About Layar
Layar is a Technology company based in Amsterdam (Netherlands) founded in 2009, and was acquired by Blippar in June 2014. It operates as an augmented reality applications for interactive print media are developed. Layar has raised $18.7 million across 3 funding rounds from investors including Blippar, Intel Capital and Sunstone. Layar has completed 1 acquisition, including Blippar. Layar offers products and services including Blippbuilder Studio, WebAR SDK, and The Studio. Its focus areas include High Tech, Augmented Reality, Development Tools and Content Creation Tools. Its legal entity is Blippar Group Limited. Its competitors include Camera IQ, Scapic, ImagineAR, Enduvo and Overly app and 2 more; 4 of its 7 listed competitors have raised funding.
Company details
Layar designs and develops mobile phone application. It offers a mobile augmented browser that provides information on top of the camera display view in various categories, including eating and drinking, entertainment and leisure, games, government, health care, local search and directory services, real estate, retail, schools and universities, social networks and communities, tourism, transportation and weather. On September 1, 2010, the World Economic Forum announced the company as a Technology Pioneer for 2011. Was acquired by Blippar, an Ad Tech company in June 2014.
Products & Services of Layar
Layar offers a comprehensive portfolio of products and services, including Blippbuilder Studio, WebAR SDK, and The Studio.
No-code tool for creating and sharing AR experiences on web and mobile.
Enables integration of AR features like tracking into websites and apps.
Offers custom AR projects for brands to boost engagement and sales.
Funding Insights of Layar
Layar has successfully raised a total of $18.7M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $14 million completed in November 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $18.7M
- Total Rounds 3
- Last Round Series B — $14M
- First Round $1.3M
(Oct 2009)
- Investors Count 3
All 3 funding rounds of Layar with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2010 | $14M | Series B | – | Intel Capital | |
| Feb 2010 | $3.4M | Series A | – | – | |
| Oct 2009 | $1.3M | Seed | – | – |
4 investors in total: 4 institutional.
Investors in Layar
Layar has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Blippar, Intel Capital and Sunstone.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment in technology startups focusing on compute, AI, and related innovations. | – | intelcapital.com | - | |
Investments are made by Sunstone in early-stage European companies. | – | sunstone.eu | Copenhagen, Denmark | |
Venture capital is invested in European technology sectors. | – | primeventures.com | Amsterdam, Netherlands | |
Web-based tools for AR content creation are provided by Blippar. | 2011 | blippar.com | London, United Kingdom |
Investor details for Layar
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Investments & Acquisitions by Layar
Layar has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Blippar.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Web-based tools for AR content creation are provided by Blippar. | blippar.com | London, United Kingdom | 2011 | Jun 2014 | •••• |
Complete acquisition details for Layar
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Competitors of Layar
Layar has 7 listed competitors in our database, 4 of them funded. They include Camera IQ, Scapic, ImagineAR, Enduvo and Overly app, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cameraiq.com | 2016 | Santa Monica, United States | $9.3M | 30 | Augmented reality content creation and publishing solutions are provided. | |
| scapic.com | 2016 | Bengaluru, India | $985,303 | 20,791 | Web-based platform for no-code interactive content creation is provided. | |
| imaginear.com | 2011 | Vancouver, Canada | – | – | Provider of a platform to create AR campaigns | |
| enduvo.com | 2018 | Peoria, United States | $5.38M | – | Platform providing solutions to create VR/AR contents | |
| overlyapp.com | 2014 | Riga, Latvia | – | 2 | Provider of an online DIY platform to create AR experiences | |
| assemblrworld.com | 2018 | Bandung, Indonesia | – | – | Platform to create augmented reality experiences | |
| arwall.co | 2017 | Los Angeles, United States | $2.3M | – | Augmented reality tools are provided for filmmakers and VFX artists. |
Detailed competitors of Layar
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Web traffic of Layar
The website of Layar (layar.com) receives about 1.3K visits a month.
- Monthly visits1.3K
▲ 24.3% vs previous month
Websites whose visitors overlap most with Layar. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
accounts.blippar.com | accounts.blippar.com | 100% | – | – | – |
| inglobetechnologies.com | 96% | – | – | View details | |
| layer.com | 82% | 1.6K | #12,076,266 | View details | |
| metaio.com | 80% | – | – | View details | |
| t-immersion.com | 79% | – | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Layar
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Top companies in Augmented & Virtual Reality Solutions
10 companies that operate in the same segment as Layar (Augmented & Virtual Reality Solutions), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of SDK for smart data capture from barcodes, files, and IDs | 2009 | Zurich, Zurich, Switzerland | USD 273.1 M | – | 363 | |
Augmented reality mobile games are designed and developed. | 2011 | San Francisco, California, United States | USD 772.84 M | USD 166.77 K | 584 | |
Interactive STEM kits are provided for children's learning. | 2016 | Bengaluru, Karnataka, India | USD 35.81 M | USD 2.23 M | 138 | |
Hardware-based iPad games for children are developed. | 2013 | Palo Alto, California, United States | USD 36 M | – | 112 | |
Provider of AI and AR-based virtual makeup application solutions | 2014 | Taipei, Taiwan | USD 75 M | USD 69.15 M | 342 | |
Cloud-based augmented reality software is provided for construction professionals. | 2017 | London, England, United Kingdom | USD 34.49 M | USD 5.87 M | 77 | |
Provider of wearable heads-up display for industrial workers | 2016 | Vancouver, Washington, United States | USD 145.48 M | USD 1.11 M | 19 | |
Virtual reality headsets are provided for immersive professional applications. | 2016 | Helsinki, Finland | USD 149.39 M | – | – | |
Virtual world games are facilitated through an NFT-based platform. | 2017 | Buenos Aires, Argentina | USD 25 M | – | – | |
AR-based content management software is offered for 3D product experiences. | 2018 | Toronto, Ontario, Canada | USD 2.1 M | USD 1.53 M | – |
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Related news about Layar
Complete news archive for Layar
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Frequently Asked Questions about Layar
Layar was founded in 2009.
Layar is headquartered in Amsterdam, Netherlands.
Layar is a funded company, having raised a total of $18.7M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.3M, raised on Oct 2009.
Layar designs and develops mobile phone application. It offers a mobile augmented browser that provides information on top of the camera display view in various categories, including eating and drinking, entertainment and leisure, games, government, health care, local search and directory services, real estate, retail, schools and universities, social networks and communities, tourism, transportation and weather. On September 1, 2010, the World Economic Forum announced the company as a Technology Pioneer for 2011. Was acquired by Blippar, an Ad Tech company in June 2014.
Layar offers Blippbuilder Studio, WebAR SDK, and The Studio.
Layar has made 1 acquisition, including Blippar.
Layar has 4 investors. Key investors include Blippar, Intel Capital, Sunstone, and Prime Ventures.
Layar operates through Blippar Group Limited.
Yes. Layar was acquired by Blippar in June 2014.