About Aurasma
Aurasma is a company based in London (United Kingdom) founded in 2011 was acquired by Hewlett Packard Enterprise in October 2011. It operates as a B2B. Aurasma operates in a competitive market with competitors including Camera IQ, Scapic, ImagineAR, Enduvo and Overly app, among others.
- Headquarter London, United Kingdom
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Sectors
Technology
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Phone
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Website
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Social
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- Legal Name Aurasma Limited
- Date of Incorporation 07 Sep, 2023
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Acquired by
Hewlett Packard Enterprise
(Oct 01, 2011)
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Funding Insights of Aurasma
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Aurasma
Aurasma has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Hewlett Packard Enterprise. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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HPC solutions are delivered via supercomputers and storage systems.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Aurasma
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Aurasma
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Aurasma Comparisons
Competitors of Aurasma
Aurasma operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Camera IQ, Scapic, ImagineAR, Enduvo and Overly app, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Augmented reality content creation and publishing solutions are provided.
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Web-based platform for no-code interactive content creation is provided.
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Provider of a platform to create AR campaigns
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Platform providing solutions to create VR/AR contents
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Provider of an online DIY platform to create AR experiences
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| domain | founded_year | HQ Location |
Platform to create augmented reality experiences
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Aurasma
When was Aurasma founded?
Aurasma was founded in 2011.
Where is Aurasma located?
Aurasma is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
What does Aurasma do?
Aurasma, established in 2011, excels in leveraging cutting-edge technology, creating AR experiences, marketing tools, and advertising solutions. Functions as an AR app for businesses in advertising and marketing. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide.
Who are the top competitors of Aurasma?
Who are Aurasma's investors?
Aurasma has 1 investor. Key investors include Hewlett Packard Enterprise.
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