About Avenue
Avenue is a company based in New York (United States) founded in 1983 was acquired by FULLBEAUTY Brands in June 2024. It operates as a Direct-to-Consumer (D2C). Avenue offers products and services including Plus Size Clothing, Swimwear, and Footwear. Avenue operates in a competitive market with competitors including Everlane, Cider, Boohoo, Urbanic and Cotopaxi, among others.
- Headquarter New York, United States
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Phone•••• ••••
- Website avenue.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Versa Capital (Feb 2012)
- Legal Name Fullbeauty Brands Operations, Llc
- InvestorsFULLBEAUTY Brands
& 1 more
- Acquired by
Products & Services of Avenue
Avenue offers a comprehensive portfolio of products and services, including Plus Size Clothing, Swimwear, and Footwear.
Clothing designed for plus sizes 12-44 women.
Swimwear offered for sizes 4-44 women.
Comfortable footwear provided in sizes 7-13 wide.
Apps and channels of Avenue
its YouTube channel Avenue Plus Size Clothing has 718 subscribers and 20 videos.
Videos from Avenue
The most watched videos on Avenue's YouTube channel, Avenue Plus Size Clothing (718 subscribers). Click a video to play it here.
More on Avenue Plus Size Clothing.
Investors in Avenue
Avenue has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include FULLBEAUTY Brands and Versa Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Versa Capital is focused on private equity investments for business transformation. | – | versa.com | Philadelphia, United States | |
A company focused on plus-size and big & tall apparel. | 1901 | fbbrands.com | New York, United States |
Investor details for Avenue
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People of Avenue
15 people are tracked at Avenue (2 in leadership, 13 in team).
| Name | Role | Group |
|---|---|---|
Elizabeth Williams | CEO | Leadership |
Anna Madill | Founder and CEO | Leadership |
Susan Fitzsimmons | Real Estate Administrator | Team |
Jodi McCarley | Store Manager | Team |
Lisa Varney | Assistant Manager | Team |
Chatel Cunha | Assistant Manager | Team |
Ellen Baker | Sales Associate | Team |
Vivian Irorere | Store Manager | Team |
Nancy Grabusnik | Rep | Team |
Raudkia Page | Assistant Manager | Team |
Carly Alden | District Sales Manager | Team |
Danielle Townsend | Sales Associate | Team |
Meg Gabel | Production And Logistic Manager | Team |
Christine Chase | Store Manager | Team |
Deepak Sain | E Commerce Excustive | Team |
Complete people profiles for Avenue
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
- Board tenure
- Professional contacts
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Timeline of Avenue
3 dated milestones of Avenue across 41 years, from founding to its latest funding, stage changes and deals.
- Founded Avenue is founded.
- Exit Acquired by Versa Capital.
- Exit Acquired by FULLBEAUTY Brands.
Competitors of Avenue
Avenue operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Everlane, Cider, Boohoo, Urbanic and Cotopaxi, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| everlane.com | 2010 | San Francisco, United States | $90.21M | 375 | Multi-category fashion products are offered via an internet-first brand. | |
| shopcider.com | 2020 | Hong Kong, China | $140M | – | Apparel for women is provided by an internet-first brand. | |
| boohoo.com | 2006 | London, United Kingdom | – | 5,079 | Multi-category fashion products are offered online for men and women. | |
| urbanic.com | 2019 | London, United Kingdom | $160M | 109 | Multi-category women's fashion apparel is offered online by Urbanic. | |
| cotopaxi.com | 2013 | Cottonwood, United States | $74.86M | 81 | Cotopaxi is engaged in selling outdoor gear and apparel. | |
| american-giant.com | 2011 | San Francisco, United States | $26.13M | 74 | American Giant is focused on producing American-made clothing and activewear. | |
| thereformation.com | 2009 | Los Angeles, United States | $37M | 7 | Sustainable women's clothing and accessories are sold by Reformation. | |
| whitehouseblackmarket.com | 1985 | Fort Myers, United States | – | – | Women's apparel and accessories are retailed by the company. | |
| chicos.com | 1983 | Saint Paul, United States | – | – | Women's apparel is provided via an internet-first brand. | |
| thehouseoflrc.com | 2020 | Seattle, United States | $7.35M | 23 | Online retail platform offering fashion products for men and women |
Detailed competitors of Avenue
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Avenue
The website of Avenue (avenue.com) receives about 1.2M visits a month and ranks #29,934 among all websites worldwide, #1,432 in Fashion and Apparel.
- Monthly visits1.2M
▼ 8.9% vs previous month
- Unique visitors624.2K
per month
- Global rank#29,934
among all websites
- Category rank#1,432
Lifestyle · Fashion and Apparel
- Bounce rate54%
- Pages per visit5.9
- Average visit2 min 21 sec
- DevicesDesktop 12% · Mobile 88%
Websites whose visitors overlap most with Avenue. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| womanwithin.com | 100% | – | #12,644 | View details | |
| lanebryant.com | 99% | 4.9M | #8,785 | View details | |
| torrid.com | 94% | 9M | #4,213 | View details | |
| jessicalondon.com | 93% | – | #84,485 | View details | |
roamans.com | roamans.com | 87% | – | #23,024 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Avenue
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Avenue
Complete news archive for Avenue
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to Avenue
10 companies that operate in the same segment as Avenue (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Avenue
Avenue was founded in 1983.
Avenue is headquartered in New York, United States. It is registered at New York, New York, United States.
Elizabeth Williams is the current CEO of Avenue.
Avenue is operated as a retailer specializing in plus size womens clothing, ranging from sizes 12 to 44. The company is focused on providing fashionable and affordable apparel, including casual wear, workwear, swimwear, and footwear. Various styles are offered, from versatile basics to elegant dresses, tailored to fit and flatter diverse body types. The retail sector is primarily targeted, with an emphasis on inclusivity and quality. Solutions are provided through an online platform, ensuring accessibility to a wide range of customers seeking trendy and comfortable clothing options.
Avenue's top competitors include Cider, Everlane and Reformation.
Avenue offers Plus Size Clothing, Swimwear, and Footwear.
Avenue has 2 investors. Key investors include FULLBEAUTY Brands, and Versa Capital.
Avenue operates through Fullbeauty Brands Operations, Llc.
Yes. Avenue was acquired by Versa Capital in February 2012.
The website of Avenue receives about 1.2 million visits a month and ranks #29,934 among all websites worldwide.