About Pure Cremation
Pure Cremation is a company based in Andover (United Kingdom) founded in 2015 by Bryan Powell was acquired by Epiris in July 2023. It operates as a Subscription Services, and Pay-per-Use / Usage-Based. Pure Cremation has raised $13.1 million across 2 funding rounds from investors including Puma Investments and Epiris. Pure Cremation offers products and services including Funeral Plan and Direct Cremation. Pure Cremation operates in a competitive market with competitors including Funeral Services Partnership, Settld, Aura, Guardian Angel and Dignity Plc, among others.
- Headquarter Andover, United Kingdom
- Founders Bryan Powell
- Stage Minicorn
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Sectors
Business Services
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Pure Cremation Funeral Planning Limited
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$13.1 M (USD)
in 2 rounds
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Latest Funding Round
$3 M (USD), Series A
Dec 12, 2018
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Investors
Puma Investments
& 1 more
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Employee Count
Employee Count
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Acquired by
Epiris
(Jul 31, 2023)
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Products & Services of Pure Cremation
Pure Cremation offers a comprehensive portfolio of products and services, including Funeral Plan and Direct Cremation. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Funeral plans are offered for future arrangements.
Direct cremation services are provided without ceremony.
Funding Insights of Pure Cremation
Pure Cremation has successfully raised a total of $13.1M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $3 million completed in December 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $3.0M
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First Round
First Round
(21 Nov 2017)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2018 | Amount | Series A - Pure Cremation | Valuation |
investors |
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| Nov, 2017 | Amount | Series A - Pure Cremation | Valuation | Puma Investments |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Pure Cremation
Pure Cremation has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Puma Investments and Epiris. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private equity firm focused on multiple sector
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Founded Year | Domain | Location | |
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PE firm investing in the UK
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Pure Cremation
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Pure Cremation
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Pure Cremation Comparisons
Competitors of Pure Cremation
Pure Cremation operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Funeral Services Partnership, Settld, Aura, Guardian Angel and Dignity Plc, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Funeral services provider
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| domain | founded_year | HQ Location |
Automated death settlement management is facilitated via an online platform.
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| domain | founded_year | HQ Location |
Provider of traditional funeral services
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| domain | founded_year | HQ Location |
Funeral services are planned and booked via an online platform.
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| domain | founded_year | HQ Location |
Dignity Plc is recognized as a leader in UK funeral-related services.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Pure Cremation
Frequently Asked Questions about Pure Cremation
When was Pure Cremation founded?
Pure Cremation was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Where is Pure Cremation located?
Pure Cremation is headquartered in Andover, United Kingdom.
Is Pure Cremation a funded company?
Pure Cremation is a funded company, having raised a total of $13.1M across 2 funding rounds to date. The company's 1st funding round was a Series A of $10.1M, raised on Nov 21, 2017.
What does Pure Cremation do?
Pure Cremation is engaged in offering funeral planning and direct cremation services across the United Kingdom. Services are provided through affordable funeral plans that protect against rising costs and direct cremation options that exclude traditional ceremonies to reduce expenses. The company operates its own crematorium and serves various sectors within funeral services, ensuring dignified care. Solutions are tailored to provide flexibility for families in arranging personalized send-offs at their convenience.
Who are the top competitors of Pure Cremation?
Pure Cremation's top competitors include Funeral Services Partnership, Settld and Guardian Angel.
What products or services does Pure Cremation offer?
Pure Cremation offers Funeral Plan and Direct Cremation.
Who are Pure Cremation's investors?
Pure Cremation has 2 investors. Key investors include Puma Investments, and Epiris.
What is Pure Cremation's valuation?
The valuation of Pure Cremation is $18.8M as of Dec 2018.
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