About Aunt Flow
Aunt Flow is a Consumer company based in Columbus (United States) founded in 2016 by Claire Coder. Female hygiene products are sold online by an internet-first brand. It operates in the Consumer and Healthcare sectors. Aunt Flow has raised $11.7 million across 6 funding rounds from investors including JLL Spark, Better Angels Ventures and Harlem Capital. Its chief executive, as recorded, is Claire Coder. Its website goauntflow.com draws about 44 thousand monthly visits. Aunt Flow offers products and services including Dispensers, Bulk Period Products, and Disposal System. Its focus areas include Retail, Beauty Tech, Ecommerce and Personal Hygiene. Its legal entity is AUNT FLOW CORP. Its competitors include Lola, Cora Life and Rael; 3 of its 3 listed competitors have raised funding.
Company details
The company was founded in 2016 in Columbus, United States, and operates as an internet-first brand in the female hygiene sector. Sanitary pads, tampons, and other items are included in the product catalog, with options for curated boxes made from organic cotton. A portion of revenue is donated to support menstruators in need, and sales are conducted primarily through the online domain goauntflow.com.
- Total Equity Funding$11.7M (USD)
in 6 rounds
- Latest Funding Round$8.5M (USD), Series A
Mar 2022
- InvestorsJLL Spark
& 6 more
Products & Services of Aunt Flow
Aunt Flow offers a comprehensive portfolio of products and services, including Dispensers, Bulk Period Products, and Disposal System.
Devices for dispensing period products in public restrooms
Tampons and pads supplied for bulk use in organizations
Systems for proper disposal of used period products
Apps and channels of Aunt Flow
its YouTube channel Aunt Flow has 136 subscribers and 30 videos.
Videos from Aunt Flow
The most watched videos on Aunt Flow's YouTube channel, Aunt Flow (136 subscribers). Click a video to play it here.
More on Aunt Flow.
Funding Insights of Aunt Flow
Aunt Flow has successfully raised a total of $11.7M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $8.5 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $11.7M
- Total Rounds 6
- Last Round Series A — $8.5M
- First Round $10,000
(Dec 2016)
- Investors Count 7
All 6 funding rounds of Aunt Flow with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2022 | $8.5M | Series A | – | JLL Spark | |
| Jan 2019 | $1.5M | Seed | – | Harlem Capital Partners | |
| Dec 2018 | $851,000 | Seed | – | – | – |
| Jul 2018 | $560,000 | Seed | – | Precursor Ventures | – |
| Jul 2018 | $292,000 | Seed | – | – | – |
| Dec 2016 | $10,000 | Grant | – | – |
7 investors in total: 6 institutional and 1 angel.
Investors in Aunt Flow
Aunt Flow has secured backing from 7 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include JLL Spark, Better Angels Ventures and Harlem Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| jllspark.com | ||||
Early-stage investments are provided by Better Angels Ventures. | betterangels.vc | |||
Venture capital investments are provided to diverse startups by Harlem Capital. | harlem.capital | New York, United States | ||
Venture capital investments in pre-seed and seed stages, focusing on founders. | precursorvc.com | |||
An early-stage venture fund is operated by Break Trail Ventures. | breaktrailventures.com | Columbus, USA | ||
| seachangeneo.org | ||||
RL Rachel Lam | unknown_4256730ec446419a9 |
Investor details for Aunt Flow
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Aunt Flow
9 people are tracked at Aunt Flow (5 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Claire Coder | Founder & CEO | Leadership |
Jenni Ramos Genson | Director Of Customer Success | Leadership |
Sara Orbe | VP, Operations | Leadership |
Carrie Oppenheimer | Head of People | Leadership |
Sarah Howard | VP Of Marketing And Impact | Leadership |
Samantha Sharfin | Brand & Communications Manager | Team |
Ambyr George | Technical Operations Specialist | Team |
Rachel Handley | Logistics Manager | Team |
Manasah Prakash | Senior Manager, Supply Chain Planning | Team |
Complete people profiles for Aunt Flow
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Timeline of Aunt Flow
3 dated milestones of Aunt Flow across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Aunt Flow is founded.
- Funding First funding round of $10K.
- Funding Latest funding round, Series A, of $8.5M.
Competitors of Aunt Flow
Aunt Flow has 3 listed competitors in our database, 3 of them funded. They include Lola, Cora Life and Rael.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lolatechsystems.com | 2014 | Los Angeles, United States | $243,239 | Lola is developed to assist teachers with special needs students. | ||
| cora.life | 2015 | San Francisco, United States | $42.17M | 24 | Menstrual care products are offered online by Cora Life. | |
| getrael.com | 2017 | Los Angeles, United States | $59M | Holistic health products for menstrual cycle care are offered. |
Detailed competitors of Aunt Flow
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Competitive positioning
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Web traffic of Aunt Flow
The website of Aunt Flow (goauntflow.com) receives about 43.5K visits a month and ranks #768,502 among all websites worldwide, #6,188 in Business Services.
- Monthly visits43.5K
▲ 3.9% vs previous month
- Unique visitors19.9K
per month
- Global rank#768,502
among all websites
- Category rank#6,188
Business and Consumer Services · Business Services
- Bounce rate59%
- Pages per visit1.8
- Average visit1 min 25 sec
- DevicesDesktop 15% · Mobile 85%
Websites whose visitors overlap most with Aunt Flow. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| withflex.com | 100% | 333.4K | #83,097 | View details | |
tryherplus.com | tryherplus.com | 95% | #73,486 | – | |
| hospecobrands.com | 79% | #1,512,197 | View details | ||
mynuora.com | mynuora.com | 63% | #304,620 | – | |
trynutralife.com | trynutralife.com | 60% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Aunt Flow
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Aunt Flow (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Aunt Flow
Complete news archive for Aunt Flow
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Frequently Asked Questions about Aunt Flow
Aunt Flow was founded in 2016.
Aunt Flow is headquartered in Columbus, United States. It is registered at Columbus, Ohio, United States.
Claire Coder is the CEO of Aunt Flow, as recorded in our data. They have also founded this company.
Aunt Flow is a funded company, having raised a total of $11.7M across 6 funding rounds to date. The company's 1st funding round was a Grant of $10K, raised on Dec 2016.
The company was founded in 2016 in Columbus, United States, and operates as an internet-first brand in the female hygiene sector. Sanitary pads, tampons, and other items are included in the product catalog, with options for curated boxes made from organic cotton. A portion of revenue is donated to support menstruators in need, and sales are conducted primarily through the online domain goauntflow.com.
Aunt Flow offers Dispensers, Bulk Period Products, and Disposal System.
Aunt Flow has 7 investors. Key investors include JLL Spark, Better Angels Ventures, Harlem Capital, Precursor Ventures, and Break Trail Ventures.
Aunt Flow operates through Aunt Flow Corp..