About Auric
Auric is a company based in Delhi (India) founded in 2017 by Deepak Agarwal. It operates as a Direct-to-Consumer (D2C). Auric has raised $6.42 million across 7 funding rounds from investors including Wellfound, Venture Catalysts and 100Unicorns. Auric offers products and services including Liver Detox Effervescent Tablet, Men's Energy ++ Effervescent Tablets, and High Altitude Shilajit. Auric operates in a competitive market with competitors including Akiva Superfoods, Raskik, Valencia Nutrition, Enervit and Hugg, among others.
- Headquarter Delhi, India
- Founders Deepak Agarwal
- Stage Minicorn
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Zenith Drinks Private Limited
- Date of Incorporation 08 Jan, 2018
- Jurisdiction New Delhi, Delhi, India
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Annual Revenue
$2.27 M (USD)250.73as on Mar 31, 2022
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Net Profit
-$1.28 M (USD)-188.14as on Mar 31, 2022
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EBITDA
-$1.26 M (USD)-197.33as on Mar 31, 2022
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Total Equity Funding
$6.42 M (USD)
in 7 rounds
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Latest Funding Round
$882.7 K (USD), Seed
Mar 27, 2025
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Investors
Wellfound
& 41 more
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Employee Count
Not available
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Products & Services of Auric
Auric offers a comprehensive portfolio of products and services, including Liver Detox Effervescent Tablet, Men's Energy ++ Effervescent Tablets, and High Altitude Shilajit.
Effervescent tablets are offered for liver detoxification support.
Energy-boosting effervescent tablets are provided for men's wellness.
Shilajit products are sold for energy and immunity support.
People of Auric
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Funding Insights of Auric
Auric has successfully raised a total of $6.42M across 7 strategic funding rounds. The most recent funding activity was a Seed round of $882.7 thousand completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Auric
Auric has secured backing from 42 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Wellfound, Venture Catalysts and 100Unicorns.
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Venture capital firm investing in early-stage Indian tech companies with established product-market-fit.
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Corporate-backed investments are made in healthcare, clean tech, real estate.
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Early-stage startup ecosystem is supported by Venture Catalysts in India.
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Investor details for Auric
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Investments & Acquisitions by Auric
Investment portfolio details for Auric
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Financial Statements - Auric
Detailed financials for Auric
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Auric Comparisons
Peer comparison for Auric
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Competitors of Auric
Auric operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Akiva Superfoods, Raskik, Valencia Nutrition, Enervit and Hugg, among others.
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Health care nutrition products are offered by Akiva Superfoods brand.
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Nutrition drinks are branded and distributed by Raskik in India.
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Valencia Nutrition is engaged in producing FMCG products focused on nutrition.
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Nutrition drinks are sold online by Enervit in 35 countries.
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Provides natural beverages for digestive relief, blood sugar control, and health support.
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Detailed competitors of Auric
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Latest news on Auric
Complete news archive for Auric
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Frequently Asked Questions about Auric
Auric was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Auric is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Deepak Agarwal is the current CEO of Auric. They have also founded this company.
Auric is a funded company, having raised a total of $6.42M across 7 funding rounds to date.
Annual revenue of Auric is $2.27M as on Mar 31, 2022.
Auric is established as a direct-to-consumer brand that simplifies Ayurveda for modern, busy lifestyles. Wellness solutions are provided through a range of effervescent tablets and supplements like Liver Detox, Mens Energy, and Shilajit products. The focus is placed on natural, pure ingredients rooted in 5000-year-old Ayurvedic traditions. Products are designed to integrate seamlessly into daily routines, targeting health concerns such as detoxification, energy, and immunity. Operations are based in India, with exports to markets including the USA, UK, and Canada.
Auric's top competitors include Raskik, Valencia Nutrition and Akiva Superfoods.
Auric offers Liver Detox Effervescent Tablet, Men's Energy ++ Effervescent Tablets, and High Altitude Shilajit.
Auric has 42 investors. Key investors include Wellfound, Venture Catalysts, 100Unicorns, Cactus Venture Partners, and Shruti Realtech.
The valuation of Auric is $11.38M as of Mar 2023.