About Max Protein
Max Protein is a company based in Mumbai (India) founded in 2006 by Vijay Prabhakarrao Uttarwar was acquired by Zydus Wellness in October 2024. Max Protein has raised $8.04 million across 3 funding rounds from investors including Zydus Wellness, British International Investment and Rabo Equity Advisors. The company has 211 employees as of April 07, 2024. Max Protein offers products and services including Protein Bars, Whey Protein, Plant Protein, Protein Chips, and Peanut Butter. Max Protein operates in a competitive market with competitors including Plix, OZiva, Wellbeing Nutrition, Foodstrong and Plant Power, among others.
- Headquarter Mumbai, India
- Employees 211 as on 07 Apr, 2024
- Founders Vijay Prabhakarrao Uttarwar
- Stage Minicorn
-
Sectors
ConsumerRetail
-
Email
Locked
-
Phone
Locked
-
Website
Locked
-
Social
Locked
- Legal Name Naturell (India) Private Limited
- Date of Incorporation 22 Feb, 1991
- Jurisdiction Daskroi, Gujarat, India
-
Annual Revenue
$12.44 M (USD)72.01as on Mar 31, 2023
-
Net Profit
-$714.38 K (USD)29.01as on Mar 31, 2023
-
EBITDA
-$843.19 K (USD)23.64as on Mar 31, 2023
-
Total Equity Funding
$8.04 M (USD)
in 3 rounds
-
Latest Funding Round
$2.61 M (USD), Series A
Mar 10, 2022
-
Investors
Zydus Wellness
& 2 more
-
Employee Count
211
as on Apr 07, 2024
-
Acquired by
Zydus Wellness
(Oct 30, 2024)
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Max Protein
Max Protein offers a comprehensive portfolio of products and services, including Protein Bars, Whey Protein, Plant Protein, Protein Chips, and Peanut Butter.
Convenient bars with protein for on-the-go energy and nutrition
Powder to support muscle building and post-workout recovery
Plant-based powder for dietary protein needs and cravings
Crunchy chips made from super grains for binge-worthy snacking
High-protein spread for fueling and satisfying hunger
Guilt-free cookies with protein boost for anytime indulgence
Balanced bars with protein, carbs, and fats for daily energy
People of Max Protein
Unlock access to complete
Unlock access to complete
Funding Insights of Max Protein
Max Protein has successfully raised a total of $8.04M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $2.61 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Max Protein
Max Protein has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Zydus Wellness, British International Investment and Rabo Equity Advisors.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Government agency focused on small and medium-sized businesses
|
Locked | Locked | Locked | |
|
Manages diversified investment funds and portfolios for clients.
|
Locked | Locked | Locked | |
|
Healthcare nutrition products are branded and distributed by Zydus Wellness.
|
Locked | Locked | Locked |
Investor details for Max Protein
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
- Funding rounds
- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Max Protein
Investment portfolio details for Max Protein
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
Financial Statements - Max Protein
Detailed financials for Max Protein
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
Verified entity values are shown only after access is granted.
Max Protein Comparisons
Peer comparison for Max Protein
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
Verified entity values are shown only after access is granted.
Competitors of Max Protein
Max Protein operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Plix, OZiva, Wellbeing Nutrition, Foodstrong and Plant Power, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| Locked | Locked | Locked |
Nutritional supplements are offered online by Plix using plant-based ingredients.
|
|
| Locked | Locked | Locked |
Nutritional food and health supplements are provided by OZiva.
|
|
| Locked | Locked | Locked |
Organic whole-food nutritional supplements are provided for health benefits.
|
|
| Locked | Locked | Locked |
Whey proteins, plant proteins, and protein-based food mixes are retailed.
|
|
| Locked | Locked | Locked |
Plant-based protein snacks and supplements are provided.
|
Detailed competitors of Max Protein
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Max Protein
Complete news archive for Max Protein
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Max Protein
Max Protein was founded in 2006 and raised its 1st funding round 12 years after it was founded.
Max Protein is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Vijay Prabhakarrao Uttarwar is the current CEO of Max Protein. They have also founded this company.
Max Protein is a funded company, having raised a total of $8.04M across 3 funding rounds to date.
As of Apr 07, 2024, the latest employee count at Max Protein is 211.
Annual revenue of Max Protein is $12.44M as on Mar 31, 2023.
Max Protein was founded in 2006 in Mumbai, India, as a provider in the health food sector. A range of protein bars, cookies, chips, and similar snacks is supplied via direct-to-consumer e-commerce operations. The online platform supports purchasing and delivery, with products tailored to active lifestyles and various dietary preferences. Focus is maintained on nutritional value in snack options.
Max Protein's top competitors include OZiva, Plix and Wellbeing Nutrition.
Max Protein offers Protein Bars, Whey Protein, Plant Protein, Protein Chips, and 3 more products and services.
Max Protein has 3 investors. Key investors include Zydus Wellness, British International Investment, and Rabo Equity Advisors.
The valuation of Max Protein is $28.81M as of Mar 2022.