About Binocular
Binocular is a company based in Austin (United States) founded in 2012, and was acquired by Blippar in October 2015. Custom AR applications are developed for brands in retail.
Company details
Binocular was founded in 2012 in Austin, United States, focusing on augmented reality (AR) technology for the retail sector. Custom AR applications are created for brands to enhance user experiences. The Glasses.com app was developed to allow virtual try-ons of sunglasses prior to purchase. Clients served include Ray-Ban and CaratLane. Acquisition by Blippar took place on October 23, 2015.
- Headquarters Austin, United States
- Stage Acquired
- Website binocular.io
- Social LinkedIn X Facebook
- Acquired by Blippar (Oct 2015)
Investors in Binocular
Binocular has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Blippar.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Web-based tools for AR content creation are provided by Blippar. | 2011 | blippar.com | London, United Kingdom |
Investor details for Binocular
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Binocular
2 dated milestones of Binocular across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Binocular is founded.
- Exit Acquired by Blippar.
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Frequently Asked Questions about Binocular
Binocular was founded in 2012.
Binocular is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Binocular was founded in 2012 in Austin, United States, focusing on augmented reality (AR) technology for the retail sector. Custom AR applications are created for brands to enhance user experiences. The Glasses.com app was developed to allow virtual try-ons of sunglasses prior to purchase. Clients served include Ray-Ban and CaratLane. Acquisition by Blippar took place on October 23, 2015.
Binocular has 1 investor. Key investors include Blippar.
Yes. Binocular was acquired by Blippar in October 2015.