About Aura
Aura is a company based in Burlington (United States) founded in 2017.. Aura has raised $666.97 million across 6 funding rounds from investors including AT&T, Accel and Warburg Pincus. Aura has completed 4 acquisitions, including Circle Media, FigLeaf and Pango. Aura offers products and services including Credit Monitoring, Identity Theft Protection, VPN, Antivirus, and Parental Controls. Aura operates in a competitive market with competitors including CrowdStrike, Acronis, F Secure, SentinelOne and Lookout, among others.
- Headquarter Burlington, United States
- Stage Unicorn
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Sectors
Technology
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Email
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$666.97 M (USD)
in 6 rounds
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Latest Funding Round
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Investors
AT&T
& 7 more
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Employee Count
Employee Count
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Investments & Acquisitions
Circle Media
& 3 more
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Products & Services of Aura
Aura offers a comprehensive portfolio of products and services, including Credit Monitoring, Identity Theft Protection, VPN, Antivirus, and Parental Controls. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Monitors credit bureaus for potential fraud and alerts users.
Scans for compromised personal information and provides alerts.
Encrypts internet connections to secure online activities.
Protects devices from malware and other digital threats.
Manages kids' online time and filters harmful content.
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Sales and Marketing
30 people
Software Development Team
29 people
Leadership Team
24 people
Finance and Accounting
11 people
Board Team
9 people
Creative and Marketing Team
9 people
Senior Team
8 people
Human Resources and Administration
7 people
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Funding Insights of Aura
Aura has successfully raised a total of $666.97M across 6 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Last Round
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First Round
First Round
(15 Jul 2019)
- Investors Count 8
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2025 | Amount | Series G - Aura | Valuation | Ten Eleven Ventures , Madrone Capital Partners | |
| Mar, 2025 | Amount | Debt – Conventional - Aura | Valuation | Ten Eleven Ventures , Madrone Capital Partners | |
| Dec, 2022 | Amount | Series F - Aura | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Aura
Aura has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include AT&T, Accel and Warburg Pincus. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early & growth stage centric tech-focused VC firm investing in cybersecurity startups
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Founded Year | Domain | Location | |
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Private equity investments are managed across various sectors.
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Founded Year | Domain | Location | |
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Accel is recognized as a leading venture capital firm.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Aura
Aura has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Circle Media, FigLeaf and Pango. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Data privacy solutions are provided for digital security needs.
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2018 | ||||
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Platform solutions for consumer identity protection are offered.
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2018 | ||||
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Parental control device and app for managed internet and content access
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2013 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Aura
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Aura Comparisons
Competitors of Aura
Aura operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as CrowdStrike, Acronis, F Secure, SentinelOne and Lookout, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Endpoint threats are detected via artificial intelligence by the platform.
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| domain | founded_year | HQ Location |
Cloud-based enterprise management solutions including backup and recovery are provided.
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| domain | founded_year | HQ Location |
Unified endpoint security solutions are provided for threat management.
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| domain | founded_year | HQ Location |
Cloud based endpoint security solutions
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| domain | founded_year | HQ Location |
Data protection and cloud security solutions are provided for enterprises.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Aura
Frequently Asked Questions about Aura
When was Aura founded?
Aura was founded in 2017 and raised its 1st funding round 2 years after it was founded.
Where is Aura located?
Aura is headquartered in Burlington, United States. It is registered at Burlington, Vermont, United States.
Is Aura a funded company?
Aura is a funded company, having raised a total of $666.97M across 6 funding rounds to date. The company's 1st funding round was a Series F of $21.98M, raised on Jul 15, 2019.
What does Aura do?
Aura was founded in 2017 and is headquartered in Burlington, United States. Operations focus on the cybersecurity sector, where unified endpoint security solutions are developed and offered. Products including PrivacyMate, HotspotShield, INTRUSTA, Identity Guard, and Figleaf are provided to address identity theft prevention, risk management, alerts, notifications, secure VPN access, and protection against malware, spyware, and ransomware. Services support online security for individuals and organizations.
Who are the top competitors of Aura?
Aura's top competitors include Acronis, CrowdStrike and F Secure.
What products or services does Aura offer?
Aura offers Credit Monitoring, Identity Theft Protection, VPN, Antivirus, and Parental Controls.
How many acquisitions has Aura made?
Aura has made 4 acquisitions, including Circle Media, FigLeaf, and Pango.
Who are Aura's investors?
Aura has 8 investors. Key investors include AT&T, Accel, Warburg Pincus, WndrCo, and Ten Eleven Ventures.
What is Aura's valuation?
The valuation of Aura is $2.5B as of Oct 2021.
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