Blippar

London, United Kingdom Founded: 2011 • Age: 15 yrs Acquired By Candy Ventures
Web-based tools for AR content creation are provided by Blippar.
Annual revenue - Latest available
Total funding $141.0M 5 rounds
Employees - Tracked headcount
Investors 9 Known backers
Products 3 Services tracked
Competitors 8 Brand Intelligence

About Blippar

Blippar is a company based in London (United Kingdom) founded in 2011 by Steve Spencer was acquired by Candy Ventures in January 2019. Blippar has raised $141 million across 5 funding rounds from investors including Globalive Capital, Khazanah Nasional Berhad and Qualcomm Ventures. Blippar has completed 2 acquisitions, including Binocular and Layar. Blippar offers products and services including Blippbuilder Studio, WEBAR SDK, and The Studio. Blippar operates in a competitive market with competitors including 8th Wall, Zappar, Illuni, Wikitude and Viro Media, among others.

  • Headquarter London, United Kingdom
  • Founders Steve Spencer
  • Sectors
    Technology
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Blippar Limited
  • Date of Incorporation 25 Jan, 2019
  • Jurisdiction LONDON, UNITED KINGDOM
Operational Areas
Technology → Extended, Virtual & Augmented Reality Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $141 M (USD)

    in 5 rounds

  • Latest Funding Round
    $5 M (USD), Series D

    Mar 23, 2021

  • Investors
  • Employee Count
    Not available
  • Investments & Acquisitions
    Binocular

    & 1 more

  • Acquired by
    Candy Ventures

    & 1 more

    (Jan 23, 2019)

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Products & Services of Blippar

Blippar offers a comprehensive portfolio of products and services, including Blippbuilder Studio, WEBAR SDK, and The Studio.

Product name locked
Category locked
Primary

User-friendly tool for creating AR experiences without coding skills.

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Enables integration of AR features into websites for interactive content.

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Provides custom AR solutions for brands to enhance user engagement.

People of Blippar

Headcount 50-200
Employee Profiles 2
Employee Profiles
People
Preet Prasannan
Board Member
People
Steve Didd
Chief Product Officer

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Teams

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Funding Insights of Blippar

Blippar has successfully raised a total of $141M across 5 strategic funding rounds. The most recent funding activity was a Series D round of $5 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Blippar

Blippar has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Globalive Capital, Khazanah Nasional Berhad and Qualcomm Ventures.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
PE firm investing in the UK
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Early-stage and established businesses are invested in by Chroma Ventures.
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Venture capital is provided to Canadian tech and offline companies.
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Investor details for Blippar

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Investments & Acquisitions by Blippar

Blippar has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Binocular and Layar.

Investments
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Investment portfolio details for Blippar

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Custom AR applications are developed for brands in retail.
Locked Locked 2012 Locked
Augmented reality applications for interactive print media are developed.
Locked Locked 2009 Locked
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Complete acquisition details for Blippar

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Financial Statements - Blippar

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Detailed financials for Blippar

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Blippar Comparisons

Blippar Primary company
Description
Web-based tools for AR content creation are provided by Blip...
Location
London, United Kingdom
Founded Year
2011
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Blippar

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Competitors of Blippar

Blippar operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 8th Wall, Zappar, Illuni, Wikitude and Viro Media, among others.

Company Name Domain Founded year HQ Location Description
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A platform for developing web-based augmented reality experiences is offered.
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Code-enabled AR experiences are created for businesses and publishers.
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Provider of AI-integrated platforms for creating AR and VR content
Locked Locked Locked
Mobile augmented reality software is developed for smartphones.
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Viro Media delivers a versatile platform for developers to build AR and VR experiences.
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Detailed competitors of Blippar

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Latest news on Blippar

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Complete news archive for Blippar

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Frequently Asked Questions about Blippar

Blippar was founded in 2011 and raised its 1st funding round 1 year after it was founded.

Blippar is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Blippar is a funded company, having raised a total of $141M across 5 funding rounds to date.

Blippar was founded in 2011 in London, United Kingdom, and operates in the augmented reality sector. A WebAR SDK is offered for developing AR content, incorporating real-time SLAM tracking capabilities. A no-code platform is also provided to facilitate AR creation without programming expertise. AR consultation services are available to clients. Recognition as a fast-growing company has been received from sources including CNN and Forbes.

Blippar's top competitors include 8th Wall, Zappar and Wikitude.

Blippar offers Blippbuilder Studio, WEBAR SDK, and The Studio.

Blippar has made 2 acquisitions, including Binocular, and Layar.

Blippar has 9 investors. Key investors include Globalive Capital, Khazanah Nasional Berhad, Qualcomm Ventures, Layar, and West Coast Capital.

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