About Max Protein
Max Protein is a Consumer company based in Mumbai (India) founded in 2006 by Vijay Prabhakarrao Uttarwar, and was acquired by Zydus Wellness in October 2024. Protein-based healthy snacks are offered through online retail. It operates in the Consumer and Retail sectors. Max Protein has raised $8.04 million across 3 funding rounds from investors including Zydus Wellness, British International Investment and Rabo Equity Advisors. The company has 211 employees. Max Protein was last valued at $28.81 million in March 2022. Its chief executive, as recorded, is Vijay Prabhakarrao Uttarwar. Its website maxprotein.in draws about 62 thousand monthly visits. Its Indian entity Naturell (India) Private Limited reported revenue of ₹163 Cr. Max Protein offers products and services including Protein Bars, Whey Protein, Plant Protein, Protein Chips, and Peanut Butter. Its focus areas include Food and Agriculture, Food & Beverage Products, Nutrition and Healthcare Nutrition. Its competitors include Plix, OZiva and Wellbeing Nutrition; 3 of its 3 listed competitors have raised funding.
Company details
Max Protein was founded in 2006 in Mumbai, India, as a provider in the health food sector. A range of protein bars, cookies, chips, and similar snacks is supplied via direct-to-consumer e-commerce operations. The online platform supports purchasing and delivery, with products tailored to active lifestyles and various dietary preferences. Focus is maintained on nutritional value in snack options.
- Headquarters Mumbai, India
- Employees 211
- Founders Vijay Prabhakarrao Uttarwar
- Stage Acquired
- SectorsConsumerRetail
- Website category Health · Nutrition Diets and Fitness
- Email••••••••
- Phone•••• ••••
- Website maxprotein.in
- Social LinkedIn X Facebook Instagram
- Acquired by Zydus Wellness (Oct 2024)
- Legal Name Naturell (India) Private Limited
- Date of Incorporation 22 Feb, 1991
- Jurisdiction Ahmedabad, Gujarat, India
- Annual Revenue₹163 Cr
FY 2025 · +35% YoY
- Net Loss-₹13.18 Cr
FY 2025 · -8% margin
- EBITDA-₹13.05 Cr
FY 2025 · -8% margin
- Total Equity Funding$8.04M (USD)
in 3 rounds
- Latest Funding Round$2.61M (USD), Series A
Mar 2022
- InvestorsZydus Wellness
& 2 more
- Employee Count211
- Acquired byZydus Wellness
(Oct 2024)
Associated legal entities of Max Protein
Max Protein operates through Naturell (India) Private Limited (under liquidation). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Naturell (India) Private Limited CIN U65990GJ1991PTC163792 | Under Liquidation | 22 Feb 1991 | Ahmedabad, Gujarat | ₹163 Cr | 211 | 4 | View details |
Products & Services of Max Protein
Max Protein offers a comprehensive portfolio of products and services, including Protein Bars, Whey Protein, Plant Protein, Protein Chips, and Peanut Butter.
Convenient bars with protein for on-the-go energy and nutrition
Powder to support muscle building and post-workout recovery
Plant-based powder for dietary protein needs and cravings
Crunchy chips made from super grains for binge-worthy snacking
High-protein spread for fueling and satisfying hunger
Guilt-free cookies with protein boost for anytime indulgence
Balanced bars with protein, carbs, and fats for daily energy
Funding Insights of Max Protein
Max Protein has successfully raised a total of $8.04M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $2.61 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.04M
- Total Rounds 3
- Last Round Series A — $2.61M
- First Round $2.99M
(Apr 2018)
- Investors Count 2
All 3 funding rounds of Max Protein with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2022 | $2.61M | Series A | $28.81M | Rabo Equity Advisors | – |
| Feb 2020 | $2.44M | Series A | $17.86M | Rabo Equity Advisors | – |
| Apr 2018 | $2.99M | Series A | $••••• | British International Investment |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2022 | $28.81M | •••••••• |
| Feb 2020 | $17.86M | •••••••• |
| Apr 2018 | $••••• | •••••••• |
Full valuation and stage history of Max Protein
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Last known valuation $28.81M (Mar 2022). 3 investors in total: 3 institutional.
Investors in Max Protein
Max Protein has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Zydus Wellness, British International Investment and Rabo Equity Advisors.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government agency focused on small and medium-sized businesses | 1948 | bii.co.uk | London, United Kingdom | |
Manages diversified investment funds and portfolios for clients. | 1972 | raboequity.com | Delhi, India | |
Healthcare nutrition products are branded and distributed by Zydus Wellness. | 1988 | zyduswellness.com | Ahmedabad, India |
Investor details for Max Protein
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Board of directors of Naturell (India) Private Limited (Max Protein)
Naturell (India) Private Limited is the primary company behind Max Protein. The board of Naturell (India) Private Limited currently have 4 directors; the longest-serving is Umesh Vinodray Parikh, appointed in 2024. 14 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Umesh Vinodray Parikh DIN 10277841 | Director | 02 Dec 2024 | 1 yr 10 mo | Naturell (India) Private Limited |
| Tarun Arora DIN 07185311 | Director | 02 Dec 2024 | 1 yr 10 mo | Naturell (India) Private Limited |
| Bhupesh Sadanand Desale DIN 11166924 | Director | 24 Jun 2025 | 1 yr 4 mo | Naturell (India) Private Limited |
| Dilipkumar Natvarlal Jagad DIN 01676507 | IRP/RP/Liquidator | 12 Sep 2025 | 1 yr 1 mo | Naturell (India) Private Limited |
People of Max Protein
3 people are tracked at Max Protein (2 in leadership, 1 in team); the tracked headcount is 211.
| Name | Role | Group |
|---|---|---|
| Founder & CEO | Leadership | |
Vijay Uttarwar | CEO | Leadership |
Vikas Borbane | Sales Officer | Team |
Complete people profiles for Max Protein
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Financials of Max Protein
Figures of Naturell (India) Private Limited, the primary company behind Max Protein, for FY 2025. Revenue was ₹163 Cr (+35% year on year). Net loss was -₹13.18 Cr (-8% margin). EBITDA was -₹13.05 Cr (-8% margin). Revenue has grown at a compounded annual rate of +39% over three years and +32% over five years.
- ₹163 CrRevenue · FY 2025 · +35% YoY
- -₹13.18 CrNet loss · -8% margin
- -₹13.05 CrEBITDA · -8% margin
- ₹1.51 CrPaid-up capital
- 211Employees (provident fund records)
- +39%Revenue CAGR, 3 years
- +32%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Naturell (India) Private Limited are on its company page.
Detailed financial statements for Max Protein
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Max Protein
5 dated milestones of Max Protein across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Max Protein is founded.
- Funding First funding round of $3.0M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $2.6M.
- Exit Acquired by Zydus Wellness.
Competitors of Max Protein
Max Protein has 3 listed competitors in our database, 3 of them funded. They include Plix, OZiva and Wellbeing Nutrition.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| plixlife.com | 2018 | Thane, India | $11.1M | 217 | Nutritional supplements are offered online by Plix using plant-based ingredients. | |
| oziva.in | 2010 | Mumbai, India | $17.32M | 145 | Nutritional food and health supplements are provided by OZiva. | |
| wellbeingnutrition.com | 2019 | Mumbai, India | $16.73M | 136 | Organic whole-food nutritional supplements are provided for health benefits. |
Detailed competitors of Max Protein
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Web traffic of Max Protein
The website of Max Protein (maxprotein.in) receives about 61.5K visits a month and ranks #608,579 among all websites worldwide, #1,918 in Nutrition Diets and Fitness.
- Monthly visits61.5K
▲ 12.1% vs previous month
- Unique visitors29.9K
per month
- Global rank#608,579
among all websites
- Category rank#1,918
Health · Nutrition Diets and Fitness
- Bounce rate45%
- Pages per visit2.0
- Average visit29 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with Max Protein. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| proathlix.com | 100% | #1,830,821 | View details | ||
| xlr8sport.in | 98% | View details | |||
| miduty.in | 97% | 281.3K | #129,152 | View details | |
| anuvaad.org.in | 96% | #1,735,043 | View details | ||
nuzest.com | nuzest.com | 95% | #1,285,615 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Max Protein
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Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Max Protein (Food & Beverage Products & Processing) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 |
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Related news about Max Protein
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Frequently Asked Questions about Max Protein
Max Protein was founded in 2006 and raised its 1st funding round 12 years after it was founded.
Max Protein is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Vijay Prabhakarrao Uttarwar is the CEO of Max Protein, as recorded in our data. They have also founded this company.
Max Protein is a funded company, having raised a total of $8.04M across 3 funding rounds to date. The company's 1st funding round was a Series A of $2.99M, raised on Apr 2018.
Max Protein has 211 employees.
The primary company behind Max Protein, Naturell (India) Private Limited, reported revenue of ₹163 Cr for FY 2025, up 35% year on year.
Max Protein was founded in 2006 in Mumbai, India, as a provider in the health food sector. A range of protein bars, cookies, chips, and similar snacks is supplied via direct-to-consumer e-commerce operations. The online platform supports purchasing and delivery, with products tailored to active lifestyles and various dietary preferences. Focus is maintained on nutritional value in snack options.
Max Protein's top competitors include OZiva, Plix and Wellbeing Nutrition.
Max Protein offers Protein Bars, Whey Protein, Plant Protein, Protein Chips, and 3 more products and services.
Max Protein has 3 investors. Key investors include Zydus Wellness, British International Investment, and Rabo Equity Advisors.
The valuation of Max Protein is $28.81M as of Mar 2022.
Max Protein operates through Naturell (India) Private Limited.