About Auric
Auric is a company based in Delhi (India) founded in 2017 by Deepak Agarwal. It operates as a Direct-to-Consumer (D2C). Auric has raised $6.42 million across 7 funding rounds from investors including Wellfound, Venture Catalysts and 100Unicorns. Auric offers products and services including Liver Detox Effervescent Tablet, Men's Energy ++ Effervescent Tablets, and High Altitude Shilajit. Auric operates in a competitive market with competitors including Akiva Superfoods, Raskik, Valencia Nutrition, Enervit and Hugg, among others.
- Headquarter Delhi, India
- Founders Deepak Agarwal
- Stage Minicorn
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website theauric.com
- Social LinkedIn X Facebook YouTube
- Legal Name Zenith Drinks Private Limited
- Date of Incorporation 08 Jan, 2018
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹126 Cr
FY 2025 · +459% YoY
- Net Loss-₹6.17 Cr
FY 2025 · -5% margin
- EBITDA-₹4.26 Cr
FY 2025 · -3% margin
- Total Equity Funding$6.42M (USD)
in 7 rounds
- Latest Funding Round$882.7K (USD), Seed
Mar 2025
- InvestorsWellfound
& 41 more
Associated legal entities of Auric
Auric operates through Zenith Drinks Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Zenith Drinks Private Limited CIN U15100DL2018PTC328104 | Active | 08 Jan 2018 | New Delhi, Delhi | ₹126 Cr | 28 | 3 | View details |
Products & Services of Auric
Auric offers a comprehensive portfolio of products and services, including Liver Detox Effervescent Tablet, Men's Energy ++ Effervescent Tablets, and High Altitude Shilajit.
Effervescent tablets are offered for liver detoxification support.
Energy-boosting effervescent tablets are provided for men's wellness.
Shilajit products are sold for energy and immunity support.
Apps and channels of Auric
its YouTube channel DrinkAuric has 2.37K subscribers and 30 videos.
Videos from Auric
The most watched videos on Auric's YouTube channel, DrinkAuric (2.37K subscribers). Click a video to play it here.
More on DrinkAuric.
Funding Insights of Auric
Auric has successfully raised a total of $6.42M across 7 strategic funding rounds. The most recent funding activity was a Seed round of $882.7 thousand completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.42M
- Total Rounds 7
- Last Round Seed — $882,700
- First Round $101,664
(Sep 2018)
- Investors Count 42
All 7 funding rounds of Auric with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2025 | $882,700 | Seed | – | – | |
| Mar 2023 | $2.38M | Seed | $11.38M | – | |
| Mar 2022 | $124,536 | Seed | $9.68M | Aashish Ramdas Kamat | |
| Jun 2021 | $2M | Seed | $••••• | Venture Catalysts, Cactus Venture Partners | |
| Apr 2021 | $225,595 | Seed | $••••• | Shekhar Ramamurthy, Preeti Sawhney | |
| Oct 2019 | $703,650 | Angel Round | $••••• | – | |
| Sep 2018 | $101,664 | Angel Round | $••••• | Samit Khanna |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2023 | $11.38M | •••••••• |
| Mar 2022 | $9.68M | •••••••• |
| Jun 2021 | $••••• | •••••••• |
| Apr 2021 | $••••• | •••••••• |
| Oct 2019 | $••••• | •••••••• |
| Sep 2018 | $••••• | •••••••• |
Full valuation and stage history of Auric
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $11.38M (Mar 2023). 42 investors in total: 13 institutional and 29 angel.
Investors in Auric
Auric has secured backing from 42 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Wellfound, Venture Catalysts and 100Unicorns.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm investing in early-stage Indian tech companies with established product-market-fit. | 2021 | cactusvp.com | Mumbai, India | |
Corporate-backed investments are made in healthcare, clean tech, real estate. | – | manjushreeventures.com | Bengaluru, India | |
Early-stage startup ecosystem is supported by Venture Catalysts in India. | 2015 | venturecatalysts.in | Mumbai, India | |
Venture capital funding is provided to Indian startups. | – | capital-a.in | Bengaluru, India | |
A startup accelerator offering funding and support to early-stage companies. | 2020 | 100unicorns.in | Mumbai, India | |
- | – | zenithportfolio.tcc.mode | - | |
- | – | zenithgoldandsilvercoins.tcc.mode | - | |
- | – | illuminatitrading.tcc.mode | - | |
- | – | sadhanaenterprise.tcc.mode | - | |
- | – | maradonaholding.tcc.mode | - |
Investor details for Auric
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Zenith Drinks Private Limited (Auric)
Zenith Drinks Private Limited is the primary company behind Auric. The board of Zenith Drinks Private Limited currently have 3 directors; the longest-serving is Ramavtar Agarwal, appointed in 2018. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ramavtar Agarwal DIN 02597782 | Director | 08 Jan 2018 | 8 yrs 9 mo | Zenith Drinks Private Limited |
| Deepak Agarwal DIN 07864456 | Director | 08 Jan 2018 | 8 yrs 9 mo | Zenith Drinks Private Limited |
| Anurag Goel DIN 00338270 | Nominee Director | 12 Aug 2021 | 5 yrs 1 mo | Zenith Drinks Private Limited |
People of Auric
9 people are tracked at Auric (2 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
| Founder & CEO | Leadership | |
Rashmi Jain | Head Of Revenue | Leadership |
Mohammed Saif Ali | Ecommerce Manager | Team |
Amul Singh | Supply Chain Manager( Packaging Materials ) | Team |
Rajeev Jha | Sales Associate | Team |
Jagriti Nandan | Supply Chain Manager | Team |
Ankit Mittal | Brand Designer | Team |
Hardeep Dhiman | E-Commerce Operation Manager | Team |
Bhawna Sinha | Ecommerce Manager | Team |
Complete people profiles for Auric
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Auric
Figures of Zenith Drinks Private Limited, the primary company behind Auric, for FY 2025. Revenue was ₹126 Cr (+459% year on year). Net loss was -₹6.17 Cr (-5% margin). EBITDA was -₹4.26 Cr (-3% margin). Revenue has grown at a compounded annual rate of +89% over three years and +119% over five years.
- ₹126 CrRevenue · FY 2025 · +459% YoY
- -₹6.17 CrNet loss · -5% margin
- -₹4.26 CrEBITDA · -3% margin
- ₹97.7 LakhPaid-up capital
- 28Employees (provident fund records)
- +89%Revenue CAGR, 3 years
- +119%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Zenith Drinks Private Limited are on its company page.
Detailed financial statements for Auric
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Auric
4 dated milestones of Auric across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Auric is founded.
- Funding First funding round of $102K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $883K.
Competitors of Auric
Auric operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Akiva Superfoods, Raskik, Valencia Nutrition, Enervit and Hugg, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| akivasuperfoods.com | 2016 | Gurugram, India | $3.36M | 4 | Health care nutrition products are offered by Akiva Superfoods brand. | |
| raskik.com | 2019 | Gurugram, India | $1.61M | 6 | Nutrition drinks are branded and distributed by Raskik in India. | |
| valencianutrition.com | 2013 | Mumbai, India | $1.78M | 25 | Valencia Nutrition is engaged in producing FMCG products focused on nutrition. | |
| enervit.com | 1954 | Milan, Italy | – | – | Nutrition drinks are sold online by Enervit in 35 countries. | |
| gethugg.com | 2020 | Daman, India | – | – | Provides natural beverages for digestive relief, blood sugar control, and health support. | |
| happyratio.com | 2013 | Delhi, India | $150,000 | – | Meal replacement foods are provided via an online brand. | |
| gutbasket.com | 2020 | Ahmedabad, India | – | – | Sells fermentation kits, superfoods, and recipes for gut health improvement. |
Detailed competitors of Auric
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Auric
The website of Auric (theauric.com) receives about 70.7K visits a month.
- Monthly visits70.7K
▼ 15.6% vs previous month
Websites whose visitors overlap most with Auric. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| purenutrition.in | 100% | 194.9K | #144,461 | View details | |
| hyugalife.com | 98% | 2.8M | #19,500 | View details | |
| kapiva.in | 98% | 3.5M | #16,572 | View details | |
| shophealthy.in | 78% | 23.6K | #1,281,902 | View details | |
| blisswelness.com | 66% | 88.9K | #516,103 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Auric
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Auric
Complete news archive for Auric
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Auric
10 companies that operate in the same segment as Auric (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 221.1 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
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Frequently Asked Questions about Auric
Auric was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Auric is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Deepak Agarwal is the current CEO of Auric. They have also founded this company.
Auric is a funded company, having raised a total of $6.42M across 7 funding rounds to date. The company's 1st funding round was a Angel Round of $101.66K, raised on Sep 2018.
The primary company behind Auric, Zenith Drinks Private Limited, reported revenue of ₹126 Cr for FY 2025, up 459% year on year.
Auric is established as a direct-to-consumer brand that simplifies Ayurveda for modern, busy lifestyles. Wellness solutions are provided through a range of effervescent tablets and supplements like Liver Detox, Mens Energy, and Shilajit products. The focus is placed on natural, pure ingredients rooted in 5000-year-old Ayurvedic traditions. Products are designed to integrate seamlessly into daily routines, targeting health concerns such as detoxification, energy, and immunity. Operations are based in India, with exports to markets including the USA, UK, and Canada.
Auric's top competitors include Raskik, Valencia Nutrition and Akiva Superfoods.
Auric offers Liver Detox Effervescent Tablet, Men's Energy ++ Effervescent Tablets, and High Altitude Shilajit.
Auric has 42 investors. Key investors include Wellfound, Venture Catalysts, 100Unicorns, Cactus Venture Partners, and Shruti Realtech.
The valuation of Auric is $11.38M as of Mar 2023.
Auric operates through Zenith Drinks Private Limited.
The legal entities of Auric currently have 3 directors, including Anurag Goel, Ramavtar Agarwal, Deepak Agarwal.