About Pure Cremation
Pure Cremation is a Business Services company based in Andover (United Kingdom) founded in 2015 by Bryan Powell, and was acquired by Epiris in July 2023. Cremation services are provided across the United Kingdom. It operates on a Subscription Services and Pay-per-Use / Usage-Based model. Pure Cremation has raised $13.1 million across 2 funding rounds from investors including Puma Investments and Epiris. Pure Cremation was last valued at $18.8 million in December 2018. Its website purecremation.co.uk draws about 191 thousand monthly visits. Pure Cremation offers products and services including Funeral Plan and Direct Cremation. Its focus areas include Consumer Services, Funeral Services and Cremation Services. Its legal entity is Pure Cremation Funeral Planning Limited. Its competitors include Funeral Services Partnership, Settld and Aura; 3 of its 3 listed competitors have raised funding.
Company details
Pure Cremation is engaged in offering funeral planning and direct cremation services across the United Kingdom. Services are provided through affordable funeral plans that protect against rising costs and direct cremation options that exclude traditional ceremonies to reduce expenses. The company operates its own crematorium and serves various sectors within funeral services, ensuring dignified care. Solutions are tailored to provide flexibility for families in arranging personalized send-offs at their convenience.
- Total Equity Funding$13.1M (USD)
in 2 rounds
- Latest Funding Round$3M (USD), Series A
Dec 2018
- InvestorsPuma Investments
& 1 more
- Acquired byEpiris
(Jul 2023)
Products & Services of Pure Cremation
Pure Cremation offers a comprehensive portfolio of products and services, including Funeral Plan and Direct Cremation.
Funeral plans are offered for future arrangements.
Direct cremation services are provided without ceremony.
Apps and channels of Pure Cremation
its YouTube channel Pure Cremation has 462 subscribers and 19 videos.
Videos from Pure Cremation
The most watched videos on Pure Cremation's YouTube channel, Pure Cremation (462 subscribers). Click a video to play it here.
More on Pure Cremation .
Funding Insights of Pure Cremation
Pure Cremation has successfully raised a total of $13.1M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $3 million completed in December 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13.1M
- Total Rounds 2
- Last Round Series A — $3M
- First Round $10.1M
(Nov 2017)
- Investors Count 1
All 2 funding rounds of Pure Cremation with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2018 | $3M | Series A | $18.8M | – | – |
| Nov 2017 | $10.1M | Series A | $11.6M | Puma Investments | – |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2018 | $18.8M | •••••••• |
| Nov 2017 | $11.6M | •••••••• |
Last known valuation $18.8M (Dec 2018). 2 investors in total: 2 institutional.
Investors in Pure Cremation
Pure Cremation has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Puma Investments and Epiris.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on multiple sector | 2012 | pumainvestments.co.uk | London, United Kingdom | |
PE firm investing in the UK | epiris.co.uk | London, United Kingdom |
Investor details for Pure Cremation
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Pure Cremation
2 people are tracked at Pure Cremation (2 in leadership).
| Name | Role | Group |
|---|---|---|
Bryan Powell | Co-Founder & MD | Leadership |
Catherine Powell | Leadership |
Complete people profiles for Pure Cremation
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Timeline of Pure Cremation
5 dated milestones of Pure Cremation across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Pure Cremation is founded.
- Funding First funding round of $10.1M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $3.0M.
- Exit Acquired by Epiris.
Competitors of Pure Cremation
Pure Cremation has 3 listed competitors in our database, 3 of them funded. They include Funeral Services Partnership, Settld and Aura.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| funeralpartners.co.uk | 2007 | Reading, United Kingdom | $37.32M | 987 | Funeral services provider | |
| settld.care | 2020 | Sunderland, United Kingdom | $2.5M | 6 | Automated death settlement management is facilitated via an online platform. | |
| aura.life | 2015 | Godalming, United Kingdom | $2.59M | Provider of traditional funeral services |
Detailed competitors of Pure Cremation
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- Full competitor set
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Web traffic of Pure Cremation
The website of Pure Cremation (purecremation.co.uk) receives about 190.9K visits a month.
- Monthly visits190.9K
▲ 5% vs previous month
Websites whose visitors overlap most with Pure Cremation. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
 amazon.co.uk | amazon.co.uk | 100% | #76 | – | |
ebay.co.uk | ebay.co.uk | 99% | #142 | – | |
distinctcremations.co.uk | distinctcremations.co.uk | 80% | #981,670 | – | |
| aura.life | 65% | 98.6K | #393,583 | View details | |
| sunlife.co.uk | 52% | 152.1K | #348,347 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Pure Cremation
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- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Professional Consumer Services
3 companies that operate in the same segment as Pure Cremation (Professional Consumer Services) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of anAI-driven travel planning & recommendation platform | 2014 | London, England, United Kingdom | USD 64.39 M | USD 10.21 M | 51 | |
Provider of veterinary services | 1999 | Diss, Norfolk, United Kingdom | USD 942.43 M | 8,820 | ||
Website access management solutions are provided to block bot traffic. | 1844 | Manchester, Greater Manchester, United Kingdom | USD 492.88 M | 70,000 |
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Related news about Pure Cremation
Complete news archive for Pure Cremation
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Frequently Asked Questions about Pure Cremation
Pure Cremation was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Pure Cremation is headquartered in Andover, United Kingdom.
Pure Cremation is a funded company, having raised a total of $13.1M across 2 funding rounds to date. The company's 1st funding round was a Series A of $10.1M, raised on Nov 2017.
Pure Cremation is engaged in offering funeral planning and direct cremation services across the United Kingdom. Services are provided through affordable funeral plans that protect against rising costs and direct cremation options that exclude traditional ceremonies to reduce expenses. The company operates its own crematorium and serves various sectors within funeral services, ensuring dignified care. Solutions are tailored to provide flexibility for families in arranging personalized send-offs at their convenience.
Pure Cremation's top competitors include Funeral Services Partnership, Settld and Aura.
Pure Cremation offers Funeral Plan and Direct Cremation.
Pure Cremation has 2 investors. Key investors include Puma Investments, and Epiris.
The valuation of Pure Cremation is $18.8M as of Dec 2018.
Pure Cremation operates through Pure Cremation Funeral Planning Limited.
Yes. Pure Cremation was acquired by Epiris in July 2023.
The website of Pure Cremation receives about 191 thousand visits a month.