3 investors in total: 3 institutional.
Investors in Aufinity
Aufinity has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include BlackFin, PayPal Ventures and Seaya.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | blackfin.com | - | |
Venture capital fund investing in early-stage tech startups | – | paypal.vc | San Jose, United States | |
Tech companies are funded by Seaya, a venture capital firm. | – | seaya.vc | Madrid, Spain |
Investor details for Aufinity
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Aufinity
3 people are tracked at Aufinity (3 in leadership).
| Name | Role | Group |
|---|---|---|
Lasse Diener | Co-Founder & CEO | Leadership |
Ulrich Schmidt | Co-Founder & CPTO | Leadership |
Markus Wolf | CFO & Managing Director | Leadership |
Complete people profiles for Aufinity
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Aufinity
3 dated milestones of Aufinity across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Aufinity is founded.
- Funding First funding round of $25.9M.
- Funding Latest funding round, Series C, of $26.1M.
Competitors of Aufinity
Aufinity operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as sonme, PlusNoti, PayAi, GoForth Tech Ventures and Avanotify, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sonme.app | 2018 | Munich, Germany | – | – | Provides comprehensive payment management solutions tailored for hotels. | |
| plusnoti.com | 2021 | Bangkok, Thailand | – | – | Provides comprehensive app-based software for payment notifications. | |
| payai.in | 2019 | Delhi, India | – | – | App provides voice notifications for incoming UPI and Net-Banking payments. | |
| goforthventures.com | 2020 | Toronto, Canada | – | – | App for tracking recurring bills, sending reminders, and visualizing monthly spends. | |
| avanotify.com | 2022 | Vilnius, Lithuania | – | – | Automated service sending payment reminder emails to customers via integration. | |
| inntrans.com | 2012 | Geneva, Switzerland | – | – | Provides a mobile money solution based on IVR and SMS technology. | |
| infocosweb.it | 2009 | Cosenza, Italy | – | – | Offers online payment notification services for upcoming transactions. |
Detailed competitors of Aufinity
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Aufinity
The website of Aufinity (aufinity.com) receives about 3K visits a month.
- Monthly visits3K
▼ 36.2% vs previous month
Websites whose visitors overlap most with Aufinity. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bezahl.de | 100% | 51.5K | #501,343 | View details |
Similar companies to Aufinity
10 companies that operate in the same segment as Aufinity (Payments & Remittance Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Digital payments, financial services, and e-commerce platforms are provided. | 2000 | Noida, Uttar Pradesh, India | USD 4.14 B | – | – | |
Payment, financial, investment, and lending services are provided digitally. | 2012 | Bengaluru, Karnataka, India | USD 1.71 B | – | – | |
Payment processing and card issuance solutions are provided for businesses. | 2009 | San Francisco, California, United States | USD 9.81 B | – | – | |
Cloud-based accounts payable and receivable software for businesses | 2006 | Palo Alto, California, United States | USD 325.6 M | USD 1.65 B | 2,360 | |
Payment and business banking solutions are provided for enterprises. | 2014 | Bengaluru, Karnataka, India | USD 742 M | USD 302.19 M | 2,641 | |
Spend management and accounts payable solutions are delivered to businesses. | 2019 | New York, New York, United States | USD 3.21 B | – | – | |
Payment acceptance and processing solutions provider for businesses | 2018 | Gurugram, Haryana, India | USD 604.02 M | USD 179.52 M | 709 | |
Business spends, payments, and rewards are streamlined by automated workflows. | 2011 | Hyderabad, Telangana, India | USD 13.75 M | USD 149.43 M | 431 | |
Online payment processing and credit solutions are provided for businesses. | 2002 | Amsterdam, Netherlands | USD 35.15 M | USD 5.47 B | 1,200 | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.16 B | – | 1 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Aufinity
Aufinity was founded in 2018 and raised its 1st funding round 7 years after it was founded.
Aufinity is headquartered in Koln, Germany. It is registered at Koln, North Rhine-westphalia, Germany.
Lasse Diener is the current CEO of Aufinity. They have also founded this company.
Aufinity is a funded company, having raised a total of $51.94M across 2 funding rounds to date. The company's 1st funding round was a Series C of $25.89M, raised on May 2025.
Aufinity was founded in 2018 and is based in Cologne, Germany. Operations focus on the automotive finance sector, where digital tools are provided to manage payments for car dealerships. The receivables process is automated and digitized, covering payment invitations through to integration with financial accounting systems. Services are designed to streamline data handling and reduce manual tasks in dealership finance workflows.
Aufinity offers Digital Payment Management, Aufinity Smart Checkout, Client Account, White Label Solution, and Automated Dunning.
Aufinity has 3 investors. Key investors include BlackFin, PayPal Ventures, and Seaya.
Aufinity operates through Aufinity Group Gmbh.