About Aura
Aura is a Business Services company based in Godalming (United Kingdom) founded in 2015. Provider of traditional funeral services. Aura has raised $2.59 million across 5 funding rounds from investors including University of Oxford, Coast to Capital and The FSE Group. Its website aura.life draws about 99 thousand monthly visits. Aura offers products and services including Prepaid Funeral Plans, Direct Cremation, and Attended Cremation Plans. Its focus areas include Consumer, Professional Consumer Services and Funeral Services. Its legal entity is AURA LIFE LIMITED. Its competitors include Funeral Services Partnership, Settld and Pure Cremation; 3 of its 3 listed competitors have raised funding.
Company details
Aura was founded in 2015 and is based in Godalming, United Kingdom. Operations focus on the funeral services sector, where traditional arrangements are handled for clients. Services include planning and execution of ceremonies, with emphasis on established practices. The company serves the local and regional market, maintaining a presence through its domain aura.life. Activities are centered on end-of-life support without modern or alternative offerings.
- Total Equity Funding$2.59M (USD)
in 5 rounds
- InvestorsUniversity of Oxford
& 3 more
Products & Services of Aura
Aura offers a comprehensive portfolio of products and services, including Prepaid Funeral Plans, Direct Cremation, and Attended Cremation Plans.
Allows individuals to prepay for future funeral arrangements and services.
Offers simple cremation without a service for straightforward arrangements.
Provides cremation options with optional services for family attendance.
Apps and channels of Aura
its YouTube channel Aura - Celebrate Life, Manage Death has 36 subscribers and 9 videos.
Videos from Aura
The most watched videos on Aura's YouTube channel, Aura - Celebrate Life, Manage Death (36 subscribers). Click a video to play it here.
More on Aura - Celebrate Life, Manage Death.
Funding Insights of Aura
Aura has successfully raised a total of $2.59M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.59M
- Total Rounds 5
- First Round $220,962
(May 2020)
- Investors Count 4
All 5 funding rounds of Aura with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2026 | Private Equity Round | – | – | ||
| Feb 2025 | $946,268 | Seed | – | – | – |
| Sep 2024 | $459,249 | Seed | – | Coast to Capital | |
| Jun 2021 | $964,103 | Seed | – | – | – |
| May 2020 | $220,962 | Seed | – | – | – |
4 investors in total: 4 institutional.
Investors in Aura
Aura has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include University of Oxford, Coast to Capital and The FSE Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Funding solutions are provided by The FSE Group for businesses. | thefsegroup.com | Fleet, United Kingdom | ||
| yfmep.com | ||||
Provides business support, strategies, investments, and resources for regional economic development. | 2011 | coast2capital.org.uk | Horsham, United Kingdom | |
Multiple courses and degrees across various streams are offered. | ox.ac.uk | Oxford, United Kingdom |
Investor details for Aura
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
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Timeline of Aura
3 dated milestones of Aura across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Aura is founded.
- Funding First funding round of $221K.
- Funding Latest funding round, Private Equity Round,.
Competitors of Aura
Aura has 3 listed competitors in our database, 3 of them funded. They include Funeral Services Partnership, Settld and Pure Cremation.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| funeralpartners.co.uk | 2007 | Reading, United Kingdom | $37.32M | 987 | Funeral services provider | |
| settld.care | 2020 | Sunderland, United Kingdom | $2.5M | 6 | Automated death settlement management is facilitated via an online platform. | |
| purecremation.co.uk | 2015 | Andover, United Kingdom | $13.1M | 31 | Cremation services are provided across the United Kingdom. |
Detailed competitors of Aura
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Aura
The website of Aura (aura.life) receives about 98.6K visits a month and ranks #393,583 among all websites worldwide, #6,331 in Decease.
- Monthly visits98.6K
▲ 14.1% vs previous month
- Unique visitors36.1K
per month
- Global rank#393,583
among all websites
- Category rank#6,331
Community and Society · Decease
- Bounce rate39%
- Pages per visit2.5
- Average visit27 sec
- DevicesDesktop 12% · Mobile 88%
Websites whose visitors overlap most with Aura. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
thefuneralmarket.com | thefuneralmarket.com | 100% | #4,329,424 | – | |
| scattering-ashes.co.uk | 98% | #474,243 | View details | ||
simplicity.co.uk | simplicity.co.uk | 90% | #805,080 | – | |
poppysfunerals.co.uk | poppysfunerals.co.uk | 88% | #1,484,368 | – | |
| gather.app | 88% | 137.1K | #255,910 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Aura
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Professional Consumer Services
3 companies that operate in the same segment as Aura (Professional Consumer Services) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of anAI-driven travel planning & recommendation platform | 2014 | London, England, United Kingdom | USD 64.39 M | USD 10.21 M | 51 | |
Provider of veterinary services | 1999 | Diss, Norfolk, United Kingdom | USD 942.43 M | 8,820 | ||
Website access management solutions are provided to block bot traffic. | 1844 | Manchester, Greater Manchester, United Kingdom | USD 492.88 M | 70,000 |
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Related news about Aura
Complete news archive for Aura
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Frequently Asked Questions about Aura
Aura was founded in 2015 and raised its 1st funding round 5 years after it was founded.
Aura is headquartered in Godalming, United Kingdom.
Aura is a funded company, having raised a total of $2.59M across 5 funding rounds to date. The company's 1st funding round was a Seed of $220.96K, raised on May 2020.
Aura was founded in 2015 and is based in Godalming, United Kingdom. Operations focus on the funeral services sector, where traditional arrangements are handled for clients. Services include planning and execution of ceremonies, with emphasis on established practices. The company serves the local and regional market, maintaining a presence through its domain aura.life. Activities are centered on end-of-life support without modern or alternative offerings.
Aura's top competitors include Funeral Services Partnership, Pure Cremation and Settld.
Aura offers Prepaid Funeral Plans, Direct Cremation, and Attended Cremation Plans.
Aura has 4 investors. Key investors include University of Oxford, Coast to Capital, The FSE Group, and YFM Equity Partners.
Aura operates through Aura Life Limited.