About Max Protein
Max Protein is a company based in Mumbai (India) founded in 2006 by Vijay Prabhakarrao Uttarwar was acquired by Zydus Wellness in October 2024.. Max Protein has raised $8.04 million across 3 funding rounds from investors including Zydus Wellness, British International Investment and Rabo Equity Advisors. The company has 211 employees as of April 07, 2024. Max Protein offers products and services including Protein Bars, Whey Protein, Plant Protein, Protein Chips, and Peanut Butter. Max Protein operates in a competitive market with competitors including Plix, OZiva, Wellbeing Nutrition, Foodstrong and Plant Power, among others.
- Headquarter Mumbai, India
- Employees 211 as on 07 Apr, 2024
- Founders Vijay Prabhakarrao Uttarwar
- Stage Minicorn
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Sectors
ConsumerRetail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Naturell (India) Private Limited
- Date of Incorporation 22 Feb, 1991
- Jurisdiction Daskroi, Gujarat, India
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Annual Revenue
$12.44 M (USD)72.01as on Mar 31, 2023
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Net Profit
$-714.38 K (USD)29.01as on Mar 31, 2023
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EBITDA
$-843.19 K (USD)23.64as on Mar 31, 2023
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Total Equity Funding
$8.04 M (USD)
in 3 rounds
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Latest Funding Round
$2.61 M (USD), Series A
Mar 10, 2022
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Investors
Zydus Wellness
& 2 more
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Employee Count
211
as on Apr 07, 2024
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Acquired by
Zydus Wellness
(Oct 30, 2024)
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Products & Services of Max Protein
Max Protein offers a comprehensive portfolio of products and services, including Protein Bars, Whey Protein, Plant Protein, Protein Chips, and Peanut Butter. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Convenient bars with protein for on-the-go energy and nutrition
Powder to support muscle building and post-workout recovery
Plant-based powder for dietary protein needs and cravings
Crunchy chips made from super grains for binge-worthy snacking
High-protein spread for fueling and satisfying hunger
Guilt-free cookies with protein boost for anytime indulgence
Balanced bars with protein, carbs, and fats for daily energy
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Funding Insights of Max Protein
Max Protein has successfully raised a total of $8.04M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $2.61 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $2.6M
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First Round
First Round
(27 Apr 2018)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2022 | Amount | Series A - Max Protein | Valuation | Rabo Equity Advisors |
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| Feb, 2020 | Amount | Series A - Max Protein | Valuation | Rabo Equity Advisors |
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| Apr, 2018 | Amount | Series A - Max Protein | Valuation | British International Investment |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Max Protein
Max Protein has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Zydus Wellness, British International Investment and Rabo Equity Advisors. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Government agency focused on small and medium-sized businesses
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Founded Year | Domain | Location | |
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Manages diversified investment funds and portfolios for clients.
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Founded Year | Domain | Location | |
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Healthcare nutrition products are branded and distributed by Zydus Wellness.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Max Protein
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Max Protein
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Max Protein Comparisons
Competitors of Max Protein
Max Protein operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Plix, OZiva, Wellbeing Nutrition, Foodstrong and Plant Power, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Nutritional supplements are offered online by Plix using plant-based ingredients.
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| domain | founded_year | HQ Location |
Nutritional food and health supplements are provided by OZiva.
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| domain | founded_year | HQ Location |
Organic whole-food nutritional supplements are provided for health benefits.
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| domain | founded_year | HQ Location |
Whey proteins, plant proteins, and protein-based food mixes are retailed.
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| domain | founded_year | HQ Location |
Plant-based protein snacks and supplements are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Max Protein
Frequently Asked Questions about Max Protein
When was Max Protein founded?
Max Protein was founded in 2006 and raised its 1st funding round 12 years after it was founded.
Where is Max Protein located?
Max Protein is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Who is the current CEO of Max Protein?
Vijay Prabhakarrao Uttarwar is the current CEO of Max Protein. They have also founded this company.
Is Max Protein a funded company?
Max Protein is a funded company, having raised a total of $8.04M across 3 funding rounds to date. The company's 1st funding round was a Series A of $2.99M, raised on Apr 27, 2018.
How many employees does Max Protein have?
As of Apr 07, 2024, the latest employee count at Max Protein is 211.
What is the annual revenue of Max Protein?
Annual revenue of Max Protein is $12.44M as on Mar 31, 2023.
What does Max Protein do?
Max Protein was founded in 2006 in Mumbai, India, as a provider in the health food sector. A range of protein bars, cookies, chips, and similar snacks is supplied via direct-to-consumer e-commerce operations. The online platform supports purchasing and delivery, with products tailored to active lifestyles and various dietary preferences. Focus is maintained on nutritional value in snack options.
Who are the top competitors of Max Protein?
Max Protein's top competitors include OZiva, Plix and Wellbeing Nutrition.
What products or services does Max Protein offer?
Max Protein offers Protein Bars, Whey Protein, Plant Protein, Protein Chips, and 3 more products and services.
Who are Max Protein's investors?
Max Protein has 3 investors. Key investors include Zydus Wellness, British International Investment, and Rabo Equity Advisors.
What is Max Protein's valuation?
The valuation of Max Protein is $28.81M as of Mar 2022.
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