About Layar
Layar is a company based in Amsterdam (Netherlands) founded in 2009 was acquired by Blippar in June 2014.. Layar has raised $18.7 million across 3 funding rounds from investors including Blippar, Intel Capital and Sunstone. Layar has completed 1 acquisition, including Blippar. Layar offers products and services including Blippbuilder Studio, WebAR SDK, and The Studio. Layar operates in a competitive market with competitors including Camera IQ, Scapic, ImagineAR, Enduvo and Overly app, among others.
- Headquarter Amsterdam, Netherlands
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Sectors
Technology
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Phone
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Website
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Social
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- Legal Name Blippar Group Limited
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Products & Services of Layar
Layar offers a comprehensive portfolio of products and services, including Blippbuilder Studio, WebAR SDK, and The Studio. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
No-code tool for creating and sharing AR experiences on web and mobile.
Enables integration of AR features like tracking into websites and apps.
Offers custom AR projects for brands to boost engagement and sales.
Funding Insights of Layar
Layar has successfully raised a total of $18.7M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $14 million completed in November 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $14.0M
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First Round
First Round
(28 Oct 2009)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Nov, 2010 | Amount | Series B - Layar | Valuation | Intel Capital | |
| Feb, 2010 | Amount | Series A - Layar | Valuation |
investors |
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| Oct, 2009 | Amount | Seed - Layar | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Layar
Layar has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Blippar, Intel Capital and Sunstone. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investment in technology startups focusing on compute, AI, and related innovations.
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Founded Year | Domain | Location | |
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Investments are made by Sunstone in early-stage European companies.
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Founded Year | Domain | Location | |
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Venture capital is invested in European technology sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Layar
Layar has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Blippar. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Web-based tools for AR content creation are provided by Blippar.
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2011 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Layar
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Layar Comparisons
Competitors of Layar
Layar operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Camera IQ, Scapic, ImagineAR, Enduvo and Overly app, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Augmented reality content creation and publishing solutions are provided.
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| domain | founded_year | HQ Location |
Web-based platform for no-code interactive content creation is provided.
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| domain | founded_year | HQ Location |
Provider of a platform to create AR campaigns
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| domain | founded_year | HQ Location |
Platform providing solutions to create VR/AR contents
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| domain | founded_year | HQ Location |
Provider of an online DIY platform to create AR experiences
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| domain | founded_year | HQ Location |
Platform to create augmented reality experiences
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Layar
Frequently Asked Questions about Layar
When was Layar founded?
Layar was founded in 2009.
Where is Layar located?
Layar is headquartered in Amsterdam, Netherlands.
Is Layar a funded company?
Layar is a funded company, having raised a total of $18.7M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.3M, raised on Oct 28, 2009.
What does Layar do?
Layar designs and develops mobile phone application. It offers a mobile augmented browser that provides information on top of the camera display view in various categories, including eating and drinking, entertainment and leisure, games, government, health care, local search and directory services, real estate, retail, schools and universities, social networks and communities, tourism, transportation and weather. On September 1, 2010, the World Economic Forum announced the company as a Technology Pioneer for 2011. Was acquired by Blippar, an Ad Tech company in June 2014.
Who are the top competitors of Layar?
What products or services does Layar offer?
Layar offers Blippbuilder Studio, WebAR SDK, and The Studio.
How many acquisitions has Layar made?
Layar has made 1 acquisition, including Blippar.
Who are Layar's investors?
Layar has 4 investors. Key investors include Blippar, Intel Capital, Sunstone, and Prime Ventures.
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