Aura

Godalming, United Kingdom Founded: 2015 • Age: 11 yrs
Provider of traditional funeral services
Annual revenue - Latest available
Total funding $2.6M 5 rounds
Employees - Tracked headcount
Investors 4 Known backers
Products 3 Services tracked
Competitors 8 Brand Intelligence

About Aura

Aura is a company based in Godalming (United Kingdom) founded in 2015. Aura has raised $2.59 million across 5 funding rounds from investors including University of Oxford, Coast to Capital and The FSE Group. Aura offers products and services including Prepaid Funeral Plans, Direct Cremation, and Attended Cremation Plans. Aura operates in a competitive market with competitors including Funeral Services Partnership, Settld, Pure Cremation, Guardian Angel and Dignity Plc, among others.

  • Headquarter Godalming, United Kingdom
  • Sectors
    Business Services
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Aura Life Limited
  • Date of Incorporation 29 Oct, 2019
  • Jurisdiction GODALMING, ENGLAND
Operational Areas
Business Services → Professional & Consulting Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $2.59 M (USD)

    in 5 rounds

  • Latest Funding Round
    Not available
  • Investors
  • Employee Count
    Not available
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Products & Services of Aura

Aura offers a comprehensive portfolio of products and services, including Prepaid Funeral Plans, Direct Cremation, and Attended Cremation Plans.

Product name locked
Category locked
Primary

Allows individuals to prepay for future funeral arrangements and services.

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Offers simple cremation without a service for straightforward arrangements.

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Provides cremation options with optional services for family attendance.

Funding Insights of Aura

Aura has successfully raised a total of $2.59M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Aura

Aura has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include University of Oxford, Coast to Capital and The FSE Group.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
Funding solutions are provided by The FSE Group for businesses.
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Provides business support, strategies, investments, and resources for regional economic development.
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Investor details for Aura

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  • Investor domains
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Investments & Acquisitions by Aura

Investments
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Investment portfolio details for Aura

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  • Portfolio identities
  • Transaction dates
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Financial Statements - Aura

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Detailed financials for Aura

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Aura Comparisons

Aura Primary company
Description
Provider of traditional funeral services
Location
Godalming, United Kingdom
Founded Year
2015
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Aura

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Competitors of Aura

Aura operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Funeral Services Partnership, Settld, Pure Cremation, Guardian Angel and Dignity Plc, among others.

Company Name Domain Founded year HQ Location Description
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Funeral services provider
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Automated death settlement management is facilitated via an online platform.
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Cremation services are provided across the United Kingdom.
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Funeral services are planned and booked via an online platform.
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Dignity Plc is recognized as a leader in UK funeral-related services.
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Detailed competitors of Aura

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Latest news on Aura

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Complete news archive for Aura

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Frequently Asked Questions about Aura

Aura was founded in 2015 and raised its 1st funding round 5 years after it was founded.

Aura is headquartered in Godalming, United Kingdom.

Aura is a funded company, having raised a total of $2.59M across 5 funding rounds to date.

Aura was founded in 2015 and is based in Godalming, United Kingdom. Operations focus on the funeral services sector, where traditional arrangements are handled for clients. Services include planning and execution of ceremonies, with emphasis on established practices. The company serves the local and regional market, maintaining a presence through its domain aura.life. Activities are centered on end-of-life support without modern or alternative offerings.

Aura's top competitors include Funeral Services Partnership, Pure Cremation and Settld.

Aura offers Prepaid Funeral Plans, Direct Cremation, and Attended Cremation Plans.

Aura has 4 investors. Key investors include University of Oxford, Coast to Capital, The FSE Group, and YFM Equity Partners.

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