About Auric
Auric is a company based in Delhi (India) founded in 2017 by Deepak Agarwal. It operates as a Direct-to-Consumer (D2C). Auric has raised $5.54 million across 6 funding rounds from investors including Wellfound, Venture Catalysts and 100Unicorns. Auric offers products and services including Liver Detox Effervescent Tablet, Men's Energy ++ Effervescent Tablets, and High Altitude Shilajit. Auric operates in a competitive market with competitors including Akiva Superfoods, Raskik, Valencia Nutrition, Enervit and Hugg, among others.
- Headquarter Delhi, India
- Founders Deepak Agarwal
- Stage Minicorn
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
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Social
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- Legal Name Zenith Drinks Private Limited
- Date of Incorporation 08 Jan, 2018
- Jurisdiction New Delhi, Delhi, India
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Annual Revenue
$2.27 M (USD)250.73as on Mar 31, 2022
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Net Profit
$-1.28 M (USD)-188.14as on Mar 31, 2022
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EBITDA
$-1.26 M (USD)-197.33as on Mar 31, 2022
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Total Equity Funding
$5.54 M (USD)
in 6 rounds
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Latest Funding Round
$2.38 M (USD), Seed
Mar 30, 2023
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Investors
Wellfound
& 38 more
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Employee Count
Employee Count
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Products & Services of Auric
Auric offers a comprehensive portfolio of products and services, including Liver Detox Effervescent Tablet, Men's Energy ++ Effervescent Tablets, and High Altitude Shilajit. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Effervescent tablets are offered for liver detoxification support.
Energy-boosting effervescent tablets are provided for men's wellness.
Shilajit products are sold for energy and immunity support.
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Funding Insights of Auric
Auric has successfully raised a total of $5.54M across 6 strategic funding rounds. The most recent funding activity was a Seed round of $2.38 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Seed — $2.4M
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First Round
First Round
(19 Sep 2018)
- Investors Count 39
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2023 | Amount | Seed - Auric | Valuation |
investors |
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| Mar, 2022 | Amount | Seed - Auric | Valuation | Aashish Ramdas Kamat | |
| Jun, 2021 | Amount | Seed - Auric | Valuation | Venture Catalysts , Cactus Venture Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Auric
Auric has secured backing from 39 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Wellfound, Venture Catalysts and 100Unicorns. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital firm investing in early-stage Indian tech companies with established product-market-fit.
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Founded Year | Domain | Location | |
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Corporate-backed investments are made in healthcare, clean tech, real estate.
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Founded Year | Domain | Location | |
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Early-stage startup ecosystem is supported by Venture Catalysts in India.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Auric
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Auric
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Auric Comparisons
Competitors of Auric
Auric operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Akiva Superfoods, Raskik, Valencia Nutrition, Enervit and Hugg, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Health care nutrition products are offered by Akiva Superfoods brand.
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| domain | founded_year | HQ Location |
Nutrition drinks are branded and distributed by Raskik in India.
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| domain | founded_year | HQ Location |
Valencia Nutrition is engaged in producing FMCG products focused on nutrition.
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| domain | founded_year | HQ Location |
Nutrition drinks are sold online by Enervit in 35 countries.
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| domain | founded_year | HQ Location |
Provides natural beverages for digestive relief, blood sugar control, and health support.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Auric
Frequently Asked Questions about Auric
When was Auric founded?
Auric was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Where is Auric located?
Auric is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Who is the current CEO of Auric?
Deepak Agarwal is the current CEO of Auric. They have also founded this company.
Is Auric a funded company?
Auric is a funded company, having raised a total of $5.54M across 6 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on Sep 19, 2018.
What is the annual revenue of Auric?
Annual revenue of Auric is $2.27M as on Mar 31, 2022.
What does Auric do?
Auric is established as a direct-to-consumer brand that simplifies Ayurveda for modern, busy lifestyles. Wellness solutions are provided through a range of effervescent tablets and supplements like Liver Detox, Mens Energy, and Shilajit products. The focus is placed on natural, pure ingredients rooted in 5000-year-old Ayurvedic traditions. Products are designed to integrate seamlessly into daily routines, targeting health concerns such as detoxification, energy, and immunity. Operations are based in India, with exports to markets including the USA, UK, and Canada.
Who are the top competitors of Auric?
Auric's top competitors include Raskik, Valencia Nutrition and Akiva Superfoods.
What products or services does Auric offer?
Auric offers Liver Detox Effervescent Tablet, Men's Energy ++ Effervescent Tablets, and High Altitude Shilajit.
Who are Auric's investors?
Auric has 39 investors. Key investors include Wellfound, Venture Catalysts, 100Unicorns, Cactus Venture Partners, and Shruti Realtech.
What is Auric's valuation?
The valuation of Auric is $11.38M as of Mar 2023.
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