About Pure Nutrition
Pure Nutrition is a Healthcare company based in Mumbai (India) founded in 2017 by Sushil Khaitan. Natural nutritional supplements and cold-pressed oils are manufactured. Pure Nutrition has raised $1.55 million across 2 funding rounds from investors including Meta Holding Services, Sushil Satyanarayan Khaitan and Asha Khaitan. The company has 43 employees. Pure Nutrition was last valued at $3.84 million in March 2020. Its chief executive, as recorded, is Sushil Khaitan. Its website purenutrition.in draws about 195 thousand monthly visits. Its Indian entity Herbs Nutriproducts Private Limited reported revenue of ₹19.26 Cr. Its focus areas include Traditional Nutraceuticals, Nutritious Foods and Beverages and Multicategory. Its competitors include OZiva, Plix and Wellbeing Nutrition; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2017 in Mumbai, India, the company operates in the health and wellness sector. Natural nutritional supplements and cold-pressed oils are produced, with products such as capsules, tablets, and oils derived from natural ingredients. Focus areas include gut health, immune support, and stress management. Manufacturing processes are aligned with quality control standards, and a portion of proceeds is directed toward charitable initiatives.
- Headquarters Mumbai, India
- Employees 43
- Founders Sushil Khaitan
- Stage Minicorn
- SectorsHealthcare
- Website category Health
- Email••••••••
- Phone•••• ••••
- Website purenutrition.in
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Herbs Nutriproducts Private Limited
- Date of Incorporation 01 Sep, 2015
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹19.26 Cr
FY 2025 · +42% YoY
- Net Profit₹2.20 Cr
FY 2025 · 11% margin
- EBITDA₹70.8 Lakh
FY 2025 · 4% margin
- Total Equity Funding$1.55M (USD)
in 2 rounds
- Latest Funding Round$937.75K (USD), Seed
Mar 2020
- Employee Count43
Associated legal entities of Pure Nutrition
Pure Nutrition operates through Herbs Nutriproducts Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Herbs Nutriproducts Private Limited CIN U15132MH2015PTC267964 | Active | 01 Sep 2015 | Mumbai, Maharashtra | ₹19.3 Cr | 43 | 3 | View details |
Apps and channels of Pure Nutrition
its YouTube channel Pure Nutrition has 1.92K subscribers.
Funding Insights of Pure Nutrition
Pure Nutrition has successfully raised a total of $1.55M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $937.75 thousand completed in March 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.55M
- Total Rounds 2
- Last Round Seed — $937,747
- First Round $611,723
(Mar 2017)
- Investors Count 3
All 2 funding rounds of Pure Nutrition with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2020 | $937,747 | Seed | $3.84M | Meta Holding Services | |
| Mar 2017 | $611,723 | Seed | – | Asha Khaitan | – |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2020 | $3.84M | •••••••• |
Last known valuation $3.84M (Mar 2020). 3 investors in total: 1 institutional and 2 angel.
Investors in Pure Nutrition
Pure Nutrition has secured backing from 3 investors, including institutional and angel investors. Prominent investors backing the company include Meta Holding Services, Sushil Satyanarayan Khaitan and Asha Khaitan.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
SS Sushil Satyanarayan Khaitan | unknown_377ea6f67d4b400aa | |||
AK Asha Khaitan | Angel investor, co-founder of Khaitan & Co, focused on legal tech startups | unknown_e2a91c170aaa4aaea |
Investor details for Pure Nutrition
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Board of directors of Herbs Nutriproducts Private Limited (Pure Nutrition)
Herbs Nutriproducts Private Limited is the primary company behind Pure Nutrition. The board of Herbs Nutriproducts Private Limited currently have 3 directors; the longest-serving is Anmol Anandkumar Choubey, appointed in 2024. 7 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Anmol Anandkumar Choubey DIN 05112550 | Director | 28 May 2024 | 2 yrs 5 mo | Herbs Nutriproducts Private Limited |
| Mohit Kumar Garg DIN 09162704 | Director | 26 Mar 2025 | 1 yr 7 mo | Herbs Nutriproducts Private Limited |
| Ganesh Naval Kishore Bhandari DIN 11074867 | Director | 25 Apr 2025 | 1 yr 6 mo | Herbs Nutriproducts Private Limited |
People of Pure Nutrition
2 people are tracked at Pure Nutrition (2 in leadership); the tracked headcount is 43.
| Name | Role | Group |
|---|---|---|
| Founder & CEO | Leadership | |
| Director & Business Head | Leadership |
Complete people profiles for Pure Nutrition
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Financials of Pure Nutrition
Figures of Herbs Nutriproducts Private Limited, the primary company behind Pure Nutrition, for FY 2025. Revenue was ₹19.26 Cr (+42% year on year). Net profit was ₹2.20 Cr (11% margin). EBITDA was ₹70.8 Lakh (4% margin). Revenue has grown at a compounded annual rate of +27% over three years and +10% over five years.
- ₹19.26 CrRevenue · FY 2025 · +42% YoY
- ₹2.20 CrNet profit · 11% margin
- ₹70.8 LakhEBITDA · 4% margin
- ₹75 LakhPaid-up capital
- 43Employees (provident fund records)
- +27%Revenue CAGR, 3 years
- +10%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Herbs Nutriproducts Private Limited are on its company page.
Detailed financial statements for Pure Nutrition
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Pure Nutrition
4 dated milestones of Pure Nutrition across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Pure Nutrition is founded.
- Funding First funding round of $612K.
- Funding Latest funding round, Seed, of $938K.
- Milestone Reaches Minicorn status.
Competitors of Pure Nutrition
Pure Nutrition has 3 listed competitors in our database, 3 of them funded. They include OZiva, Plix and Wellbeing Nutrition.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| oziva.in | 2010 | Mumbai, India | $17.32M | 145 | Nutritional food and health supplements are provided by OZiva. | |
| plixlife.com | 2018 | Thane, India | $11.1M | 217 | Nutritional supplements are offered online by Plix using plant-based ingredients. | |
| wellbeingnutrition.com | 2019 | Mumbai, India | $16.73M | 136 | Organic whole-food nutritional supplements are provided for health benefits. |
Detailed competitors of Pure Nutrition
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Web traffic of Pure Nutrition
The website of Pure Nutrition (purenutrition.in) receives about 194.9K visits a month and ranks #144,461 among all websites worldwide, #4,427 in Health.
- Monthly visits194.9K
▼ 17.4% vs previous month
- Unique visitors143.5K
per month
- Global rank#144,461
among all websites
- Category rank#4,427
Health · Health
- Bounce rate47%
- Pages per visit4.8
- Average visit2 min 15 sec
- DevicesDesktop 13% · Mobile 87%
Websites whose visitors overlap most with Pure Nutrition. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| nutrelanutrition.com | 100% | #268,179 | View details | ||
| healthvedaorganics.com | 97% | 5K | #3,969,173 | View details | |
| healthyhey.com | 91% | 64.9K | #486,448 | View details | |
| jeevaorganic.com | 82% | 14.6K | #1,323,849 | View details | |
| apexsupplements.in | 82% | #1,037,804 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Pure Nutrition
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Top companies in Traditional Health & Nutrition
3 companies that operate in the same segment as Pure Nutrition (Traditional Health & Nutrition) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Oral solid drug delivery systems are manufactured and developed. | 1985 | Mumbai, Maharashtra, India | USD 42.49 M | USD 72.52 M | 1,115 | |
Generic, semi-solid, and liquid dosage forms are manufactured. | 1990 | Bengaluru, Karnataka, India | USD 508.93 M | 4,050 | ||
Specialty generic pharmaceuticals and APIs are manufactured and marketed. | 1983 | Mumbai, Maharashtra, India | USD 6.44 B | 19,801 |
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Related news about Pure Nutrition
Complete news archive for Pure Nutrition
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Frequently Asked Questions about Pure Nutrition
Pure Nutrition was founded in 2017.
Pure Nutrition is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Sushil Khaitan is the CEO of Pure Nutrition, as recorded in our data. They have also founded this company.
Pure Nutrition is a funded company, having raised a total of $1.55M across 2 funding rounds to date. The company's 1st funding round was a Seed of $611.72K, raised on Mar 2017.
Pure Nutrition has 43 employees.
The primary company behind Pure Nutrition, Herbs Nutriproducts Private Limited, reported revenue of ₹19.26 Cr for FY 2025, up 42% year on year.
Founded in 2017 in Mumbai, India, the company operates in the health and wellness sector. Natural nutritional supplements and cold-pressed oils are produced, with products such as capsules, tablets, and oils derived from natural ingredients. Focus areas include gut health, immune support, and stress management. Manufacturing processes are aligned with quality control standards, and a portion of proceeds is directed toward charitable initiatives.
Pure Nutrition's top competitors include OZiva, Plix and Wellbeing Nutrition.
Pure Nutrition has 3 investors. Key investors include Meta Holding Services, Sushil Satyanarayan Khaitan, and Asha Khaitan.
The valuation of Pure Nutrition is $3.84M as of Mar 2020.
Pure Nutrition operates through Herbs Nutriproducts Private Limited.
The legal entities of Pure Nutrition currently have 3 directors, including Mohit Kumar Garg, Anmol Anandkumar Choubey, Ganesh Naval Kishore Bhandari.