About Plix
Plix is a Healthcare company based in Thane (India) founded in 2018 by Akash Zaveri and Rishubh Satiya, and was acquired by Marico in July 2023. It operates as a nutritional supplements are offered online by Plix using plant-based ingredients. It operates on a Direct-to-Consumer (D2C) model in Healthcare, Consumer, and Retail sectors. Plix has raised $11.1 million across 2 funding rounds from investors including Marico, RPSG Capital Ventures and Guild Capital. The company has 210 employees. Plix was last valued at $16.62 million in October 2021. Its chief executive is Rishubh Satiya. Its website plixlife.com draws about 835 thousand monthly visits. Its Indian entity Satiya Nutraceuticals Private Limited reported revenue of ₹866 Cr. Plix offers products and services including Apple Cider Vinegar, Rosemary Hair Growth Serum, and Guava Vitamin C Serum. Its focus areas include Consumer Goods, Personal Care and Beauty and Wellness. Its competitors include OZiva, Wellbeing Nutrition, Max Protein, ALOHA and RXBAR and 2 more; 7 of its 7 listed competitors have raised funding.
Company details
Plix is established as a trusted brand in Indias skincare and wellness industry. Products are developed with a focus on clean-label certification, ensuring non-GMO, vegan, and toxin-free offerings. Solutions are provided across categories like nutrition, hair care, skin care, and daily wellness. Various concerns such as weight management, hair growth, and skin pigmentation are addressed through plant-based products. The brand is committed to integrating natural ingredients into daily lifestyle routines.
- Headquarters Thane, India
- Employees 210
- Founders Akash Zaveri, Rishubh Satiya
- Stage Acquired
- SectorsHealthcareConsumer Retail
- Website category Health · Nutrition Diets and Fitness
- Email••••••••
- Phone•••• ••••
- Website plixlife.com
- Social LinkedIn Facebook
- Acquired by Marico (Jul 2023)
- Legal Name Satiya Nutraceuticals Pvt. Ltd
- Date of Incorporation 13 Feb, 2020
- Jurisdiction Thane, Maharashtra, India
Associated legal entities of Plix
Plix operates through Satiya Nutraceuticals Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2026) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Satiya Nutraceuticals Private Limited CIN U74999MH2020PTC337674 | Active | 13 Feb 2020 | Thane, Maharashtra | ₹866 Cr | 210 | 7 | View details |
Products & Services of Plix
Plix offers a comprehensive portfolio of products and services, including Apple Cider Vinegar, Rosemary Hair Growth Serum, and Guava Vitamin C Serum.
Apple Cider Vinegar is offered for weight management support.
Rosemary Serum is provided for promoting hair growth effectively.
Guava Serum is formulated for skin brightening and care.
Apps and channels of Plix
Plix publishes 2 mobile apps with over 1M+ downloads.
Funding Insights of Plix
Plix has successfully raised a total of $11.1M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $6.1 million completed in July 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $11.1M
- Total Rounds 2
- Last Round Series B — $6.1M
- First Round $5M
(Oct 2021)
- Investors Count 5
All 2 funding rounds of Plix with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2023 | $6.1M | Series B | – | Marico | |
| Oct 2021 | $5M | Series A | $16.62M | Guild Capital, RPSG Capital Ventures |
| Date | Valuation | Stage |
|---|---|---|
| Oct 2021 | $16.62M | •••••••• |
Last known valuation $16.62M (Oct 2021). 5 investors in total: 3 institutional and 2 angel.
Investors in Plix
Plix has secured backing from 5 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Marico, RPSG Capital Ventures and Guild Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Potato farming, grain marketing, and equipment services in Maine. | 2018 | rpsgcapital.vc | Gurugram, India | |
Incubator and tech focused early & growth stage VC firm investing primarily in the US | – | guildcap.com | Chicago, United States | |
Health, beauty, and wellness consumer brands are manufactured. | 1990 | marico.com | Mumbai, India | |
VG Vedang Gokul Patel | - | – | unknown_d9d2a8b9269144afb | - |
AG Akhil Gupta | - | – | unknown_4430b6fdfc6b4be19 | - |
Investor details for Plix
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Board of directors of Satiya Nutraceuticals Private Limited (Plix)
Satiya Nutraceuticals Private Limited is the primary company behind Plix. The board of Satiya Nutraceuticals Private Limited currently have 7 directors; the longest-serving is Rishubh Jitendra Satiya, appointed in 2020. 13 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rishubh Jitendra Satiya DIN 08698965 | Whole-time director | 13 Feb 2020 | 6 yrs 8 mo | Satiya Nutraceuticals Private Limited |
| Akash Hiren Zaveri DIN 07704775 | Whole-time director | 21 Jul 2020 | 6 yrs 3 mo | Satiya Nutraceuticals Private Limited |
| Amit Bhasin DIN 05124789 | Director | 26 Jul 2023 | 3 yrs 2 mo | Satiya Nutraceuticals Private Limited |
| Ankit Jain DIN 08781707 | Director | 17 Jun 2024 | 2 yrs 4 mo | Satiya Nutraceuticals Private Limited |
| Mukesh Khemchand Kripalani DIN 10661503 | Director | 17 Jun 2024 | 2 yrs 4 mo | Satiya Nutraceuticals Private Limited |
| Akash Anilkumar Modi DIN 11049378 | Additional Director | 15 Apr 2025 | 1 yr 6 mo | Satiya Nutraceuticals Private Limited |
| Vaishali Karan Vakharia DIN 11159800 | Additional Director | 27 Jun 2025 | 1 yr 3 mo | Satiya Nutraceuticals Private Limited |
People of Plix
11 people are tracked at Plix (7 in leadership, 4 in team); the tracked headcount is 210.
| Name | Role | Group |
|---|---|---|
| Co-Founder & COO | Leadership | |
| Co-Founder & CEO | Leadership | |
Saksham Bansal | Deputy Head - Fp&a|mis | Leadership |
Saurabh Gupta | State Head | Leadership |
Aditya Nangalia | Chief Financial Officer | Leadership |
Shashi Shekhar Tiwari | Business Head – GT Sales & Capability Development | Leadership |
Krithika Sriram | Chief Growth Officer | Leadership |
Victor Dsouza | Lead Ecommerce Marketplace | Team |
Aniket Gurav | HR And Admin | Team |
Priyank Gala | Ecommerce Marketplace Manager | Team |
Shweta Dalvi | Manager - Regulatory And Compliance | Team |
Complete people profiles for Plix
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Financials of Plix
Figures of Satiya Nutraceuticals Private Limited, the primary company behind Plix, for FY 2026. Revenue was ₹866 Cr (+99% year on year). Net profit was ₹25.90 Cr (3% margin). EBITDA was ₹43.69 Cr (5% margin). Revenue has grown at a compounded annual rate of +101% over three years and +139% over five years.
- ₹866 CrRevenue · FY 2026 · +99% YoY
- ₹25.90 CrNet profit · 3% margin
- ₹43.69 CrEBITDA · 5% margin
- ₹1.6 LakhPaid-up capital
- 210Employees (provident fund records)
- +101%Revenue CAGR, 3 years
- +139%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Satiya Nutraceuticals Private Limited are on its company page.
Detailed financial statements for Plix
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Plix
5 dated milestones of Plix across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Plix is founded.
- Funding First funding round of $5.0M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $6.1M.
- Exit Acquired by Marico.
Competitors of Plix
Plix has 7 listed competitors in our database, 7 of them funded. They include OZiva, Wellbeing Nutrition, Max Protein, ALOHA and RXBAR, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| oziva.in | 2010 | Mumbai, India | $17.32M | 145 | Nutritional food and health supplements are provided by OZiva. | |
| wellbeingnutrition.com | 2019 | Mumbai, India | $16.73M | 136 | Organic whole-food nutritional supplements are provided for health benefits. | |
| maxprotein.in | 2006 | Mumbai, India | $8.04M | 252 | Protein-based healthy snacks are offered through online retail. | |
| aloha.com | 2012 | New York, United States | $104.8M | 2 | Brand of nutrition supplements | |
| rxbar.com | 2012 | Chicago, United States | $825,000 | – | Protein bars are manufactured and sold as meal replacements. | |
| zeroharm.in | 2020 | Hyderabad, India | $23.72M | – | Multiple health and nutritional supplements are provided for various conditions. | |
| foodstrong.co | 2020 | Mumbai, India | $4.79M | 22 | Whey proteins, plant proteins, and protein-based food mixes are retailed. |
Detailed competitors of Plix
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Web traffic of Plix
The website of Plix (plixlife.com) receives about 834.6K visits a month and ranks #65,162 among all websites worldwide, #1,796 in Nutrition Diets and Fitness.
- Monthly visits834.6K
▲ 1.8% vs previous month
- Unique visitors404.7K
per month
- Global rank#65,162
among all websites
- Category rank#1,796
Health · Nutrition Diets and Fitness
- Bounce rate29%
- Pages per visit2.9
- Average visit58 sec
- DevicesDesktop 8% · Mobile 92%
Websites whose visitors overlap most with Plix. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hkvitals.com | 100% | 752K | #58,263 | View details | |
| wellbeingnutrition.com | 97% | 829.7K | #93,011 | View details | |
| miduty.in | 96% | 281.3K | #129,152 | View details | |
| oziva.in | 95% | 744.8K | #58,150 | View details | |
| yourhappylife.com | 94% | 123.5K | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Plix
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Top companies in Nutraceutical & Food-as-Medicine Platforms
10 companies that operate in the same segment as Plix (Nutraceutical & Food-as-Medicine Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Ayurvedic healthcare and nutritional products are provided by Kapiva. | 2016 | Bengaluru, Karnataka, India | USD 77.85 M | USD 27.35 M | 362 | |
Plant-based frozen meals are delivered via weekly subscriptions. | 2016 | London, England, United Kingdom | USD 69.9 M | USD 12.54 M | 146 | |
Therapies for metabolic health in chronic disease patients are provided. | 2014 | San Francisco, California, United States | USD 401.78 M | – | 910 | |
Nutritional supplements for multiple health ailments are developed. | 2005 | Mumbai, Maharashtra, India | USD 1.55 M | – | – | |
Personalized gut health solutions are provided by ZOE. | 2017 | New Castle, Pennsylvania, United States | USD 15 M | – | – | |
Machine learning-based bioinformatics solutions for health insights are provided. | 2016 | Los Alamos, New Mexico, United States | USD 301.57 M | – | – | |
Cellular health supplements for metabolic repair are developed and manufactured. | 2014 | New York, New York, United States | USD 66.1 M | – | – | |
Nutritional food and health supplements are provided by OZiva. | 2010 | Mumbai, Maharashtra, India | USD 17.32 M | USD 23.98 M | – | |
Low-carb products for weight loss are provided by Atkins. | 1960 | Denver, Colorado, United States | USD 15 M | – | – | |
Synbiotic supplements and fermented products for gut health are provided. | 2021 | Mumbai, Maharashtra, India | USD 20.02 M | USD 5.14 M | 88 |
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Related news about Plix
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Frequently Asked Questions about Plix
Plix was founded in 2018 and raised its 1st funding round 3 years after it was founded.
Plix is headquartered in Thane, India. It is registered at Thane, Maharashtra, India.
Rishubh Satiya is the current CEO of Plix. They have also founded this company.
Plix is a funded company, having raised a total of $11.1M across 2 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Oct 2021.
Plix has 210 employees.
The primary company behind Plix, Satiya Nutraceuticals Private Limited, reported revenue of ₹866 Cr for FY 2026, up 99% year on year.
Plix is established as a trusted brand in Indias skincare and wellness industry. Products are developed with a focus on clean-label certification, ensuring non-GMO, vegan, and toxin-free offerings. Solutions are provided across categories like nutrition, hair care, skin care, and daily wellness. Various concerns such as weight management, hair growth, and skin pigmentation are addressed through plant-based products. The brand is committed to integrating natural ingredients into daily lifestyle routines.
Plix's top competitors include OZiva, Max Protein and Wellbeing Nutrition.
Plix offers Apple Cider Vinegar, Rosemary Hair Growth Serum, and Guava Vitamin C Serum.
Plix has 5 investors. Key investors include Marico, RPSG Capital Ventures, Guild Capital, Vedang Gokul Patel, and Akhil Gupta.
The valuation of Plix is $16.62M as of Oct 2021.
Plix operates through Satiya Nutraceuticals Private Limited.