About Plix
Plix is a company based in Thane (India) founded in 2018 by Akash Zaveri and Rishubh Satiya was acquired by Marico in July 2023. It operates as a Direct-to-Consumer (D2C). Plix has raised $11.1 million across 2 funding rounds from investors including Marico, RPSG Capital Ventures and Guild Capital. The company has 210 employees as of April 01, 2024. Plix offers products and services including Apple Cider Vinegar, Rosemary Hair Growth Serum, and Guava Vitamin C Serum. Plix operates in a competitive market with competitors including OZiva, Wellbeing Nutrition, Max Protein, ALOHA and RXBAR, among others.
- Headquarter Thane, India
- Employees 210 as on 01 Apr, 2024
- Founders Akash Zaveri, Rishubh Satiya
- Stage Minicorn
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Sectors
HealthcareConsumer Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Satiya Nutraceuticals Pvt. Ltd
- Jurisdiction Thane, Maharashtra, India
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Annual Revenue
$11.99 M (USD)150as on Mar 31, 2023
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Net Profit
$-1.15 M (USD)11.97as on Mar 31, 2023
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EBITDA
$-1.17 M (USD)12.17as on Mar 31, 2023
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Total Equity Funding
$11.1 M (USD)
in 2 rounds
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Latest Funding Round
$6.1 M (USD), Series B
Jul 26, 2023
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Investors
Marico
& 4 more
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Employee Count
210
as on Apr 01, 2024
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Acquired by
Marico
(Jul 26, 2023)
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Products & Services of Plix
Plix offers a comprehensive portfolio of products and services, including Apple Cider Vinegar, Rosemary Hair Growth Serum, and Guava Vitamin C Serum. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Apple Cider Vinegar is offered for weight management support.
Rosemary Serum is provided for promoting hair growth effectively.
Guava Serum is formulated for skin brightening and care.
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Funding Insights of Plix
Plix has successfully raised a total of $11.1M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $6.1 million completed in July 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $6.1M
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First Round
First Round
(21 Oct 2021)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2023 | Amount | Series B - Plix | Valuation | Marico | |
| Oct, 2021 | Amount | Series A - Plix | Valuation | Guild Capital , RPSG Capital Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Plix
Plix has secured backing from 5 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Marico, RPSG Capital Ventures and Guild Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Potato farming, grain marketing, and equipment services in Maine.
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Founded Year | Domain | Location | |
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Incubator and tech focused early & growth stage VC firm investing primarily in the US
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Founded Year | Domain | Location | |
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Health, beauty, and wellness consumer brands are manufactured.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Plix
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Plix
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Plix Comparisons
Competitors of Plix
Plix operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as OZiva, Wellbeing Nutrition, Max Protein, ALOHA and RXBAR, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Nutritional food and health supplements are provided by OZiva.
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| domain | founded_year | HQ Location |
Organic whole-food nutritional supplements are provided for health benefits.
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| domain | founded_year | HQ Location |
Protein-based healthy snacks are offered through online retail.
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| domain | founded_year | HQ Location |
Brand of nutrition supplements
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| domain | founded_year | HQ Location |
Protein bars are manufactured and sold as meal replacements.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Plix
Frequently Asked Questions about Plix
When was Plix founded?
Plix was founded in 2018 and raised its 1st funding round 3 years after it was founded.
Where is Plix located?
Plix is headquartered in Thane, India. It is registered at Thane, Maharashtra, India.
Who is the current CEO of Plix?
Rishubh Satiya is the current CEO of Plix. They have also founded this company.
Is Plix a funded company?
Plix is a funded company, having raised a total of $11.1M across 2 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Oct 21, 2021.
How many employees does Plix have?
As of Apr 01, 2024, the latest employee count at Plix is 210.
What is the annual revenue of Plix?
Annual revenue of Plix is $11.99M as on Mar 31, 2023.
What does Plix do?
Plix is established as a trusted brand in Indias skincare and wellness industry. Products are developed with a focus on clean-label certification, ensuring non-GMO, vegan, and toxin-free offerings. Solutions are provided across categories like nutrition, hair care, skin care, and daily wellness. Various concerns such as weight management, hair growth, and skin pigmentation are addressed through plant-based products. The brand is committed to integrating natural ingredients into daily lifestyle routines.
Who are the top competitors of Plix?
Plix's top competitors include OZiva, Max Protein and Wellbeing Nutrition.
What products or services does Plix offer?
Plix offers Apple Cider Vinegar, Rosemary Hair Growth Serum, and Guava Vitamin C Serum.
Who are Plix's investors?
Plix has 5 investors. Key investors include Marico, RPSG Capital Ventures, Guild Capital, Vedang Gokul Patel, and Akhil Gupta.
What is Plix's valuation?
The valuation of Plix is $16.62M as of Oct 2021.
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