About Layar
Layar is a company based in Amsterdam (Netherlands) founded in 2009 was acquired by Blippar in June 2014. Layar has raised $18.7 million across 3 funding rounds from investors including Blippar, Intel Capital and Sunstone. Layar has completed 1 acquisition, including Blippar. Layar offers products and services including Blippbuilder Studio, WebAR SDK, and The Studio. Layar operates in a competitive market with competitors including Camera IQ, Scapic, ImagineAR, Enduvo and Overly app, among others.
- Headquarter Amsterdam, Netherlands
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Sectors
Technology
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- Legal Name Blippar Group Limited
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Products & Services of Layar
Layar offers a comprehensive portfolio of products and services, including Blippbuilder Studio, WebAR SDK, and The Studio.
No-code tool for creating and sharing AR experiences on web and mobile.
Enables integration of AR features like tracking into websites and apps.
Offers custom AR projects for brands to boost engagement and sales.
Funding Insights of Layar
Layar has successfully raised a total of $18.7M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $14 million completed in November 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Layar
Layar has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Blippar, Intel Capital and Sunstone.
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Investment in technology startups focusing on compute, AI, and related innovations.
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Investments are made by Sunstone in early-stage European companies.
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Venture capital is invested in European technology sectors.
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Investor details for Layar
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Investments & Acquisitions by Layar
Layar has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Blippar.
Investment portfolio details for Layar
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Web-based tools for AR content creation are provided by Blippar.
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Complete acquisition details for Layar
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Financial Statements - Layar
Detailed financials for Layar
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Layar Comparisons
Peer comparison for Layar
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Competitors of Layar
Layar operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Camera IQ, Scapic, ImagineAR, Enduvo and Overly app, among others.
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Augmented reality content creation and publishing solutions are provided.
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Web-based platform for no-code interactive content creation is provided.
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Provider of a platform to create AR campaigns
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Platform providing solutions to create VR/AR contents
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Provider of an online DIY platform to create AR experiences
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Platform to create augmented reality experiences
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Detailed competitors of Layar
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Latest news on Layar
Complete news archive for Layar
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Frequently Asked Questions about Layar
Layar was founded in 2009.
Layar is headquartered in Amsterdam, Netherlands.
Layar is a funded company, having raised a total of $18.7M across 3 funding rounds to date.
Layar designs and develops mobile phone application. It offers a mobile augmented browser that provides information on top of the camera display view in various categories, including eating and drinking, entertainment and leisure, games, government, health care, local search and directory services, real estate, retail, schools and universities, social networks and communities, tourism, transportation and weather. On September 1, 2010, the World Economic Forum announced the company as a Technology Pioneer for 2011. Was acquired by Blippar, an Ad Tech company in June 2014.
Layar offers Blippbuilder Studio, WebAR SDK, and The Studio.
Layar has made 1 acquisition, including Blippar.
Layar has 4 investors. Key investors include Blippar, Intel Capital, Sunstone, and Prime Ventures.