Blippar

London, United Kingdom Founded: 2011 • Age: 15 yrs Acquired By Candy Ventures
Web-based tools for AR content creation are provided by Blippar.
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About Blippar

Blippar is a company based in London (United Kingdom) founded in 2011 by Steve Spencer was acquired by Candy Ventures in January 2019.. Blippar has raised $141 million across 5 funding rounds from investors including Globalive Capital, Khazanah Nasional Berhad and Qualcomm Ventures. Blippar has completed 2 acquisitions, including Binocular and Layar. Blippar offers products and services including Blippbuilder Studio, WEBAR SDK, and The Studio. Blippar operates in a competitive market with competitors including 8th Wall, Zappar, Illuni, Wikitude and Viro Media, among others.

  • Headquarter London, United Kingdom
  • Founders Steve Spencer
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Blippar Limited
  • Date of Incorporation 25 Jan, 2019
  • Jurisdiction LONDON, UNITED KINGDOM
Operational Areas
Technology → Extended, Virtual & Augmented Reality
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $141 M (USD)

    in 5 rounds

  • Latest Funding Round
    $5 M (USD), Series D

    Mar 23, 2021

  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
    Binocular

    & 1 more

  • Acquired by
    Candy Ventures

    & 1 more

    (Jan 23, 2019)

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Products & Services of Blippar

Blippar offers a comprehensive portfolio of products and services, including Blippbuilder Studio, WEBAR SDK, and The Studio. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

User-friendly tool for creating AR experiences without coding skills.

Enables integration of AR features into websites for interactive content.

Provides custom AR solutions for brands to enhance user engagement.

People of Blippar
Headcount 50-200
Employee Profiles 2
Employee Profiles
People
Preet Prasannan
Board Member
People
Steve Didd
Chief Product Officer

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Teams

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Funding Insights of Blippar

Blippar has successfully raised a total of $141M across 5 strategic funding rounds. The most recent funding activity was a Series D round of $5 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 5
  • Last Round Series D — $5.0M
  • First Round
  • Investors Count 7
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2021 Amount Series D - Blippar Valuation West Coast Capital , Chroma Ventures
Sep, 2018 Amount Series D - Blippar Valuation Qualcomm Ventures
Mar, 2016 Amount Series D - Blippar Valuation Khazanah Nasional Berhad
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Blippar

Blippar has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Globalive Capital, Khazanah Nasional Berhad and Qualcomm Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
PE firm investing in the UK
Founded Year Domain Location
Early-stage and established businesses are invested in by Chroma Ventures.
Founded Year Domain Location
Venture capital is provided to Canadian tech and offline companies.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Blippar

Blippar has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Binocular and Layar. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Custom AR applications are developed for brands in retail.
2012
Augmented reality applications for interactive print media are developed.
2009
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Blippar

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Blippar Comparisons

Employees
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Competitors of Blippar

Blippar operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 8th Wall, Zappar, Illuni, Wikitude and Viro Media, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
A platform for developing web-based augmented reality experiences is offered.
domain founded_year HQ Location
Code-enabled AR experiences are created for businesses and publishers.
domain founded_year HQ Location
Provider of AI-integrated platforms for creating AR and VR content
domain founded_year HQ Location
Mobile augmented reality software is developed for smartphones.
domain founded_year HQ Location
Viro Media delivers a versatile platform for developers to build AR and VR experiences.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Blippar

Frequently Asked Questions about Blippar

When was Blippar founded?

Blippar was founded in 2011 and raised its 1st funding round 1 year after it was founded.

Where is Blippar located?

Blippar is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Is Blippar a funded company?

Blippar is a funded company, having raised a total of $141M across 5 funding rounds to date. The company's 1st funding round was a Series D of $54M, raised on Jan 03, 2012.

What does Blippar do?

Blippar was founded in 2011 in London, United Kingdom, and operates in the augmented reality sector. A WebAR SDK is offered for developing AR content, incorporating real-time SLAM tracking capabilities. A no-code platform is also provided to facilitate AR creation without programming expertise. AR consultation services are available to clients. Recognition as a fast-growing company has been received from sources including CNN and Forbes.

Who are the top competitors of Blippar?

Blippar's top competitors include 8th Wall, Zappar and Wikitude.

What products or services does Blippar offer?

Blippar offers Blippbuilder Studio, WEBAR SDK, and The Studio.

How many acquisitions has Blippar made?

Blippar has made 2 acquisitions, including Binocular, and Layar.

Who are Blippar's investors?

Blippar has 9 investors. Key investors include Globalive Capital, Khazanah Nasional Berhad, Qualcomm Ventures, Layar, and West Coast Capital.

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