About Blippar
Blippar is a Technology company based in London (United Kingdom) founded in 2011 by Steve Spencer, Jessica Butcher, and Ambarish Mitra, and was acquired by Candy Ventures in January 2019. Web-based tools for AR content creation are provided by Blippar. Blippar has raised $141 million across 5 funding rounds from investors including Globalive Capital, Khazanah Nasional Berhad and Qualcomm Ventures. The company has 44 employees. Blippar has completed 2 acquisitions, including Binocular and Layar. Blippar was last valued at $1.5 billion in December 2018. Its website blippar.com draws about 94 thousand monthly visits. Blippar offers products and services including Blippbuilder Studio, WEBAR SDK, and The Studio. Its focus areas include High Tech, Augmented Reality, Development Tools and Content Creation Tools. Its legal entity is BLIPPAR LIMITED.
Company details
Blippar was founded in 2011 in London, United Kingdom, and operates in the augmented reality sector. A WebAR SDK is offered for developing AR content, incorporating real-time SLAM tracking capabilities. A no-code platform is also provided to facilitate AR creation without programming expertise. AR consultation services are available to clients. Recognition as a fast-growing company has been received from sources including CNN and Forbes.
- Headquarters London, United Kingdom
- Employees 44
- Founders Steve Spencer, Jessica Butcher, Ambarish Mitra
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Website blippar.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Candy Ventures (Jan 2019)
- Legal Name Blippar Limited
- Date of Incorporation 25 Jan, 2019
- Jurisdiction LONDON, UNITED KINGDOM
- Total Equity Funding$141M (USD)
in 5 rounds
- Latest Funding Round$5M (USD), Series D
Mar 2021
- InvestorsGlobalive Capital
& 10 more
- Employee Count44
- Investments & AcquisitionsBinocular
& 1 more
- Acquired by
Products & Services of Blippar
Blippar offers a comprehensive portfolio of products and services, including Blippbuilder Studio, WEBAR SDK, and The Studio.
User-friendly tool for creating AR experiences without coding skills.
Enables integration of AR features into websites for interactive content.
Provides custom AR solutions for brands to enhance user engagement.
Apps and channels of Blippar
its YouTube channel Blippar has 6.87K subscribers and 30 videos.
Videos from Blippar
The most watched videos on Blippar's YouTube channel, Blippar (6.87K subscribers). Click a video to play it here.
More on Blippar.
Funding Insights of Blippar
Blippar has successfully raised a total of $141M across 5 strategic funding rounds. The most recent funding activity was a Series D round of $5 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $141M
- Total Rounds 5
- Last Round Series D — $5M
- Investors Count 11
All 5 funding rounds of Blippar with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2021 | $5M | Series D | – | West Coast Capital, Chroma Ventures | |
| Sep 2018 | $37M | Series D | – | Qualcomm Ventures | – |
| Mar 2016 | $54M | Series D | – | Khazanah Nasional Berhad | – |
| Mar 2015 | $45M | Series C | – | – | – |
| Jan 2012 | Seed | – | – |
| Date | Valuation | Stage |
|---|
Full valuation and stage history of Blippar
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
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Last known valuation $1.5B (Dec 2018). 11 investors in total: 11 institutional.
Investors in Blippar
Blippar has secured backing from 11 investors, including venture fund and institutional investors. Prominent investors backing the company include Globalive Capital, Khazanah Nasional Berhad and Qualcomm Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
PE firm investing in the UK | westcoastcapital.co.uk | Kilmarnock, United Kingdom | ||
Early-stage and established businesses are invested in by Chroma Ventures. | chroma.ventures | Dundee, United Kingdom | ||
Venture capital is provided to Canadian tech and offline companies. | 1998 | globalive.com | Toronto, Canada | |
Venture capital investing in technology sectors such as AI and automotive. | 2000 | qualcommventures.com | San Diego, United States | |
VC investment focused family office of Nick Candy | candyventures.lu | Luxembourg, Luxembourg | ||
Retail-tech startups are accelerated by Lafayette Plug and Play. | lafayetteplugandplay.com | Paris, France | ||
Startup accelerator | rocketspace.com | San Francisco, United States | ||
Creates innovative video games for global audiences with technical excellence. | 2005 | 4jstudios.com | Dundee, United Kingdom | |
Multiple sectors are invested in by this sovereign wealth fund. | 1993 | khazanah.com.my | Kuala Lumpur, Malaysia | |
Offers fundamental equity investing and management for institutional clients since 1998. | 1998 | lansdownepartners.com | London, United Kingdom |
Investor details for Blippar
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Blippar
5 people are tracked at Blippar (4 in leadership, 1 in team); the tracked headcount is 44.
| Name | Role | Group |
|---|---|---|
Steve Spencer | Co-Founder | Leadership |
Jessica Butcher | Founder | Leadership |
Ambarish Mitra | Founder | Leadership |
Steve Didd | Chief Product Officer | Leadership |
Preet Prasannan | Board Member | Team |
Complete people profiles for Blippar
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Investments & Acquisitions by Blippar
Blippar has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Binocular and Layar.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Custom AR applications are developed for brands in retail. | binocular.io | Austin, United States | 2012 | Oct 2015 | •••• | |
Augmented reality applications for interactive print media are developed. | layar.com | Amsterdam, Netherlands | 2009 | Jun 2014 | •••• |
Complete acquisition details for Blippar
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Blippar
8 dated milestones of Blippar across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Blippar is founded.
- Funding First funding round.
- Acquisition Acquires Layar.
- Exit Acquired by Layar.
- Acquisition Acquires Binocular.
- Milestone Reaches Unicorn status.
- Exit Acquired by Candy Ventures.
- Funding Latest funding round, Series D, of $5.0M.
Web traffic of Blippar
The website of Blippar (blippar.com) receives about 94.1K visits a month.
- Monthly visits94.1K
▼ 13.7% vs previous month
Websites whose visitors overlap most with Blippar. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| metaio.com | 100% | View details | |||
| junaio.com | 93% | View details | |||
| itunes.apple.com | 89% | 25.4M | View details | ||
| infinityar.com | 85% | View details | |||
| theroar.io | 85% | 1.5K | #11,359,032 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 38 similar websites and full traffic analytics for Blippar
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 38 similar websites
- Audience overlap
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Related news about Blippar
Complete news archive for Blippar
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Frequently Asked Questions about Blippar
Blippar was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Blippar is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Blippar is a funded company, having raised a total of $141M across 5 funding rounds to date.
Blippar has 44 employees.
Blippar was founded in 2011 in London, United Kingdom, and operates in the augmented reality sector. A WebAR SDK is offered for developing AR content, incorporating real-time SLAM tracking capabilities. A no-code platform is also provided to facilitate AR creation without programming expertise. AR consultation services are available to clients. Recognition as a fast-growing company has been received from sources including CNN and Forbes.
Blippar offers Blippbuilder Studio, WEBAR SDK, and The Studio.
Blippar has 11 investors. Key investors include Globalive Capital, Khazanah Nasional Berhad, Qualcomm Ventures, Layar, and West Coast Capital.
The valuation of Blippar is $1.5B as of Dec 2018.
Blippar operates through Blippar Limited.
Yes. Blippar was acquired by Candy Ventures in January 2019.